THE SIMPLY GOOD FOODS COMPANY (SMPL)
Consumer Staples · Nutritious snacks and health-focused packaged foods · NASDAQ
A nutritious snack and meal replacement foods company facing significant operational challenges evidenced by substantial impairment charges and deteriorating profitability.
What THE SIMPLY GOOD FOODS COMPANY does
The Simply Good Foods Company develops, markets, and sells nutritious snack and meal replacement products designed for health-conscious consumers. The company operates primarily through branded snack lines and operates across retail grocery and direct-to-consumer channels. With a portfolio focused on protein bars, nutritional snacks, and other wellness-oriented foods, the company serves consumers seeking convenient, better-for-you food options.
Themes: health and wellness foods, nutritional snacks, protein products, better-for-you consumer packaged goods
Fundamentals
- Price$10.11 as of 2026-10-08 close
- Market cap$894M as of 2026-07-02 (share count; price 2026-10-08)
- 1-year return-58.0% 2025-10-08 close $24.05 → 2026-10-08 close $10.11
- P/En/a negative earnings
- Net margin+7.1% FY2025, SEC XBRL
- Gross margin+36.2% FY2025, SEC XBRL
- ROE+5.7% FY2025, SEC XBRL
- Debt / equity0.28 as of 2026-09-02
- Revenue growth (YoY)-4.5% as of 2026-09-02
- Revenue CAGR (3y)+7.5% SEC XBRL
- Beta0.50 as of 2026-09-02
- Last reported earnings2026-07-09 SEC EDGAR Form 8-K (Item 2.02)
How SMPL compares in its sector
- net profit marginmiddle range 105 covered Consumer Staples peers, as of 2026-09-02
- operating marginmiddle range 98 covered Consumer Staples peers, as of 2026-09-02
- gross marginmiddle range 93 covered Consumer Staples peers, as of 2026-09-02
- return on equitymiddle range 106 covered Consumer Staples peers, as of 2026-09-02
- 3-year revenue CAGRtop 25% 109 covered Consumer Staples peers
- free cash flow (absolute dollars, latest fiscal year)middle range 110 covered Consumer Staples peers, as of FY2025
Position among covered Consumer Staples companies that report each metric (minimum 5 peers). A relative position within our covered catalog — not a valuation, quality, or investment judgment. A higher percentile is simply a higher value (for P/E, more expensive on earnings — never "better"). Informational only.
How THE SIMPLY GOOD FOODS COMPANY looks technically
THE SIMPLY GOOD FOODS COMPANY (SMPL) is trading 26.2% below its 200-day average, the long-term trend line — a long-term downtrend. Its 50-day average crossed below its 200-day average about 359 trading days ago — a "death cross", a bearish long-term signal. There is no clear trend right now — the price is choppy (ADX, a 0–100 trend-strength gauge, is 13, below the 25 that marks a real trend). Momentum is neutral — its 14-day RSI (a 0–100 momentum gauge) is 50, neither overbought (above 70) nor oversold (below 30). MACD, a trend-momentum gauge, turned bullish about 6 trading days ago (its momentum flipped positive). It made a new 20-day low about 11 trading days ago. It is 60.6% below its highest point of the past year. Day-to-day price swings are unusually narrow versus its own recent history — a "Bollinger squeeze" (in the tightest 1% of the past ~6 months), which often precedes a bigger move.
Trend
7
| Distance from the 200-day | it is trading 26.2% below its 200-day average, the long-term trend line — a long-term downtrend | -26.3% |
|---|---|---|
| 50-day moving average | its average price over the last 50 trading days — a short-term trend line — is $10.52 | $10.52 |
| 200-day moving average | its average price over the last 200 trading days — the long-term trend line — is $13.71 | $13.71 |
| Swing structure | its recent peaks and dips disagree — one of them is rising while the other is not, so there is no clean up or down pattern in the swings | mixed — one of the two is not confirming |
| Last swing turn | its last significant turn was a swing low 14 calendar days ago — the swings before that are what the structure reading is measured on | 14 sessions |
| Since the 50/200 cross | its 50-day average crossed below its 200-day average about 359 trading days ago — a "death cross", a bearish long-term signal | 359 sessions |
| Trend strength (14-day ADX) | there is no clear trend right now — the price is choppy (ADX, a 0–100 trend-strength gauge, is 13, below the 25 that marks a real trend) | 12.5 |
Momentum
3
| 14-day RSI | momentum is neutral — its 14-day RSI (a 0–100 momentum gauge) is 50, neither overbought (above 70) nor oversold (below 30) | 50.0 |
|---|---|---|
| Position in its 14-day range | it is trading near the top of its 14-day range ($9.38 to $10.23) — its "stochastic" reading is 85 out of 100, where 0 would mean closing exactly at the 14-session low and 100 exactly at the high. This measures WHERE the price sits inside its recent range, which is a different question from the RSI beside it: RSI is a momentum gauge, measuring how FAST the price has been moving, so a stock can drift quietly to the bottom of its range with an ordinary RSI, or fall sharply and still sit in the middle. It has been climbing within that range over the last few sessions. | 85.5 |
| Since the MACD crossed zero | MACD, a trend-momentum gauge, turned bullish about 6 trading days ago (its momentum flipped positive) | 6 sessions |
Range
12
| 52-week high | its highest closing price over the past year (about 252 trading days) was $25.66 | $25.66 |
|---|---|---|
| From the 52-week high | it is 60.6% below its 52-week high (its highest price of the past year) | -60.6% |
| Above the 52-week low | it is 7.8% above its 52-week low (its lowest price of the past year) | +7.8% |
| Below the 52-week high | it is 60.6% below its highest point of the past year | 60.6% |
| Since a 20-day breakout | it made a new 20-day low about 11 trading days ago | 11 sessions |
| Since a 55-day breakout | it made a new 55-day low about 11 trading days ago | 11 sessions |
| All-time high | its highest closing price on record is $45.77 (set on 2022-04-20) | $45.77 |
| Given back of the 52-week move | over the past year its closes ranged ($9.43 to $25.44), and it has recovered only a small part of its fall from last year’s high — 4% of it. Chart-watchers call 61.8%-65% given back the "golden pocket" — for this company that is $19.32 to $19.84. It is watched widely enough that orders cluster there, which is the honest reason it matters; it is not a forecast. | 4.3% |
| From the all-time high | it is 77.9% below its all-time high | -77.9% |
| Nearest price level | it is trading 0.6% below a resistance level at $10.17 — a price it turned at twice since 2026-04-09, most recently on 2026-08-27. Since 2024-10-08 it has 1 such level below the current price and 18 above. Levels like these describe where the price has reversed or paused before; they are not a forecast of where it will go. | +0.6% |
| All-time low | its lowest closing price on record is $9.38 (set on 2026-09-24) | $9.38 |
| Above the all-time low | it is 7.8% above its all-time low | +7.8% |
Volatility
5
| Band width vs its own 6 months | day-to-day price swings are unusually narrow versus its own recent history — a "Bollinger squeeze" (in the tightest 1% of the past ~6 months), which often precedes a bigger move | 0th percentile |
|---|---|---|
| Typical daily range | in a typical session it travels about $0.3582 between its high and its low — about 3.5% of its price. That is its "average true range" over the last 14 sessions, which also counts the distance from the previous close, so a day that opens well away from yesterday counts as the large move it was | $0.3582 |
| Bollinger bands (20-day, ±2σ) | most of its recent trading has stayed between about $9.41 and $10.27 — the "Bollinger bands", a range drawn two standard deviations either side of its 20-day average price, which widens when the stock gets more volatile and narrows when it settles | $9.41 – $9.84 – $10.27 |
| Typical daily range (% of price) | its price moves about 3.5% in a typical session — about typical for the companies we cover. This is the average gap between a session's high and low over the last 14 sessions, counting overnight moves, expressed against the current price so it can be compared with companies trading at any price | 3.5% |
| Stretch from the 200-day average | it is trading 10.0 daily ranges below its 200-day average price (26.3% below it in plain percentage terms) — a way of asking how far it has stretched from its own average in units of how far it normally moves in a day, so a calm company and a jumpy one can be compared on the same scale | 10.0 daily ranges below its 200-day average |
Volume
1
| Volume vs its 30-day average | trading volume is about normal versus its 30-day average | 1.15× |
|---|
Analyst
2
| Change in the average price target | analysts' average price target is unchanged from the prior reading | 0.0% |
|---|---|---|
| Change in the consensus rating | not available for this company yet | n/a |
Candlestick patterns
1
| Since a bearish engulfing | 6 sessions ago it opened above the previous session's close and finished below that session's open — a "bearish engulfing" pair, where one down day more than undid the up day before it | 6 sessions ago |
|---|
Price gaps
2
| Gap at the open | it opened on 2026-10-08 0.6% above the previous session's close — an overnight gap, the part of the move that happened while the market was shut, and traded back through that level before the close | +0.6% |
|---|---|---|
| Gap filled | a 2.3% gap up opened on 2026-09-22 has been "filled" 11 sessions ago — price traded back through the level the gap left behind, and it took 1 session to close | 11 sessions ago |
Price streaks
1
| Closing streak | it closed higher in its latest session, after a session that did not close higher — a single up day rather than a run | 1 session up |
|---|
Relative strength
4
| vs market, 1 month | over the past 1 month this stock lagged the market by 7.1 percentage points (the stock lost 6.0% while the market gained 1.0%) | -7.1% |
|---|---|---|
| vs market, 3 months | over the past 3 months this stock lagged the market by 25.1 percentage points (the stock lost 21.3% while the market gained 3.8%) | -25.1% |
| vs market, 6 months | over the past 6 months this stock lagged the market by 46.4 percentage points (the stock lost 28.9% while the market gained 17.5%) | -46.4% |
| vs market, 12 months | over the past 12 months this stock lagged the market by 72.9 percentage points (the stock lost 58.0% while the market gained 15.0%) | -72.9% |
Signal agreement
2
| Bullish technical signals | 1 of the 9 technical signals we can compute for it is currently in a bullish state: MACD momentum is positive — these describe past price behaviour, not a forecast | 1 of 9 |
|---|---|---|
| Bearish technical signals | 5 of the 9 technical signals we can compute for it are currently in a bearish state: a "death cross" — its 50-day average is below its 200-day, trading below its 200-day average, lagging the market over 6 months, near the top of its 14-day range (overbought), trading below the Ichimoku cloud — these describe past price behaviour, not a forecast | 5 of 9 |
Trend (Ichimoku cloud)
1
| Vs the Ichimoku cloud | trading 7.3% below the Ichimoku cloud — a band drawn from where its own highs and lows sat up to 2026-09-01 and projected forward over today's price, the side traders read as an established downtrend, with the band above acting as the level that would have to be cleared. The band itself is thick, spanning 15.5% of the share price, which is taken to mean a barrier that has held for a while and takes effort to cross. | -7.3% |
|---|
Volume-weighted price
2
| Vs this year’s average price paid | the price is 24% below the average price paid so far this year, so the typical buyer over that stretch is under water. That average is $13.27 — a volume-weighted average of daily closes over 190 sessions, not a true tick-by-tick VWAP. | -23.8% |
|---|---|---|
| Vs the average paid since it last reported | the price is 6% below the average price paid since it last reported on 2026-07-09 (its 10-Q), so the typical buyer over that stretch is under water. That average is $10.80 — a volume-weighted average of daily closes over 65 sessions, not a true tick-by-tick VWAP. | -6.4% |
Price levels it has turned at before
SMPL last closed at $10.11 on 2026-10-08. Since 2024-10-08 it has turned at 1 price below its last close and 18 above; the nearest below and the 3 nearest above are listed, nearest first.
| Level | Side | Distance | Evidence |
|---|---|---|---|
| $10.17 | Resistance | 0.6% above the last close | turned there twice · 2026-04-09 to 2026-08-27 |
| $9.81 | Support | 3.0% below the last close | turned there twice · 2026-07-30 to 2026-09-15 |
| $11.57 | Resistance | 14.4% above the last close | turned there twice · 2026-08-04 to 2026-08-19 |
| $11.83 | Resistance | 17.0% above the last close | turned there twice · 2026-06-22 to 2026-09-01 |
A level is a price this company reversed or paused at more than once — they describe past behaviour, not a forecast of where the price will go.
Wave structure
No Elliott-wave labelling currently fits its swings: the recent highs and lows do not satisfy the three rules a five-wave count has to obey, so there is no count to show rather than a count we are unsure about.
Read from daily closes as of 2026-10-08.
An Elliott-wave count describes the swings already printed and the level that would disprove it. It is not a forecast, a target, or advice.
Screens: Trading below the 200-day moving average · Pulled back from the 12-month high · in a Bollinger Band volatility squeeze · trendless / choppy (low ADX) · lagging the market · Stretched far below its 200-day average (6+ daily ranges) | Learn: moving average · golden cross · adx · rsi · macd · breakout · fifty two week high low · bollinger bands
Based on daily closing prices as of 2026-10-08. Describes past price behavior only — informational, not financial advice.
Analyst consensus
- Mean price target$14.38 range $11.00 – $20.00; median $14.00
Analyst estimates, as of 2026-10-05. These are third-party analyst opinions and price targets, aggregated — not a recommendation, prediction, or advice from stocks-llm. Informational only.
Analyst EPS estimate for SMPL
- Consensus EPS estimate$0.413 next reporting period, as of 2026-10-05
- Estimate change, 30 days$0.00 (0.0%) from $0.413, on 2026-08-31, 35-day window
- Readings revised upward0% of 8 comparable readings
The consensus estimate for the next reporting period, and how it has moved between readings of that SAME period. A change is measured only between readings estimating one period — when a company reports, the consensus moves to the next quarter and the two numbers are not comparable. Informational only, not a forecast and not advice.
Key risks (from latest filing)
["Significant impairment charges ($331 million in the 39 weeks ended May 30, 2026) indicating asset value deterioration and potential product line underperformance","Sharp revenue decline with net sales down to $1.023 billion (39-week period) from $1.082 billion year-over-year, coupled with operating losses","Current unprofitability with a -7.46% net margin and cumulative net loss of $186.4 million in the first 39 weeks of fiscal 2026"]
What changed in the latest 10-Q
AI-assisted comparison of SMPL's 10-Q filed 2026-07-09 against the prior one filed 2026-04-09.
Management's Discussion & Analysis (MD&A)
- Added:
- Reference to 'thirty-nine weeks ended May 30, 2026' in Business Trends section (newer filing, 2026-07-09)
- Language change from 'which will result in distribution-related declines' to 'which has resulted in distribution-related declines' for OWYN (newer filing, 2026-07-09)
- Language change from 'is taking actions' to 'has been taking actions' for OWYN response strategy (newer filing, 2026-07-09)
- Change in gross margin pressure description from 'higher commodity expenses and tariffs' to 'higher input costs' (newer filing, 2026-07-09)
- Removed:
- Reference to 'twenty-six weeks ended February 28, 2026' replaced with thirty-nine weeks ended May 30, 2026 (older filing, 2026-04-09)
- Phrase 'during the current fiscal year' removed from Atkins response description (older filing, 2026-04-09)
- Specific mention of 'second quarter of fiscal year 2026' removed from OWYN velocity discussion (older filing, 2026-04-09)
- Reworded:
- Business Trends period changed from 'twenty-six weeks ended February 28, 2026' to 'thirty-nine weeks ended May 30, 2026'
- OWYN velocity issue descriptor changed from 'recent velocity-related declines' to 'velocity-related declines'
- OWYN impact timing changed from 'will result in' to 'has resulted in' (past tense)
- Company response for OWYN changed from 'is taking actions' to 'has been taking actions'
- Gross margin pressure drivers changed from 'higher commodity expenses and tariffs' to 'higher input costs'
- Notes:
- Text appears truncated at end of both filings; comparison limited to provided text
- Changes reflect progression from 26-week to 39-week period, with some language shifts from prospective to retrospective tense
AI-assisted comparison of two SEC filing sections. It describes wording and theme changes only, makes no materiality, legal, or investment judgement, and is not financial advice. Informational only — not financial advice.
Insider activity (SEC Form 4)
No open-market insider purchases or sales recorded in the last 90 days, of which we have read Form 4 filings through 2026-10-04. The 5 days since 2026-10-04 have not been checked yet.
- Last 180 days · read to 2026-10-042 buys ($1M) · 0 sells — 2 buying insiders
Most recent open-market transaction: 2026-05-14. Based on Form 4 filings read through 2026-10-04; anything filed since is not yet included.
View full insider trading history → View SEC Form 3/4/5 filingsAsk about SMPL's insider activity →
Only open-market purchases (SEC code P) and sales (code S) are counted here. Option exercises, vesting/awards, gifts, and shares withheld for taxes are excluded — they are compensation or mechanical, not open-market conviction. Sales may be planned and non-discretionary (e.g. a Rule 10b5-1 plan) and are not necessarily bearish; open-market buying is not a recommendation to buy. Informational only — not financial advice.
U.S. House trading disclosures
U.S. House members publicly disclose their own, their spouse's, and dependent children's stock transactions under the STOCK Act. We hold 4 matched disclosures for SMPL from U.S. House Clerk Periodic Transaction Report filings.
U.S. House trading disclosures →Institutional ownership (13F)
5 institutional 13F filers reported holding SMPL as of 2026-06-30 (quarter-end position, filed within 45 days).
- Distinct 13F filers 5
- Reported shares held 18,052,404
- Reported value $239,735,926
reported quarterly holdings change (2026-03-31 → 2026-06-30): 0 new, 3 increased, 2 decreased, 1 exited. Change counts cover only managers that filed 13F reports in BOTH quarters, derived between two quarter-end snapshots — not same-day trades; a single manager is never said to have "bought" or "sold".
Institutional holdings are quarter-end long positions reported on SEC Form 13F-HR, filed up to 45 days after the quarter ends — they are delayed, are not real-time trades, exclude short positions and most non-US securities, and are not investment advice. Any increase/decrease is a reported change between two quarterly snapshots, not a same-day purchase or sale. These are quarter-end snapshots from the 13F filings on SEC EDGAR, filed within 45 days — not real-time, and any change is a difference between two quarterly reports, not a same-day trade. Informational only — not financial advice.
Ask about SMPL's institutional holders → See what each manager we track holds →
Short interest (FINRA)
SMPL had 7,632,717 shares of reported short interest as of the 2026-09-15 FINRA settlement date (delayed, bi-monthly; not real-time).
SMPL had 8.63% of its shares outstanding sold short as of the 2026-09-15 FINRA settlement date (percent of FLOAT would be higher — float is not disclosed in the source). FINRA reported 3.42 days to cover at the same settlement.
- Reported short interest (shares) 7,632,717
- Short interest (% of shares outstanding) 8.63%
- Prior settlement (shares) 7,388,414
- Reported change 3.31%
- Days to cover (reported) 3.42
Reported to FINRA as of the 2026-09-15 settlement date. Short interest is reported to FINRA and published on a delayed, bi-monthly schedule (as of a settlement date, disseminated roughly eight business days later) — it is NOT real-time, does not cover every venue or all US trading, and is not a short-squeeze prediction or investment advice. Days-to-cover is the value FINRA reports; percent of float is not shown because the source file carries no share-count denominator — where a percent appears it is of shares OUTSTANDING, the larger base, and is therefore a floor on percent of float. Informational only — not financial advice.
Competitors & peers
- General Mills (GIS)
- Mondelēz International (MDLZ)
- Nestlé (NSRGY)
- Hershey Company (HSY)
- Conagra Brands (CAG)
- Kellogg Company (K)
AI-enriched competitor set. Linked names are companies covered by stocks-llm; other named peers are shown for reference only.
Compare SMPL vs…
Frequently asked questions
What does THE SIMPLY GOOD FOODS COMPANY (SMPL) do?
The Simply Good Foods Company develops, markets, and sells nutritious snack and meal replacement products designed for health-conscious consumers. The company operates primarily through branded snack lines and operates across retail grocery and direct-to-consumer channels. With a portfolio focused on protein bars, nutritional snacks, and other wellness-oriented foods, the company serves consumers seeking convenient, better-for-you food options.
What sector is THE SIMPLY GOOD FOODS COMPANY (SMPL) in?
THE SIMPLY GOOD FOODS COMPANY (SMPL) is classified in the Consumer Staples sector. Its industry is Nutritious snacks and health-focused packaged foods. It trades on NASDAQ.
Who are THE SIMPLY GOOD FOODS COMPANY's (SMPL) competitors?
Notable peers of THE SIMPLY GOOD FOODS COMPANY (SMPL) include General Mills, Mondelēz International, Nestlé, Hershey Company and Conagra Brands. This peer set is informational only — not financial advice.
Has there been recent U.S. House stock trading in SMPL?
Yes — we hold 4 matched STOCK Act disclosures for SMPL from U.S. House Clerk Periodic Transaction Report filings. These are legally-required disclosures (often filed 30–45 days after the trade), may belong to a U.S. House member, their spouse, or a dependent child, and are not an indicator of company performance or investment advice.
Is THE SIMPLY GOOD FOODS COMPANY (SMPL) overbought or oversold right now?
THE SIMPLY GOOD FOODS COMPANY (SMPL) is currently neither overbought nor oversold — its 14-day RSI (a 0–100 momentum gauge) is 50, in the neutral middle (as of 2026-10-08). RSI describes recent price momentum, not a forecast — informational only, not financial advice.
Where does stocks-llm's data on SMPL come from?
Fundamentals come from SEC XBRL company filings for the figures marked with a fiscal year, and market data, as of 2026-09-02 for the rest; prices are market data, as of 2026-09-02; company filings and profile facts come from SEC EDGAR. All figures are delayed daily-close data shown with their as-of date — informational only, not financial advice.
Fundamentals: SEC XBRL company filings for the figures marked with a fiscal year, and market data, as of 2026-09-02 for the rest. Filings: SEC EDGAR. Prices are delayed daily-close data.
Last updated 2026-10-08.
Informational only — NOT financial advice. All figures are delayed daily-close data from SEC EDGAR & market data, shown with their as-of date.