GOOGL vs SNAP
GOOGL: Alphabet is the dominant leader in global search and digital advertising, with a vast, high-margin ecosystem fueled by AI, cloud computing, and expansive data-driven consumer services. SNAP: Snap is a camera-centric social technology company focused on deepening user engagement through augmented reality and diversified digital advertising.
Side-by-side fundamentals
| Metric | GOOGL | SNAP | Edge |
|---|---|---|---|
| Price as of 2026-08-10 close | $357.52 | $5.35 | |
| Market cap as of 2026-08-11 | $4.34T | $9.0B | |
| P/E as of 2026-08-11 | 17.76 | n/a | |
| PEG as of 2026-08-11 | 1.07 | n/a | |
| Net margin as of 2026-08-11 | +54.8% | -4.9% | GOOGL higher |
| Gross margin as of 2026-08-11 | +60.9% | +57.3% | GOOGL higher |
| Operating margin as of 2026-08-11 | +33.1% | -4.6% | GOOGL higher |
| ROE as of 2026-08-11 | +50.8% | -14.6% | GOOGL higher |
| ROA as of 2026-08-11 | +35.4% | -4.1% | GOOGL higher |
| Debt / equity as of 2026-08-11 | 0.15 | 1.83 | GOOGL lower |
| Revenue growth (YoY) as of 2026-08-11 | +20.1% | +12.7% | GOOGL higher |
| Revenue CAGR (3y) SEC XBRL | +11.8% | +8.8% | GOOGL higher |
| Dividend yield as of 2026-08-11 | +0.2% | n/a | |
| Dividend streak (yrs) SEC XBRL | 2 | n/a | |
| Beta as of 2026-08-11 | 1.22 | 1.08 | |
| 1-year return as of 2026-08-10 close | +77.5% | -27.8% | GOOGL higher |
Fundamentals: market data, as of 2026-08-11. Filings: SEC EDGAR. Prices are delayed daily-close data.
Last updated 2026-08-10.
Informational only — NOT financial advice. All figures are delayed daily-close data from SEC EDGAR & market data, shown with their as-of date; "Edge" cells are a pure numeric comparison, not a recommendation.