GOOG vs GOOGL
GOOG: Alphabet operates the world's largest digital advertising platform and search engine, complemented by cloud infrastructure, AI services, and experimental technology ventures. GOOGL: Google's parent company, Alphabet dominates digital advertising while expanding into AI, cloud computing, autonomous vehicles, and life sciences.
Side-by-side fundamentals
| Metric | GOOG | GOOGL | Edge |
|---|---|---|---|
| Price as of 2026-07-09 close | $356.24 | $358.89 | |
| Market cap as of 2026-07-10 | $4.33T | $4.33T | |
| P/E as of 2026-07-10 | 27.03 | 27.03 | Tie |
| PEG as of 2026-07-10 | 1.57 | 1.57 | Tie |
| Net margin as of 2026-07-10 | +37.9% | +37.9% | Tie |
| Gross margin as of 2026-07-10 | +60.4% | +60.4% | Tie |
| Operating margin as of 2026-07-10 | +32.7% | +32.7% | Tie |
| ROE as of 2026-07-10 | +39.0% | +39.0% | Tie |
| ROA as of 2026-07-10 | +27.4% | +27.4% | Tie |
| Debt / equity as of 2026-07-10 | 0.16 | 0.16 | Tie |
| Revenue growth (YoY) as of 2026-07-10 | +17.4% | +17.4% | Tie |
| Revenue CAGR (3y) SEC XBRL | +11.8% | +11.8% | Tie |
| Dividend yield as of 2026-07-10 | +0.2% | +0.2% | Tie |
| Dividend streak (yrs) SEC XBRL | 2 | 2 | Tie |
| Beta as of 2026-07-10 | 1.25 | 1.25 | |
| 1-year return as of 2026-07-09 close | +103.2% | +103.2% | Tie |
Fundamentals: Finnhub, as of 2026-07-10. Filings: SEC EDGAR. Prices are delayed daily-close data.
Last updated 2026-07-09.
Informational only — NOT financial advice. All figures are delayed daily-close data from SEC EDGAR & Finnhub, shown with their as-of date; "Edge" cells are a pure numeric comparison, not a recommendation.