GOOG vs GOOGL
GOOG: A dominant leader in global internet search, digital advertising, and cloud computing, powered by massive scale and ongoing investment in artificial intelligence. GOOGL: Alphabet is the dominant leader in global search and digital advertising, with a vast, high-margin ecosystem fueled by AI, cloud computing, and expansive data-driven consumer services.
Side-by-side fundamentals
| Metric | GOOG | GOOGL | Edge |
|---|---|---|---|
| Price as of 2026-08-21 close | $341.75 | $344.82 | |
| Market cap as of 2026-08-24 | $4.23T | $4.23T | |
| P/E as of 2026-08-24 | 17.31 | 17.31 | Tie |
| PEG as of 2026-08-24 | 1.07 | 1.07 | Tie |
| Net margin as of 2026-08-24 | +54.8% | +54.8% | Tie |
| Gross margin as of 2026-08-24 | +60.9% | +60.9% | Tie |
| Operating margin as of 2026-08-24 | +33.1% | +33.1% | Tie |
| ROE as of 2026-08-24 | +50.8% | +50.8% | Tie |
| ROA as of 2026-08-24 | +35.4% | +35.4% | Tie |
| Debt / equity as of 2026-08-24 | 0.15 | 0.15 | Tie |
| Revenue growth (YoY) as of 2026-08-24 | +20.1% | +20.1% | Tie |
| Revenue CAGR (3y) SEC XBRL | +11.8% | +11.8% | Tie |
| Dividend yield as of 2026-08-24 | +0.2% | +0.2% | Tie |
| Dividend streak (yrs) SEC XBRL | 2 | 2 | Tie |
| Beta as of 2026-08-24 | 1.23 | 1.23 | |
| 1-year return as of 2026-08-21 close | +70.3% | +72.6% | GOOGL higher |
Fundamentals: market data, as of 2026-08-24. Filings: SEC EDGAR. Prices are delayed daily-close data.
Last updated 2026-08-21.
Informational only — NOT financial advice. All figures are delayed daily-close data from SEC EDGAR & market data, shown with their as-of date; "Edge" cells are a pure numeric comparison, not a recommendation.