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THG (THG.L)

THG is a technology-led global consumer brands group operating a proprietary e-commerce infrastructure platform alongside a portfolio of direct-to-consumer health and beauty brands.

What THG does

THG is a digital-first consumer brands group that operates a proprietary end-to-end e-commerce platform, THG Ingenuity, providing technology, infrastructure, and services to third-party brands. The company also owns and operates a portfolio of its own direct-to-consumer health and beauty brands, including Myprotein and Lookfantastic.

Themes: e-commerce infrastructure, direct-to-consumer (DTC), digital retail, health and wellness retail, supply chain software

Fundamentals

Dividend: company fundamentals are not available for UK-listed companies in our data.

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How THG looks technically

THG (THG.L) is trading 16.3% below its 200-day average, the long-term trend line — a long-term downtrend. Its 50-day average crossed below its 200-day average about 92 trading days ago — a "death cross", a bearish long-term signal. There is no clear trend right now — the price is choppy (ADX, a 0–100 trend-strength gauge, is 9, below the 25 that marks a real trend). Momentum is neutral — its 14-day RSI (a 0–100 momentum gauge) is 49, neither overbought (above 70) nor oversold (below 30). It made a new 20-day low about 19 trading days ago. It is 41.4% below its highest point of the past year. Day-to-day price swings are unusually narrow versus its own recent history — a "Bollinger squeeze" (in the tightest 1% of the past ~6 months), which often precedes a bigger move. Trading volume is unusually light — only about 0% of its 30-day average.

Trend

Distance from the 200-day-16.3%it is trading 16.3% below its 200-day average, the long-term trend line — a long-term downtrend
50-day moving average£0.3127its average price over the last 50 trading days — a short-term trend line — is £0.3127
200-day moving average£0.3678its average price over the last 200 trading days — the long-term trend line — is £0.3678
Since the 50/200 cross92 sessionsits 50-day average crossed below its 200-day average about 92 trading days ago — a "death cross", a bearish long-term signal
Trend strength (14-day ADX)8.7there is no clear trend right now — the price is choppy (ADX, a 0–100 trend-strength gauge, is 9, below the 25 that marks a real trend)

Momentum

14-day RSI49.4momentum is neutral — its 14-day RSI (a 0–100 momentum gauge) is 49, neither overbought (above 70) nor oversold (below 30)
Since the MACD crossed zero17 sessionsMACD, a trend-momentum gauge, is in positive territory (momentum leaning bullish)

Range

52-week high£0.5255its highest closing price over the past year (about 252 trading days) was £0.5255
From the 52-week high-41.4%it is 41.4% below its 52-week high (its highest price of the past year)
Above the 52-week low+17.6%it is 17.6% above its 52-week low (its lowest price of the past year)
Below the 52-week high41.4%it is 41.4% below its highest point of the past year
Since a 20-day breakout19 sessionsit made a new 20-day low about 19 trading days ago
Since a 55-day breakout19 sessionsit made a new 55-day low about 19 trading days ago
All-time high£8.38its highest closing price on record is £8.38 (set on 2021-01-12)
From the all-time high-96.3%it is 96.3% below its all-time high
All-time low£0.2336its lowest closing price on record is £0.2336 (set on 2025-06-02)
Above the all-time low+31.9%it is 31.9% above its all-time low

Volatility

Band width vs its own 6 months0th percentileday-to-day price swings are unusually narrow versus its own recent history — a "Bollinger squeeze" (in the tightest 1% of the past ~6 months), which often precedes a bigger move
Bollinger bands (20-day, ±2σ)£0.3 – £0.31 – £0.32most of its recent trading has stayed between about £0.3 and £0.32 — the "Bollinger bands", a range drawn two standard deviations either side of its 20-day average price, which widens when the stock gets more volatile and narrows when it settles

Volume

Volume vs its 30-day average0.00×trading volume is unusually light — only about 0% of its 30-day average

Based on daily closing prices as of 2026-08-03. Describes past price behavior only — informational, not financial advice.

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Key risks (from latest filing)

["High dependency on the performance and scalability of the THG Ingenuity technology platform.","Exposure to fluctuations in global logistics and supply chain costs.","Competitive pressures within the fragmented online health and beauty market."]

See THG.L's biggest risks from its latest 10-Q →

Competitors & peers

AI-enriched competitor set. Linked names are companies covered by stocks-llm; other named peers are shown for reference only.

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Frequently asked questions

What does THG (THG.L) do?

THG is a digital-first consumer brands group that operates a proprietary end-to-end e-commerce platform, THG Ingenuity, providing technology, infrastructure, and services to third-party brands. The company also owns and operates a portfolio of its own direct-to-consumer health and beauty brands, including Myprotein and Lookfantastic.

Who are THG's (THG.L) competitors?

Notable peers of THG (THG.L) include Amazon, Shopify, Salesforce, Ocado Group and Walgreens Boots Alliance. This peer set is informational only — not financial advice.

Is THG (THG.L) overbought or oversold right now?

THG (THG.L) is currently neither overbought nor oversold — its 14-day RSI (a 0–100 momentum gauge) is 49, in the neutral middle (as of 2026-08-03). RSI describes recent price momentum, not a forecast — informational only, not financial advice.

Where does stocks-llm's data on THG.L come from?

Fundamentals and prices come from market data. All figures are delayed daily-close data shown with their as-of date — informational only, not financial advice.

Fundamentals: market data. Prices are delayed daily-close data.

Last updated 2026-08-03.

Informational only — NOT financial advice. All figures are delayed daily-close data from market data, shown with their as-of date.