GTA 6 Costs $80. Does Its Publisher Still Make Its Money Selling Games?

Name: GTA 6 Costs $80. Does Its Publisher Still Make Its Money Selling Games?
Uploaded: 2026-10-19T22:17:37+00:00
Description: GTA 6 will cost $80, but at its publisher, Take-Two, the sticker price is now the smaller part. In-game spending across all its games was 26% of Take-Two's revenue in fiscal 2017 and 78% in fiscal 2026. At Electronic Arts, live services were 71% of fiscal 2026 revenue. Here is how the hit-driven model changed, and why recurring revenue is not guaranteed profit.

Oct 19, 2026

GTA 6 will cost $80, but at its publisher, Take-Two, the sticker price is now the smaller part. In-game spending across all its games was 26% of Take-Two's revenue in fiscal 2017 and 78% in fiscal 2026. At Electronic Arts, live services were 71% of fiscal 2026 revenue. Here is how the hit-driven model changed, and why recurring revenue is not guaranteed profit.