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Rolex vs the S&P 500 Since 2017: Did the Watch Boom Beat Stocks?
Oct 19, 2026
$10,000 that moved like the WatchCharts Rolex Market Index from January 2017 was worth about $17,400 at the end of 2025. The same $10,000 in the S&P 500 with dividends grew to about $35,200. During the boom the two ran close, the index peaked in March 2022 and was 31% below that peak by January 2024, and dividends and selling fees widen the gap.
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