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The World's Most Valuable Brands, 2000 vs 2025: Who Fell Off the Top 10 (Interbrand)
Oct 20, 2026
In 2000, the most valuable brand in Interbrand's ranking was Coca-Cola, at $72.5 billion of brand value. In Interbrand's latest ranking (2025) it's Apple, at $470.9 billion: Apple was 36th in 2000, at $6.6 billion. Only three brands from the 2000 top 10 are still there: Coca-Cola, Microsoft and McDonald's. Intel fell from 4th to 71st, and Nokia, Ford and AT&T are not in the 2025 top 100.
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