AAPL vs MSFT
AAPL: A global consumer electronics and services company that designs and manufactures iPhones, Macs, wearables, and software platforms, generating roughly equal revenue from hardware sales and recurring digital services. MSFT: A diversified technology giant generating $82.9B in quarterly revenue (9M 2026) with 39.3% net margins, driven by cloud infrastructure (Azure) and AI-powered productivity software scaled across enterprise and consumer segments.
Side-by-side fundamentals
| Metric | AAPL | MSFT | Edge |
|---|---|---|---|
| Price as of 2026-07-09 close | $316.22 | $384.36 | |
| Market cap as of 2026-07-10 | $4.62T | $2.81T | |
| P/E as of 2026-07-10 | 37.73 | 22.46 | MSFT lower |
| PEG as of 2026-07-10 | 2.65 | 1.32 | MSFT lower |
| Net margin as of 2026-07-10 | +27.1% | +39.3% | MSFT higher |
| Gross margin as of 2026-07-10 | +47.9% | +68.3% | MSFT higher |
| Operating margin as of 2026-07-10 | +32.6% | +46.8% | MSFT higher |
| ROE as of 2026-07-10 | +146.7% | +33.1% | AAPL higher |
| ROA as of 2026-07-10 | +34.0% | +19.1% | AAPL higher |
| Debt / equity as of 2026-07-10 | 0.80 | 0.25 | MSFT lower |
| Revenue growth (YoY) as of 2026-07-10 | +12.8% | +17.9% | MSFT higher |
| Revenue CAGR (3y) SEC XBRL | +1.8% | +12.4% | MSFT higher |
| Dividend yield as of 2026-07-10 | +0.3% | +0.9% | MSFT higher |
| Dividend streak (yrs) SEC XBRL | 5 | 5 | Tie |
| Beta as of 2026-07-10 | 1.10 | 1.13 | |
| 1-year return as of 2026-07-09 close | +49.8% | -23.7% | AAPL higher |
Fundamentals: Finnhub, as of 2026-07-10. Filings: SEC EDGAR. Prices are delayed daily-close data.
Last updated 2026-07-09.
Informational only — NOT financial advice. All figures are delayed daily-close data from SEC EDGAR & Finnhub, shown with their as-of date; "Edge" cells are a pure numeric comparison, not a recommendation.