MEDIAALPHA INC CLASS A (MAX) — insider trading
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MEDIAALPHA INC CLASS A (MAX) has 177 reported SEC Form 4 insider transactions in our data, including 82 open-market sales among the most recent 100 (latest 2026-10-09).
Recent Form 4 transactions
Showing the 100 most recent of 177 recorded transactions. See all on SEC EDGAR →
| Date | Insider | Role | Type | Shares | Price | Value | Filing |
|---|---|---|---|---|---|---|---|
| 2026-10-09 | Yi Steven | Director, Officer (See Remarks) | Open-market sale | 2,033 | $11.01 | $22.4K | Form 4 |
| 2026-10-08 | Yi Steven | Director, Officer (See Remarks) | Open-market sale | 24,000 | $10.04 | $240.9K | Form 4 |
| 2026-10-01 | Sinanyan Tigran | Officer (See Remarks) | Shares withheld for taxes / exercise cost | 1,088 | $9.57 | $10.4K | Form 4 |
| 2026-10-01 | Sinanyan Tigran | Officer (See Remarks) | Grant / award / vesting | 24,250 | — | $0 | Form 4 |
| 2026-09-25 | Yeh Kuanling Amy | Officer (Chief Technology Officer) | Open-market sale | 3,000 | $9.40 | $28.2K | Form 4 |
| 2026-09-22 | Nonko Eugene | Director | Open-market sale | 6,667 | $10.78 | $71.9K | Form 4 |
| 2026-09-22 | Nonko Eugene | Director | Open-market sale | 1,067 | $10.79 | $11.5K | Form 4 |
| 2026-09-21 | Nonko Eugene | Director | Open-market sale | 6,667 | $10.53 | $70.2K | Form 4 |
| 2026-09-21 | Nonko Eugene | Director | Open-market sale | 1,067 | $10.54 | $11.2K | Form 4 |
| 2026-09-16 | Nonko Eugene | Director | Open-market sale | 7,273 | $11.24 | $81.7K | Form 4 |
| 2026-09-16 | Nonko Eugene | Director | Open-market sale | 1,940 | $11.25 | $21.8K | Form 4 |
| 2026-09-15 | Nonko Eugene | Director | Open-market sale | 7,273 | $11.49 | $83.5K | Form 4 |
| 2026-09-15 | Nonko Eugene | Director | Open-market sale | 1,940 | $11.48 | $22.3K | Form 4 |
| 2026-09-15 | Cramer Keith | Officer (Chief Revenue Officer) | Open-market sale | 13,000 | $11.49 | $149.4K | Form 4 |
| 2026-09-14 | Nonko Eugene | Director | Open-market sale | 7,778 | $11.96 | $93.0K | Form 4 |
| 2026-09-14 | Nonko Eugene | Director | Open-market sale | 2,667 | $12.03 | $32.1K | Form 4 |
| 2026-09-10 | Nonko Eugene | Director | Open-market sale | 7,273 | $11.62 | $84.5K | Form 4 |
| 2026-09-10 | Nonko Eugene | Director | Open-market sale | 1,940 | $11.52 | $22.3K | Form 4 |
| 2026-09-09 | Nonko Eugene | Director | Open-market sale | 7,273 | $11.41 | $83.0K | Form 4 |
| 2026-09-09 | Nonko Eugene | Director | Open-market sale | 1,940 | $11.65 | $22.6K | Form 4 |
| 2026-09-08 | Nonko Eugene | Director | Open-market sale | 7,273 | $11.70 | $85.1K | Form 4 |
| 2026-09-08 | Nonko Eugene | Director | Open-market sale | 1,940 | $11.70 | $22.7K | Form 4 |
| 2026-09-04 | Yeh Kuanling Amy | Officer (Chief Technology Officer) | Open-market sale | 3,000 | $12.00 | $36.0K | Form 4 |
| 2026-09-02 | Nonko Eugene | Director | Open-market sale | 7,778 | $12.25 | $95.2K | Form 4 |
| 2026-09-02 | Nonko Eugene | Director | Open-market sale | 2,667 | $12.22 | $32.6K | Form 4 |
| 2026-09-01 | Yi Steven | Director, Officer (See Remarks) | Open-market sale | 48,000 | $12.38 | $594.4K | Form 4 |
| 2026-09-01 | Nonko Eugene | Director | Open-market sale | 7,778 | $12.39 | $96.4K | Form 4 |
| 2026-09-01 | Nonko Eugene | Director | Open-market sale | 2,667 | $12.45 | $33.2K | Form 4 |
| 2026-08-31 | Nonko Eugene | Director | Open-market sale | 7,778 | $12.61 | $98.1K | Form 4 |
| 2026-08-31 | Nonko Eugene | Director | Open-market sale | 2,667 | $12.59 | $33.6K | Form 4 |
| 2026-08-26 | Nonko Eugene | Director | Open-market sale | 7,778 | $12.55 | $97.6K | Form 4 |
| 2026-08-26 | Nonko Eugene | Director | Open-market sale | 2,667 | $12.56 | $33.5K | Form 4 |
| 2026-08-25 | Nonko Eugene | Director | Open-market sale | 8,205 | $12.87 | $105.6K | Form 4 |
| 2026-08-25 | Nonko Eugene | Director | Open-market sale | 3,282 | $12.89 | $42.3K | Form 4 |
| 2026-08-24 | Nonko Eugene | Director | Open-market sale | 8,205 | $12.99 | $106.6K | Form 4 |
| 2026-08-24 | Nonko Eugene | Director | Open-market sale | 3,282 | $12.99 | $42.6K | Form 4 |
| 2026-08-19 | Nonko Eugene | Director | Open-market sale | 8,205 | $13.23 | $108.5K | Form 4 |
| 2026-08-19 | Nonko Eugene | Director | Open-market sale | 3,282 | $13.20 | $43.3K | Form 4 |
| 2026-08-18 | Nonko Eugene | Director | Open-market sale | 8,205 | $12.88 | $105.7K | Form 4 |
| 2026-08-18 | Nonko Eugene | Director | Open-market sale | 3,282 | $12.90 | $42.3K | Form 4 |
| 2026-08-17 | Nonko Eugene | Director | Open-market sale | 8,205 | $12.78 | $104.9K | Form 4 |
| 2026-08-17 | Nonko Eugene | Director | Open-market sale | 3,282 | $12.82 | $42.1K | Form 4 |
| 2026-08-17 | Cramer Keith | Officer (Chief Revenue Officer) | Open-market sale | 13,000 | $12.76 | $165.9K | Form 4 |
| 2026-08-15 | Yeh Kuanling Amy | Officer (Chief Technology Officer) | Option exercise / conversion (derivative) | 4,803 | — | $0 | Form 4 |
| 2026-08-15 | Yeh Kuanling Amy | Officer (Chief Technology Officer) | Option exercise / conversion (derivative) | 5,303 | — | $0 | Form 4 |
| 2026-08-15 | Yeh Kuanling Amy | Officer (Chief Technology Officer) | Option exercise / conversion | 4,803 | — | $0 | Form 4 |
| 2026-08-15 | Yeh Kuanling Amy | Officer (Chief Technology Officer) | Option exercise / conversion | 5,303 | — | $0 | Form 4 |
| 2026-08-15 | Cramer Keith | Officer (Chief Revenue Officer) | Option exercise / conversion (derivative) | 4,472 | — | $0 | Form 4 |
| 2026-08-15 | Cramer Keith | Officer (Chief Revenue Officer) | Option exercise / conversion (derivative) | 5,303 | — | $0 | Form 4 |
| 2026-08-15 | Cramer Keith | Officer (Chief Revenue Officer) | Option exercise / conversion | 4,472 | — | $0 | Form 4 |
| 2026-08-15 | Cramer Keith | Officer (Chief Revenue Officer) | Option exercise / conversion | 5,303 | — | $0 | Form 4 |
| 2026-08-15 | Thompson Patrick Ryan | Officer (See Remarks) | Shares withheld for taxes / exercise cost | 6,252 | $13.17 | $82.3K | Form 4 |
| 2026-08-15 | Thompson Patrick Ryan | Officer (See Remarks) | Shares withheld for taxes / exercise cost | 8,333 | $13.17 | $109.7K | Form 4 |
| 2026-08-15 | Thompson Patrick Ryan | Officer (See Remarks) | Shares withheld for taxes / exercise cost | 4,366 | $13.17 | $57.5K | Form 4 |
| 2026-08-15 | Thompson Patrick Ryan | Officer (See Remarks) | Shares withheld for taxes / exercise cost | 5,258 | $13.17 | $69.2K | Form 4 |
| 2026-08-15 | COYNE JEFFREY B | Officer (GENERAL COUNSEL AND SECRETARY) | Shares withheld for taxes / exercise cost | 4,229 | $13.17 | $55.7K | Form 4 |
| 2026-08-15 | COYNE JEFFREY B | Officer (GENERAL COUNSEL AND SECRETARY) | Shares withheld for taxes / exercise cost | 5,224 | $13.17 | $68.8K | Form 4 |
| 2026-08-15 | COYNE JEFFREY B | Officer (GENERAL COUNSEL AND SECRETARY) | Shares withheld for taxes / exercise cost | 2,542 | $13.17 | $33.5K | Form 4 |
| 2026-08-15 | COYNE JEFFREY B | Officer (GENERAL COUNSEL AND SECRETARY) | Shares withheld for taxes / exercise cost | 2,187 | $13.17 | $28.8K | Form 4 |
| 2026-08-14 | Yeh Kuanling Amy | Officer (Chief Technology Officer) | Open-market sale | 12,000 | $13.55 | $162.6K | Form 4 |
| 2026-08-12 | Nonko Eugene | Director | Open-market sale | 8,205 | $12.78 | $104.9K | Form 4 |
| 2026-08-12 | Nonko Eugene | Director | Open-market sale | 3,282 | $12.89 | $42.3K | Form 4 |
| 2026-08-11 | Nonko Eugene | Director | Open-market sale | 8,205 | $13.24 | $108.6K | Form 4 |
| 2026-08-11 | Nonko Eugene | Director | Open-market sale | 3,282 | $13.36 | $43.8K | Form 4 |
| 2026-08-10 | Nonko Eugene | Director | Open-market sale | 8,205 | $13.57 | $111.3K | Form 4 |
| 2026-08-10 | Nonko Eugene | Director | Open-market sale | 3,282 | $13.30 | $43.7K | Form 4 |
| 2026-08-05 | Nonko Eugene | Director | Open-market sale | 7,778 | $12.28 | $95.5K | Form 4 |
| 2026-08-05 | Nonko Eugene | Director | Open-market sale | 2,667 | $12.36 | $33.0K | Form 4 |
| 2026-08-04 | Nonko Eugene | Director | Open-market sale | 7,778 | $12.45 | $96.8K | Form 4 |
| 2026-08-04 | Nonko Eugene | Director | Open-market sale | 2,667 | $12.50 | $33.3K | Form 4 |
| 2026-08-03 | Yi Steven | Director, Officer (See Remarks) | Open-market sale | 72,000 | $12.64 | $910.0K | Form 4 |
| 2026-08-03 | Nonko Eugene | Director | Open-market sale | 8,205 | $12.48 | $102.4K | Form 4 |
| 2026-08-03 | Nonko Eugene | Director | Open-market sale | 3,282 | $12.54 | $41.2K | Form 4 |
| 2026-07-29 | Nonko Eugene | Director | Open-market sale | 9,524 | $14.05 | $133.8K | Form 4 |
| 2026-07-29 | Nonko Eugene | Director | Open-market sale | 4,952 | $14.05 | $69.6K | Form 4 |
| 2026-07-28 | Nonko Eugene | Director | Open-market sale | 10,843 | $13.78 | $149.4K | Form 4 |
| 2026-07-28 | Nonko Eugene | Director | Open-market sale | 6,622 | $13.86 | $91.8K | Form 4 |
| 2026-07-27 | Nonko Eugene | Director | Open-market sale | 8,205 | $13.28 | $108.9K | Form 4 |
| 2026-07-27 | Nonko Eugene | Director | Open-market sale | 3,282 | $13.28 | $43.6K | Form 4 |
| 2026-07-22 | Nonko Eugene | Director | Open-market sale | 9,524 | $13.71 | $130.6K | Form 4 |
| 2026-07-22 | Nonko Eugene | Director | Open-market sale | 4,952 | $13.81 | $68.4K | Form 4 |
| 2026-07-21 | Nonko Eugene | Director | Open-market sale | 9,524 | $14.33 | $136.5K | Form 4 |
| 2026-07-21 | Nonko Eugene | Director | Open-market sale | 4,952 | $14.33 | $71.0K | Form 4 |
| 2026-07-20 | Nonko Eugene | Director | Open-market sale | 9,524 | $13.82 | $131.7K | Form 4 |
| 2026-07-20 | Nonko Eugene | Director | Open-market sale | 4,952 | $13.87 | $68.7K | Form 4 |
| 2026-07-17 | Yeh Kuanling Amy | Officer (Chief Technology Officer) | Open-market sale | 3,000 | $13.95 | $41.9K | Form 4 |
| 2026-07-17 | Yi Steven | Director, Officer (See Remarks) | Open-market sale | 12,333 | $14.20 | $175.1K | Form 4 |
| 2026-07-16 | Yeh Kuanling Amy | Officer (Chief Technology Officer) | Open-market sale | 10,000 | $14.51 | $145.1K | Form 4 |
| 2026-07-16 | Yi Steven | Director, Officer (See Remarks) | Open-market sale | 82,457 | $14.39 | $1.19M | Form 4 |
| 2026-07-15 | Cramer Keith | Officer (Chief Revenue Officer) | Open-market sale | 13,000 | $14.19 | $184.5K | Form 4 |
| 2026-07-15 | Yi Steven | Director, Officer (See Remarks) | Open-market sale | 114,292 | $14.17 | $1.62M | Form 4 |
| 2026-07-15 | Nonko Eugene | Director | Open-market sale | 9,524 | $14.14 | $134.7K | Form 4 |
| 2026-07-15 | Nonko Eugene | Director | Open-market sale | 4,952 | $14.03 | $69.5K | Form 4 |
| 2026-07-14 | Yi Steven | Director, Officer (See Remarks) | Open-market sale | 37,701 | $14.06 | $530.0K | Form 4 |
| 2026-07-14 | Nonko Eugene | Director | Open-market sale | 9,524 | $13.90 | $132.4K | Form 4 |
| 2026-07-14 | Nonko Eugene | Director | Open-market sale | 4,952 | $13.85 | $68.6K | Form 4 |
| 2026-07-13 | Yi Steven | Director, Officer (See Remarks) | Open-market sale | 9,496 | $14.05 | $133.4K | Form 4 |
| 2026-07-13 | Nonko Eugene | Director | Open-market sale | 10,843 | $13.76 | $149.2K | Form 4 |
| 2026-07-13 | Nonko Eugene | Director | Open-market sale | 6,622 | $13.81 | $91.4K | Form 4 |
| 2026-07-08 | Nonko Eugene | Director | Open-market sale | 8,205 | $13.61 | $111.7K | Form 4 |
Ask the chat about MAX's insider activity →
Transaction types are the SEC Form 4 codes: open-market purchases (P) and sales (S) are the only rows that reflect open-market conviction. Awards/vesting (A), option exercises (M/X/C), shares withheld for taxes (F) and gifts (G) are compensation or mechanical, not buying or selling on the open market. Sales may be planned and non-discretionary (e.g. a Rule 10b5-1 plan); open-market buying is not a recommendation to buy. Informational only — not financial advice.
Source: SEC EDGAR Form 3/4/5. See the full company profile: MEDIAALPHA INC CLASS A (MAX).
Last updated 2026-10-09 (most recent filing date).
Informational only — NOT financial advice. Insider filings are sourced from SEC EDGAR and shown with their reported dates.