Wayfair (W) — insider trading
Consumer Discretionary · NYSE
Wayfair (W) has 122 reported SEC Form 4 insider transactions in our data, including 49 open-market sales among the most recent 100 (latest 2026-10-02).
Recent Form 4 transactions
Showing the 100 most recent of 122 recorded transactions. See all on SEC EDGAR →
| Date | Insider | Role | Type | Shares | Price | Value | Filing |
|---|---|---|---|---|---|---|---|
| 2026-10-02 | Blotner Jon | Officer (Pres., Commercial & Operations) | Open-market sale | 6,056 | $104.13 | $630.6K | Form 4 |
| 2026-10-01 | Tan Fiona | Officer (Chief Technology Officer) | Option exercise / conversion (derivative) | 27,073 | — | $0 | Form 4 |
| 2026-10-01 | Tan Fiona | Officer (Chief Technology Officer) | Option exercise / conversion (derivative) | 1,199 | — | $0 | Form 4 |
| 2026-10-01 | Tan Fiona | Officer (Chief Technology Officer) | Open-market sale | 7,000 | $102.18 | $715.3K | Form 4 |
| 2026-10-01 | Tan Fiona | Officer (Chief Technology Officer) | Shares withheld for taxes / exercise cost | 14,357 | $101.37 | $1.46M | Form 4 |
| 2026-10-01 | Tan Fiona | Officer (Chief Technology Officer) | Option exercise / conversion | 27,073 | — | $0 | Form 4 |
| 2026-10-01 | Tan Fiona | Officer (Chief Technology Officer) | Option exercise / conversion | 1,199 | — | $0 | Form 4 |
| 2026-10-01 | Gulliver Kate | Officer (CFO and Chief Admin Officer) | Option exercise / conversion (derivative) | 22,429 | — | $0 | Form 4 |
| 2026-10-01 | Gulliver Kate | Officer (CFO and Chief Admin Officer) | Option exercise / conversion (derivative) | 428 | — | $0 | Form 4 |
| 2026-10-01 | Gulliver Kate | Officer (CFO and Chief Admin Officer) | Option exercise / conversion (derivative) | 219 | — | $0 | Form 4 |
| 2026-10-01 | Gulliver Kate | Officer (CFO and Chief Admin Officer) | Option exercise / conversion (derivative) | 392 | — | $0 | Form 4 |
| 2026-10-01 | Gulliver Kate | Officer (CFO and Chief Admin Officer) | Shares withheld for taxes / exercise cost | 11,348 | $101.37 | $1.15M | Form 4 |
| 2026-10-01 | Gulliver Kate | Officer (CFO and Chief Admin Officer) | Option exercise / conversion | 22,429 | — | $0 | Form 4 |
| 2026-10-01 | Gulliver Kate | Officer (CFO and Chief Admin Officer) | Option exercise / conversion | 428 | — | $0 | Form 4 |
| 2026-10-01 | Gulliver Kate | Officer (CFO and Chief Admin Officer) | Option exercise / conversion | 219 | — | $0 | Form 4 |
| 2026-10-01 | Gulliver Kate | Officer (CFO and Chief Admin Officer) | Option exercise / conversion | 392 | — | $0 | Form 4 |
| 2026-10-01 | Blotner Jon | Officer (Pres., Commercial & Operations) | Option exercise / conversion (derivative) | 22,942 | — | $0 | Form 4 |
| 2026-10-01 | Blotner Jon | Officer (Pres., Commercial & Operations) | Option exercise / conversion (derivative) | 182 | — | $0 | Form 4 |
| 2026-10-01 | Blotner Jon | Officer (Pres., Commercial & Operations) | Option exercise / conversion (derivative) | 327 | — | $0 | Form 4 |
| 2026-10-01 | Blotner Jon | Officer (Pres., Commercial & Operations) | Shares withheld for taxes / exercise cost | 11,340 | $101.37 | $1.15M | Form 4 |
| 2026-10-01 | Blotner Jon | Officer (Pres., Commercial & Operations) | Option exercise / conversion | 22,942 | — | $0 | Form 4 |
| 2026-10-01 | Blotner Jon | Officer (Pres., Commercial & Operations) | Option exercise / conversion | 182 | — | $0 | Form 4 |
| 2026-10-01 | Blotner Jon | Officer (Pres., Commercial & Operations) | Option exercise / conversion | 327 | — | $0 | Form 4 |
| 2026-09-14 | Shah Niraj | Director, Officer (Chief Executive Officer) | Open-market sale | 7,434 | $106.09 | $788.7K | Form 4 |
| 2026-09-14 | Shah Niraj | Director, Officer (Chief Executive Officer) | Open-market sale | 12,943 | $105.41 | $1.36M | Form 4 |
| 2026-09-14 | Shah Niraj | Director, Officer (Chief Executive Officer) | Open-market sale | 19,374 | $104.41 | $2.02M | Form 4 |
| 2026-09-14 | Shah Niraj | Director, Officer (Chief Executive Officer) | Open-market sale | 7,258 | $103.37 | $750.3K | Form 4 |
| 2026-09-14 | Shah Niraj | Director, Officer (Chief Executive Officer) | Open-market sale | 4,437 | $102.36 | $454.2K | Form 4 |
| 2026-09-14 | Shah Niraj | Director, Officer (Chief Executive Officer) | Open-market sale | 3,779 | $101.33 | $382.9K | Form 4 |
| 2026-09-14 | Shah Niraj | Director, Officer (Chief Executive Officer) | Open-market sale | 4,732 | $100.31 | $474.7K | Form 4 |
| 2026-09-14 | Shah Niraj | Director, Officer (Chief Executive Officer) | Open-market sale | 4,558 | $99.34 | $452.8K | Form 4 |
| 2026-09-14 | Shah Niraj | Director, Officer (Chief Executive Officer) | Open-market sale | 4,485 | $98.27 | $440.7K | Form 4 |
| 2026-09-14 | Conine Steven | Director | Open-market sale | 7,538 | $106.09 | $799.7K | Form 4 |
| 2026-09-14 | Conine Steven | Director | Open-market sale | 12,808 | $105.40 | $1.35M | Form 4 |
| 2026-09-14 | Conine Steven | Director | Open-market sale | 19,159 | $104.42 | $2.00M | Form 4 |
| 2026-09-14 | Conine Steven | Director | Open-market sale | 7,654 | $103.39 | $791.3K | Form 4 |
| 2026-09-14 | Conine Steven | Director | Open-market sale | 4,102 | $102.40 | $420.0K | Form 4 |
| 2026-09-14 | Conine Steven | Director | Open-market sale | 3,525 | $101.43 | $357.5K | Form 4 |
| 2026-09-14 | Conine Steven | Director | Open-market sale | 4,801 | $100.39 | $482.0K | Form 4 |
| 2026-09-14 | Conine Steven | Director | Open-market sale | 4,896 | $99.42 | $486.8K | Form 4 |
| 2026-09-14 | Conine Steven | Director | Open-market sale | 4,517 | $98.32 | $444.1K | Form 4 |
| 2026-09-08 | Blotner Jon | Officer (Pres., Commercial & Operations) | Open-market sale | 6,968 | $100.22 | $698.3K | Form 4 |
| 2026-08-12 | JUNG ANDREA | Director | Grant / award / vesting | 2,422 | — | $0 | Form 4 |
| 2026-08-12 | King Jeremy | Director | Grant / award / vesting | 2,422 | — | $0 | Form 4 |
| 2026-08-12 | Conine Steven | Director | Open-market sale | 175 | $105.42 | $18.4K | Form 4 |
| 2026-08-12 | Conine Steven | Director | Open-market sale | 11,248 | $104.69 | $1.18M | Form 4 |
| 2026-08-12 | Conine Steven | Director | Open-market sale | 23,604 | $103.72 | $2.45M | Form 4 |
| 2026-08-12 | Conine Steven | Director | Open-market sale | 25,249 | $102.89 | $2.60M | Form 4 |
| 2026-08-12 | Conine Steven | Director | Open-market sale | 8,724 | $101.98 | $889.7K | Form 4 |
| 2026-08-12 | Shah Niraj | Director, Officer (Chief Executive Officer) | Open-market sale | 55 | $105.43 | $5.8K | Form 4 |
| 2026-08-12 | Shah Niraj | Director, Officer (Chief Executive Officer) | Open-market sale | 11,524 | $104.68 | $1.21M | Form 4 |
| 2026-08-12 | Shah Niraj | Director, Officer (Chief Executive Officer) | Open-market sale | 25,137 | $103.71 | $2.61M | Form 4 |
| 2026-08-12 | Shah Niraj | Director, Officer (Chief Executive Officer) | Open-market sale | 23,259 | $102.87 | $2.39M | Form 4 |
| 2026-08-12 | Shah Niraj | Director, Officer (Chief Executive Officer) | Open-market sale | 9,025 | $101.98 | $920.4K | Form 4 |
| 2026-07-02 | Blotner Jon | Officer (Pres., Commercial & Operations) | Open-market sale | 5,925 | $96.29 | $570.5K | Form 4 |
| 2026-07-01 | Blotner Jon | Officer (Pres., Commercial & Operations) | Option exercise / conversion (derivative) | 22,942 | — | $0 | Form 4 |
| 2026-07-01 | Blotner Jon | Officer (Pres., Commercial & Operations) | Option exercise / conversion (derivative) | 182 | — | $0 | Form 4 |
| 2026-07-01 | Blotner Jon | Officer (Pres., Commercial & Operations) | Option exercise / conversion (derivative) | 326 | — | $0 | Form 4 |
| 2026-07-01 | Blotner Jon | Officer (Pres., Commercial & Operations) | Shares withheld for taxes / exercise cost | 11,339 | $95.14 | $1.08M | Form 4 |
| 2026-07-01 | Blotner Jon | Officer (Pres., Commercial & Operations) | Option exercise / conversion | 22,942 | — | $0 | Form 4 |
| 2026-07-01 | Blotner Jon | Officer (Pres., Commercial & Operations) | Option exercise / conversion | 182 | — | $0 | Form 4 |
| 2026-07-01 | Blotner Jon | Officer (Pres., Commercial & Operations) | Option exercise / conversion | 326 | — | $0 | Form 4 |
| 2026-07-01 | Gulliver Kate | Officer (CFO and Chief Admin Officer) | Option exercise / conversion (derivative) | 22,428 | — | $0 | Form 4 |
| 2026-07-01 | Gulliver Kate | Officer (CFO and Chief Admin Officer) | Option exercise / conversion (derivative) | 428 | — | $0 | Form 4 |
| 2026-07-01 | Gulliver Kate | Officer (CFO and Chief Admin Officer) | Option exercise / conversion (derivative) | 218 | — | $0 | Form 4 |
| 2026-07-01 | Gulliver Kate | Officer (CFO and Chief Admin Officer) | Option exercise / conversion (derivative) | 392 | — | $0 | Form 4 |
| 2026-07-01 | Gulliver Kate | Officer (CFO and Chief Admin Officer) | Shares withheld for taxes / exercise cost | 11,347 | $95.14 | $1.08M | Form 4 |
| 2026-07-01 | Gulliver Kate | Officer (CFO and Chief Admin Officer) | Option exercise / conversion | 22,428 | — | $0 | Form 4 |
| 2026-07-01 | Gulliver Kate | Officer (CFO and Chief Admin Officer) | Option exercise / conversion | 428 | — | $0 | Form 4 |
| 2026-07-01 | Gulliver Kate | Officer (CFO and Chief Admin Officer) | Option exercise / conversion | 218 | — | $0 | Form 4 |
| 2026-07-01 | Gulliver Kate | Officer (CFO and Chief Admin Officer) | Option exercise / conversion | 392 | — | $0 | Form 4 |
| 2026-07-01 | Tan Fiona | Officer (Chief Technology Officer) | Option exercise / conversion (derivative) | 27,073 | — | $0 | Form 4 |
| 2026-07-01 | Tan Fiona | Officer (Chief Technology Officer) | Option exercise / conversion (derivative) | 1,198 | — | $0 | Form 4 |
| 2026-07-01 | Tan Fiona | Officer (Chief Technology Officer) | Shares withheld for taxes / exercise cost | 14,357 | $95.14 | $1.37M | Form 4 |
| 2026-07-01 | Tan Fiona | Officer (Chief Technology Officer) | Option exercise / conversion | 27,073 | — | $0 | Form 4 |
| 2026-07-01 | Tan Fiona | Officer (Chief Technology Officer) | Option exercise / conversion | 1,198 | — | $0 | Form 4 |
| 2026-05-01 | Tan Fiona | Officer (Chief Technology Officer) | Grant / award / vesting (derivative) | 108,292 | — | $0 | Form 4 |
| 2026-05-01 | Blotner Jon | Officer (Pres., Commercial & Operations) | Grant / award / vesting (derivative) | 91,768 | — | $0 | Form 4 |
| 2026-05-01 | Gulliver Kate | Officer (CFO and Chief Admin Officer) | Grant / award / vesting (derivative) | 89,714 | — | $0 | Form 4 |
| 2026-04-24 | Shah Niraj | Director, Officer (Chief Executive Officer) | Open-market sale | 400 | $79.47 | $31.8K | Form 4 |
| 2026-04-24 | Shah Niraj | Director, Officer (Chief Executive Officer) | Open-market sale | 5,137 | $78.66 | $404.1K | Form 4 |
| 2026-04-24 | Shah Niraj | Director, Officer (Chief Executive Officer) | Open-market sale | 600 | $77.69 | $46.6K | Form 4 |
| 2026-04-24 | Conine Steven | Director | Open-market sale | 700 | $79.26 | $55.5K | Form 4 |
| 2026-04-24 | Conine Steven | Director | Open-market sale | 5,839 | $78.57 | $458.8K | Form 4 |
| 2026-04-24 | Conine Steven | Director | Open-market sale | 600 | $77.54 | $46.5K | Form 4 |
| 2026-04-23 | Shah Niraj | Director, Officer (Chief Executive Officer) | Open-market sale | 749 | $79.85 | $59.8K | Form 4 |
| 2026-04-23 | Shah Niraj | Director, Officer (Chief Executive Officer) | Open-market sale | 3,785 | $79.08 | $299.3K | Form 4 |
| 2026-04-23 | Shah Niraj | Director, Officer (Chief Executive Officer) | Open-market sale | 39,477 | $78.10 | $3.08M | Form 4 |
| 2026-04-23 | Shah Niraj | Director, Officer (Chief Executive Officer) | Open-market sale | 53,136 | $77.24 | $4.10M | Form 4 |
| 2026-04-23 | Shah Niraj | Director, Officer (Chief Executive Officer) | Open-market sale | 16,716 | $76.37 | $1.28M | Form 4 |
| 2026-04-23 | Conine Steven | Director | Open-market sale | 751 | $79.85 | $60.0K | Form 4 |
| 2026-04-23 | Conine Steven | Director | Open-market sale | 4,240 | $79.06 | $335.2K | Form 4 |
| 2026-04-23 | Conine Steven | Director | Open-market sale | 38,510 | $78.11 | $3.01M | Form 4 |
| 2026-04-23 | Conine Steven | Director | Open-market sale | 52,639 | $77.25 | $4.07M | Form 4 |
| 2026-04-23 | Conine Steven | Director | Open-market sale | 16,721 | $76.37 | $1.28M | Form 4 |
| 2026-04-20 | Shah Niraj | Director, Officer (Chief Executive Officer) | Conversion of derivative (derivative) | 500,000 | — | $0 | Form 4 |
| 2026-04-20 | Shah Niraj | Director, Officer (Chief Executive Officer) | Conversion of derivative | 500,000 | — | $0 | Form 4 |
| 2026-04-20 | Conine Steven | Director | Conversion of derivative (derivative) | 500,000 | — | $0 | Form 4 |
| 2026-04-20 | Conine Steven | Director | Conversion of derivative | 500,000 | — | $0 | Form 4 |
| 2026-04-02 | Blotner Jon | Officer (Pres., Commercial & Operations) | Open-market sale | 4,790 | $72.19 | $345.8K | Form 4 |
Ask the chat about W's insider activity →
Transaction types are the SEC Form 4 codes: open-market purchases (P) and sales (S) are the only rows that reflect open-market conviction. Awards/vesting (A), option exercises (M/X/C), shares withheld for taxes (F) and gifts (G) are compensation or mechanical, not buying or selling on the open market. Sales may be planned and non-discretionary (e.g. a Rule 10b5-1 plan); open-market buying is not a recommendation to buy. Informational only — not financial advice.
Source: SEC EDGAR Form 3/4/5. See the full company profile: Wayfair (W).
Last updated 2026-10-02 (most recent filing date).
Informational only — NOT financial advice. Insider filings are sourced from SEC EDGAR and shown with their reported dates.