CHH vs MAR
CHH: Choice Hotels is a diversified hotel franchisor with 22 brands and 7,575 properties worldwide, earning revenue from franchise fees, management services, and ancillary partnerships. MAR: Global hospitality franchisor operating a portfolio of 22+ distinctive hotel brands across luxury to midscale segments, generating revenue through franchising, management fees, and brand licensing rather than property ownership.
Side-by-side fundamentals
| Metric | CHH | MAR | Edge |
|---|---|---|---|
| Price as of 2026-07-22 close | $108.00 | $369.80 | |
| Market cap as of 2026-07-23 | $4.9B | $97.2B | |
| P/E as of 2026-07-23 | 14.06 | 37.63 | CHH lower |
| PEG as of 2026-07-23 | 4.01 | 3.55 | MAR lower |
| Net margin as of 2026-07-23 | +21.6% | +9.7% | CHH higher |
| Gross margin as of 2026-07-23 | +57.5% | +20.0% | CHH higher |
| Operating margin as of 2026-07-23 | +26.7% | +16.0% | CHH higher |
| ROE as of 2026-07-23 | +169.1% | +309.1% | MAR higher |
| ROA as of 2026-07-23 | +12.1% | +9.3% | CHH higher |
| Debt / equity as of 2026-07-23 | 14.58 | 76.12 | CHH lower |
| Revenue growth (YoY) as of 2026-07-23 | +1.2% | +4.7% | MAR higher |
| Revenue CAGR (3y) SEC XBRL | +4.4% | +8.0% | MAR higher |
| Dividend yield as of 2026-07-23 | +1.1% | +0.8% | CHH higher |
| Dividend streak (yrs) SEC XBRL | 4 | 4 | Tie |
| Beta as of 2026-07-23 | 0.68 | 1.13 | |
| 1-year return as of 2026-07-22 close | -17.3% | +35.5% | MAR higher |
Fundamentals: Finnhub, as of 2026-07-23. Filings: SEC EDGAR. Prices are delayed daily-close data.
Last updated 2026-07-22.
Informational only — NOT financial advice. All figures are delayed daily-close data from SEC EDGAR & Finnhub, shown with their as-of date; "Edge" cells are a pure numeric comparison, not a recommendation.