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What a 30-Second Super Bowl Ad Costs: $37,500 in 1967 vs $8 Million Today
Oct 18, 2026
At the first Super Bowl in 1967, NBC charged $37,500 for a 30-second ad. In 2026 the average was about $8 million, and a handful sold for $10 million or more. Here is the price history, the price after inflation, and what it costs per viewer.
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