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The Monster Energy Story: Has It Caught Red Bull? (And the $2 Million Stock)
Oct 18, 2026
Monster started as Hansen's, a 1930s juice business. Its sales went from $92 million in 2002 to $8.3 billion in 2025, but Red Bull still sells more: EUR 12.2 billion, about $13.8 billion. Here is how close Monster got, the Coca-Cola deal, and what $1,000 in the stock at the end of 1999 became.
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