Wayfair (W)
Consumer Discretionary · E-commerce / Home Furnishings Retail · NYSE
Wayfair is a leading online-first retailer providing an extensive, curated selection of home furnishings and decor directly to consumers.
What Wayfair does
Wayfair is an e-commerce company that offers a broad selection of home furnishings, decor, home improvement products, and housewares. The company operates through a digital platform connecting customers with suppliers, utilizing a proprietary logistics network and technology stack to facilitate home-focused online shopping.
Themes: E-commerce, Home goods retail, Consumer discretionary, Online marketplaces
Fundamentals
- Price$101.52 as of 2026-08-21 close
- Market cap$13.3B as of 2026-08-24
- 1-year return+32.9% 2025-08-21 close $76.37 → 2026-08-21 close $101.52
- P/En/a negative earnings
- Net margin-2.5% as of 2026-08-24
- Gross margin+30.1% as of 2026-08-24
- ROE-659.9% as of 2026-08-24
- Debt / equity136.90 as of 2026-08-24
- Revenue growth (YoY)+7.5% as of 2026-08-24
- Revenue CAGR (3y)+0.6% SEC XBRL
- Beta3.04 as of 2026-08-24
- Last reported earnings2026-08-04 SEC EDGAR Form 8-K (Item 2.02)
How W compares in its sector
- net profit marginbottom 25% 334 covered Consumer Discretionary peers, as of 2026-08-24
- operating marginbottom 25% 334 covered Consumer Discretionary peers, as of 2026-08-24
- gross marginmiddle range 331 covered Consumer Discretionary peers, as of 2026-08-24
- return on equitybottom 10% 334 covered Consumer Discretionary peers, as of 2026-08-24
- 3-year revenue CAGRmiddle range 325 covered Consumer Discretionary peers
- free cash flow (absolute dollars, latest fiscal year)middle range 311 covered Consumer Discretionary peers, as of FY2025
Position among covered Consumer Discretionary companies that report each metric (minimum 5 peers). A relative position within our covered catalog — not a valuation, quality, or investment judgment. A higher percentile is simply a higher value (for P/E, more expensive on earnings — never "better"). Informational only.
Top 10 scores & list membership
W is not currently in any published Top 10 list. Its scores are below.
Long-term score
Not scored for the long-term list: no shareholder return data.
Short-term score
67.9 #18 of 1,704 scored · #3 of 186 in Consumer Discretionary
Catalysts 83rd: the analyst consensus rating has improved toward "buy" since the prior reading; momentum 76th: over the past 3 months this stock beat the market by 49.9 percentage points; weakest is volume and participation 54th: trading volume is about normal versus its 30-day average.
Scores as of 21 Aug 2026. Each bar is a percentile: how this company ranked against every company the score ranked, 0–100. A list is a published formula and its output, not a recommendation. Method version 2.
Dividend coverage
Not assessed — last reported dividend predates the accounts. The most recent fiscal year in which W reported a dividend payment is FY2014, while its reported financial statements run through FY2025. Coverage is therefore not assessed for the latest year — an FY2014 ratio would not describe W today.
Coverage is derived from reported SEC EDGAR XBRL figures, comparing dividends paid against net income and free cash flow for the SAME fiscal year. It is not shown here because the latest fiscal year with a reported dividend payment (FY2014) is older than the latest year of reported financial statements (FY2025), so any ratio would describe an out-of-date year. Informational only — not financial advice.
How Wayfair looks technically
Wayfair (W) is trading 14.4% above its 200-day average, the long-term trend line — a longer-term uptrend. Its 50-day average crossed above its 200-day average about 8 trading days ago — a "golden cross", a bullish long-term signal. A trend is forming but not yet strong — ADX, a 0–100 trend-strength gauge, is 25 (a reading of 25+ marks a strong trend). Momentum is neutral — its 14-day RSI (a 0–100 momentum gauge) is 54, neither overbought (above 70) nor oversold (below 30). MACD, a trend-momentum gauge, turned bearish about 2 trading days ago (its momentum flipped negative). It made a new 20-day high about 14 trading days ago. It is 15.4% below its highest point of the past year.
Trend
8
| Distance from the 200-day | it is trading 14.4% above its 200-day average, the long-term trend line — a longer-term uptrend | +14.4% |
|---|---|---|
| 50-day moving average | its average price over the last 50 trading days — a short-term trend line — is $93.00 | $93.00 |
| 200-day moving average | its average price over the last 200 trading days — the long-term trend line — is $88.71 | $88.71 |
| Swing structure | its recent peaks and dips disagree — one of them is rising while the other is not, so there is no clean up or down pattern in the swings | mixed — one of the two is not confirming |
| Last swing turn | its last significant turn was a swing high 17 calendar days ago — the swings before that are what the structure reading is measured on | 17 sessions |
| Since the 50/200 cross | its 50-day average crossed above its 200-day average about 8 trading days ago — a "golden cross", a bullish long-term signal | 8 sessions |
| Above the 200-day after a dip | it recently dipped to its 200-day average (the long-term trend line) and has since climbed back above it — now about 14.4% above | +14.4% |
| Trend strength (14-day ADX) | a trend is forming but not yet strong — ADX, a 0–100 trend-strength gauge, is 25 (a reading of 25+ marks a strong trend) | 24.5 |
Momentum
3
| 14-day RSI | momentum is neutral — its 14-day RSI (a 0–100 momentum gauge) is 54, neither overbought (above 70) nor oversold (below 30) | 53.8 |
|---|---|---|
| Position in its 14-day range | it is trading near the bottom of its 14-day range ($99.03 to $118.31) — its "stochastic" reading is 13 out of 100, where 0 would mean closing exactly at the 14-session low and 100 exactly at the high. This measures WHERE the price sits inside its recent range, which is a different question from the RSI beside it: RSI is a momentum gauge, measuring how FAST the price has been moving, so a stock can drift quietly to the bottom of its range with an ordinary RSI, or fall sharply and still sit in the middle. It has been slipping within that range over the last few sessions. | 12.9 |
| Since the MACD crossed zero | MACD, a trend-momentum gauge, turned bearish about 2 trading days ago (its momentum flipped negative) | 2 sessions |
Range
12
| 52-week high | its highest closing price over the past year (about 252 trading days) was $119.98 | $119.98 |
|---|---|---|
| From the 52-week high | it is 15.4% below its 52-week high (its highest price of the past year) | -15.4% |
| Above the 52-week low | it is 82.6% above its 52-week low (its lowest price of the past year) | +82.6% |
| Below the 52-week high | it is 15.4% below its highest point of the past year | 15.4% |
| Since a 20-day breakout | it made a new 20-day high about 14 trading days ago | 14 sessions |
| Since a 55-day breakout | it made a new 55-day high about 14 trading days ago | 14 sessions |
| All-time high | its highest closing price on record is $369.00 (set on 2021-01-14) | $369.00 |
| Given back of the 52-week move | over the past year its closes ranged ($57.40 to $119.05), and it has recovered well over two thirds of its fall from last year’s high — 72% of it. Chart-watchers call 61.8%-65% given back the "golden pocket" — for this company that is $95.50 to $97.47. It is watched widely enough that orders cluster there, which is the honest reason it matters; it is not a forecast. | 71.6% |
| From the all-time high | it is 72.5% below its all-time high | -72.5% |
| Nearest price level | it is trading 4.3% above a support level at $97.16 — a price it turned at twice since 2025-12-23, most recently on 2026-07-02. Since 2024-08-21 it has 14 such levels below the current price and 3 above. Levels like these describe where the price has reversed or paused before; they are not a forecast of where it will go. | -4.3% |
| All-time low | its lowest closing price on record is $16.74 (set on 2014-12-12) | $16.74 |
| Above the all-time low | it is 506.5% above its all-time low | +506.4% |
Volatility
5
| Band width vs its own 6 months | day-to-day price swings are about average versus its own recent 6-month history | 48th percentile |
|---|---|---|
| Typical daily range | in a typical session it travels about $5.62 between its high and its low — about 5.5% of its price. That is its "average true range" over the last 14 sessions, which also counts the distance from the previous close, so a day that opens well away from yesterday counts as the large move it was | $5.62 |
| Bollinger bands (20-day, ±2σ) | most of its recent trading has stayed between about $85.33 and $115.27 — the "Bollinger bands", a range drawn two standard deviations either side of its 20-day average price, which widens when the stock gets more volatile and narrows when it settles | $85.33 – $100.30 – $115.27 |
| Typical daily range (% of price) | its price moves about 5.5% in a typical session — about typical for the companies we cover. This is the average gap between a session's high and low over the last 14 sessions, counting overnight moves, expressed against the current price so it can be compared with companies trading at any price | 5.5% |
| Stretch from the 200-day average | it is trading 2.3 daily ranges above its 200-day average price (14.4% above it in plain percentage terms) — a way of asking how far it has stretched from its own average in units of how far it normally moves in a day, so a calm company and a jumpy one can be compared on the same scale | 2.3 daily ranges above its 200-day average |
Volume
1
| Volume vs its 30-day average | trading volume is about normal versus its 30-day average | 0.56× |
|---|
Analyst
2
| Change in the average price target | analysts have raised their average price target by 2.7% since the prior reading | +2.7% |
|---|---|---|
| Change in the consensus rating | the analyst consensus rating has improved toward "buy" since the prior reading | 0.09 toward buy |
Candlestick patterns
1
| Since a doji | 3 sessions ago it opened and closed at almost the same price after trading through a wider range — a "doji", the classic picture of buyers and sellers finishing the session level | 3 sessions ago |
|---|
Price gaps
3
| Gap at the open | it opened on 2026-08-21 0.3% below the previous session's close — an overnight gap, the part of the move that happened while the market was shut, and traded back through that level before the close | -0.3% |
|---|---|---|
| Open gap | it gapped 23.1% above the previous close 13 sessions ago and has not traded back through the level it left behind at 89.31 — an "unfilled gap", which describes a price range no trade has since crossed and is not a forecast that it will be crossed | +23.1% |
| Gap filled | a 2.3% gap up opened on 2026-08-19 has been "filled" today — price traded back through the level the gap left behind, and it took 2 sessions to close | today |
Price streaks
1
| Closing streak | it has closed lower 2 sessions in a row, a -5.83% move over the run — an unbroken run of down days, which describes what has already happened and says nothing about the next session | 2 sessions down |
|---|
Relative strength
4
| vs market, 1 month | over the past 1 month this stock beat the market by 17.4 percentage points (the stock gained 19.7% while the market gained 2.3%) | +17.4% |
|---|---|---|
| vs market, 3 months | over the past 3 months this stock beat the market by 49.9 percentage points (the stock gained 53.0% while the market gained 3.1%) | +49.9% |
| vs market, 6 months | over the past 6 months this stock beat the market by 13.6 percentage points (the stock gained 24.7% while the market gained 11.1%) | +13.6% |
| vs market, 12 months | over the past 12 months this stock beat the market by 12.5 percentage points (the stock gained 32.9% while the market gained 20.5%) | +12.4% |
Signal agreement
2
| Bullish technical signals | 5 of the 9 technical signals we can compute for it are currently in a bullish state: a "golden cross" — its 50-day average is above its 200-day, trading above its 200-day average, outperforming the market over 6 months, near the bottom of its 14-day range (oversold), trading above the Ichimoku cloud — these describe past price behaviour, not a forecast | 5 of 9 |
|---|---|---|
| Bearish technical signals | 1 of the 9 technical signals we can compute for it is currently in a bearish state: MACD momentum is negative — these describe past price behaviour, not a forecast | 1 of 9 |
Trend (Ichimoku cloud)
1
| Vs the Ichimoku cloud | trading 18% above the Ichimoku cloud — a band drawn from where its own highs and lows sat up to 2026-07-16 and projected forward over today's price, the side traders read as an established uptrend, with the band below acting as the level that would have to give way. The band itself is thick, spanning 9.3% of the share price, which is taken to mean a barrier that has held for a while and takes effort to cross. | +18.4% |
|---|
Volume-weighted price
2
| Vs this year’s average price paid | the price is 21% above the average price paid so far this year, so the typical buyer over that stretch is showing a gain. That average is $83.76 — a volume-weighted average of daily closes over 158 sessions, not a true tick-by-tick VWAP. | +21.2% |
|---|---|---|
| Vs the average paid since it last reported | the price is 6% below the average price paid since it last reported on 2026-08-04 (its 10-Q), so the typical buyer over that stretch is under water. That average is $107.49 — a volume-weighted average of daily closes over 14 sessions, not a true tick-by-tick VWAP. | -5.5% |
Price levels it has turned at before
W last closed at $101.52 on 2026-08-21. Since 2024-08-21 it has turned at 14 prices below its last close and 3 above; the 3 nearest below and the 3 nearest above are listed, nearest first.
| Level | Side | Distance | Evidence |
|---|---|---|---|
| $97.16 | Support | 4.3% below the last close | turned there twice · 2025-12-23 to 2026-07-02 |
| $94.81 | Support | 6.6% below the last close | turned there three times · 2025-11-05 to 2026-07-16 |
| $108.31 | Resistance | 6.7% above the last close | turned there twice · 2025-10-29 to 2025-12-18 |
| $91.34 | Support | 10.0% below the last close | turned there four times · 2025-09-11 to 2025-12-09 |
| $114.80 | Resistance | 13.1% above the last close | turned there twice · 2025-11-10 to 2025-11-26 |
| $119.14 | Resistance | 17.4% above the last close | turned there twice · 2026-01-15 to 2026-08-04 |
A level is a price this company reversed or paused at more than once — they describe past behaviour, not a forecast of where the price will go.
Wave structure
No Elliott-wave labelling currently fits its swings: the recent highs and lows do not satisfy the three rules a five-wave count has to obey, so there is no count to show rather than a count we are unsure about.
Read from daily closes as of 2026-08-21.
An Elliott-wave count describes the swings already printed and the level that would disprove it. It is not a forecast, a target, or advice.
Screens: Trading above the 200-day moving average · Recent golden cross (50-day crossed above 200-day) · Tested and reclaimed 200-day support · MACD just crossed bearish (12/26/9) · Analyst price target recently RAISED · beating the market | Learn: moving average · golden cross · adx · rsi · macd · breakout · fifty two week high low
Based on daily closing prices as of 2026-08-21. Describes past price behavior only — informational, not financial advice.
Analyst consensus
- Consensus ratingBuy (1.97 mean, 1=Strong Buy…5=Strong Sell) — 28 analysts
- Mean price target$123.25 range $83.00 – $156.00; median $125.00
Analyst estimates, as of 2026-08-18. These are third-party analyst opinions and price targets, aggregated — not a recommendation, prediction, or advice from stocks-llm. Informational only.
Analyst EPS estimate for W
- Consensus EPS estimate$0.7996 next reporting period, as of 2026-08-18
Change over time is not available yet: it needs two readings of the same reporting period at least 30 days apart, and we have been recording these estimates since 2026-08-04. An estimate for a DIFFERENT quarter is not a revision, so a reading from before the last report is never compared with one after it.
The consensus estimate for the next reporting period, and how it has moved between readings of that SAME period. A change is measured only between readings estimating one period — when a company reports, the consensus moves to the next quarter and the two numbers are not comparable. Informational only, not a forecast and not advice.
Key risks (from latest filing)
["Significant accumulated deficit and stockholders' deficit status","High sensitivity to macroeconomic conditions affecting consumer discretionary spending","Substantial competition in the e-commerce and home goods markets"]
What changed in the latest 10-Q
AI-assisted comparison of W's 10-Q filed 2026-04-30 against the prior one filed 2025-10-28.
Management's Discussion & Analysis (MD&A)
- Added:
- Added reference to 'anticipated cost-cutting and liability and dilution management exercises and the expected results of such exercises' in forward-looking statements section (2026-04-30 filing)
- Added explicit mention of 'our use of artificial intelligence and machine learning technologies and the anticipated results of those developments' in forward-looking statements (2026-04-30 filing)
- Added 'plans and objectives of management for future operations, including regarding our physical retail stores and omni-channel strategy; investment in our logistics network' to forward-looking statements (2026-04-30 filing)
- Added new bullet point 'risks relating to our liability and dilution management exercises' to risk factors (2026-04-30 filing)
- Added phrase 'geopolitical disturbances and conflicts, or threats of such actions and related uncertainty, which could exacerbate other risks such as shipment disruptions or fuel shortages' to macroeconomic risks (2026-04-30 filing)
- Added 'we complement our e-commerce experience with a growing physical retail presence, designed to strengthen our brands, deepen customer engagement, and enhance the end-to-end shopping experience' to Overview section (2026-04-30 filing)
- Added 'Starting in early 2025, the U.S. government announced changes to U.S. trade policy affecting imported goods' at beginning of Global Considerations section (2026-04-30 filing)
- Removed:
- Removed 'our plans for growth, including customer growth' and replaced with broader language in forward-looking statements (2025-10-28 filing had 'our future customer growth')
- Removed reference to 'the exit of our German business' from forward-looking statements (2025-10-28 filing)
- Removed 'our international growth' from forward-looking statements section (2025-10-28 filing)
- Removed reference to 'Form 10-K for the year ended December 31, 2024' and replaced with 'Form 10-K for the year ended December 31, 2025' (2026-04-30 filing)
- Removed entire paragraph beginning 'All dollar and percentage comparisons made herein refer to the three and nine months ended September 30, 2025...' (2025-10-28 filing)
- Removed 'including the exit of our German business' from restructuring risk bullet point (2025-10-28 filing)
- Removed description of business model as 'e-commerce business model' and replaced with 'omni-channel strategy' (2026-04-30 filing)
- Removed 'over 30 million products' and replaced with 'over 40 million products' (2026-04-30 filing)
- Removed detailed tariff history referencing 'fourth quarter of 2025' and 'January 2026' scheduled increases (2025-10-28 filing)
- Removed reference to 'July 4, 2025' One Big [incomplete text] (2025-10-28 filing)
- Reworded:
- Changed 'our ability to curate, market, grow and maintain strong brands' to 'our ability to curate, market, grow and maintain strong brands' in 2026 filing; removed 'build and maintain' language from 2025 filing's 'our ability to build and maintain strong brands' (2026-04-30 filing uses 'curate' and 'grow' instead of 'build')
- Changed period comparison from 'three and nine months ended September 30, 2025 compared to...September 30, 2024' to 'three months ended March 31, 2026 compared to the same period in 2025' (2026-04-30 filing)
- Changed net revenue increase percentage from '8.1%' to '7.4%' (2026-04-30 filing)
- Changed repeat buyer percentage from '80.1%' to '79.8%' (2026-04-30 filing)
- Changed tariff discussion from referencing specific timing ('fourth quarter of 2025' and 'January 2026') to more general 'early 2025' language (2026-04-30 filing)
- Reworded Global Considerations opening from detailed tariff history to 'Starting in early 2025, the U.S. government announced changes to U.S. trade policy affecting imported goods' (2026-04-30 filing)
- Changed reference from 'our e-commerce business model' to 'our omni-channel strategy' in Overview section (2026-04-30 filing)
- Notes:
- The older filing text appears truncated at 'For example, on July 4, 2025, the One Big' making full comparison of that section impossible
- Product count comparison: 30 million (older) to 40 million (newer) represents a stated increase in available products
- The older filing contains a sentence about 'All dollar and percentage comparisons' that is entirely absent from the newer filing
Risk Factors
The two filings could not be meaningfully compared for this section.
AI-assisted comparison of two SEC filing sections. It describes wording and theme changes only, makes no materiality, legal, or investment judgement, and is not financial advice. Informational only — not financial advice.
Insider activity (SEC Form 4)
0 open-market purchases and 11 open-market sales by insiders in the last 90 days.
- Last 30 days0 buys · 10 sells ($14M) — 2 selling insiders
- Last 90 days0 buys · 11 sells ($15M) — 3 selling insiders
- Last 180 days0 buys · 28 sells ($34M) — 3 selling insiders
Activity heuristic: net selling (a transparent product heuristic from the counts above, not a prediction or advice)
Most recent open-market transaction: 2026-08-12. As of 2026-08-24.
View full insider trading history → View SEC Form 3/4/5 filingsAsk about W's insider activity →
Only open-market purchases (SEC code P) and sales (code S) are counted here. Option exercises, vesting/awards, gifts, and shares withheld for taxes are excluded — they are compensation or mechanical, not open-market conviction. Sales may be planned and non-discretionary (e.g. a Rule 10b5-1 plan) and are not necessarily bearish; open-market buying is not a recommendation to buy. Informational only — not financial advice.
Congressional trading disclosures
U.S. House members publicly disclose their own, their spouse's, and dependent children's stock transactions under the STOCK Act. We hold 3 matched disclosures for W from U.S. House Clerk Periodic Transaction Report filings.
Congressional trading disclosures →Institutional ownership (13F)
6 institutional 13F filers reported holding W as of 2026-03-31 (quarter-end position, filed within 45 days).
- Distinct 13F filers 6
- Reported shares held 30,639,370
- Reported value $2,304,387,019
reported quarterly holdings change (2025-12-31 → 2026-03-31): 0 new, 2 increased, 4 decreased, 0 exited. Change counts cover only managers that filed 13F reports in BOTH quarters, derived between two quarter-end snapshots — not same-day trades; a single manager is never said to have "bought" or "sold".
Institutional holdings are quarter-end long positions reported on SEC Form 13F-HR, filed up to 45 days after the quarter ends — they are delayed, are not real-time trades, exclude short positions and most non-US securities, and are not investment advice. Any increase/decrease is a reported change between two quarterly snapshots, not a same-day purchase or sale. These are quarter-end snapshots from the 13F filings on SEC EDGAR, filed within 45 days — not real-time, and any change is a difference between two quarterly reports, not a same-day trade. Informational only — not financial advice.
Short interest (FINRA)
W had 12,630,551 shares of reported short interest as of the 2026-07-31 FINRA settlement date (delayed, bi-monthly; not real-time).
Short interest as a percent of shares outstanding is not shown for W because we do not hold a verified share count to divide it by. The reported figures above are unaffected.
- Reported short interest (shares) 12,630,551
- Prior settlement (shares) 14,747,320
- Reported change -14.35%
- Days to cover (reported) 3.87
Reported to FINRA as of the 2026-07-31 settlement date. Short interest is reported to FINRA and published on a delayed, bi-monthly schedule (as of a settlement date, disseminated roughly eight business days later) — it is NOT real-time, does not cover every venue or all US trading, and is not a short-squeeze prediction or investment advice. Days-to-cover is the value FINRA reports; percent of float is not shown because the source file carries no share-count denominator — where a percent appears it is of shares OUTSTANDING, the larger base, and is therefore a floor on percent of float. Informational only — not financial advice.
Competitors & peers
AI-enriched competitor set. Linked names are companies covered by stocks-llm; other named peers are shown for reference only.
Compare W vs…
Wayfair is found in…
Frequently asked questions
What does Wayfair (W) do?
Wayfair is an e-commerce company that offers a broad selection of home furnishings, decor, home improvement products, and housewares. The company operates through a digital platform connecting customers with suppliers, utilizing a proprietary logistics network and technology stack to facilitate home-focused online shopping.
What sector is Wayfair (W) in?
Wayfair (W) is classified in the Consumer Discretionary sector. Its industry is E-commerce / Home Furnishings Retail. It trades on NYSE.
Who are Wayfair's (W) competitors?
Notable peers of Wayfair (W) include Amazon, Walmart, Target, Home Depot and Lowe's. This peer set is informational only — not financial advice.
Has there been recent Congressional stock trading in W?
Yes — we hold 3 matched STOCK Act disclosures for W from U.S. House Clerk Periodic Transaction Report filings. These are legally-required disclosures (often filed 30–45 days after the trade), may belong to a U.S. House member, their spouse, or a dependent child, and are not an indicator of company performance or investment advice.
Is Wayfair (W) overbought or oversold right now?
Wayfair (W) is currently neither overbought nor oversold — its 14-day RSI (a 0–100 momentum gauge) is 54, in the neutral middle (as of 2026-08-21). RSI describes recent price momentum, not a forecast — informational only, not financial advice.
Where does stocks-llm's data on W come from?
Fundamentals and prices come from market data, as of 2026-08-24; company filings and profile facts come from SEC EDGAR. All figures are delayed daily-close data shown with their as-of date — informational only, not financial advice.
Fundamentals: market data, as of 2026-08-24. Filings: SEC EDGAR. Prices are delayed daily-close data.
Last updated 2026-08-21.
Informational only — NOT financial advice. All figures are delayed daily-close data from SEC EDGAR & market data, shown with their as-of date.