GOOGL vs SNAP
GOOGL: Alphabet is the dominant leader in global search and digital advertising, with a vast, high-margin ecosystem fueled by AI, cloud computing, and expansive data-driven consumer services. SNAP: Snap is a camera-centric social technology company focused on deepening user engagement through augmented reality and diversified digital advertising.
Side-by-side fundamentals
| Metric | GOOGL | SNAP | Edge |
|---|---|---|---|
| Price as of 2026-10-21 close | $334.76 | $6.35 | |
| Market cap as of 2026-06-30 (share count; price 2026-10-21) | $4.09T | $11.0B | |
| P/E as of 2026-10-21 | 16.80 (earnings are mostly non-operating: 51% of trailing pre-tax income, to 2026-06-30) | n/a | |
| Net margin FY2025, SEC XBRL | +32.8% | -7.8% | GOOGL higher |
| Operating margin FY2025, SEC XBRL | +32.0% | -9.0% | GOOGL higher |
| ROE FY2025, SEC XBRL | +31.8% | -20.2% | GOOGL higher |
| ROA FY2025, SEC XBRL | +22.2% | -6.0% | GOOGL higher |
| Debt / equity filed borrowings, leases excl., balance sheet 2026-06-30 | 0.16 | 1.83 | GOOGL lower |
| Revenue growth (YoY) FY2025, SEC XBRL | +15.1% | +10.6% | GOOGL higher |
| Revenue CAGR (3y) SEC XBRL | +11.8% | +8.8% | GOOGL higher |
| Dividend yield as of 2026-09-03 | +0.3% | n/a | |
| Dividend streak (yrs) SEC XBRL | 2 | 0 | GOOGL higher |
| Beta as of 2026-09-03 | 1.13 | 1.75 | |
| 1-year return as of 2026-10-21 close | +33.7% | -19.1% | GOOGL higher |
Fundamentals: SEC XBRL company filings for the figures marked with a fiscal year, and market data, as of 2026-09-03 for the rest. Filings: SEC EDGAR. Prices are delayed daily-close data.
Last updated 2026-10-21.
Informational only — NOT financial advice. All figures are delayed daily-close data from SEC EDGAR & market data, shown with their as-of date; "Edge" cells are a pure numeric comparison, not a recommendation.