Harley-Davidson (HOG) — insider trading
Consumer Discretionary · NYSE
Harley-Davidson (HOG) has 34 reported SEC Form 4 insider transactions in our data, including 3 open-market purchases and 7 open-market sales among the most recent 34 (latest 2026-10-01).
Recent Form 4 transactions
| Date | Insider | Role | Type | Shares | Price | Value | Filing |
|---|---|---|---|---|---|---|---|
| 2026-10-01 | Root Jonathan R | Officer (CFO and CCO) | Open-market sale | 1,559 | $24.43 | $38.1K | Form 4 |
| 2026-09-24 | NOVA DANIEL J | Director | Option exercise / conversion (derivative) | 5,168 | — | $0 | Form 4 |
| 2026-09-24 | NOVA DANIEL J | Director | Option exercise / conversion | 5,168 | — | $0 | Form 4 |
| 2026-09-01 | Root Jonathan R | Officer (CFO and CCO) | Open-market sale | 1,554 | $27.46 | $42.7K | Form 4 |
| 2026-08-11 | Littleton Gayle | Officer (CLO, CCO, CAO & Corp Sec) | Open-market purchase | 7,500 | $26.38 | $197.8K | Form 4 |
| 2026-08-10 | Starrs Artie | Director, Officer (President & CEO) | Open-market purchase | 10,000 | $25.89 | $258.9K | Form 4 |
| 2026-08-03 | Root Jonathan R | Officer (CFO and CCO) | Open-market sale | 1,554 | $24.88 | $38.7K | Form 4 |
| 2026-07-31 | NOVA DANIEL J | Director | Open-market purchase | 40,000 | $24.57 | $982.7K | Form 4 |
| 2026-07-24 | Littleton Gayle | Officer (CLO, CCO, CAO & Corp Sec) | Grant / award / vesting (derivative) | 39,232 | — | $0 | Form 4 |
| 2026-07-01 | Root Jonathan R | Officer (CFO and CCO) | Open-market sale | 1,554 | $24.44 | $38.0K | Form 4 |
| 2026-06-01 | Root Jonathan R | Officer (CFO and CCO) | Open-market sale | 1,554 | $23.87 | $37.1K | Form 4 |
| 2026-05-21 | Alstead Troy | Director | Grant / award / vesting (derivative) | 6,250 | — | $0 | Form 4 |
| 2026-05-21 | Flees Lori Ann | Director | Grant / award / vesting (derivative) | 8,621 | — | $0 | Form 4 |
| 2026-05-21 | Golston Allan C. | Director | Grant / award / vesting (derivative) | 6,250 | — | $0 | Form 4 |
| 2026-05-21 | Masood Rafeh | Director | Grant / award / vesting (derivative) | 11,207 | — | $0 | Form 4 |
| 2026-05-21 | NOVA DANIEL J | Director | Grant / award / vesting (derivative) | 6,520 | — | $0 | Form 4 |
| 2026-05-21 | NOVA DANIEL J | Director | Grant / award / vesting | 4,742 | — | $0 | Form 4 |
| 2026-05-21 | Reintjes Matthew J | Director | Grant / award / vesting (derivative) | 6,250 | — | $0 | Form 4 |
| 2026-05-21 | Reintjes Matthew J | Director | Grant / award / vesting | 2,479 | — | $0 | Form 4 |
| 2026-05-21 | Sylvester Maryrose | Director | Grant / award / vesting (derivative) | 6,250 | — | $0 | Form 4 |
| 2026-05-19 | Root Jonathan R | Officer (CFO and CCO) | Open-market sale | 1,554 | $24.21 | $37.6K | Form 4 |
| 2026-05-14 | Alstead Troy | Director | Option exercise / conversion (derivative) | 6,015 | — | $0 | Form 4 |
| 2026-05-14 | Alstead Troy | Director | Option exercise / conversion | 6,015 | — | $0 | Form 4 |
| 2026-05-14 | FARLEY JR JAMES D | Director | Option exercise / conversion (derivative) | 6,015 | — | $0 | Form 4 |
| 2026-05-14 | FARLEY JR JAMES D | Director | Option exercise / conversion | 6,015 | — | $0 | Form 4 |
| 2026-05-14 | Flees Lori Ann | Director | Option exercise / conversion (derivative) | 6,015 | — | $0 | Form 4 |
| 2026-05-14 | Flees Lori Ann | Director | Option exercise / conversion | 6,015 | — | $0 | Form 4 |
| 2026-05-14 | Golston Allan C. | Director | Option exercise / conversion (derivative) | 3,008 | — | $0 | Form 4 |
| 2026-05-14 | Golston Allan C. | Director | Option exercise / conversion | 3,008 | — | $0 | Form 4 |
| 2026-05-14 | Masood Rafeh | Director | Option exercise / conversion (derivative) | 6,015 | — | $0 | Form 4 |
| 2026-05-14 | Masood Rafeh | Director | Option exercise / conversion | 6,015 | — | $0 | Form 4 |
| 2026-05-14 | Sylvester Maryrose | Director | Option exercise / conversion (derivative) | 6,015 | — | $0 | Form 4 |
| 2026-05-14 | Sylvester Maryrose | Director | Option exercise / conversion | 6,015 | — | $0 | Form 4 |
| 2026-05-11 | Krause Paul J | Officer (Chief Legal Officer) | Open-market sale | 1,564 | $26.00 | $40.7K | Form 4 |
Ask the chat about HOG's insider activity →
Transaction types are the SEC Form 4 codes: open-market purchases (P) and sales (S) are the only rows that reflect open-market conviction. Awards/vesting (A), option exercises (M/X/C), shares withheld for taxes (F) and gifts (G) are compensation or mechanical, not buying or selling on the open market. Sales may be planned and non-discretionary (e.g. a Rule 10b5-1 plan); open-market buying is not a recommendation to buy. Informational only — not financial advice.
Source: SEC EDGAR Form 3/4/5. See the full company profile: Harley-Davidson (HOG).
Last updated 2026-10-01 (most recent filing date).
Informational only — NOT financial advice. Insider filings are sourced from SEC EDGAR and shown with their reported dates.