APP vs GOOGL
APP: AppLovin is a high-growth AI-powered advertising platform that drives customer acquisition and monetization for mobile apps and connected TV streaming content. GOOGL: Alphabet is the dominant leader in global search and digital advertising, with a vast, high-margin ecosystem fueled by AI, cloud computing, and expansive data-driven consumer services.
Side-by-side fundamentals
| Metric | APP | GOOGL | Edge |
|---|---|---|---|
| Price as of 2026-10-08 close | $280.12 | $348.29 | |
| Market cap as of 2026-06-30 (share count; price 2026-10-08) | $93.9B | $4.26T | |
| P/E as of 2026-10-08 | 21.53 | 17.49 | GOOGL lower |
| PEG as of 2026-10-08, 3-year EPS CAGR to FY2025 | n/a | 0.52 | |
| Net margin FY2025, SEC XBRL | +60.8% | +32.8% | APP higher |
| Operating margin FY2025, SEC XBRL | +75.8% | +32.0% | APP higher |
| ROE FY2025, SEC XBRL | +156.2% | +31.8% | APP higher |
| ROA FY2025, SEC XBRL | +45.9% | +22.2% | APP higher |
| Debt / equity as of 2026-09-03 | 1.11 | 0.15 | GOOGL lower |
| Revenue growth (YoY) as of 2026-09-03 | +60.6% | +20.1% | APP higher |
| Revenue CAGR (3y) SEC XBRL | +24.8% | +11.8% | APP higher |
| Dividend yield as of 2026-09-03 | n/a | +0.3% | |
| Dividend streak (yrs) SEC XBRL | 0 | 2 | GOOGL higher |
| Beta as of 2026-09-03 | 2.26 | 1.12 | |
| 1-year return as of 2026-10-08 close | -55.5% | +42.4% | GOOGL higher |
Fundamentals: SEC XBRL company filings for the figures marked with a fiscal year, and market data, as of 2026-09-03 for the rest. Filings: SEC EDGAR. Prices are delayed daily-close data.
Last updated 2026-10-08.
Informational only — NOT financial advice. All figures are delayed daily-close data from SEC EDGAR & market data, shown with their as-of date; "Edge" cells are a pure numeric comparison, not a recommendation.