eBay Inc. (EBAY)
Consumer Discretionary · Third-party online marketplaces / e-commerce platforms
Global third-party marketplace platform connecting 135 million buyers with millions of sellers across 190+ markets, generating revenue from transaction fees, advertising, and shipping services.
What eBay Inc. does
eBay operates a global online marketplace platform that enables buyers and sellers to discover products and conduct transactions across multiple categories including motor vehicles parts and accessories, collectibles, refurbished items, apparel, luxury goods, and sneakers. The company generated nearly $80 billion in Gross Merchandise Volume in 2025 and earns revenue primarily through fees on paid transactions, first-party advertising solutions, and shipping services. eBay's strategy focuses on delivering personalized shopping experiences powered by AI, providing scalable solutions for sellers of all sizes, and driving magical innovations like AI-enhanced listings and live commerce to strengthen marketplace engagement.
Themes: ["AI-powered commerce","Marketplace monetization","Seller enablement tools","Personalized discovery","Global e-commerce","Transaction fees and advertising"]
Fundamentals
- Price$117.33 as of 2026-07-09 close
- Market cap$51.9B as of 2026-07-10
- 1-year return+53.7% as of 2026-07-09 close
- P/E25.45 as of 2026-07-10
- Net margin+17.6% as of 2026-07-10
- Gross margin+72.0% as of 2026-07-10
- ROE+44.1% as of 2026-07-10
- Debt / equity1.53 as of 2026-07-10
- Revenue growth (YoY)+12.5% as of 2026-07-10
- Revenue CAGR (3y)+4.3% SEC XBRL
- Beta1.36 as of 2026-07-10
Dividend: yield +1.1%; pays a dividend.
Key risks (from latest filing)
["Dependence on continued user growth and engagement across 190+ markets; competition from other e-commerce platforms and marketplaces could reduce buyer and seller participation","Regulatory risks related to marketplace liability, data privacy, cross-border transactions and payment services across multiple jurisdictions","Transaction losses and fraud exposure from enabling peer-to-peer commerce at scale"]
Competitors & peers
- Amazon (AMZN)
- Etsy (ETSY)
- Walmart (WMT)
- Mercado Libre (MELI)
- StockX
- Facebook Marketplace
- Shopify (SHOP)
Fundamentals: Finnhub, as of 2026-07-10. Filings: SEC EDGAR. Prices are delayed daily-close data.
Last updated 2026-07-09.
Informational only — NOT financial advice. All figures are delayed daily-close data from SEC EDGAR & Finnhub, shown with their as-of date.