CRM vs CXM
CRM: Salesforce is the global CRM leader providing a unified, AI-driven platform that powers autonomous agents to transform how humans and machines work together. CXM: Sprinklr offers an AI-native unified platform that helps large enterprises bridge internal silos to manage customer experience across more than 30 digital and traditional channels.
Side-by-side fundamentals
| Metric | CRM | CXM | Edge |
|---|---|---|---|
| Price as of 2026-10-20 close | $242.43 | $6.45 | |
| Market cap | $199.5B | $1.5B | |
| P/E as of 2026-10-20 | 22.20 | 64.50 | CRM lower |
| Net margin FY2026, SEC XBRL | +18.0% | +2.7% | CRM higher |
| Gross margin FY2026, SEC XBRL | +77.7% | +67.4% | CRM higher |
| Operating margin FY2026, SEC XBRL | +20.1% | +4.7% | CRM higher |
| ROE FY2026, SEC XBRL | +12.6% | +3.9% | CRM higher |
| ROA FY2026, SEC XBRL | +6.6% | +1.9% | CRM higher |
| Debt / equity filed borrowings, leases excl., balance sheet 2026-07-31 | 1.02 | n/a | |
| Revenue growth (YoY) FY2026, SEC XBRL | +9.6% | +7.6% | CRM higher |
| Revenue CAGR (3y) SEC XBRL | +9.8% | +11.5% | CXM higher |
| Dividend yield as of 2026-09-03 | +0.7% | n/a | |
| Dividend streak (yrs) SEC XBRL | n/a | 0 | |
| Beta as of 2026-09-03 | 0.90 | 0.90 | |
| 1-year return as of 2026-10-20 close | -4.7% | -16.9% | CRM higher |
Fundamentals: SEC XBRL company filings for the figures marked with a fiscal year, and market data, as of 2026-09-03 for the rest. Filings: SEC EDGAR. Prices are delayed daily-close data.
Last updated 2026-10-20.
Informational only — NOT financial advice. All figures are delayed daily-close data from SEC EDGAR & market data, shown with their as-of date; "Edge" cells are a pure numeric comparison, not a recommendation.