Diageo (DGE.L)
Diageo is a world-leading producer of premium spirits and beer brands, managing an extensive global portfolio of iconic alcohol labels.
What Diageo does
Diageo is a global leader in beverage alcohol with a collection of brands across spirits, beer, and ready-to-drink categories. The company operates a global supply chain and distributes its products in over 180 countries.
Themes: premium spirits, global consumer staples, alcohol beverage industry
Fundamentals
- Price£16.56 as of 2026-08-03 close
- Market capn/a company fundamentals are not available for UK-listed companies in our data
- 1-year return-9.1% 2025-08-01 close £18.22 → 2026-08-03 close £16.56
- P/En/a company fundamentals are not available for UK-listed companies in our data
- Net marginn/a company fundamentals are not available for UK-listed companies in our data
- Gross marginn/a company fundamentals are not available for UK-listed companies in our data
- ROEn/a company fundamentals are not available for UK-listed companies in our data
- Debt / equityn/a company fundamentals are not available for UK-listed companies in our data
- Revenue growth (YoY)n/a company fundamentals are not available for UK-listed companies in our data
- Revenue CAGR (3y)n/a company fundamentals are not available for UK-listed companies in our data
- Betan/a we do not track a market benchmark for UK-listed companies
Dividend: company fundamentals are not available for UK-listed companies in our data.
How Diageo looks technically
Diageo (DGE.L) is trading 1.4% above its 200-day average, the long-term trend line — a longer-term uptrend. Its 50-day average crossed below its 200-day average about 877 trading days ago — a "death cross", a bearish long-term signal. There is no clear trend right now — the price is choppy (ADX, a 0–100 trend-strength gauge, is 12, below the 25 that marks a real trend), though buyers have been pushing harder than sellers lately — pressure, not a trend. Momentum is neutral — its 14-day RSI (a 0–100 momentum gauge) is 62, neither overbought (above 70) nor oversold (below 30). It made a new 20-day high about 5 trading days ago. It is 22.7% below its highest point of the past year. Trading volume is unusually light — only about 0% of its 30-day average.
Trend
| Distance from the 200-day | +1.4% | it is trading 1.4% above its 200-day average, the long-term trend line — a longer-term uptrend |
|---|---|---|
| 50-day moving average | £15.47 | its average price over the last 50 trading days — a short-term trend line — is £15.47 |
| 200-day moving average | £16.32 | its average price over the last 200 trading days — the long-term trend line — is £16.32 |
| Since the 50/200 cross | 877 sessions | its 50-day average crossed below its 200-day average about 877 trading days ago — a "death cross", a bearish long-term signal |
| Above the 200-day after a dip | +1.4% | it recently dipped to its 200-day average (the long-term trend line) and has since climbed back above it — now about 1.4% above |
| Trend strength (14-day ADX) | 11.8 | there is no clear trend right now — the price is choppy (ADX, a 0–100 trend-strength gauge, is 12, below the 25 that marks a real trend), though buyers have been pushing harder than sellers lately — pressure, not a trend |
Momentum
| 14-day RSI | 62.4 | momentum is neutral — its 14-day RSI (a 0–100 momentum gauge) is 62, neither overbought (above 70) nor oversold (below 30) |
|---|---|---|
| Since the MACD crossed zero | 13 sessions | MACD, a trend-momentum gauge, is in positive territory (momentum leaning bullish) |
Range
| 52-week high | £21.42 | its highest closing price over the past year (about 252 trading days) was £21.42 |
|---|---|---|
| From the 52-week high | -22.7% | it is 22.7% below its 52-week high (its highest price of the past year) |
| Above the 52-week low | +27.8% | it is 27.8% above its 52-week low (its lowest price of the past year) |
| Below the 52-week high | 22.7% | it is 22.7% below its highest point of the past year |
| Since a 20-day breakout | 5 sessions | it made a new 20-day high about 5 trading days ago |
| Since a 55-day breakout | 5 sessions | it made a new 55-day high about 5 trading days ago |
| All-time high | £43.64 | its highest closing price on record is £43.64 (set on 2021-11-09) |
| From the all-time high | -62.1% | it is 62.1% below its all-time high |
| All-time low | £0.2567 | its lowest closing price on record is £0.2567 (set on 2024-12-17) |
| Above the all-time low | +6,350% | it is 6350.2% above its all-time low |
Volatility
| Band width vs its own 6 months | 51st percentile | day-to-day price swings are about average versus its own recent 6-month history |
|---|---|---|
| Bollinger bands (20-day, ±2σ) | £14.75 – £15.77 – £16.79 | most of its recent trading has stayed between about £14.75 and £16.79 — the "Bollinger bands", a range drawn two standard deviations either side of its 20-day average price, which widens when the stock gets more volatile and narrows when it settles |
Volume
| Volume vs its 30-day average | 0.00× | trading volume is unusually light — only about 0% of its 30-day average |
|---|
Screens: Near 200-day moving-average support · Trading above the 200-day moving average · Pulled back from the 12-month high · trendless / choppy (low ADX) | Learn: moving average · golden cross · adx · rsi · breakout · fifty two week high low · volume and relative volume
Based on daily closing prices as of 2026-08-03. Describes past price behavior only — informational, not financial advice.
Key risks (from latest filing)
["regulatory changes and tax increases on alcohol products","fluctuations in global consumer demand and economic conditions","adverse impact of currency exchange rate volatility"]
Competitors & peers
- Pernod Ricard (RI.PA)
- Constellation Brands (STZ)
- Brown-Forman (BF.B)
- Rémy Cointreau (RCO.PA)
- Beam Suntory
- Campari Group (CPR.MI)
AI-enriched competitor set. Linked names are companies covered by stocks-llm; other named peers are shown for reference only.
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Frequently asked questions
What does Diageo (DGE.L) do?
Diageo is a global leader in beverage alcohol with a collection of brands across spirits, beer, and ready-to-drink categories. The company operates a global supply chain and distributes its products in over 180 countries.
Who are Diageo's (DGE.L) competitors?
Notable peers of Diageo (DGE.L) include Pernod Ricard, Constellation Brands, Brown-Forman, Rémy Cointreau and Beam Suntory. This peer set is informational only — not financial advice.
Is Diageo (DGE.L) overbought or oversold right now?
Diageo (DGE.L) is currently neither overbought nor oversold — its 14-day RSI (a 0–100 momentum gauge) is 62, in the neutral middle (as of 2026-08-03). RSI describes recent price momentum, not a forecast — informational only, not financial advice.
Where does stocks-llm's data on DGE.L come from?
Fundamentals and prices come from market data. All figures are delayed daily-close data shown with their as-of date — informational only, not financial advice.
Fundamentals: market data. Prices are delayed daily-close data.
Last updated 2026-08-03.
Informational only — NOT financial advice. All figures are delayed daily-close data from market data, shown with their as-of date.