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Rentokil Initial (RTO.L)

A leading global provider of mission-critical pest control and hygiene services for businesses and homes.

What Rentokil Initial does

Rentokil Initial is a global commercial and residential services company specializing in pest control and hygiene solutions. The company provides a range of preventative and responsive services to maintain sanitary and pest-free environments for its clients.

Themes: pest control services, hygiene and sanitation solutions, facility management services, commercial facility services

Fundamentals

Dividend: company fundamentals are not available for UK-listed companies in our data.

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How Rentokil Initial looks technically

Rentokil Initial (RTO.L) is trading 17.7% below its 200-day average, the long-term trend line — a long-term downtrend. Its 50-day average crossed above its 200-day average about 169 trading days ago — a "golden cross", a bullish long-term signal. There is no clear trend right now — the price is choppy (ADX, a 0–100 trend-strength gauge, is 10, below the 25 that marks a real trend), though sellers have been pushing harder than buyers lately — pressure, not a trend. Momentum is beaten down — its 14-day RSI (a 0–100 momentum gauge) is 27, in oversold territory (below 30). MACD, a trend-momentum gauge, turned bearish about 7 trading days ago (its momentum flipped negative). It made a new 20-day low about 2 trading days ago. It is 29.6% below its highest point of the past year. Trading volume is unusually light — only about 0% of its 30-day average.

Trend

Distance from the 200-day-17.7%it is trading 17.7% below its 200-day average, the long-term trend line — a long-term downtrend
50-day moving average£4.39its average price over the last 50 trading days — a short-term trend line — is £4.39
200-day moving average£4.34its average price over the last 200 trading days — the long-term trend line — is £4.34
Since the 50/200 cross169 sessionsits 50-day average crossed above its 200-day average about 169 trading days ago — a "golden cross", a bullish long-term signal
Trend strength (14-day ADX)10.4there is no clear trend right now — the price is choppy (ADX, a 0–100 trend-strength gauge, is 10, below the 25 that marks a real trend), though sellers have been pushing harder than buyers lately — pressure, not a trend

Momentum

14-day RSI26.8momentum is beaten down — its 14-day RSI (a 0–100 momentum gauge) is 27, in oversold territory (below 30)
Since the MACD crossed zero7 sessionsMACD, a trend-momentum gauge, turned bearish about 7 trading days ago (its momentum flipped negative)

Range

52-week high£5.07its highest closing price over the past year (about 252 trading days) was £5.07
From the 52-week high-29.6%it is 29.6% below its 52-week high (its highest price of the past year)
Above the 52-week low+8.3%it is 8.3% above its 52-week low (its lowest price of the past year)
Below the 52-week high29.6%it is 29.6% below its highest point of the past year
Since a 20-day breakout2 sessionsit made a new 20-day low about 2 trading days ago
Since a 55-day breakout2 sessionsit made a new 55-day low about 2 trading days ago
All-time high£6.64its highest closing price on record is £6.64 (set on 2023-07-27)
From the all-time high-46.3%it is 46.2% below its all-time high
All-time low£0.5755its lowest closing price on record is £0.5755 (set on 2011-12-15)
Above the all-time low+520.0%it is 520.0% above its all-time low

Volatility

Band width vs its own 6 months99th percentileday-to-day price swings are unusually wide versus its own recent history (wider than about 99% of the past ~6 months)
Bollinger bands (20-day, ±2σ)£3.62 – £4.28 – £4.94most of its recent trading has stayed between about £3.62 and £4.94 — the "Bollinger bands", a range drawn two standard deviations either side of its 20-day average price, which widens when the stock gets more volatile and narrows when it settles

Volume

Volume vs its 30-day average0.00×trading volume is unusually light — only about 0% of its 30-day average

Based on daily closing prices as of 2026-08-03. Describes past price behavior only — informational, not financial advice.

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Key risks (from latest filing)

["integration risks related to large acquisitions","regulatory compliance in chemical and pest management services","macroeconomic sensitivity to commercial real estate activity"]

See RTO.L's biggest risks from its latest 10-Q →

Competitors & peers

AI-enriched competitor set. Linked names are companies covered by stocks-llm; other named peers are shown for reference only.

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Frequently asked questions

What does Rentokil Initial (RTO.L) do?

Rentokil Initial is a global commercial and residential services company specializing in pest control and hygiene solutions. The company provides a range of preventative and responsive services to maintain sanitary and pest-free environments for its clients.

Who are Rentokil Initial's (RTO.L) competitors?

Notable peers of Rentokil Initial (RTO.L) include Rollins, Ecolab, Terminix (now part of Rentokil) and Anticimex. This peer set is informational only — not financial advice.

Is Rentokil Initial (RTO.L) overbought or oversold right now?

Rentokil Initial (RTO.L) is currently in oversold territory (its 14-day RSI is 27, below 30) (as of 2026-08-03). RSI describes recent price momentum, not a forecast — informational only, not financial advice.

Where does stocks-llm's data on RTO.L come from?

Fundamentals and prices come from market data. All figures are delayed daily-close data shown with their as-of date — informational only, not financial advice.

Fundamentals: market data. Prices are delayed daily-close data.

Last updated 2026-08-03.

Informational only — NOT financial advice. All figures are delayed daily-close data from market data, shown with their as-of date.