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Trade Desk (The) (TTD)

Communication Services · Programmatic Advertising Technology

The Trade Desk is a global programmatic advertising platform that empowers advertisers and agencies to create, manage, and optimize digital ad campaigns across all channels using AI-driven decisioning and real-time insights.

What Trade Desk (The) does

The Trade Desk is a global leader in advertising technology that provides a self-service platform and enterprise APIs enabling ad buyers—including advertising agencies, advertisers, and service providers—to create, manage, and optimize digital advertising campaigns across multiple ad formats, channels, and devices. The company generates revenue through platform fees based on a percentage of clients' total platform spend, supplemented by value-added services and data offerings. The platform leverages AI capabilities and integrations with a rich ecosystem of inventory, publisher, and data partners to deliver superior reach and decisioning for clients in the $1+ trillion global advertising market.

Themes: ["Programmatic advertising","AI and automation in marketing","Connected TV / streaming video","Digital advertising","Privacy-first data solutions","Ad tech consolidation","Campaign optimization","Advertiser technology infrastructure","Cross-device advertising"]

Fundamentals

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Key risks (from latest filing)

["Macroeconomic uncertainty and client budget constraints affecting platform spend by advertisers","Competition from other advertising technology platforms and sell-side partners with potential conflicts of interest","Dependence on access to quality advertising inventory from publishers and supply-side partners, and potential changes in inventory availability or pricing"]

See TTD's biggest risks from its latest 10-Q →

Competitors & peers

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Fundamentals: Finnhub, as of 2026-07-09. Filings: SEC EDGAR. Prices are delayed daily-close data.

Last updated 2026-07-08.

Informational only — NOT financial advice. All figures are delayed daily-close data from SEC EDGAR & Finnhub, shown with their as-of date.