A.G. Barr (BAG.L)
A.G. Barr is a leading UK soft drinks manufacturer known for its iconic IRN-BRU and diverse portfolio of non-alcoholic beverage brands.
What A.G. Barr does
A.G. Barr is a UK-based soft drinks company that manufactures, markets, and distributes a wide range of branded beverages. Its portfolio includes iconic products such as IRN-BRU, Rubicon, Funkin, and Boost, serving both retail and hospitality sectors.
Themes: beverages, soft drinks, branded consumer goods, non-alcoholic drinks
Fundamentals
- Price£6.45 as of 2026-08-03 close
- Market capn/a company fundamentals are not available for UK-listed companies in our data
- 1-year return-7.1% 2025-08-01 close £6.94 → 2026-08-03 close £6.45
- P/En/a company fundamentals are not available for UK-listed companies in our data
- Net marginn/a company fundamentals are not available for UK-listed companies in our data
- Gross marginn/a company fundamentals are not available for UK-listed companies in our data
- ROEn/a company fundamentals are not available for UK-listed companies in our data
- Debt / equityn/a company fundamentals are not available for UK-listed companies in our data
- Revenue growth (YoY)n/a company fundamentals are not available for UK-listed companies in our data
- Revenue CAGR (3y)n/a company fundamentals are not available for UK-listed companies in our data
- Betan/a we do not track a market benchmark for UK-listed companies
Dividend: company fundamentals are not available for UK-listed companies in our data.
How A.G. Barr looks technically
A.G. Barr (BAG.L) is trading 1.2% below its 200-day average, the long-term trend line — a long-term downtrend. Its 50-day average crossed below its 200-day average about 124 trading days ago — a "death cross", a bearish long-term signal. There is no clear trend right now — the price is choppy (ADX, a 0–100 trend-strength gauge, is 4, below the 25 that marks a real trend). Momentum is neutral — its 14-day RSI (a 0–100 momentum gauge) is 51, neither overbought (above 70) nor oversold (below 30). MACD, a trend-momentum gauge, turned bullish about 5 trading days ago (its momentum flipped positive). It made a new 20-day high about 5 trading days ago. Trading volume is unusually light — only about 0% of its 30-day average.
Trend
| Distance from the 200-day | -1.2% | it is trading 1.2% below its 200-day average, the long-term trend line — a long-term downtrend |
|---|---|---|
| 50-day moving average | £6.35 | its average price over the last 50 trading days — a short-term trend line — is £6.35 |
| 200-day moving average | £6.53 | its average price over the last 200 trading days — the long-term trend line — is £6.53 |
| Since the 50/200 cross | 124 sessions | its 50-day average crossed below its 200-day average about 124 trading days ago — a "death cross", a bearish long-term signal |
| Trend strength (14-day ADX) | 4.0 | there is no clear trend right now — the price is choppy (ADX, a 0–100 trend-strength gauge, is 4, below the 25 that marks a real trend) |
Momentum
| 14-day RSI | 50.9 | momentum is neutral — its 14-day RSI (a 0–100 momentum gauge) is 51, neither overbought (above 70) nor oversold (below 30) |
|---|---|---|
| Since the MACD crossed zero | 5 sessions | MACD, a trend-momentum gauge, turned bullish about 5 trading days ago (its momentum flipped positive) |
Range
| 52-week high | £7.15 | its highest closing price over the past year (about 252 trading days) was £7.15 |
|---|---|---|
| From the 52-week high | -9.8% | it is 9.8% below its 52-week high (its highest price of the past year) |
| Above the 52-week low | +8.8% | it is 8.8% above its 52-week low (its lowest price of the past year) |
| Below the 52-week high | 9.8% | it is 9.8% below its highest point of the past year |
| Since a 20-day breakout | 5 sessions | it made a new 20-day high about 5 trading days ago |
| Since a 55-day breakout | 45 sessions | it made a new 55-day low about 45 trading days ago |
| All-time high | £9.80 | its highest closing price on record is £9.80 (set on 2019-06-11) |
| From the all-time high | -34.2% | it is 34.2% below its all-time high |
| All-time low | £2.60 | its lowest closing price on record is £2.60 (set on 2010-02-01) |
| Above the all-time low | +148.1% | it is 148.1% above its all-time low |
Volatility
| Band width vs its own 6 months | 15th percentile | day-to-day price swings are narrower than usual versus its own recent 6-month history (tighter than about 85% of it) |
|---|---|---|
| Bollinger bands (20-day, ±2σ) | £6.27 – £6.45 – £6.63 | most of its recent trading has stayed between about £6.27 and £6.63 — the "Bollinger bands", a range drawn two standard deviations either side of its 20-day average price, which widens when the stock gets more volatile and narrows when it settles |
Volume
| Volume vs its 30-day average | 0.00× | trading volume is unusually light — only about 0% of its 30-day average |
|---|
Screens: Trading below the 200-day moving average · MACD just crossed bullish (12/26/9) · trendless / choppy (low ADX) | Learn: moving average · golden cross · adx · rsi · macd · breakout · volume and relative volume
Based on daily closing prices as of 2026-08-03. Describes past price behavior only — informational, not financial advice.
Key risks (from latest filing)
["Intense competition within the UK soft drinks market.","Fluctuating costs of raw materials and packaging.","Changes in consumer preferences and government regulations regarding sugar content."]
Competitors & peers
- Britvic
- Coca-Cola Europacific Partners (CCEP)
- PepsiCo (PEP)
- Refresco
AI-enriched competitor set. Linked names are companies covered by stocks-llm; other named peers are shown for reference only.
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Frequently asked questions
What does A.G. Barr (BAG.L) do?
A.G. Barr is a UK-based soft drinks company that manufactures, markets, and distributes a wide range of branded beverages. Its portfolio includes iconic products such as IRN-BRU, Rubicon, Funkin, and Boost, serving both retail and hospitality sectors.
Who are A.G. Barr's (BAG.L) competitors?
Notable peers of A.G. Barr (BAG.L) include Britvic, Coca-Cola Europacific Partners, PepsiCo and Refresco. This peer set is informational only — not financial advice.
Is A.G. Barr (BAG.L) overbought or oversold right now?
A.G. Barr (BAG.L) is currently neither overbought nor oversold — its 14-day RSI (a 0–100 momentum gauge) is 51, in the neutral middle (as of 2026-08-03). RSI describes recent price momentum, not a forecast — informational only, not financial advice.
Where does stocks-llm's data on BAG.L come from?
Fundamentals and prices come from market data. All figures are delayed daily-close data shown with their as-of date — informational only, not financial advice.
Fundamentals: market data. Prices are delayed daily-close data.
Last updated 2026-08-03.
Informational only — NOT financial advice. All figures are delayed daily-close data from market data, shown with their as-of date.