UPSTART HOLDINGS INC (UPST) competitors & alternatives
Financials · NASDAQ
UPSTART HOLDINGS INC (UPST)'s top competitors and alternatives — its most similar public companies — include SoFi (SOFI), Affirm Holdings (AFRM), FIRST BANCORP (FBP), OneMain Financial (OMF), OPORTUN FINANCIAL CORP (OPRT), Rocket Companies (RKT), OPPFI INC CLASS A (OPFI), HAPPEN INC (HAPN), DigitalOcean Holdings, Inc. (DOCN), nCino (NCNO), Freedom Holding (FRHC) and Intel (INTC). These are UPSTART HOLDINGS INC's closest public-company peers by sub-industry, sector and business themes and is informational only — not financial advice.
Top UPST competitors & alternatives
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SoFiSOFIFinancials
An all-in-one digital financial services platform that helps members borrow, save, spend, invest and protect their money through an integrated mobile app,…
$17.07 (as of 2026-07-22) · market cap $21.9B
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Affirm HoldingsAFRMInformation Technology
Affirm powers frictionless installment lending at checkout, letting consumers split purchases across merchants while banks originate the loans through Affirm's…
$73.92 (as of 2026-07-22) · market cap $24.8B
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FIRST BANCORPFBPFinancials
A $19.1 billion regional bank holding company serving Puerto Rico, the US Virgin Islands, and Florida with full-service commercial, consumer, and mortgage…
$28.86 (as of 2026-07-22) · market cap $4.3B
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OneMain FinancialOMFFinancials
OneMain Financial provides personal loans, auto financing, and credit cards to nonprime consumers through a nationwide branch network and digital platform,…
$59.82 (as of 2026-07-22) · market cap $6.9B
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OPORTUN FINANCIAL CORPOPRTFinancials
Oportun is a digital financial inclusion platform that provides AI-driven personal loans and automated savings solutions to underserved Americans excluded from…
$5.59 (as of 2026-07-22) · market cap $259M
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Rocket CompaniesRKTFinancials
Rocket Companies is an AI-powered fintech ecosystem providing a vertically integrated digital platform for home buying, mortgage financing, and personal…
$13.44 (as of 2026-07-22) · market cap $38.0B
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OPPFI INC CLASS AOPFIFinancials
A fintech-powered lending platform partnering with community banks to provide fair, transparent installment credit and financial education to everyday…
$9.24 (as of 2026-07-22) · market cap $1.3B
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HAPPEN INCHAPNFinancials
LendingClub is a fintech lender and bank that originates and securitizes personal loans, auto loans, and small business credit through an online marketplace…
$18.81 (as of 2026-07-22) · market cap $2.2B
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DigitalOcean Holdings, Inc.DOCNInformation Technology
DigitalOcean provides a simplified, agentic inference cloud platform designed to help developers and growing technology companies build and scale applications…
$142.68 (as of 2026-07-22) · market cap $14.9B
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nCinoNCNOInformation Technology
nCino embeds AI-driven intelligence and workflow automation into a unified cloud platform that helps financial institutions consolidate legacy systems and…
$16.60 (as of 2026-07-22) · market cap $1.8B
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Freedom HoldingFRHCFinancials
A Kazakhstan-headquartered financial services and fintech platform offering brokerage, lending, insurance, and emerging digital infrastructure services to…
$158.06 (as of 2026-07-22) · market cap $9.9B
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IntelINTCInformation Technology
Intel is a global semiconductor giant transforming its business model to integrate advanced processor design with a large-scale foundry service for external…
$102.62 (as of 2026-07-22) · market cap $530.8B
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Peers are UPSTART HOLDINGS INC's closest public companies by shared sub-industry, sector and business themes. See the full profile: UPSTART HOLDINGS INC (UPST).
Last updated 2026-07-22.
Informational only — NOT financial advice. Company data is sourced from SEC EDGAR + Finnhub and shown with its as-of date.