ELF vs PG
ELF: A fast-growing, multi-brand beauty company providing accessible, cruelty-free, and vegan cosmetics and skincare products across major retail channels. PG: Procter & Gamble is a global powerhouse of branded household and personal care products with a deep portfolio of market-leading consumer staples.
Side-by-side fundamentals
| Metric | ELF | PG | Edge |
|---|---|---|---|
| Price as of 2026-08-25 close | $105.77 | $145.40 | |
| Market cap as of 2026-08-25 | $6.2B | $338.0B | |
| P/E as of 2026-08-25 | 107.54 | 21.97 | PG lower |
| PEG as of 2026-08-25 | n/a | 4.27 | |
| Net margin as of 2026-08-25 | +3.4% | +18.4% | PG higher |
| Gross margin as of 2026-08-25 | +74.4% | +50.9% | ELF higher |
| Operating margin as of 2026-08-25 | +7.2% | +22.9% | PG higher |
| ROE as of 2026-08-25 | +5.2% | +29.8% | PG higher |
| ROA as of 2026-08-25 | +2.5% | +12.6% | PG higher |
| Debt / equity as of 2026-08-25 | 0.71 | 0.63 | PG lower |
| Revenue growth (YoY) as of 2026-08-25 | +31.2% | +3.3% | ELF higher |
| Revenue CAGR (3y) SEC XBRL | +41.4% | +2.0% | ELF higher |
| Dividend yield as of 2026-08-25 | n/a | +2.5% | |
| Dividend streak (yrs) SEC XBRL | 1 | 4 | PG higher |
| Beta as of 2026-08-25 | 1.58 | 0.10 | |
| 1-year return as of 2026-08-25 close | -7.2% | -6.9% | PG higher |
Fundamentals: market data, as of 2026-08-25. Filings: SEC EDGAR. Prices are delayed daily-close data.
Last updated 2026-08-25.
Informational only — NOT financial advice. All figures are delayed daily-close data from SEC EDGAR & market data, shown with their as-of date; "Edge" cells are a pure numeric comparison, not a recommendation.