VITAL FARMS INC (VITL)
Consumer Staples · Premium pasture-raised egg production and distribution · NASDAQ
America's leading pasture-raised egg brand, sourcing from a distributed network of over 600 family farms under strict animal welfare and sustainability standards.
What VITAL FARMS INC does
Vital Farms is a pasture-raised egg company and the leading U.S. brand of pasture-raised eggs and second-largest U.S. egg brand by retail dollar sales. The company sources eggs from a distributed network of over 600 small farms committed to high animal welfare and sustainable farming practices, and sells shell eggs through major retail channels including Kroger, Whole Foods, Target, and Sprouts. Beyond eggs, Vital Farms also produces butter and operates Egg Central Station, a state-of-the-art processing facility in Springfield, Missouri that can pack over 7.5 million eggs per day.
Themes: Pasture-raised / ethical eggs, Animal welfare and sustainable farming, Premium / natural food products, Direct-to-consumer food supply chain, B Corporation / Conscious Capitalism
Fundamentals
- Price$10.57 as of 2026-08-21 close
- Market cap$454M as of 2026-08-21
- 1-year return-78.9% 2025-08-21 close $50.19 → 2026-08-21 close $10.57
- P/E3255.34 as of 2026-08-24
- Net margin+0.0% as of 2026-08-24
- Gross margin+28.1% as of 2026-08-24
- ROE+0.1% as of 2026-08-24
- Debt / equity0.13 as of 2026-08-24
- Revenue growth (YoY)+16.4% as of 2026-08-24
- Revenue CAGR (3y)+28.0% SEC XBRL
- Beta1.07 as of 2026-08-24
- Last reported earnings2026-08-06 SEC EDGAR Form 8-K (Item 2.02)
How VITL compares in its sector
- price-to-earnings ratiotop 10% 97 covered Consumer Staples peers, as of 2026-08-24
- net profit marginbottom 25% 116 covered Consumer Staples peers, as of 2026-08-24
- operating marginbottom 25% 116 covered Consumer Staples peers, as of 2026-08-24
- gross marginmiddle range 116 covered Consumer Staples peers, as of 2026-08-24
- return on equitybottom 25% 116 covered Consumer Staples peers, as of 2026-08-24
- 3-year revenue CAGRtop 10% 109 covered Consumer Staples peers
- free cash flow (absolute dollars, latest fiscal year)bottom 10% 110 covered Consumer Staples peers, as of FY2025
Position among covered Consumer Staples companies that report each metric (minimum 5 peers). A relative position within our covered catalog — not a valuation, quality, or investment judgment. A higher percentile is simply a higher value (for P/E, more expensive on earnings — never "better"). Informational only.
How VITAL FARMS INC looks technically
VITAL FARMS INC (VITL) is trading 47.3% below its 200-day average, the long-term trend line — a long-term downtrend. Its 50-day average crossed below its 200-day average about 176 trading days ago — a "death cross", a bearish long-term signal. A strong downtrend is in place — ADX, a 0–100 trend-strength gauge, is 30, with sellers in control. Momentum is neutral — its 14-day RSI (a 0–100 momentum gauge) is 35, neither overbought (above 70) nor oversold (below 30). It just made a new 20-day low, its first since 2026-06-22, breaking below its recent trading range. It is 80.1% below its highest point of the past year.
Trend
7
| Distance from the 200-day | it is trading 47.3% below its 200-day average, the long-term trend line — a long-term downtrend | -47.3% |
|---|---|---|
| 50-day moving average | its average price over the last 50 trading days — a short-term trend line — is $12.02 | $12.02 |
| 200-day moving average | its average price over the last 200 trading days — the long-term trend line — is $20.07 | $20.07 |
| Swing structure | its recent peaks and dips disagree — one of them is rising while the other is not, so there is no clean up or down pattern in the swings | mixed — one of the two is not confirming |
| Last swing turn | its last significant turn was a swing low 15 calendar days ago — the swings before that are what the structure reading is measured on | 15 sessions |
| Since the 50/200 cross | its 50-day average crossed below its 200-day average about 176 trading days ago — a "death cross", a bearish long-term signal | 176 sessions |
| Trend strength (14-day ADX) | a strong downtrend is in place — ADX, a 0–100 trend-strength gauge, is 30, with sellers in control | 29.7 |
Momentum
3
| 14-day RSI | momentum is neutral — its 14-day RSI (a 0–100 momentum gauge) is 35, neither overbought (above 70) nor oversold (below 30) | 35.0 |
|---|---|---|
| Position in its 14-day range | it is trading near the bottom of its 14-day range ($10.41 to $12.88) — its "stochastic" reading is 6 out of 100, where 0 would mean closing exactly at the 14-session low and 100 exactly at the high. This measures WHERE the price sits inside its recent range, which is a different question from the RSI beside it: RSI is a momentum gauge, measuring how FAST the price has been moving, so a stock can drift quietly to the bottom of its range with an ordinary RSI, or fall sharply and still sit in the middle. It has been climbing within that range over the last few sessions. | 6.5 |
| Since the MACD crossed zero | MACD, a trend-momentum gauge, is in negative territory (momentum leaning bearish) | 22 sessions |
Range
12
| 52-week high | its highest closing price over the past year (about 252 trading days) was $53.13 | $53.13 |
|---|---|---|
| From the 52-week high | it is 80.1% below its 52-week high (its highest price of the past year) | -80.1% |
| Above the 52-week low | it is 33.0% above its 52-week low (its lowest price of the past year) | +33.0% |
| Below the 52-week high | it is 80.1% below its highest point of the past year | 80.1% |
| Since a 20-day breakout | it just made a new 20-day low, its first since 2026-06-22, breaking below its recent trading range | 1 session |
| Since a 55-day breakout | it made a new 55-day high about 19 trading days ago | 19 sessions |
| All-time high | its highest closing price on record is $53.13 (set on 2025-08-27) | $53.13 |
| Given back of the 52-week move | over the past year its closes ranged ($8.28 to $52.41), and it has recovered only a small part of its fall from last year’s high — 5% of it. Chart-watchers call 61.8%-65% given back the "golden pocket" — for this company that is $35.55 to $36.96. It is watched widely enough that orders cluster there, which is the honest reason it matters; it is not a forecast. | 5.2% |
| From the all-time high | it is 80.1% below its all-time high | -80.1% |
| Nearest price level | it is trading 17.4% below a resistance level at $12.41 — a price it turned at twice since 2026-04-02, most recently on 2026-07-23. Since 2024-08-21 it has 0 such levels below the current price and 14 above. Levels like these describe where the price has reversed or paused before; they are not a forecast of where it will go. | +17.4% |
| All-time low | its lowest closing price on record is $7.89 (set on 2022-06-29) | $7.89 |
| Above the all-time low | it is 34.0% above its all-time low | +34.0% |
Volatility
5
| Band width vs its own 6 months | day-to-day price swings are about average versus its own recent 6-month history | 53rd percentile |
|---|---|---|
| Typical daily range | in a typical session it travels about $0.6862 between its high and its low — about 6.5% of its price. That is its "average true range" over the last 14 sessions, which also counts the distance from the previous close, so a day that opens well away from yesterday counts as the large move it was | $0.6862 |
| Bollinger bands (20-day, ±2σ) | most of its recent trading has stayed between about $10.01 and $13.89 — the "Bollinger bands", a range drawn two standard deviations either side of its 20-day average price, which widens when the stock gets more volatile and narrows when it settles | $10.01 – $11.95 – $13.89 |
| Typical daily range (% of price) | its price moves about 6.5% in a typical session — more volatile than most companies we cover. This is the average gap between a session's high and low over the last 14 sessions, counting overnight moves, expressed against the current price so it can be compared with companies trading at any price | 6.5% |
| Stretch from the 200-day average | it is trading 13.8 daily ranges below its 200-day average price (47.3% below it in plain percentage terms) — a way of asking how far it has stretched from its own average in units of how far it normally moves in a day, so a calm company and a jumpy one can be compared on the same scale | 13.8 daily ranges below its 200-day average |
Volume
1
| Volume vs its 30-day average | trading volume is about normal versus its 30-day average | 0.62× |
|---|
Analyst
2
| Change in the average price target | analysts' average price target is unchanged from the prior reading | 0.0% |
|---|---|---|
| Change in the consensus rating | the analyst consensus rating is unchanged since the prior reading | unchanged |
Candlestick patterns
2
| Since a doji | 2 sessions ago it opened and closed at almost the same price after trading through a wider range — a "doji", the classic picture of buyers and sellers finishing the session level | 2 sessions ago |
|---|---|---|
| Since a bearish engulfing | 5 sessions ago it opened above the previous session's close and finished below that session's open — a "bearish engulfing" pair, where one down day more than undid the up day before it | 5 sessions ago |
Price gaps
3
| Gap at the open | it opened on 2026-08-21 0.9% below the previous session's close — an overnight gap, the part of the move that happened while the market was shut, and traded back through that level before the close | -0.8% |
|---|---|---|
| Open gap | it gapped 2.9% below the previous close 16 sessions ago and has not traded back through the level it left behind at 13.68 — an "unfilled gap", which describes a price range no trade has since crossed and is not a forecast that it will be crossed | -2.9% |
| Gap filled | a 2.3% gap down opened on 2026-08-12 has been "filled" 7 sessions ago — price traded back through the level the gap left behind, and it closed again during the very session that opened it | 7 sessions ago |
Price streaks
1
| Closing streak | it has closed lower 4 sessions in a row, a -5.29% move over the run — an unbroken run of down days, which describes what has already happened and says nothing about the next session | 4 sessions down |
|---|
Relative strength
4
| vs market, 1 month | over the past 1 month this stock lagged the market by 21.7 percentage points (the stock lost 19.4% while the market gained 2.3%) | -21.7% |
|---|---|---|
| vs market, 3 months | over the past 3 months this stock beat the market by 11.3 percentage points (the stock gained 14.4% while the market gained 3.1%) | +11.3% |
| vs market, 6 months | over the past 6 months this stock lagged the market by 72.2 percentage points (the stock lost 61.1% while the market gained 11.1%) | -72.2% |
| vs market, 12 months | over the past 12 months this stock lagged the market by 99.4 percentage points (the stock lost 78.9% while the market gained 20.5%) | -99.4% |
Signal agreement
2
| Bullish technical signals | 1 of the 9 technical signals we can compute for it is currently in a bullish state: near the bottom of its 14-day range (oversold) — these describe past price behaviour, not a forecast | 1 of 9 |
|---|---|---|
| Bearish technical signals | 7 of the 9 technical signals we can compute for it are currently in a bearish state: a strong downtrend, with sellers in control, a "death cross" — its 50-day average is below its 200-day, trading below its 200-day average, a fresh 20-day low, MACD momentum is negative, lagging the market over 6 months, trading below the Ichimoku cloud — these describe past price behaviour, not a forecast | 7 of 9 |
Trend (Ichimoku cloud)
1
| Vs the Ichimoku cloud | trading 5.1% below the Ichimoku cloud — a band drawn from where its own highs and lows sat up to 2026-07-16 and projected forward over today's price, the side traders read as an established downtrend, with the band above acting as the level that would have to be cleared. The band itself is thick, spanning 12.1% of the share price, which is taken to mean a barrier that has held for a while and takes effort to cross. | -5.1% |
|---|
Volume-weighted price
2
| Vs this year’s average price paid | the price is 29% below the average price paid so far this year, so the typical buyer over that stretch is under water. That average is $14.97 — a volume-weighted average of daily closes over 155 sessions, not a true tick-by-tick VWAP. | -29.4% |
|---|---|---|
| Vs the average paid since it last reported | the price is 8% below the average price paid since it last reported on 2026-08-06 (its 10-Q), so the typical buyer over that stretch is under water. That average is $11.54 — a volume-weighted average of daily closes over 12 sessions, not a true tick-by-tick VWAP. | -8.4% |
Price levels it has turned at before
VITL last closed at $10.57 on 2026-08-21. Since 2024-08-21 it has turned at 0 prices below its last close and 14 above; the 3 nearest above are listed, nearest first.
| Level | Side | Distance | Evidence |
|---|---|---|---|
| $12.41 | Resistance | 17.4% above the last close | turned there twice · 2026-04-02 to 2026-07-23 |
| $13.42 | Resistance | 27.0% above the last close | turned there twice · 2026-04-22 to 2026-07-07 |
| $14.00 | Resistance | 32.5% above the last close | turned there twice · 2026-07-20 to 2026-07-28 |
A level is a price this company reversed or paused at more than once — they describe past behaviour, not a forecast of where the price will go.
Wave structure
No Elliott-wave labelling currently fits its swings: the recent highs and lows do not satisfy the three rules a five-wave count has to obey, so there is no count to show rather than a count we are unsure about.
Read from daily closes as of 2026-08-21.
An Elliott-wave count describes the swings already printed and the level that would disprove it. It is not a forecast, a target, or advice.
Screens: Trading below the 200-day moving average · Pulled back from the 12-month high · Broke down to a new 20-day low · lagging the market · Most volatile (6%+ typical daily range) · Stretched far below its 200-day average (6+ daily ranges) | Learn: moving average · golden cross · adx · rsi · breakout · fifty two week high low
Based on daily closing prices as of 2026-08-21. Describes past price behavior only — informational, not financial advice.
Analyst consensus
- Consensus ratingBuy (2.30 mean, 1=Strong Buy…5=Strong Sell) — 9 analysts
- Mean price target$13.22 range $10.00 – $18.00; median $14.00
Analyst estimates, as of 2026-08-18. These are third-party analyst opinions and price targets, aggregated — not a recommendation, prediction, or advice from stocks-llm. Informational only.
Analyst EPS estimate for VITL
- Consensus EPS estimate-$0.075 next reporting period, as of 2026-08-18
Change over time is not available yet: it needs two readings of the same reporting period at least 30 days apart, and we have been recording these estimates since 2026-08-04. An estimate for a DIFFERENT quarter is not a revision, so a reading from before the last report is never compared with one after it.
The consensus estimate for the next reporting period, and how it has moved between readings of that SAME period. A change is measured only between readings estimating one period — when a company reports, the consensus moves to the next quarter and the two numbers are not comparable. Informational only, not a forecast and not advice.
Key risks (from latest filing)
["Elevated farm construction and recruitment costs of $15-25 million expected to impact working capital in fiscal 2026, recognized over multi-year buy-sell contracts","Reliance on a distributed network of over 600 contracted family farms for supply; disruption or non-compliance at these farms could affect production and brand reputation","Premium pricing strategy exposed to consumer demand shifts away from natural/ethical foods or economic pressures that reduce willingness to pay premium prices"]
What changed in the latest 10-Q
AI-assisted comparison of VITL's 10-Q filed 2026-05-07 against the prior one filed 2025-11-04.
Management's Discussion & Analysis (MD&A)
- Added:
- Vital Farms' aspiration is to become America's most trusted food company (added in 2026-05-07 filing)
- Reference to 'more than 625 small farms' in the network (2026-05-07 filing)
- Statement about farm recruitment costs continuing 'into 2026' (2026-05-07 filing)
- Working capital impact range of '$15.0 million to $25.0 million in fiscal 2026' (2026-05-07 filing)
- Mention of 'an additional Moba egg grading system installed in 2025' at Egg Central Station (2026-05-07 filing)
- Statement that Egg Central Station is 'capable of packing approximately more than 7.5 million eggs per day' (2026-05-07 filing)
- Specification of 26 retail SKUs (2026-05-07 filing)
- Financial data for 13-week periods ended March 29, 2026 and March 30, 2025 showing net revenue of $187.2 million and $162.2 million, and Adjusted EBITDA of $5.0 million and $27.5 million (2026-05-07 filing)
- New section 'Recently Implemented Supply Control Initiatives' describing economic uncertainty, industry-wide oversupply, declining velocities, May 2026 announcement of falling short of guidance, and reduced capital expenditure plans (2026-05-07 filing)
- Reference to working with contracted farmers to address oversupply through voluntary amendments (2026-05-07 filing)
- Removed:
- Reference to 'seismic shift' in consumer demand (removed in 2026-05-07 filing, replaced with 'meaningful shift')
- Phrase 'with all of our stakeholders' changed to 'for all of our stakeholders' (2025-11-04 filing had different phrasing)
- Sentence 'For us, it is not about short-term outcomes or a trade-off between purpose and profit' (removed in 2026-05-07 filing)
- Statement 'We do not see our stakeholder focus as a trade-off between purpose and profit' (different wording in 2026-05-07 filing)
- Reference to 'We are also incorporated as a Delaware public benefit corporation' (changed to 'We are also incorporated' in 2026-05-07 filing)
- Reference to '575 contracted family farms' (updated to 'more than 625 small farms' in 2026-05-07 filing)
- Details about butter cream sourcing from family farms contracted by butter supplier (removed in 2026-05-07 filing)
- Reference to 'network of farmers' (changed in 2026-05-07 filing)
- Statement about 'renewal incentives for certain existing farmers in 2025' (removed in 2026-05-07 filing)
- Working capital impact range of '$30.0 million to $40.0 million in fiscal 2025' (replaced with different range in 2026-05-07 filing)
- Phrase 'are generally four to six years in length' changed to 'average approximately six years in length' (2026-05-07 filing)
- Phrase about expansion 'from the natural channel to the mainstream channel' (removed in 2026-05-07 filing)
- Phrase 'of food production' after 'higher ethical standard' (removed in 2026-05-07 filing)
- Reference to second facility in Seymour, Indiana and its anticipated operational date of 'early 2027' (removed in 2026-05-07 filing)
- Details about January 2025 announcement of Moba egg grading system installation and expected operational timeline (removed in 2026-05-07 filing, replaced with 'installed in 2025')
- Details about fiscal 2024 farmland purchase in Indiana and fiscal 2025 land sales (removed in 2026-05-07 filing)
- Reference to 'six million eggs per day' capacity changed to 'more than 7.5 million eggs per day' (2026-05-07 filing)
- Reference to cold storage being 'dedicated' and 'operated and owned by longtime cold storage provider' (added details in 2026-05-07 filing)
- Reference to 23 retail SKUs changed to 26 retail SKUs (2026-05-07 filing)
- Addition of 'and other retailers' after listing specific retailers (2026-05-07 filing)
- Reworded:
- 'Our network of family farms' changed to 'more than 625 small farms, including our contracted family farms along with a small number of company-owned accelerator farms' (2026-05-07 filing)
- 'seismic shift' changed to 'meaningful shift' in consumer demand description (2026-05-07 filing)
- Conscious Capitalism description changed from 'with all of our stakeholders' to 'for all of our stakeholders' (2026-05-07 filing)
- Removed 'For us, it is not about short-term outcomes or a trade-off between purpose and profit' and added 'We do not see our stakeholder focus as a trade-off between purpose and profit' (2026-05-07 filing)
- Changed 'We are incorporated as a Delaware public benefit corporation and are a Certified B Corporation' to 'We are also incorporated as a Delaware public benefit corporation and a Certified B Corporation' (2026-05-07 filing)
- Changed farm contract length description from 'generally four to six years in length' to 'average approximately six years in length' (2026-05-07 filing)
- Changed working capital cost timing from 'in 2024, which have continued into 2025, and we expect to incur additional costs in connection with renewal incentives for certain existing farmers in 2025' to 'in 2024 and 2025, which have continued into 2026' (2026-05-07 filing)
- Changed description of brand expansion from 'from the natural channel to the mainstream channel' to 'within the retail and foodservice channels' (2026-05-07 filing)
- Removed 'of food production' from phrase about 'higher ethical standard' (2026-05-07 filing)
- Added 'and other retailers' after listing specific retailers (2026-05-07 filing)
- Changed cold storage description from 'placed in cold storage until we pack them' to 'placed in cold storage at a dedicated cold storage and fulfillment center operated and owned by our longtime cold storage provider until we pack them' (2026-05-07 filing)
- Changed egg packing capacity from 'approximately six million eggs per day' to 'approximately more than 7.5 million eggs per day' (2026-05-07 filing)
- Notes:
- The newer filing (2026-05-07) appears truncated at the end of the 'Recently Implemented Supply Control Initiatives' section with incomplete text ('cease production from existin'), making full comparison of that section impossible
- The older filing (2025-11-04) is also truncated at the end regarding distribution network description, limiting complete comparison of that section
Risk Factors
- Added:
- Added bullet point: 'We must expend resources to maintain consumer awareness of our brand, build brand loyalty and generate interest in our products. Our marketing strategies and channels will evolve, and our programs may or may not be successful.' (filed 2026-05-07)
- Added bullet point: 'Litigation or legal proceedings could expose us to significant liabilities and have a negative impact on our reputation or business.' (filed 2026-05-07)
- Added statement in opening paragraph: 'The disclosures in this section reflect our beliefs and opinions as of the date of this Quarterly Report about the risks that could materially and adversely impact our business, results of operations or financial condition in the future.' (filed 2026-05-07)
- Removed:
- Removed specific reference to 'cream for our butter' from raw materials risk factor; newer version states 'eggs and other raw materials' instead of 'eggs, cream for our butter and other raw materials' (filed 2026-05-07)
- Removed mention of 'inflationary pressures, tariff regimes, including recently implemented U.S. tariffs and any additional responsive non-U.S. tariffs or additional U.S. tariffs' from the economic disruptions bullet point (filed 2026-05-07)
- Removed entire data privacy and security bullet point that begins 'We and the third parties with whom we work are subject to stringent and evolving U.S. and foreign laws...' (filed 2026-05-07)
- Removed material weakness in internal control disclosure bullet point (text cut off in older filing but was present) (filed 2026-05-07)
- Reworded:
- Changed 'If we fail to effectively respond to market conditions and are unable to appropriately manage our processing, manufacturing and production capacity' from older version's 'If we fail to effectively expand our processing, manufacturing and production capacity'; also separated into two distinct risk factors in newer version (filed 2026-05-07)
- Changed 'A substantial amount of our shell egg processing occurs at our Egg Central Station egg washing and packing facility in Missouri. Any damage or disruption at this facility, any disruption in the availability of resources utilized at this facility or any constraints...' versus older version's reference to 'existing Egg Central Station processing facility'; added language about 'disruption in the availability of resources' (filed 2026-05-07)
- Changed 'Our planned Vital Crossroads egg washing and packing facility with onsite cold storage in Indiana, including the impact of our decision to pause construction on Vital Crossroads, or other future expansions' versus older version's 'Our planned egg washing and packing facility in Indiana'; added specific facility name and reference to construction pause (filed 2026-05-07)
- Separated accelerator farms risk into standalone bullet point versus combined statement in older filing (filed 2026-05-07)
- Changed 'Fluctuations in commodity prices and in the availability of feed ingredients' versus older version's 'feed grains'; broadened language (filed 2026-05-07)
- Removed marketing and consumer preference risk factor specificity; reorganized related content (filed 2026-05-07)
- Notes:
- The older filing text appears truncated at the end, cutting off mid-sentence in the data privacy bullet point and material weakness disclosure
- Comparison is based on the visible portions of both filings; the complete older filing may contain additional content not shown
AI-assisted comparison of two SEC filing sections. It describes wording and theme changes only, makes no materiality, legal, or investment judgement, and is not financial advice. Informational only — not financial advice.
Insider activity (SEC Form 4)
No open-market insider purchases or sales recorded in the last 90 days.
- Last 180 days15 buys ($644797) · 0 sells — 11 buying insiders
Cluster buying: 11 different insiders reported open-market purchases (SEC code P) of VITL within a 30-day window between 2026-05-13 and 2026-05-19. Disclosed Form 4 activity, not a prediction of performance or a buy signal.
Most recent open-market transaction: 2026-05-19. As of 2026-08-24.
View full insider trading history → View SEC Form 3/4/5 filingsAsk about VITL's insider activity →
Only open-market purchases (SEC code P) and sales (code S) are counted here. Option exercises, vesting/awards, gifts, and shares withheld for taxes are excluded — they are compensation or mechanical, not open-market conviction. Sales may be planned and non-discretionary (e.g. a Rule 10b5-1 plan) and are not necessarily bearish; open-market buying is not a recommendation to buy. Informational only — not financial advice.
Institutional ownership (13F)
4 institutional 13F filers reported holding VITL as of 2026-03-31 (quarter-end position, filed within 45 days).
- Distinct 13F filers 4
- Reported shares held 7,611,240
- Reported value $107,470,709
reported quarterly holdings change (2025-12-31 → 2026-03-31): 0 new, 2 increased, 2 decreased, 1 exited. Change counts cover only managers that filed 13F reports in BOTH quarters, derived between two quarter-end snapshots — not same-day trades; a single manager is never said to have "bought" or "sold".
Institutional holdings are quarter-end long positions reported on SEC Form 13F-HR, filed up to 45 days after the quarter ends — they are delayed, are not real-time trades, exclude short positions and most non-US securities, and are not investment advice. Any increase/decrease is a reported change between two quarterly snapshots, not a same-day purchase or sale. These are quarter-end snapshots from the 13F filings on SEC EDGAR, filed within 45 days — not real-time, and any change is a difference between two quarterly reports, not a same-day trade. Informational only — not financial advice.
Short interest (FINRA)
VITL had 8,743,305 shares of reported short interest as of the 2026-07-31 FINRA settlement date (delayed, bi-monthly; not real-time).
VITL had 20.4% of its shares outstanding sold short as of the 2026-07-31 FINRA settlement date (percent of FLOAT would be higher — float is not disclosed in the source). FINRA reported 6.12 days to cover at the same settlement.
- Reported short interest (shares) 8,743,305
- Short interest (% of shares outstanding) 20.4%
- Prior settlement (shares) 7,978,805
- Reported change 9.58%
- Days to cover (reported) 6.12
Reported to FINRA as of the 2026-07-31 settlement date. Short interest is reported to FINRA and published on a delayed, bi-monthly schedule (as of a settlement date, disseminated roughly eight business days later) — it is NOT real-time, does not cover every venue or all US trading, and is not a short-squeeze prediction or investment advice. Days-to-cover is the value FINRA reports; percent of float is not shown because the source file carries no share-count denominator — where a percent appears it is of shares OUTSTANDING, the larger base, and is therefore a floor on percent of float. Informational only — not financial advice.
Competitors & peers
- Cal-Maine Foods (CALM)
- Land O'Lakes
- Post Holdings (POST)
- Egg Innovations
- Happy Egg Co.
AI-enriched competitor set. Linked names are companies covered by stocks-llm; other named peers are shown for reference only.
Compare VITL vs…
Frequently asked questions
What does VITAL FARMS INC (VITL) do?
Vital Farms is a pasture-raised egg company and the leading U.S. brand of pasture-raised eggs and second-largest U.S. egg brand by retail dollar sales. The company sources eggs from a distributed network of over 600 small farms committed to high animal welfare and sustainable farming practices, and sells shell eggs through major retail channels including Kroger, Whole Foods, Target, and Sprouts.
What sector is VITAL FARMS INC (VITL) in?
VITAL FARMS INC (VITL) is classified in the Consumer Staples sector. Its industry is Premium pasture-raised egg production and distribution. It trades on NASDAQ.
Who are VITAL FARMS INC's (VITL) competitors?
Notable peers of VITAL FARMS INC (VITL) include Cal-Maine Foods, Land O'Lakes, Post Holdings, Egg Innovations and Happy Egg Co.. This peer set is informational only — not financial advice.
Is VITAL FARMS INC (VITL) overbought or oversold right now?
VITAL FARMS INC (VITL) is currently neither overbought nor oversold — its 14-day RSI (a 0–100 momentum gauge) is 35, in the neutral middle (as of 2026-08-21). RSI describes recent price momentum, not a forecast — informational only, not financial advice.
Where does stocks-llm's data on VITL come from?
Fundamentals and prices come from market data, as of 2026-08-24; company filings and profile facts come from SEC EDGAR. All figures are delayed daily-close data shown with their as-of date — informational only, not financial advice.
Fundamentals: market data, as of 2026-08-24. Filings: SEC EDGAR. Prices are delayed daily-close data.
Last updated 2026-08-21.
Informational only — NOT financial advice. All figures are delayed daily-close data from SEC EDGAR & market data, shown with their as-of date.