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Dunelm Group (DNLM.L)

A leading UK multi-channel home furnishings retailer providing a broad assortment of home goods through physical stores and an integrated e-commerce platform.

What Dunelm Group does

Dunelm Group is a UK-based home furnishings retailer that sells a wide range of products including bedding, curtains, furniture, lighting, and kitchenware. The company operates through a multichannel model consisting of a network of physical stores across the United Kingdom and an integrated online platform.

Themes: UK retail, home decor, e-commerce omnichannel retail

Fundamentals

Dividend: company fundamentals are not available for UK-listed companies in our data.

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How Dunelm Group looks technically

Dunelm Group (DNLM.L) is trading 9.4% below its 200-day average, the long-term trend line — a long-term downtrend. Its 50-day average crossed below its 200-day average about 99 trading days ago — a "death cross", a bearish long-term signal. There is no clear trend right now — the price is choppy (ADX, a 0–100 trend-strength gauge, is 15, below the 25 that marks a real trend). Momentum is neutral — its 14-day RSI (a 0–100 momentum gauge) is 64, neither overbought (above 70) nor oversold (below 30). It made a new 20-day high about 4 trading days ago. It is 28.4% below its highest point of the past year. Trading volume is unusually light — only about 0% of its 30-day average.

Trend

Distance from the 200-day-9.4%it is trading 9.4% below its 200-day average, the long-term trend line — a long-term downtrend
50-day moving average£8.08its average price over the last 50 trading days — a short-term trend line — is £8.08
200-day moving average£9.81its average price over the last 200 trading days — the long-term trend line — is £9.81
Since the 50/200 cross99 sessionsits 50-day average crossed below its 200-day average about 99 trading days ago — a "death cross", a bearish long-term signal
Trend strength (14-day ADX)14.7there is no clear trend right now — the price is choppy (ADX, a 0–100 trend-strength gauge, is 15, below the 25 that marks a real trend)

Momentum

14-day RSI63.7momentum is neutral — its 14-day RSI (a 0–100 momentum gauge) is 64, neither overbought (above 70) nor oversold (below 30)
Since the MACD crossed zero47 sessionsMACD, a trend-momentum gauge, is in positive territory (momentum leaning bullish)

Range

52-week high£12.41its highest closing price over the past year (about 252 trading days) was £12.41
From the 52-week high-28.4%it is 28.4% below its 52-week high (its highest price of the past year)
Above the 52-week low+24.3%it is 24.3% above its 52-week low (its lowest price of the past year)
Below the 52-week high28.4%it is 28.4% below its highest point of the past year
Since a 20-day breakout4 sessionsit made a new 20-day high about 4 trading days ago
Since a 55-day breakout4 sessionsit made a new 55-day high about 4 trading days ago
All-time high£16.01its highest closing price on record is £16.01 (set on 2020-10-08)
From the all-time high-44.5%it is 44.5% below its all-time high
All-time low£0.09695its lowest closing price on record is £0.09695 (set on 2023-10-25)
Above the all-time low+9,070%it is 9069.7% above its all-time low

Volatility

Band width vs its own 6 months64th percentileday-to-day price swings are about average versus its own recent 6-month history
Bollinger bands (20-day, ±2σ)£7.76 – £8.49 – £9.23most of its recent trading has stayed between about £7.76 and £9.23 — the "Bollinger bands", a range drawn two standard deviations either side of its 20-day average price, which widens when the stock gets more volatile and narrows when it settles

Volume

Volume vs its 30-day average0.00×trading volume is unusually light — only about 0% of its 30-day average

Based on daily closing prices as of 2026-08-03. Describes past price behavior only — informational, not financial advice.

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Key risks (from latest filing)

["Sensitivity to UK consumer spending and macroeconomic conditions","Intense competition in the homewares retail sector","Supply chain disruptions and commodity price volatility"]

See DNLM.L's biggest risks from its latest 10-Q →

Competitors & peers

AI-enriched competitor set. Linked names are companies covered by stocks-llm; other named peers are shown for reference only.

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Frequently asked questions

What does Dunelm Group (DNLM.L) do?

Dunelm Group is a UK-based home furnishings retailer that sells a wide range of products including bedding, curtains, furniture, lighting, and kitchenware. The company operates through a multichannel model consisting of a network of physical stores across the United Kingdom and an integrated online platform.

Who are Dunelm Group's (DNLM.L) competitors?

Notable peers of Dunelm Group (DNLM.L) include Next, Marks and Spencer, IKEA, The Range and John Lewis. This peer set is informational only — not financial advice.

Is Dunelm Group (DNLM.L) overbought or oversold right now?

Dunelm Group (DNLM.L) is currently neither overbought nor oversold — its 14-day RSI (a 0–100 momentum gauge) is 64, in the neutral middle (as of 2026-08-03). RSI describes recent price momentum, not a forecast — informational only, not financial advice.

Where does stocks-llm's data on DNLM.L come from?

Fundamentals and prices come from market data. All figures are delayed daily-close data shown with their as-of date — informational only, not financial advice.

Fundamentals: market data. Prices are delayed daily-close data.

Last updated 2026-08-03.

Informational only — NOT financial advice. All figures are delayed daily-close data from market data, shown with their as-of date.