Burberry Group (BRBY.L)
A historic British luxury fashion brand known for its iconic trench coats and signature check pattern, offering a range of high-end apparel, accessories, and beauty products.
What Burberry Group does
Burberry is a British luxury fashion house that designs, develops, and distributes apparel, accessories, and beauty products. The company operates through a global network of retail stores, concessions, and digital platforms, while also engaging in wholesale distribution. Its brand is defined by its heritage in outerwear, most notably its iconic trench coats and signature check patterns.
Themes: luxury retail, global fashion trends, premium consumer discretionary
Fundamentals
- Price£12.08 as of 2026-08-03 close
- Market capn/a company fundamentals are not available for UK-listed companies in our data
- 1-year return-6.0% 2025-08-01 close £12.84 → 2026-08-03 close £12.08
- P/En/a company fundamentals are not available for UK-listed companies in our data
- Net marginn/a company fundamentals are not available for UK-listed companies in our data
- Gross marginn/a company fundamentals are not available for UK-listed companies in our data
- ROEn/a company fundamentals are not available for UK-listed companies in our data
- Debt / equityn/a company fundamentals are not available for UK-listed companies in our data
- Revenue growth (YoY)n/a company fundamentals are not available for UK-listed companies in our data
- Revenue CAGR (3y)n/a company fundamentals are not available for UK-listed companies in our data
- Betan/a we do not track a market benchmark for UK-listed companies
Dividend: company fundamentals are not available for UK-listed companies in our data.
How Burberry Group looks technically
Burberry Group (BRBY.L) is trading 3.6% above its 200-day average, the long-term trend line — a longer-term uptrend. Its 50-day average crossed below its 200-day average about 60 trading days ago — a "death cross", a bearish long-term signal. There is no clear trend right now — the price is choppy (ADX, a 0–100 trend-strength gauge, is 14, below the 25 that marks a real trend), though buyers have been pushing harder than sellers lately — pressure, not a trend. Momentum is neutral — its 14-day RSI (a 0–100 momentum gauge) is 65, neither overbought (above 70) nor oversold (below 30). MACD, a trend-momentum gauge, turned bullish about 6 trading days ago (its momentum flipped positive). It just made a new 20-day high, its first since 2026-05-06, pushing above its recent trading range. Trading volume is unusually light — only about 0% of its 30-day average.
Trend
| Distance from the 200-day | +3.6% | it is trading 3.6% above its 200-day average, the long-term trend line — a longer-term uptrend |
|---|---|---|
| 50-day moving average | £11.12 | its average price over the last 50 trading days — a short-term trend line — is £11.12 |
| 200-day moving average | £11.66 | its average price over the last 200 trading days — the long-term trend line — is £11.66 |
| Since the 50/200 cross | 60 sessions | its 50-day average crossed below its 200-day average about 60 trading days ago — a "death cross", a bearish long-term signal |
| Above the 200-day after a dip | +3.6% | it recently dipped to its 200-day average (the long-term trend line) and has since climbed back above it — now about 3.6% above |
| Trend strength (14-day ADX) | 14.0 | there is no clear trend right now — the price is choppy (ADX, a 0–100 trend-strength gauge, is 14, below the 25 that marks a real trend), though buyers have been pushing harder than sellers lately — pressure, not a trend |
Momentum
| 14-day RSI | 64.7 | momentum is neutral — its 14-day RSI (a 0–100 momentum gauge) is 65, neither overbought (above 70) nor oversold (below 30) |
|---|---|---|
| Since the MACD crossed zero | 6 sessions | MACD, a trend-momentum gauge, turned bullish about 6 trading days ago (its momentum flipped positive) |
Range
| 52-week high | £13.71 | its highest closing price over the past year (about 252 trading days) was £13.71 |
|---|---|---|
| From the 52-week high | -12.0% | it is 12.0% below its 52-week high (its highest price of the past year) |
| Above the 52-week low | +72.6% | it is 72.6% above its 52-week low (its lowest price of the past year) |
| Below the 52-week high | 12.0% | it is 12.0% below its highest point of the past year |
| Since a 20-day breakout | 1 session | it just made a new 20-day high, its first since 2026-05-06, pushing above its recent trading range |
| Since a 55-day breakout | 0 sessions | it is trading within its recent 55-day range, with no fresh breakout up or down |
| All-time high | £26.56 | its highest closing price on record is £26.56 (set on 2023-04-25) |
| From the all-time high | -54.5% | it is 54.5% below its all-time high |
| All-time low | £5.56 | its lowest closing price on record is £5.56 (set on 2024-09-09) |
| Above the all-time low | +117.3% | it is 117.3% above its all-time low |
Volatility
| Band width vs its own 6 months | 76th percentile | day-to-day price swings are wider than usual versus its own recent 6-month history (wider than about 76% of it) |
|---|---|---|
| Bollinger bands (20-day, ±2σ) | £9.95 – £11.01 – £12.07 | most of its recent trading has stayed between about £9.95 and £12.07 — the "Bollinger bands", a range drawn two standard deviations either side of its 20-day average price, which widens when the stock gets more volatile and narrows when it settles |
Volume
| Volume vs its 30-day average | 0.00× | trading volume is unusually light — only about 0% of its 30-day average |
|---|
Screens: Trading above the 200-day moving average · Tested and reclaimed 200-day support · Broke out to a new 20-day high · trendless / choppy (low ADX) | Learn: moving average · golden cross · adx · rsi · macd · breakout · volume and relative volume
Based on daily closing prices as of 2026-08-03. Describes past price behavior only — informational, not financial advice.
Key risks (from latest filing)
["dependence on global economic conditions and consumer discretionary spending","fluctuations in foreign currency exchange rates","brand reputation and luxury market positioning risks"]
Competitors & peers
- LVMH (MC.PA)
- Kering (KER.PA)
- Hermès (RMS.PA)
- Prada (1913.HK)
- Ralph Lauren (RL)
AI-enriched competitor set. Linked names are companies covered by stocks-llm; other named peers are shown for reference only.
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Frequently asked questions
What does Burberry Group (BRBY.L) do?
Burberry is a British luxury fashion house that designs, develops, and distributes apparel, accessories, and beauty products. The company operates through a global network of retail stores, concessions, and digital platforms, while also engaging in wholesale distribution. Its brand is defined by its heritage in outerwear, most notably its iconic trench coats and signature check patterns.
Who are Burberry Group's (BRBY.L) competitors?
Notable peers of Burberry Group (BRBY.L) include LVMH, Kering, Hermès, Prada (1913.HK) and Ralph Lauren. This peer set is informational only — not financial advice.
Is Burberry Group (BRBY.L) overbought or oversold right now?
Burberry Group (BRBY.L) is currently neither overbought nor oversold — its 14-day RSI (a 0–100 momentum gauge) is 65, in the neutral middle (as of 2026-08-03). RSI describes recent price momentum, not a forecast — informational only, not financial advice.
Where does stocks-llm's data on BRBY.L come from?
Fundamentals and prices come from market data. All figures are delayed daily-close data shown with their as-of date — informational only, not financial advice.
Fundamentals: market data. Prices are delayed daily-close data.
Last updated 2026-08-03.
Informational only — NOT financial advice. All figures are delayed daily-close data from market data, shown with their as-of date.