ELF vs PG
ELF: A fast-growing, multi-brand beauty company providing accessible, cruelty-free, and vegan cosmetics and skincare products across major retail channels. PG: Procter & Gamble is a global powerhouse of branded household and personal care products with a deep portfolio of market-leading consumer staples.
Side-by-side fundamentals
| Metric | ELF | PG | Edge |
|---|---|---|---|
| Price as of 2026-10-21 close | $113.78 | $156.84 | |
| Market cap | $6.7B | $364.6B | |
| P/E as of 2026-10-21 | 116.10 | 23.69 | PG lower |
| PEG as of 2026-10-21, 3-year EPS CAGR to FY2026 | n/a | 6.06 | |
| Net margin FY2026, SEC XBRL | +1.6% | +18.4% | PG higher |
| Gross margin FY2026, SEC XBRL | +70.7% | n/a | |
| Operating margin FY2026, SEC XBRL | +4.5% | +22.7% | PG higher |
| ROE FY2026, SEC XBRL | +2.3% | +29.5% | PG higher |
| ROA FY2026, SEC XBRL | +1.1% | +12.7% | PG higher |
| Debt / equity filed borrowings, leases excl., balance sheet 2026-06-30 | 0.71 | 0.63 | PG lower |
| Revenue growth (YoY) FY2026, SEC XBRL | +24.6% | +3.3% | ELF higher |
| Revenue CAGR (3y) SEC XBRL | +41.4% | +2.0% | ELF higher |
| Dividend yield as of 2026-09-02 | n/a | +3.0% | |
| Dividend streak (yrs) SEC XBRL | 1 | 19 | PG higher |
| Beta as of 2026-09-03 | 1.55 | 0.10 | |
| 1-year return as of 2026-10-21 close | -10.5% | +3.4% | PG higher |
Fundamentals: SEC XBRL company filings for the figures marked with a fiscal year, and market data, as of 2026-09-03 for the rest. Filings: SEC EDGAR. Prices are delayed daily-close data.
Last updated 2026-10-21.
Informational only — NOT financial advice. All figures are delayed daily-close data from SEC EDGAR & market data, shown with their as-of date; "Edge" cells are a pure numeric comparison, not a recommendation.