RUM vs TTD
RUM: A creator-first video platform and social media network that prioritizes content creator distribution and transparency, competing against incumbent platforms through algorithmic consistency and expansion into cloud and cryptocurrency services. TTD: The Trade Desk is a global programmatic advertising platform that empowers advertisers and agencies to create, manage, and optimize digital ad campaigns across all channels using AI-driven decisioning and real-time insights.
Side-by-side fundamentals
| Metric | RUM | TTD | Edge |
|---|---|---|---|
| Price as of 2026-07-23 close | $5.99 | $16.79 | |
| Market cap as of 2026-07-24 | $2.6B | $7.9B | |
| P/E as of 2026-07-24 | n/a | 18.20 | |
| PEG as of 2026-07-24 | n/a | 1.79 | |
| Net margin as of 2026-07-24 | -106.9% | +14.6% | TTD higher |
| Gross margin as of 2026-07-24 | -1.9% | +77.8% | TTD higher |
| Operating margin as of 2026-07-24 | -126.4% | +20.3% | TTD higher |
| ROE as of 2026-07-24 | -38.4% | +16.9% | TTD higher |
| ROA as of 2026-07-24 | -31.4% | +7.3% | TTD higher |
| Debt / equity as of 2026-07-24 | 0.00 | 0.00 | Tie |
| Revenue growth (YoY) as of 2026-07-24 | +0.9% | +15.6% | TTD higher |
| Revenue CAGR (3y) SEC XBRL | +36.7% | +22.4% | RUM higher |
| Beta as of 2026-07-24 | 1.16 | 1.07 | |
| 1-year return as of 2026-07-23 close | -40.2% | -80.2% | RUM higher |
Fundamentals: Finnhub, as of 2026-07-24. Filings: SEC EDGAR. Prices are delayed daily-close data.
Last updated 2026-07-23.
Informational only — NOT financial advice. All figures are delayed daily-close data from SEC EDGAR & Finnhub, shown with their as-of date; "Edge" cells are a pure numeric comparison, not a recommendation.