ServiceNow (NOW) — insider trading
Information Technology · NYSE
ServiceNow (NOW) has 195 reported SEC Form 4 insider transactions in our data, including 5 open-market sales among the most recent 100 (latest 2026-08-31).
Recent Form 4 transactions
Showing the 100 most recent of 195 recorded transactions. See all on SEC EDGAR →
| Date | Insider | Role | Type | Shares | Price | Value | Filing |
|---|---|---|---|---|---|---|---|
| 2026-08-31 | Fipps Paul | Officer (President, Global Customer Ops) | Open-market sale | 2,034 | $147.87 | $300.8K | Form 4 |
| 2026-08-28 | Canney Jacqueline P | Officer (Chief People & AI Enblmt. Off.) | Open-market sale | 7,847 | $138.00 | $1.08M | Form 4 |
| 2026-08-27 | Chamberlain Paul Edward | Director | Open-market sale | 2,700 | $135.50 | $365.9K | Form 4 |
| 2026-08-17 | Mastantuono Gina | Officer (President and CFO) | Option exercise / conversion (derivative) | 1,595 | — | $0 | Form 4 |
| 2026-08-17 | Mastantuono Gina | Officer (President and CFO) | Shares withheld for taxes / exercise cost | 858 | $117.70 | $101.0K | Form 4 |
| 2026-08-17 | Mastantuono Gina | Officer (President and CFO) | Option exercise / conversion | 1,595 | — | $0 | Form 4 |
| 2026-08-17 | Fontaine Danielle | Officer (Principal Accounting Officer) | Option exercise / conversion (derivative) | 485 | — | $0 | Form 4 |
| 2026-08-17 | Fontaine Danielle | Officer (Principal Accounting Officer) | Shares withheld for taxes / exercise cost | 168 | $117.70 | $19.8K | Form 4 |
| 2026-08-17 | Fontaine Danielle | Officer (Principal Accounting Officer) | Option exercise / conversion | 485 | — | $0 | Form 4 |
| 2026-08-17 | Fipps Paul | Officer (President, Global Customer Ops) | Option exercise / conversion (derivative) | 300 | — | $0 | Form 4 |
| 2026-08-17 | Fipps Paul | Officer (President, Global Customer Ops) | Option exercise / conversion (derivative) | 340 | — | $0 | Form 4 |
| 2026-08-17 | Fipps Paul | Officer (President, Global Customer Ops) | Shares withheld for taxes / exercise cost | 120 | $117.70 | $14.1K | Form 4 |
| 2026-08-17 | Fipps Paul | Officer (President, Global Customer Ops) | Option exercise / conversion | 300 | — | $0 | Form 4 |
| 2026-08-17 | Fipps Paul | Officer (President, Global Customer Ops) | Shares withheld for taxes / exercise cost | 136 | $117.70 | $16.0K | Form 4 |
| 2026-08-17 | Fipps Paul | Officer (President, Global Customer Ops) | Option exercise / conversion | 340 | — | $0 | Form 4 |
| 2026-08-17 | Canney Jacqueline P | Officer (Chief People & AI Enblmt. Off.) | Option exercise / conversion (derivative) | 970 | — | $0 | Form 4 |
| 2026-08-17 | Canney Jacqueline P | Officer (Chief People & AI Enblmt. Off.) | Shares withheld for taxes / exercise cost | 496 | $117.70 | $58.4K | Form 4 |
| 2026-08-17 | Canney Jacqueline P | Officer (Chief People & AI Enblmt. Off.) | Option exercise / conversion | 970 | — | $0 | Form 4 |
| 2026-08-17 | McDermott William R | Director, Officer (Chairman & CEO) | Option exercise / conversion (derivative) | 4,160 | — | $0 | Form 4 |
| 2026-08-17 | McDermott William R | Director, Officer (Chairman & CEO) | Shares withheld for taxes / exercise cost | 2,236 | $117.70 | $263.2K | Form 4 |
| 2026-08-17 | McDermott William R | Director, Officer (Chairman & CEO) | Option exercise / conversion | 4,160 | — | $0 | Form 4 |
| 2026-08-14 | Fontaine Danielle | Officer (Principal Accounting Officer) | Option exercise / conversion (derivative) | 740 | — | $0 | Form 4 |
| 2026-08-14 | Fontaine Danielle | Officer (Principal Accounting Officer) | Option exercise / conversion (derivative) | 235 | — | $0 | Form 4 |
| 2026-08-14 | Fontaine Danielle | Officer (Principal Accounting Officer) | Shares withheld for taxes / exercise cost | 256 | $124.00 | $31.7K | Form 4 |
| 2026-08-14 | Fontaine Danielle | Officer (Principal Accounting Officer) | Option exercise / conversion | 740 | — | $0 | Form 4 |
| 2026-08-14 | Fontaine Danielle | Officer (Principal Accounting Officer) | Shares withheld for taxes / exercise cost | 82 | $124.00 | $10.2K | Form 4 |
| 2026-08-14 | Fontaine Danielle | Officer (Principal Accounting Officer) | Option exercise / conversion | 235 | — | $0 | Form 4 |
| 2026-08-14 | Mastantuono Gina | Officer (President and CFO) | Option exercise / conversion (derivative) | 5,602 | — | $0 | Form 4 |
| 2026-08-14 | Mastantuono Gina | Officer (President and CFO) | Option exercise / conversion (derivative) | 2,355 | — | $0 | Form 4 |
| 2026-08-14 | Mastantuono Gina | Officer (President and CFO) | Shares withheld for taxes / exercise cost | 3,012 | $124.00 | $373.5K | Form 4 |
| 2026-08-14 | Mastantuono Gina | Officer (President and CFO) | Option exercise / conversion | 5,602 | — | $0 | Form 4 |
| 2026-08-14 | Mastantuono Gina | Officer (President and CFO) | Shares withheld for taxes / exercise cost | 1,266 | $124.00 | $157.0K | Form 4 |
| 2026-08-14 | Mastantuono Gina | Officer (President and CFO) | Option exercise / conversion | 2,355 | — | $0 | Form 4 |
| 2026-08-14 | Zavery Amit | Officer (President, CPO and COO) | Option exercise / conversion (derivative) | 7,180 | — | $0 | Form 4 |
| 2026-08-14 | Zavery Amit | Officer (President, CPO and COO) | Option exercise / conversion (derivative) | 3,135 | — | $0 | Form 4 |
| 2026-08-14 | Zavery Amit | Officer (President, CPO and COO) | Shares withheld for taxes / exercise cost | 3,860 | $124.00 | $478.6K | Form 4 |
| 2026-08-14 | Zavery Amit | Officer (President, CPO and COO) | Option exercise / conversion | 7,180 | — | $0 | Form 4 |
| 2026-08-14 | Zavery Amit | Officer (President, CPO and COO) | Shares withheld for taxes / exercise cost | 1,686 | $124.00 | $209.1K | Form 4 |
| 2026-08-14 | Zavery Amit | Officer (President, CPO and COO) | Option exercise / conversion | 3,135 | — | $0 | Form 4 |
| 2026-08-14 | Canney Jacqueline P | Officer (Chief People & AI Enblmt. Off.) | Option exercise / conversion (derivative) | 3,566 | — | $0 | Form 4 |
| 2026-08-14 | Canney Jacqueline P | Officer (Chief People & AI Enblmt. Off.) | Option exercise / conversion (derivative) | 1,490 | — | $0 | Form 4 |
| 2026-08-14 | Canney Jacqueline P | Officer (Chief People & AI Enblmt. Off.) | Shares withheld for taxes / exercise cost | 1,821 | $124.00 | $225.8K | Form 4 |
| 2026-08-14 | Canney Jacqueline P | Officer (Chief People & AI Enblmt. Off.) | Option exercise / conversion | 3,566 | — | $0 | Form 4 |
| 2026-08-14 | Canney Jacqueline P | Officer (Chief People & AI Enblmt. Off.) | Shares withheld for taxes / exercise cost | 761 | $124.00 | $94.4K | Form 4 |
| 2026-08-14 | Canney Jacqueline P | Officer (Chief People & AI Enblmt. Off.) | Option exercise / conversion | 1,490 | — | $0 | Form 4 |
| 2026-08-14 | Nowbar Hossein | Officer (Pres. & Chief Legal Officer) | Option exercise / conversion (derivative) | 2,209 | — | $0 | Form 4 |
| 2026-08-14 | Nowbar Hossein | Officer (Pres. & Chief Legal Officer) | Option exercise / conversion (derivative) | 2,857 | — | $0 | Form 4 |
| 2026-08-14 | Nowbar Hossein | Officer (Pres. & Chief Legal Officer) | Shares withheld for taxes / exercise cost | 870 | $124.00 | $107.9K | Form 4 |
| 2026-08-14 | Nowbar Hossein | Officer (Pres. & Chief Legal Officer) | Option exercise / conversion | 2,209 | — | $0 | Form 4 |
| 2026-08-14 | Nowbar Hossein | Officer (Pres. & Chief Legal Officer) | Shares withheld for taxes / exercise cost | 1,125 | $124.00 | $139.5K | Form 4 |
| 2026-08-14 | Nowbar Hossein | Officer (Pres. & Chief Legal Officer) | Option exercise / conversion | 2,857 | — | $0 | Form 4 |
| 2026-08-14 | Fipps Paul | Officer (President, Global Customer Ops) | Option exercise / conversion (derivative) | 5,602 | — | $0 | Form 4 |
| 2026-08-14 | Fipps Paul | Officer (President, Global Customer Ops) | Option exercise / conversion (derivative) | 1,110 | — | $0 | Form 4 |
| 2026-08-14 | Fipps Paul | Officer (President, Global Customer Ops) | Option exercise / conversion (derivative) | 940 | — | $0 | Form 4 |
| 2026-08-14 | Fipps Paul | Officer (President, Global Customer Ops) | Shares withheld for taxes / exercise cost | 2,237 | $124.00 | $277.4K | Form 4 |
| 2026-08-14 | Fipps Paul | Officer (President, Global Customer Ops) | Option exercise / conversion | 5,602 | — | $0 | Form 4 |
| 2026-08-14 | Fipps Paul | Officer (President, Global Customer Ops) | Shares withheld for taxes / exercise cost | 444 | $124.00 | $55.1K | Form 4 |
| 2026-08-14 | Fipps Paul | Officer (President, Global Customer Ops) | Option exercise / conversion | 1,110 | — | $0 | Form 4 |
| 2026-08-14 | Fipps Paul | Officer (President, Global Customer Ops) | Shares withheld for taxes / exercise cost | 376 | $124.00 | $46.6K | Form 4 |
| 2026-08-14 | Fipps Paul | Officer (President, Global Customer Ops) | Option exercise / conversion | 940 | — | $0 | Form 4 |
| 2026-08-14 | McDermott William R | Director, Officer (Chairman & CEO) | Option exercise / conversion (derivative) | 8,877 | — | $0 | Form 4 |
| 2026-08-14 | McDermott William R | Director, Officer (Chairman & CEO) | Option exercise / conversion (derivative) | 6,275 | — | $0 | Form 4 |
| 2026-08-14 | McDermott William R | Director, Officer (Chairman & CEO) | Shares withheld for taxes / exercise cost | 4,772 | $124.00 | $591.7K | Form 4 |
| 2026-08-14 | McDermott William R | Director, Officer (Chairman & CEO) | Option exercise / conversion | 8,877 | — | $0 | Form 4 |
| 2026-08-14 | McDermott William R | Director, Officer (Chairman & CEO) | Shares withheld for taxes / exercise cost | 3,373 | $124.00 | $418.3K | Form 4 |
| 2026-08-14 | McDermott William R | Director, Officer (Chairman & CEO) | Option exercise / conversion | 6,275 | — | $0 | Form 4 |
| 2026-08-13 | Chamberlain Paul Edward | Director | Open-market sale | 1,500 | $125.60 | $188.4K | Form 4 |
| 2026-08-07 | Fontaine Danielle | Officer (Principal Accounting Officer) | Option exercise / conversion (derivative) | 305 | — | $0 | Form 4 |
| 2026-08-07 | Fontaine Danielle | Officer (Principal Accounting Officer) | Shares withheld for taxes / exercise cost | 106 | $124.88 | $13.2K | Form 4 |
| 2026-08-07 | Fontaine Danielle | Officer (Principal Accounting Officer) | Option exercise / conversion | 305 | — | $0 | Form 4 |
| 2026-08-07 | Canney Jacqueline P | Officer (Chief People & AI Enblmt. Off.) | Option exercise / conversion (derivative) | 2,630 | — | $0 | Form 4 |
| 2026-08-07 | Canney Jacqueline P | Officer (Chief People & AI Enblmt. Off.) | Shares withheld for taxes / exercise cost | 1,343 | $124.88 | $167.7K | Form 4 |
| 2026-08-07 | Canney Jacqueline P | Officer (Chief People & AI Enblmt. Off.) | Option exercise / conversion | 2,630 | — | $0 | Form 4 |
| 2026-08-07 | McDermott William R | Director, Officer (Chairman & CEO) | Option exercise / conversion (derivative) | 8,765 | — | $0 | Form 4 |
| 2026-08-07 | McDermott William R | Director, Officer (Chairman & CEO) | Shares withheld for taxes / exercise cost | 4,712 | $124.88 | $588.4K | Form 4 |
| 2026-08-07 | McDermott William R | Director, Officer (Chairman & CEO) | Option exercise / conversion | 8,765 | — | $0 | Form 4 |
| 2026-08-07 | Zavery Amit | Officer (President, CPO and COO) | Option exercise / conversion (derivative) | 9,990 | — | $0 | Form 4 |
| 2026-08-07 | Zavery Amit | Officer (President, CPO and COO) | Shares withheld for taxes / exercise cost | 5,370 | $124.88 | $670.6K | Form 4 |
| 2026-08-07 | Zavery Amit | Officer (President, CPO and COO) | Option exercise / conversion | 9,990 | — | $0 | Form 4 |
| 2026-08-07 | Mastantuono Gina | Officer (President and CFO) | Option exercise / conversion (derivative) | 3,945 | — | $0 | Form 4 |
| 2026-08-07 | Mastantuono Gina | Officer (President and CFO) | Shares withheld for taxes / exercise cost | 2,121 | $124.88 | $264.9K | Form 4 |
| 2026-08-07 | Mastantuono Gina | Officer (President and CFO) | Option exercise / conversion | 3,945 | — | $0 | Form 4 |
| 2026-08-07 | Fipps Paul | Officer (President, Global Customer Ops) | Option exercise / conversion (derivative) | 75 | — | $0 | Form 4 |
| 2026-08-07 | Fipps Paul | Officer (President, Global Customer Ops) | Option exercise / conversion (derivative) | 330 | — | $0 | Form 4 |
| 2026-08-07 | Fipps Paul | Officer (President, Global Customer Ops) | Option exercise / conversion (derivative) | 910 | — | $0 | Form 4 |
| 2026-08-07 | Fipps Paul | Officer (President, Global Customer Ops) | Option exercise / conversion (derivative) | 4,120 | — | $0 | Form 4 |
| 2026-08-07 | Fipps Paul | Officer (President, Global Customer Ops) | Shares withheld for taxes / exercise cost | 30 | $124.88 | $3.7K | Form 4 |
| 2026-08-07 | Fipps Paul | Officer (President, Global Customer Ops) | Option exercise / conversion | 75 | — | $0 | Form 4 |
| 2026-08-07 | Fipps Paul | Officer (President, Global Customer Ops) | Shares withheld for taxes / exercise cost | 132 | $124.88 | $16.5K | Form 4 |
| 2026-08-07 | Fipps Paul | Officer (President, Global Customer Ops) | Option exercise / conversion | 330 | — | $0 | Form 4 |
| 2026-08-07 | Fipps Paul | Officer (President, Global Customer Ops) | Shares withheld for taxes / exercise cost | 364 | $124.88 | $45.5K | Form 4 |
| 2026-08-07 | Fipps Paul | Officer (President, Global Customer Ops) | Option exercise / conversion | 910 | — | $0 | Form 4 |
| 2026-08-07 | Fipps Paul | Officer (President, Global Customer Ops) | Shares withheld for taxes / exercise cost | 1,646 | $124.88 | $205.6K | Form 4 |
| 2026-08-07 | Fipps Paul | Officer (President, Global Customer Ops) | Option exercise / conversion | 4,120 | — | $0 | Form 4 |
| 2026-06-15 | Yuan Eric S. | Director | Grant / award / vesting | 2,747 | — | $0 | Form 4 |
| 2026-05-28 | Briggs Teresa | Director | Open-market sale | 1,595 | $108.70 | $173.4K | Form 4 |
| 2026-05-21 | Sands Anita M | Director | Grant / award / vesting | 3,260 | — | $0 | Form 4 |
| 2026-05-21 | Quinlan Larry | Director | Grant / award / vesting | 3,260 | — | $0 | Form 4 |
| 2026-05-21 | BOSTROM SUSAN L | Director | Grant / award / vesting | 3,260 | — | $0 | Form 4 |
| 2026-05-21 | Jackson Lawrence | Director | Grant / award / vesting | 3,260 | — | $0 | Form 4 |
Ask the chat about NOW's insider activity →
Transaction types are the SEC Form 4 codes: open-market purchases (P) and sales (S) are the only rows that reflect open-market conviction. Awards/vesting (A), option exercises (M/X/C), shares withheld for taxes (F) and gifts (G) are compensation or mechanical, not buying or selling on the open market. Sales may be planned and non-discretionary (e.g. a Rule 10b5-1 plan); open-market buying is not a recommendation to buy. Informational only — not financial advice.
Source: SEC EDGAR Form 3/4/5. See the full company profile: ServiceNow (NOW).
Last updated 2026-08-31 (most recent filing date).
Informational only — NOT financial advice. Insider filings are sourced from SEC EDGAR and shown with their reported dates.