Snap Inc (SNAP)
Communication Services · Social media and messaging platforms with digital advertising · NYSE
Snapchat is a mobile-first messaging platform with 483 million daily users monetized through advertising, investing heavily in augmented reality and facing headwinds from ad targeting policy changes.
What Snap Inc does
Snap Inc. operates Snapchat, a messaging and media platform with 483 million daily active users where people share photos, videos, and messages. The company generates revenue primarily through advertising, serving advertisers who want to reach its engaged user base. Snap is also investing in augmented reality products, including Spectacles, as part of its long-term growth strategy. The platform competes on user engagement and monetization while navigating challenges from platform policy changes affecting ad targeting and measurement capabilities.
Themes: ["social messaging / ephemeral content","augmented reality (AR) / spatial computing","digital advertising platform","creator monetization","mobile-first engagement"]
Fundamentals
- Price$4.68 as of 2026-07-10 close
- Market cap$7.8B as of 2026-07-12
- 1-year return-49.9% as of 2026-07-10 close
- Net margin-6.7% as of 2026-07-12
- Gross margin+55.8% as of 2026-07-12
- ROE-18.9% as of 2026-07-12
- Debt / equity1.70 as of 2026-07-12
- Revenue growth (YoY)+10.3% as of 2026-07-12
- Revenue CAGR (3y)+8.8% SEC XBRL
- Beta1.03 as of 2026-07-12
Key risks (from latest filing)
["Increased competition for advertising dollars and reduced advertising demand could adversely affect revenue growth and financial performance","Platform policy changes and restrictions on ad targeting and measurement capabilities have impacted advertising effectiveness and revenue, particularly in North America","Macroeconomic factors, geopolitical events, supply chain disruptions, and inflation continue to pressure advertiser budgets and reduce advertising spending on the platform"]
Competitors & peers
- Meta Platforms (META)
- TikTok
- YouTube (Alphabet / GOOGL)
- Twitter / X
- Discord
- BeReal
Fundamentals: Finnhub, as of 2026-07-12. Filings: SEC EDGAR. Prices are delayed daily-close data.
Last updated 2026-07-10.
Informational only — NOT financial advice. All figures are delayed daily-close data from SEC EDGAR & Finnhub, shown with their as-of date.