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Autotrader Group (AUTO.L)

Auto Trader Group is the dominant digital marketplace for buying and selling new and used vehicles in the United Kingdom.

What Autotrader Group does

Auto Trader Group plc is the operator of the UK's largest digital automotive marketplace. The company connects car buyers with retailers and private sellers, providing a platform for listing vehicles and facilitating the automotive transaction process.

Themes: automotive digital marketplace, e-commerce, automotive advertising, automotive data analytics

Fundamentals

Dividend: company fundamentals are not available for UK-listed companies in our data.

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How Autotrader Group looks technically

Autotrader Group (AUTO.L) is trading 10.4% below its 200-day average, the long-term trend line — a long-term downtrend. Its 50-day average crossed below its 200-day average about 172 trading days ago — a "death cross", a bearish long-term signal. There is no clear trend right now — the price is choppy (ADX, a 0–100 trend-strength gauge, is 9, below the 25 that marks a real trend), though buyers have been pushing harder than sellers lately — pressure, not a trend. Momentum is neutral — its 14-day RSI (a 0–100 momentum gauge) is 63, neither overbought (above 70) nor oversold (below 30). MACD, a trend-momentum gauge, turned bullish about 5 trading days ago (its momentum flipped positive). It made a new 20-day high about 4 trading days ago. It is 42.3% below its highest point of the past year. Trading volume is unusually light — only about 0% of its 30-day average.

Trend

Distance from the 200-day-10.4%it is trading 10.4% below its 200-day average, the long-term trend line — a long-term downtrend
50-day moving average£4.88its average price over the last 50 trading days — a short-term trend line — is £4.88
200-day moving average£5.93its average price over the last 200 trading days — the long-term trend line — is £5.93
Since the 50/200 cross172 sessionsits 50-day average crossed below its 200-day average about 172 trading days ago — a "death cross", a bearish long-term signal
Trend strength (14-day ADX)9.2there is no clear trend right now — the price is choppy (ADX, a 0–100 trend-strength gauge, is 9, below the 25 that marks a real trend), though buyers have been pushing harder than sellers lately — pressure, not a trend

Momentum

14-day RSI63.5momentum is neutral — its 14-day RSI (a 0–100 momentum gauge) is 63, neither overbought (above 70) nor oversold (below 30)
Since the MACD crossed zero5 sessionsMACD, a trend-momentum gauge, turned bullish about 5 trading days ago (its momentum flipped positive)

Range

52-week high£9.20its highest closing price over the past year (about 252 trading days) was £9.20
From the 52-week high-42.3%it is 42.3% below its 52-week high (its highest price of the past year)
Above the 52-week low+21.3%it is 21.3% above its 52-week low (its lowest price of the past year)
Below the 52-week high42.3%it is 42.3% below its highest point of the past year
Since a 20-day breakout4 sessionsit made a new 20-day high about 4 trading days ago
Since a 55-day breakout4 sessionsit made a new 55-day high about 4 trading days ago
All-time high£9.20its highest closing price on record is £9.20 (set on 2025-05-27)
From the all-time high-42.3%it is 42.3% below its all-time high
All-time low£2.35its lowest closing price on record is £2.35 (set on 2015-03-19)
Above the all-time low+125.9%it is 125.9% above its all-time low

Volatility

Band width vs its own 6 months64th percentileday-to-day price swings are about average versus its own recent 6-month history
Bollinger bands (20-day, ±2σ)£4.76 – £5.06 – £5.37most of its recent trading has stayed between about £4.76 and £5.37 — the "Bollinger bands", a range drawn two standard deviations either side of its 20-day average price, which widens when the stock gets more volatile and narrows when it settles

Volume

Volume vs its 30-day average0.00×trading volume is unusually light — only about 0% of its 30-day average

Based on daily closing prices as of 2026-08-03. Describes past price behavior only — informational, not financial advice.

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Key risks (from latest filing)

["Dependence on the health of the UK automotive retail market","Increased competition from digital marketplaces and direct-to-consumer platforms","Changes in consumer vehicle purchasing behavior"]

See AUTO.L's biggest risks from its latest 10-Q →

Competitors & peers

AI-enriched competitor set. Linked names are companies covered by stocks-llm; other named peers are shown for reference only.

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Frequently asked questions

What does Autotrader Group (AUTO.L) do?

Auto Trader Group plc is the operator of the UK's largest digital automotive marketplace. The company connects car buyers with retailers and private sellers, providing a platform for listing vehicles and facilitating the automotive transaction process.

Who are Autotrader Group's (AUTO.L) competitors?

Notable peers of Autotrader Group (AUTO.L) include eBay Motors, Carwow, Cazoo and Motors.co.uk. This peer set is informational only — not financial advice.

Is Autotrader Group (AUTO.L) overbought or oversold right now?

Autotrader Group (AUTO.L) is currently neither overbought nor oversold — its 14-day RSI (a 0–100 momentum gauge) is 63, in the neutral middle (as of 2026-08-03). RSI describes recent price momentum, not a forecast — informational only, not financial advice.

Where does stocks-llm's data on AUTO.L come from?

Fundamentals and prices come from market data. All figures are delayed daily-close data shown with their as-of date — informational only, not financial advice.

Fundamentals: market data. Prices are delayed daily-close data.

Last updated 2026-08-03.

Informational only — NOT financial advice. All figures are delayed daily-close data from market data, shown with their as-of date.