Videos / Is Netflix Losing Your TV?
Plays from YouTube
Is Netflix Losing Your TV? YouTube 13.8% vs Netflix 8% of US TV Time
Oct 18, 2026
YouTube took 13.8% of all TV viewing in the US in May 2026, against 8.0% for Netflix (Nielsen), and its TV viewing grew over 120% from 2021 to May 2025 against 27% for Netflix. Netflix's own viewing still grows, about 2% a year worldwide, while its stock closed 47% below its 2025 peak on October 16, and The Wall Street Journal reports about 1,000 job cuts. Here is where America's TV time is going, ahead of Netflix's results on October 20.
More videos
AMD's Comeback in Numbers: From a $1.62 Stock to Taking On Nvidia
Why Is AriZona Iced Tea Still 99 Cents After 30 Years?
Netflix Q3 2026 Earnings: It Beat Its Own Profit Forecast, So Why Did the Shares Fall?
What Americans Spend on Their Pets: $158 Billion in 2025, and Where It Goes
Coffee Prices in 5 Years: Arabica +46%, a Pound of Ground Coffee About Doubled (Sep 2021-Sep 2026)
Foursquare's Rise and Fall: From 20 Million Users to $0 for Shareholders
SpaceX Q3 2026 Earnings: Expected vs Actual ($4.4 Billion Profit vs $1.57 Billion Expected)