Trade Desk (The) (TTD)
Communication Services · Advertising Technology (AdTech) · NASDAQ
The Trade Desk provides an objective, independent programmatic advertising platform that empowers brands and agencies to execute data-driven, cross-channel digital campaigns.
What Trade Desk (The) does
The Trade Desk is a global advertising technology company that provides a self-service, cloud-based platform for ad buyers to create, manage, and optimize data-driven digital advertising campaigns. The company acts as an independent demand-side platform (DSP), enabling clients to reach audiences across various formats, channels, and devices without the conflicts of interest inherent in companies that also own and sell advertising inventory. Clients include advertising agencies, brands, and other service providers.
Themes: programmatic advertising, digital transformation of media, connected TV (CTV) advertising, data-driven marketing, adtech transparency
Fundamentals
- Price$13.18 as of 2026-08-21 close
- Market cap$6.6B as of 2026-08-24
- 1-year return-74.8% 2025-08-21 close $52.30 → 2026-08-21 close $13.18
- P/E16.10 as of 2026-08-24
- Net margin+13.6% as of 2026-08-24
- Gross margin+76.9% as of 2026-08-24
- ROE+16.1% as of 2026-08-24
- Debt / equity0.00 as of 2026-08-24
- Revenue growth (YoY)+11.6% as of 2026-08-24
- Revenue CAGR (3y)+22.4% SEC XBRL
- Beta1.00 as of 2026-08-24
- Last reported earnings2026-08-06 SEC EDGAR Form 8-K (Item 2.02)
How TTD compares in its sector
- price-to-earnings ratiomiddle range 79 covered Communication Services peers, as of 2026-08-24
- net profit margintop 25% 132 covered Communication Services peers, as of 2026-08-24
- operating margintop 25% 132 covered Communication Services peers, as of 2026-08-24
- gross margintop 25% 132 covered Communication Services peers, as of 2026-08-24
- return on equitytop 25% 132 covered Communication Services peers, as of 2026-08-24
- 3-year revenue CAGRtop 25% 121 covered Communication Services peers
- free cash flow (absolute dollars, latest fiscal year)top 25% 114 covered Communication Services peers, as of FY2025
Position among covered Communication Services companies that report each metric (minimum 5 peers). A relative position within our covered catalog — not a valuation, quality, or investment judgment. A higher percentile is simply a higher value (for P/E, more expensive on earnings — never "better"). Informational only.
Top 10 scores & list membership
TTD is not currently in any published Top 10 list. Its scores are below.
Long-term score
Not scored for the long-term list: no shareholder return data.
Short-term score
21.6 #1693 of 1,704 scored · #66 of 66 in Communication Services
Setup 40th: no Elliott-wave labelling currently fits its swings; momentum 29th: near the bottom of its 14-day range (oversold); weakest is trend 3rd: it is trading 24.7% below its 50-day average, the short-term trend line.
Scores as of 21 Aug 2026. Each bar is a percentile: how this company ranked against every company the score ranked, 0–100. A list is a published formula and its output, not a recommendation. Method version 2.
How Trade Desk (The) looks technically
Trade Desk (The) (TTD) is trading 51.7% below its 200-day average, the long-term trend line — a long-term downtrend. Its 50-day average crossed below its 200-day average about 364 trading days ago — a "death cross", a bearish long-term signal. A trend is forming but not yet strong — ADX, a 0–100 trend-strength gauge, is 24 (a reading of 25+ marks a strong trend). Momentum is neutral — its 14-day RSI (a 0–100 momentum gauge) is 31, neither overbought (above 70) nor oversold (below 30). It just made a new 20-day low, breaking below its recent trading range. It is 2.7% above its 52-week low (its lowest price of the past year).
Trend
8
| Distance from the 200-day | it is trading 51.7% below its 200-day average, the long-term trend line — a long-term downtrend | -51.7% |
|---|---|---|
| 50-day moving average | its average price over the last 50 trading days — a short-term trend line — is $17.50 | $17.50 |
| 200-day moving average | its average price over the last 200 trading days — the long-term trend line — is $27.29 | $27.29 |
| Swing structure | each recent peak has been lower than the one before it and each dip deeper — the pattern chart-watchers call a downtrend, which describes where price has already been and not where it goes next | lower highs and lower lows |
| Last swing turn | its last significant turn was a swing high 16 calendar days ago — the swings before that are what the structure reading is measured on | 16 sessions |
| Wave structure | its recent swings can be read as a five-part downward sequence — what Elliott-wave chartists call an impulse — now in leg 3 of five; the labelling fails if price closes above 19.55. It is one of several labellings that fit, and it describes the swings already printed, not what comes next. The same swings also read as a three-part correction in leg C. | possible downward five-wave sequence, in wave 3 (one of several readings) |
| Since the 50/200 cross | its 50-day average crossed below its 200-day average about 364 trading days ago — a "death cross", a bearish long-term signal | 364 sessions |
| Trend strength (14-day ADX) | a trend is forming but not yet strong — ADX, a 0–100 trend-strength gauge, is 24 (a reading of 25+ marks a strong trend) | 23.8 |
Momentum
3
| 14-day RSI | momentum is neutral — its 14-day RSI (a 0–100 momentum gauge) is 31, neither overbought (above 70) nor oversold (below 30) | 31.4 |
|---|---|---|
| Position in its 14-day range | it is trading near the bottom of its 14-day range ($12.83 to $19.55) — its "stochastic" reading is 5 out of 100, where 0 would mean closing exactly at the 14-session low and 100 exactly at the high. This measures WHERE the price sits inside its recent range, which is a different question from the RSI beside it: RSI is a momentum gauge, measuring how FAST the price has been moving, so a stock can drift quietly to the bottom of its range with an ordinary RSI, or fall sharply and still sit in the middle. It has been slipping within that range over the last few sessions. | 5.2 |
| Since the MACD crossed zero | MACD, a trend-momentum gauge, is in negative territory (momentum leaning bearish) | 11 sessions |
Range
12
| 52-week high | its highest closing price over the past year (about 252 trading days) was $56.39 | $56.39 |
|---|---|---|
| From the 52-week high | it is 76.6% below its 52-week high (its highest price of the past year) | -76.6% |
| Above the 52-week low | it is 2.7% above its 52-week low (its lowest price of the past year) | +2.7% |
| Below the 52-week high | it is 76.6% below its highest point of the past year | 76.6% |
| Since a 20-day breakout | it just made a new 20-day low, breaking below its recent trading range | 1 session |
| Since a 55-day breakout | it just made a new 55-day low, breaking below its recent trading range | 1 session |
| All-time high | its highest closing price on record is $141.53 (set on 2024-12-04) | $141.53 |
| Given back of the 52-week move | over the past year its closes ranged ($13.18 to $55.36), and it has recovered essentially none of its fall from last year’s high — 0% of it. Chart-watchers call 61.8%-65% given back the "golden pocket" — for this company that is $39.25 to $40.60. It is watched widely enough that orders cluster there, which is the honest reason it matters; it is not a forecast. | 0.0% |
| From the all-time high | it is 90.7% below its all-time high | -90.7% |
| Nearest price level | it is trading 49.5% below a resistance level at $19.71 — a price it turned at three times since 2026-04-09, most recently on 2026-08-05. Since 2024-08-21 it has 0 such levels below the current price and 10 above. Levels like these describe where the price has reversed or paused before; they are not a forecast of where it will go. | +49.5% |
| All-time low | its lowest closing price on record is $2.20 (set on 2016-11-09) | $2.20 |
| Above the all-time low | it is 499.1% above its all-time low | +499.1% |
Volatility
5
| Band width vs its own 6 months | day-to-day price swings are unusually wide versus its own recent history (wider than about 99% of the past ~6 months) | 99th percentile |
|---|---|---|
| Typical daily range | in a typical session it travels about $0.9456 between its high and its low — about 7.2% of its price. That is its "average true range" over the last 14 sessions, which also counts the distance from the previous close, so a day that opens well away from yesterday counts as the large move it was | $0.9456 |
| Bollinger bands (20-day, ±2σ) | most of its recent trading has stayed between about $10.87 and $20.76 — the "Bollinger bands", a range drawn two standard deviations either side of its 20-day average price, which widens when the stock gets more volatile and narrows when it settles | $10.87 – $15.81 – $20.76 |
| Typical daily range (% of price) | its price moves about 7.2% in a typical session — more volatile than most companies we cover. This is the average gap between a session's high and low over the last 14 sessions, counting overnight moves, expressed against the current price so it can be compared with companies trading at any price | 7.2% |
| Stretch from the 200-day average | it is trading 14.9 daily ranges below its 200-day average price (51.7% below it in plain percentage terms) — a way of asking how far it has stretched from its own average in units of how far it normally moves in a day, so a calm company and a jumpy one can be compared on the same scale | 14.9 daily ranges below its 200-day average |
Volume
1
| Volume vs its 30-day average | trading volume is about normal versus its 30-day average | 0.54× |
|---|
Analyst
2
| Change in the average price target | analysts have cut their average price target by 44.3% since the prior reading | -44.4% |
|---|---|---|
| Change in the consensus rating | the analyst consensus rating has softened toward "sell" since the prior reading | 0.58 toward sell |
Candlestick patterns
3
| Since a doji | 3 sessions ago it opened and closed at almost the same price after trading through a wider range — a "doji", the classic picture of buyers and sellers finishing the session level | 3 sessions ago |
|---|---|---|
| Since a bullish engulfing | 2 sessions ago it opened below the previous session's close and finished above that session's open — a "bullish engulfing" pair, where one up day more than undid the down day before it | 2 sessions ago |
| Since a bearish engulfing | 1 session ago it opened above the previous session's close and finished below that session's open — a "bearish engulfing" pair, where one down day more than undid the up day before it | 1 session ago |
Price gaps
3
| Gap at the open | it opened on 2026-08-21 at essentially the same price it closed at the session before — no meaningful overnight gap | +0.1% |
|---|---|---|
| Open gap | it gapped 2.5% below the previous close 4 sessions ago and has not traded back through the level it left behind at 14.14 — an "unfilled gap", which describes a price range no trade has since crossed and is not a forecast that it will be crossed | -2.5% |
| Gap filled | a 2.4% gap down opened on 2026-08-10 has been "filled" 6 sessions ago — price traded back through the level the gap left behind, and it took 3 sessions to close | 6 sessions ago |
Price streaks
1
| Closing streak | it has closed lower 2 sessions in a row, a -2.66% move over the run — an unbroken run of down days, which describes what has already happened and says nothing about the next session | 2 sessions down |
|---|
Relative strength
4
| vs market, 1 month | over the past 1 month this stock lagged the market by 30.1 percentage points (the stock lost 27.8% while the market gained 2.3%) | -30.1% |
|---|---|---|
| vs market, 3 months | over the past 3 months this stock lagged the market by 41.2 percentage points (the stock lost 38.1% while the market gained 3.1%) | -41.2% |
| vs market, 6 months | over the past 6 months this stock lagged the market by 58.6 percentage points (the stock lost 47.5% while the market gained 11.1%) | -58.6% |
| vs market, 12 months | over the past 12 months this stock lagged the market by 95.3 percentage points (the stock lost 74.8% while the market gained 20.5%) | -95.3% |
Signal agreement
2
| Bullish technical signals | 1 of the 9 technical signals we can compute for it is currently in a bullish state: near the bottom of its 14-day range (oversold) — these describe past price behaviour, not a forecast | 1 of 9 |
|---|---|---|
| Bearish technical signals | 6 of the 9 technical signals we can compute for it are currently in a bearish state: a "death cross" — its 50-day average is below its 200-day, trading below its 200-day average, a fresh 20-day low, MACD momentum is negative, lagging the market over 6 months, trading below the Ichimoku cloud — these describe past price behaviour, not a forecast | 6 of 9 |
Trend (Ichimoku cloud)
1
| Vs the Ichimoku cloud | trading 32% below the Ichimoku cloud — a band drawn from where its own highs and lows sat up to 2026-07-16 and projected forward over today's price, the side traders read as an established downtrend, with the band above acting as the level that would have to be cleared. The band itself is thick, spanning 11.9% of the share price, which is taken to mean a barrier that has held for a while and takes effort to cross. | -31.9% |
|---|
Volume-weighted price
2
| Vs this year’s average price paid | the price is 41% below the average price paid so far this year, so the typical buyer over that stretch is under water. That average is $22.23 — a volume-weighted average of daily closes over 155 sessions, not a true tick-by-tick VWAP. | -40.7% |
|---|---|---|
| Vs the average paid since it last reported | the price is 9% below the average price paid since it last reported on 2026-08-06 (its 10-Q), so the typical buyer over that stretch is under water. That average is $14.46 — a volume-weighted average of daily closes over 12 sessions, not a true tick-by-tick VWAP. | -8.9% |
Price levels it has turned at before
TTD last closed at $13.18 on 2026-08-21. Since 2024-08-21 it has turned at 0 prices below its last close and 10 above; the 3 nearest above are listed, nearest first.
| Level | Side | Distance | Evidence |
|---|---|---|---|
| $19.71 | Resistance | 49.5% above the last close | turned there three times · 2026-04-09 to 2026-08-05 |
| $21.05 | Resistance | 59.8% above the last close | turned there twice · 2026-02-26 to 2026-03-27 |
| $28.59 | Resistance | 116.9% above the last close | turned there twice · 2026-02-10 to 2026-03-17 |
A level is a price this company reversed or paused at more than once — they describe past behaviour, not a forecast of where the price will go.
Wave structure
Its recent swings can be read as a five-part downward sequence — what Elliott-wave chartists call an impulse — now in leg 3 of five.
This labelling fails — stops being a possible reading at all — if it closes above $19.55.
This is one of several labellings that fit the same swings, so treat it as a reading rather than the reading. It was chosen from 2 labellings that survived the rules, counting shorter readings of the same bars.
On past moves of this shape the leg has usually ended somewhere between $13.35 and $15.71 — that is where it has tended to end if the count holds, not a forecast of where the price goes.
Alternate reading: The same swings also read as a three-part correction in leg C, which fails on a close above $19.55.
This labelling was already in place when we began recording count changes on 2026-08-13, so how long it has stood is not something we can say yet.
Read from daily closes as of 2026-08-21.
An Elliott-wave count describes the swings already printed and the level that would disprove it. It is not a forecast, a target, or advice.
Screens: Trading below the 200-day moving average · Near the 52-week low · Pulled back from the 12-month high · Broke down to a new 20-day low · Analyst price target recently CUT · lagging the market | Learn: moving average · golden cross · adx · rsi · breakout · fifty two week high low
Based on daily closing prices as of 2026-08-21. Describes past price behavior only — informational, not financial advice.
Analyst consensus
- Consensus ratingHold (3.11 mean, 1=Strong Buy…5=Strong Sell) — 30 analysts
- Mean price target$13.39 range $9.00 – $20.00; median $13.00
Analyst estimates, as of 2026-08-17. These are third-party analyst opinions and price targets, aggregated — not a recommendation, prediction, or advice from stocks-llm. Informational only.
Analyst EPS estimate for TTD
- Consensus EPS estimate$0.2527 next reporting period, as of 2026-08-17
Change over time is not available yet: it needs two readings of the same reporting period at least 30 days apart, and we have been recording these estimates since 2026-08-04. An estimate for a DIFFERENT quarter is not a revision, so a reading from before the last report is never compared with one after it.
The consensus estimate for the next reporting period, and how it has moved between readings of that SAME period. A change is measured only between readings estimating one period — when a company reports, the consensus moves to the next quarter and the two numbers are not comparable. Informational only, not a forecast and not advice.
Key risks (from latest filing)
["intense competition in the advertising technology industry","macroeconomic uncertainty impacting advertising spend","potential changes to data privacy regulations or tracking technologies that could affect platform efficacy"]
What changed in the latest 10-Q
AI-assisted comparison of TTD's 10-Q filed 2026-05-07 against the prior one filed 2025-11-06.
Management's Discussion & Analysis (MD&A)
- Added:
- Added reference to 'Annual Report on Form 10-K for the year ended December 31, 2025' (filed 2026-05-07 vs. 2024 in older filing)
- Added 'Adjusted EBITDA' metric of $206,066 thousand with comparative data and Non-GAAP reconciliation note (filed 2026-05-07)
- Added phrase 'including potentially in any new inventory sources that may arise with the advent of AI' in opportunities section (filed 2026-05-07)
- Added phrase 'continuing development and incorporation of AI' in opportunities section (filed 2026-05-07)
- Removed:
- Removed reference to 'income taxes, including the impact of the One Big Beautiful Bill Act (the "OBBBA")' from forward-looking statements section (filed 2025-11-06)
- Removed 'Nine Months Ended September 30' comparative financial data from Highlights table (filed 2025-11-06 showed Q3 and nine-month data)
- Removed phrase 'and thereby increased the need' and replaced with 'thereby increased the need' (minor wording change)
- Removed phrase 'selling owned advertising inventory' and changed to 'selling advertising inventory' (filed 2025-11-06)
- Removed separate paragraph beginning 'We invest for long-term growth' containing discussion of operating expense increases and infrastructure investments (filed 2025-11-06)
- Reworded:
- Changed 'Our platform empowers' to 'We empower' in Overview section (filed 2026-05-07)
- Changed 'the continuing development' to 'continuing development' in opportunities section (filed 2026-05-07)
- Changed 'open internet supply channels' added context in newer filing regarding expanded efforts on supply channel efficiency (filed 2026-05-07)
- Notes:
- Newer filing covers Q1 2026 (Three Months Ended March 31, 2026) while older filing covers Q3 2025 (Three Months Ended September 30, 2025), making some differences period-specific rather than substantive disclosure changes
- Text appears truncated at end of both filings, limiting complete assessment of full MD&A section
Risk Factors
- Added:
- Added sentence in first risk factor: 'We focus on the value of our platform and related offerings. Agencies and advertisers may have an adverse reaction to the related pricing, which could impair our ability to maintain and attract existing and new clients and our share of their advertising budgets.' (filed 2026-05-07)
- Added text referencing 2025 gross billings data: 'two holding companies would have each represented more than 10% of our gross billings for 2025' (filed 2026-05-07)
- Removed:
- Removed entire risk factor: 'The market for programmatic buying for advertising campaigns is relatively new and evolving. If this market develops slower or differently than we expect, our business, growth prospects and financial condition could be adversely affected.' and associated explanatory paragraphs (filed 2025-11-06)
- Removed text referencing 2024 gross billings data: 'one holding company would have represented more than 10% of our gross billings for 2024' (filed 2025-11-06)
- Reworded:
- Changed from 'one holding company would have represented more than 10%' to 'two holding companies would have each represented more than 10%' indicating change in concentration of major clients (filed 2026-05-07 vs 2025-11-06)
- Notes:
- The newer filing text appears truncated at the end ('we operate, could harm our business, financial condition and results of operations. We may not be able to accurately predict changes in overall advertiser demand for the channels in which w'), preventing full assessment of additional changes that may follow
AI-assisted comparison of two SEC filing sections. It describes wording and theme changes only, makes no materiality, legal, or investment judgement, and is not financial advice. Informational only — not financial advice.
Insider activity (SEC Form 4)
0 open-market purchases and 1 open-market sale by insiders in the last 90 days.
- Last 90 days0 buys · 1 sell ($1M) — 1 selling insider
- Last 180 days0 buys · 1 sell ($1M) — 1 selling insider
Activity heuristic: net selling (a transparent product heuristic from the counts above, not a prediction or advice)
Most recent open-market transaction: 2026-05-28. As of 2026-08-25.
View full insider trading history → View SEC Form 3/4/5 filingsAsk about TTD's insider activity →
Only open-market purchases (SEC code P) and sales (code S) are counted here. Option exercises, vesting/awards, gifts, and shares withheld for taxes are excluded — they are compensation or mechanical, not open-market conviction. Sales may be planned and non-discretionary (e.g. a Rule 10b5-1 plan) and are not necessarily bearish; open-market buying is not a recommendation to buy. Informational only — not financial advice.
Congressional trading disclosures
U.S. House members publicly disclose their own, their spouse's, and dependent children's stock transactions under the STOCK Act. We hold 33 matched disclosures for TTD from U.S. House Clerk Periodic Transaction Report filings.
Congressional trading disclosures →Institutional ownership (13F)
5 institutional 13F filers reported holding TTD as of 2026-03-31 (quarter-end position, filed within 45 days).
- Distinct 13F filers 5
- Reported shares held 102,502,428
- Reported value $2,325,780,088
reported quarterly holdings change (2025-12-31 → 2026-03-31): 0 new, 5 increased, 0 decreased, 2 exited. Change counts cover only managers that filed 13F reports in BOTH quarters, derived between two quarter-end snapshots — not same-day trades; a single manager is never said to have "bought" or "sold".
Institutional holdings are quarter-end long positions reported on SEC Form 13F-HR, filed up to 45 days after the quarter ends — they are delayed, are not real-time trades, exclude short positions and most non-US securities, and are not investment advice. Any increase/decrease is a reported change between two quarterly snapshots, not a same-day purchase or sale. These are quarter-end snapshots from the 13F filings on SEC EDGAR, filed within 45 days — not real-time, and any change is a difference between two quarterly reports, not a same-day trade. Informational only — not financial advice.
Short interest (FINRA)
TTD had 75,368,761 shares of reported short interest as of the 2026-07-31 FINRA settlement date (delayed, bi-monthly; not real-time).
Short interest as a percent of shares outstanding is not shown for TTD because we do not hold a verified share count to divide it by. The reported figures above are unaffected.
- Reported short interest (shares) 75,368,761
- Prior settlement (shares) 73,633,275
- Reported change 2.36%
- Days to cover (reported) 5.01
Reported to FINRA as of the 2026-07-31 settlement date. Short interest is reported to FINRA and published on a delayed, bi-monthly schedule (as of a settlement date, disseminated roughly eight business days later) — it is NOT real-time, does not cover every venue or all US trading, and is not a short-squeeze prediction or investment advice. Days-to-cover is the value FINRA reports; percent of float is not shown because the source file carries no share-count denominator — where a percent appears it is of shares OUTSTANDING, the larger base, and is therefore a floor on percent of float. Informational only — not financial advice.
Competitors & peers
- Google (GOOGL)
- Meta Platforms (META)
- Amazon (AMZN)
- Magnite (MGNI)
- PubMatic (PUBM)
- Criteo (CRTO)
AI-enriched competitor set. Linked names are companies covered by stocks-llm; other named peers are shown for reference only.
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Frequently asked questions
What does Trade Desk (The) (TTD) do?
The Trade Desk is a global advertising technology company that provides a self-service, cloud-based platform for ad buyers to create, manage, and optimize data-driven digital advertising campaigns. The company acts as an independent demand-side platform (DSP), enabling clients to reach audiences across various formats, channels, and devices without the conflicts of interest inherent in companies that also own and sell advertising inventory.
What sector is Trade Desk (The) (TTD) in?
Trade Desk (The) (TTD) is classified in the Communication Services sector. Its industry is Advertising Technology (AdTech). It trades on NASDAQ.
Who are Trade Desk (The)'s (TTD) competitors?
Notable peers of Trade Desk (The) (TTD) include Google, Meta Platforms, Amazon, Magnite and PubMatic. This peer set is informational only — not financial advice.
Has there been recent Congressional stock trading in TTD?
Yes — we hold 33 matched STOCK Act disclosures for TTD from U.S. House Clerk Periodic Transaction Report filings. These are legally-required disclosures (often filed 30–45 days after the trade), may belong to a U.S. House member, their spouse, or a dependent child, and are not an indicator of company performance or investment advice.
Is Trade Desk (The) (TTD) overbought or oversold right now?
Trade Desk (The) (TTD) is currently neither overbought nor oversold — its 14-day RSI (a 0–100 momentum gauge) is 31, in the neutral middle (as of 2026-08-21). RSI describes recent price momentum, not a forecast — informational only, not financial advice.
Where does stocks-llm's data on TTD come from?
Fundamentals and prices come from market data, as of 2026-08-24; company filings and profile facts come from SEC EDGAR. All figures are delayed daily-close data shown with their as-of date — informational only, not financial advice.
Fundamentals: market data, as of 2026-08-24. Filings: SEC EDGAR. Prices are delayed daily-close data.
Last updated 2026-08-21.
Informational only — NOT financial advice. All figures are delayed daily-close data from SEC EDGAR & market data, shown with their as-of date.