AMZN vs ROKU
AMZN: A dominant global e-commerce and cloud infrastructure platform driving retail, digital entertainment, and enterprise technology services. ROKU: Roku is a leading television streaming platform that drives monetization through digital advertising, subscription services, and a wide ecosystem of streaming hardware.
Side-by-side fundamentals
| Metric | AMZN | ROKU | Edge |
|---|---|---|---|
| Price as of 2026-10-08 close | $254.06 | $153.81 | |
| Market cap | $2.74T | $22.7B | |
| P/E as of 2026-10-08 | 20.44 | 65.71 | AMZN lower |
| Net margin FY2025, SEC XBRL | +10.8% | +1.9% | AMZN higher |
| Gross margin FY2025, SEC XBRL | n/a | +43.8% | |
| Operating margin FY2025, SEC XBRL | +11.2% | -0.1% | AMZN higher |
| ROE FY2025, SEC XBRL | +18.9% | +3.3% | AMZN higher |
| ROA FY2025, SEC XBRL | +9.5% | +2.0% | AMZN higher |
| Debt / equity as of 2026-09-03 | 0.28 | 0.00 | ROKU lower |
| Revenue growth (YoY) as of 2026-09-03 | +15.8% | +18.5% | ROKU higher |
| Revenue CAGR (3y) SEC XBRL | +11.7% | +14.9% | ROKU higher |
| Dividend streak (yrs) SEC XBRL | n/a | 0 | |
| Beta as of 2026-09-03 | 1.36 | 1.79 | |
| 1-year return as of 2026-10-08 close | +12.8% | +53.9% | ROKU higher |
Fundamentals: SEC XBRL company filings for the figures marked with a fiscal year, and market data, as of 2026-09-03 for the rest. Filings: SEC EDGAR. Prices are delayed daily-close data.
Last updated 2026-10-08.
Informational only — NOT financial advice. All figures are delayed daily-close data from SEC EDGAR & market data, shown with their as-of date; "Edge" cells are a pure numeric comparison, not a recommendation.