CRM vs NOW
CRM: Salesforce is the global CRM leader providing a unified, AI-driven platform that powers autonomous agents to transform how humans and machines work together. NOW: ServiceNow offers an AI-powered platform that digitizes and automates enterprise workflows across IT, employee, and customer operations.
Side-by-side fundamentals
| Metric | CRM | NOW | Edge |
|---|---|---|---|
| Price as of 2026-10-08 close | $227.80 | $139.75 | |
| Market cap | $187.5B | $144.5B | |
| P/E as of 2026-10-08 | 26.36 | 87.25 | CRM lower |
| PEG as of 2026-10-08, 3-year EPS CAGR to FY2025 | n/a | 60.69 | |
| Net margin | +18.0% | +13.2% | CRM higher |
| Gross margin | +77.7% | +77.5% | CRM higher |
| Operating margin | +20.1% | +13.7% | CRM higher |
| ROE | +12.6% | +13.5% | NOW higher |
| ROA | +6.6% | +6.7% | NOW higher |
| Debt / equity as of 2026-09-03 | 1.15 | 0.60 | NOW lower |
| Revenue growth (YoY) as of 2026-09-03 | +11.0% | +22.2% | NOW higher |
| Revenue CAGR (3y) SEC XBRL | +9.8% | +22.4% | NOW higher |
| Dividend yield as of 2026-09-03 | +0.7% | n/a | |
| Dividend streak (yrs) SEC XBRL | n/a | 0 | |
| Beta as of 2026-09-03 | 0.90 | 1.18 | |
| 1-year return as of 2026-10-08 close | -5.3% | -23.6% | CRM higher |
Fundamentals: SEC XBRL company filings for the figures marked with a fiscal year, and market data, as of 2026-09-03 for the rest. Filings: SEC EDGAR. Prices are delayed daily-close data.
Last updated 2026-10-08.
Informational only — NOT financial advice. All figures are delayed daily-close data from SEC EDGAR & market data, shown with their as-of date; "Edge" cells are a pure numeric comparison, not a recommendation.