VITAL FARMS INC (VITL) — insider trading
Consumer Staples · NASDAQ
VITAL FARMS INC (VITL) has 29 reported SEC Form 4 insider transactions in our data, including 15 open-market purchases among the most recent 29 (latest 2026-09-16).
Recent Form 4 transactions
| Date | Insider | Role | Type | Shares | Price | Value | Filing |
|---|---|---|---|---|---|---|---|
| 2026-09-16 | Van Hoven Reena Chauhan | Officer (Chief People Officer) | Shares withheld for taxes / exercise cost | 344 | $10.03 | $3.5K | Form 4 |
| 2026-09-02 | Holland Joseph Michael | Officer (Chief Supply Chain Officer) | Shares withheld for taxes / exercise cost | 412 | $10.12 | $4.2K | Form 4 |
| 2026-06-10 | Khoury Karl | Director | Grant / award / vesting | 10,436 | — | $0 | Form 4 |
| 2026-06-10 | Cyr William B. | Director | Grant / award / vesting | 10,436 | — | $0 | Form 4 |
| 2026-06-10 | Flanagan Glenda J | Director | Grant / award / vesting | 10,436 | — | $0 | Form 4 |
| 2026-06-10 | Post Denny Marie | Director | Grant / award / vesting | 10,436 | — | $0 | Form 4 |
| 2026-06-10 | Ruiz Gisel | Director | Grant / award / vesting | 10,436 | — | $0 | Form 4 |
| 2026-06-10 | Amoo-Gottfried Kofi Owusu | Director | Grant / award / vesting | 10,436 | — | $0 | Form 4 |
| 2026-06-10 | Kennedy Kelly J. | Director | Grant / award / vesting | 10,436 | — | $0 | Form 4 |
| 2026-05-19 | Van Hoven Reena Chauhan | Officer (Chief People Officer) | Open-market purchase | 2,242 | $8.92 | $20.0K | Form 4 |
| 2026-05-18 | Flanagan Glenda J | Director | Open-market purchase | 6,100 | $8.33 | $50.8K | Form 4/A |
| 2026-05-18 | Flanagan Glenda J | Director | Open-market purchase | 6,100 | $8.33 | $50.8K | Form 4 |
| 2026-05-15 | Amoo-Gottfried Kofi Owusu | Director | Open-market purchase | 2,375 | $8.45 | $20.1K | Form 4 |
| 2026-05-15 | Bal Joanne | Officer (CLO, Secy. & Head of Impact) | Grant / award / vesting | 500 | $7.21 | $3.6K | Form 4 |
| 2026-05-15 | Wrede Thilo | Officer (Chief Financial Officer) | Grant / award / vesting | 500 | $7.21 | $3.6K | Form 4 |
| 2026-05-15 | Diez-Canseco Russell | Director, Officer (Exec. Chair, President & CEO) | Grant / award / vesting | 500 | $7.21 | $3.6K | Form 4 |
| 2026-05-15 | Coon Stephanie | Officer (Chief Strategy Officer) | Grant / award / vesting | 500 | $7.21 | $3.6K | Form 4 |
| 2026-05-15 | Coon Stephanie | Officer (Chief Strategy Officer) | Open-market purchase | 5,895 | $8.42 | $49.6K | Form 4 |
| 2026-05-15 | Pappas Peter Nicholas | Officer (CSO and President, Eggs) | Grant / award / vesting | 395 | $7.21 | $2.8K | Form 4 |
| 2026-05-14 | Holland Joseph Michael | Officer (Chief Supply Chain Officer) | Open-market purchase | 12,484 | $8.00 | $99.9K | Form 4/A |
| 2026-05-14 | Cyr William B. | Director | Open-market purchase | 6,000 | $8.52 | $51.1K | Form 4/A |
| 2026-05-14 | Kennedy Kelly J. | Director | Open-market purchase | 2,500 | $8.40 | $21.0K | Form 4/A |
| 2026-05-14 | Holland Joseph Michael | Officer (Chief Supply Chain Officer) | Open-market purchase | 12,484 | $8.00 | $99.9K | Form 4 |
| 2026-05-14 | Pappas Peter Nicholas | Officer (CSO and President, Eggs) | Open-market purchase | 3,500 | $8.51 | $29.8K | Form 4 |
| 2026-05-14 | Cyr William B. | Director | Open-market purchase | 6,000 | $8.52 | $51.1K | Form 4 |
| 2026-05-14 | McKeon Kathryn | Officer (CMO and GM, Butter) | Open-market purchase | 604 | $8.28 | $5.0K | Form 4 |
| 2026-05-14 | Kennedy Kelly J. | Director | Open-market purchase | 2,500 | $8.40 | $21.0K | Form 4 |
| 2026-05-13 | Ruiz Gisel | Director | Open-market purchase | 6,151 | $8.13 | $50.0K | Form 4 |
| 2026-05-13 | Post Denny Marie | Director | Open-market purchase | 3,000 | $8.23 | $24.7K | Form 4 |
Ask the chat about VITL's insider activity →
Transaction types are the SEC Form 4 codes: open-market purchases (P) and sales (S) are the only rows that reflect open-market conviction. Awards/vesting (A), option exercises (M/X/C), shares withheld for taxes (F) and gifts (G) are compensation or mechanical, not buying or selling on the open market. Sales may be planned and non-discretionary (e.g. a Rule 10b5-1 plan); open-market buying is not a recommendation to buy. Informational only — not financial advice.
Source: SEC EDGAR Form 3/4/5. See the full company profile: VITAL FARMS INC (VITL).
Last updated 2026-09-16 (most recent filing date).
Informational only — NOT financial advice. Insider filings are sourced from SEC EDGAR and shown with their reported dates.