CRM vs CXM
CRM: Salesforce is an AI-driven CRM and enterprise cloud platform that deploys autonomous agents across sales, service, marketing and commerce to unlock human-machine collaboration and operational efficiency at scale. CXM: Sprinklr offers an AI-native Unified-CXM platform that helps global enterprises manage and unify customer experiences across social, messaging, and traditional communication channels.
Side-by-side fundamentals
| Metric | CRM | CXM | Edge |
|---|---|---|---|
| Price as of 2026-07-22 close | $163.00 | $5.56 | |
| Market cap as of 2026-07-23 | $136.7B | $1.3B | |
| P/E as of 2026-07-23 | 17.04 | 45.45 | CRM lower |
| PEG as of 2026-07-23 | 1.16 | n/a | |
| Net margin as of 2026-07-23 | +18.7% | +3.3% | CRM higher |
| Gross margin as of 2026-07-23 | +77.6% | +66.3% | CRM higher |
| Operating margin as of 2026-07-23 | +19.1% | +6.0% | CRM higher |
| ROE as of 2026-07-23 | +14.9% | +5.3% | CRM higher |
| ROA as of 2026-07-23 | +7.8% | +2.6% | CRM higher |
| Debt / equity as of 2026-07-23 | 1.15 | 0.00 | CXM lower |
| Revenue growth (YoY) as of 2026-07-23 | +11.0% | +8.1% | CRM higher |
| Revenue CAGR (3y) SEC XBRL | +9.8% | +11.5% | CXM higher |
| Dividend yield as of 2026-07-23 | +1.0% | n/a | |
| Beta as of 2026-07-23 | 1.17 | 0.65 | |
| 1-year return as of 2026-07-22 close | -38.2% | -38.6% | CRM higher |
Fundamentals: Finnhub, as of 2026-07-23. Filings: SEC EDGAR. Prices are delayed daily-close data.
Last updated 2026-07-22.
Informational only — NOT financial advice. All figures are delayed daily-close data from SEC EDGAR & Finnhub, shown with their as-of date; "Edge" cells are a pure numeric comparison, not a recommendation.