Dutch Bros Inc. (BROS)
Consumer Discretionary · Restaurants / Coffee Chains · NYSE
A rapidly expanding, drive-thru-focused coffee chain known for high-energy customer service and customizable beverage offerings.
What Dutch Bros Inc. does
Dutch Bros Inc. is a high-growth operator and franchisor of drive-thru coffee shops. The company specializes in serving custom, handcrafted beverages including espresso-based coffee, Dutch Bros Rebel energy drinks, tea, and other customized drinks.
Themes: quick-service restaurants (QSR), specialty coffee, beverage retail, drive-thru retail, energy drinks, franchising model
Fundamentals
- Price$39.78 as of 2026-10-08 close
- Market cap$6.1B as of 2024-12-31 (share count; price 2026-10-08)
- 1-year return-17.0% 2025-10-08 close $47.93 → 2026-10-08 close $39.78
- P/E56.11 as of 2026-10-08
- Net margin+4.9% FY2025, SEC XBRL
- ROE+11.7% FY2025, SEC XBRL
- Debt / equity0.76 as of 2026-09-03
- Revenue growth (YoY)+29.6% as of 2026-09-03
- Revenue CAGR (3y)+30.4% SEC XBRL
- Beta1.58 as of 2026-09-03
- Last reported earnings2026-08-05 SEC EDGAR Form 8-K (Item 2.02)
How BROS compares in its sector
- price-to-earnings ratiotop 10% 258 covered Consumer Discretionary peers, as of 2026-10-08
- net profit marginmiddle range 314 covered Consumer Discretionary peers, as of 2026-09-03
- operating marginmiddle range 281 covered Consumer Discretionary peers, as of 2026-09-03
- return on equitymiddle range 293 covered Consumer Discretionary peers, as of 2026-09-03
- 3-year revenue CAGRtop 10% 326 covered Consumer Discretionary peers
- free cash flow (absolute dollars, latest fiscal year)middle range 311 covered Consumer Discretionary peers, as of FY2025
Position among covered Consumer Discretionary companies that report each metric (minimum 5 peers). A relative position within our covered catalog — not a valuation, quality, or investment judgment. A higher percentile is simply a higher value (for P/E, more expensive on earnings — never "better"). Informational only.
How Dutch Bros Inc. looks technically
Dutch Bros Inc. (BROS) is trading 27.9% below its 200-day average, the long-term trend line — a long-term downtrend. Its 50-day average crossed below its 200-day average about 19 trading days ago — a "death cross", a bearish long-term signal. A strong downtrend is in place — ADX, a 0–100 trend-strength gauge, is 47, with sellers in control. Momentum is neutral — its 14-day RSI (a 0–100 momentum gauge) is 40, neither overbought (above 70) nor oversold (below 30). MACD, a trend-momentum gauge, turned bullish about 8 trading days ago (its momentum flipped positive). It made a new 20-day low about 9 trading days ago. It is 46.3% below its highest point of the past year.
Trend
7
| Distance from the 200-day | it is trading 27.9% below its 200-day average, the long-term trend line — a long-term downtrend | -27.9% |
|---|---|---|
| 50-day moving average | its average price over the last 50 trading days — a short-term trend line — is $47.04 | $47.04 |
| 200-day moving average | its average price over the last 200 trading days — the long-term trend line — is $55.17 | $55.17 |
| Swing structure | each recent peak has been lower than the one before it and each dip deeper — the pattern chart-watchers call a downtrend, which describes where price has already been and not where it goes next | lower highs and lower lows |
| Last swing turn | its last significant turn was a swing high 8 calendar days ago — the swings before that are what the structure reading is measured on | 8 sessions |
| Since the 50/200 cross | its 50-day average crossed below its 200-day average about 19 trading days ago — a "death cross", a bearish long-term signal | 19 sessions |
| Trend strength (14-day ADX) | a strong downtrend is in place — ADX, a 0–100 trend-strength gauge, is 47, with sellers in control | 47.3 |
Momentum
3
| 14-day RSI | momentum is neutral — its 14-day RSI (a 0–100 momentum gauge) is 40, neither overbought (above 70) nor oversold (below 30) | 39.9 |
|---|---|---|
| Position in its 14-day range | it is trading in the upper half of its 14-day range ($37.40 to $40.56) — its "stochastic" reading is 75 out of 100, where 0 would mean closing exactly at the 14-session low and 100 exactly at the high. This measures WHERE the price sits inside its recent range, which is a different question from the RSI beside it: RSI is a momentum gauge, measuring how FAST the price has been moving, so a stock can drift quietly to the bottom of its range with an ordinary RSI, or fall sharply and still sit in the middle. It has been climbing within that range over the last few sessions. | 75.3 |
| Since the MACD crossed zero | MACD, a trend-momentum gauge, turned bullish about 8 trading days ago (its momentum flipped positive) | 8 sessions |
Range
12
| 52-week high | its highest closing price over the past year (about 252 trading days) was $74.02 | $74.02 |
|---|---|---|
| From the 52-week high | it is 46.3% below its 52-week high (its highest price of the past year) | -46.3% |
| Above the 52-week low | it is 6.4% above its 52-week low (its lowest price of the past year) | +6.4% |
| Below the 52-week high | it is 46.3% below its highest point of the past year | 46.3% |
| Since a 20-day breakout | it made a new 20-day low about 9 trading days ago | 9 sessions |
| Since a 55-day breakout | it made a new 55-day low about 9 trading days ago | 9 sessions |
| All-time high | its highest closing price on record is $86.88 (set on 2025-02-18) | $86.88 |
| Given back of the 52-week move | over the past year its closes ranged ($37.74 to $73.31), and it has recovered only a small part of its fall from last year’s high — 6% of it. Chart-watchers call 61.8%-65% given back the "golden pocket" — for this company that is $59.72 to $60.86. It is watched widely enough that orders cluster there, which is the honest reason it matters; it is not a forecast. | 5.7% |
| From the all-time high | it is 54.2% below its all-time high | -54.2% |
| Nearest price level | it is trading 18.2% below a resistance level at $47.01 — a price it turned at four times since 2025-04-07, most recently on 2026-03-13. Since 2024-10-08 it has 0 such levels below the current price and 12 above. Levels like these describe where the price has reversed or paused before; they are not a forecast of where it will go. | +18.2% |
| All-time low | its lowest closing price on record is $20.05 (set on 2022-05-12) | $20.05 |
| Above the all-time low | it is 98.4% above its all-time low | +98.4% |
Volatility
5
| Band width vs its own 6 months | day-to-day price swings are about average versus its own recent 6-month history | 30th percentile |
|---|---|---|
| Typical daily range | in a typical session it travels about $1.54 between its high and its low — about 3.9% of its price. That is its "average true range" over the last 14 sessions, which also counts the distance from the previous close, so a day that opens well away from yesterday counts as the large move it was | $1.54 |
| Bollinger bands (20-day, ±2σ) | most of its recent trading has stayed between about $35.90 and $43.21 — the "Bollinger bands", a range drawn two standard deviations either side of its 20-day average price, which widens when the stock gets more volatile and narrows when it settles | $35.90 – $39.56 – $43.21 |
| Typical daily range (% of price) | its price moves about 3.9% in a typical session — about typical for the companies we cover. This is the average gap between a session's high and low over the last 14 sessions, counting overnight moves, expressed against the current price so it can be compared with companies trading at any price | 3.9% |
| Stretch from the 200-day average | it is trading 10.0 daily ranges below its 200-day average price (27.9% below it in plain percentage terms) — a way of asking how far it has stretched from its own average in units of how far it normally moves in a day, so a calm company and a jumpy one can be compared on the same scale | 10.0 daily ranges below its 200-day average |
Volume
1
| Volume vs its 30-day average | trading volume is about normal versus its 30-day average | 1.45× |
|---|
Analyst
2
| Change in the average price target | analysts have cut their average price target by 2.1% since the prior reading | -2.1% |
|---|---|---|
| Change in the consensus rating | the analyst consensus rating is unchanged since the prior reading | unchanged |
Candlestick patterns
2
| Since a doji | 5 sessions ago it opened and closed at almost the same price after trading through a wider range — a "doji", the classic picture of buyers and sellers finishing the session level | 5 sessions ago |
|---|---|---|
| Since a bullish engulfing | today it opened below the previous session's close and finished above that session's open — a "bullish engulfing" pair, where one up day more than undid the down day before it | today |
Price gaps
2
| Gap at the open | it opened on 2026-10-08 0.4% below the previous session's close — an overnight gap, the part of the move that happened while the market was shut, and traded back through that level before the close | -0.4% |
|---|---|---|
| Gap filled | a 2.1% gap up opened on 2026-09-30 has been "filled" 5 sessions ago — price traded back through the level the gap left behind, and it took 1 session to close | 5 sessions ago |
Price streaks
1
| Closing streak | it closed higher in its latest session, after a session that did not close higher — a single up day rather than a run | 1 session up |
|---|
Relative strength
4
| vs market, 1 month | over the past 1 month this stock lagged the market by 14.3 percentage points (the stock lost 13.3% while the market gained 1.0%) | -14.3% |
|---|---|---|
| vs market, 3 months | over the past 3 months this stock lagged the market by 42.6 percentage points (the stock lost 38.7% while the market gained 3.8%) | -42.6% |
| vs market, 6 months | over the past 6 months this stock lagged the market by 42.4 percentage points (the stock lost 25.0% while the market gained 17.5%) | -42.4% |
| vs market, 12 months | over the past 12 months this stock lagged the market by 32.0 percentage points (the stock lost 17.0% while the market gained 15.0%) | -32.0% |
Signal agreement
2
| Bullish technical signals | 1 of the 9 technical signals we can compute for it is currently in a bullish state: MACD momentum is positive — these describe past price behaviour, not a forecast | 1 of 9 |
|---|---|---|
| Bearish technical signals | 5 of the 9 technical signals we can compute for it are currently in a bearish state: a "death cross" — its 50-day average is below its 200-day, trading below its 200-day average, a strong downtrend, with sellers in control, lagging the market over 6 months, trading below the Ichimoku cloud — these describe past price behaviour, not a forecast | 5 of 9 |
Trend (Ichimoku cloud)
1
| Vs the Ichimoku cloud | trading 25% below the Ichimoku cloud — a band drawn from where its own highs and lows sat up to 2026-09-01 and projected forward over today's price, the side traders read as an established downtrend, with the band above acting as the level that would have to be cleared. The band itself is thick, spanning 17.1% of the share price, which is taken to mean a barrier that has held for a while and takes effort to cross. | -24.9% |
|---|
Volume-weighted price
2
| Vs this year’s average price paid | the price is 26% below the average price paid so far this year, so the typical buyer over that stretch is under water. That average is $53.66 — a volume-weighted average of daily closes over 190 sessions, not a true tick-by-tick VWAP. | -25.9% |
|---|---|---|
| Vs the average paid since it last reported | the price is 13% below the average price paid since it last reported on 2026-08-05 (its 8-K), so the typical buyer over that stretch is under water. That average is $45.71 — a volume-weighted average of daily closes over 46 sessions, not a true tick-by-tick VWAP. | -13.0% |
Price levels it has turned at before
BROS last closed at $39.78 on 2026-10-08. Since 2024-10-08 it has turned at 0 prices below its last close and 12 above; the 3 nearest above are listed, nearest first.
| Level | Side | Distance | Evidence |
|---|---|---|---|
| $47.01 | Resistance | 18.2% above the last close | turned there four times · 2025-04-07 to 2026-03-13 |
| $48.20 | Resistance | 21.2% above the last close | turned there twice · 2026-05-13 to 2026-08-19 |
| $50.28 | Resistance | 26.4% above the last close | turned there five times · 2024-11-07 to 2026-04-16 |
A level is a price this company reversed or paused at more than once — they describe past behaviour, not a forecast of where the price will go.
Wave structure
No Elliott-wave labelling currently fits its swings: the recent highs and lows do not satisfy the three rules a five-wave count has to obey, so there is no count to show rather than a count we are unsure about.
Read from daily closes as of 2026-10-08.
An Elliott-wave count describes the swings already printed and the level that would disprove it. It is not a forecast, a target, or advice.
Screens: Trading below the 200-day moving average · Recent death cross (50-day crossed below 200-day) · Pulled back from the 12-month high · Analyst price target recently CUT · lagging the market · Printed a bullish engulfing pair | Learn: moving average · golden cross · adx · rsi · macd · breakout · fifty two week high low
Based on daily closing prices as of 2026-10-08. Describes past price behavior only — informational, not financial advice.
Analyst consensus
- Consensus ratingStrong Buy (1.27 mean, 1=Strong Buy…5=Strong Sell) — 24 analysts
- Mean price target$72.92 range $29.00 – $95.00; median $75.50
Analyst estimates, as of 2026-10-07. These are third-party analyst opinions and price targets, aggregated — not a recommendation, prediction, or advice from stocks-llm. Informational only.
Analyst EPS estimate for BROS
- Consensus EPS estimate$0.2412 next reporting period, as of 2026-10-07
- Estimate change, 30 days+$0.00077 (+0.3%) from $0.2404, on 2026-09-02, 35-day window
- Readings revised upward13% of 8 comparable readings
The consensus estimate for the next reporting period, and how it has moved between readings of that SAME period. A change is measured only between readings estimating one period — when a company reports, the consensus moves to the next quarter and the two numbers are not comparable. Informational only, not a forecast and not advice.
Key risks (from latest filing)
["Exposure to macroeconomic conditions including inflation and increased minimum wages","Interest rate risk associated with credit facilities","Supply chain disruptions and volatility in commodity costs"]
What changed in the latest 10-Q
AI-assisted comparison of BROS's 10-Q filed 2026-08-06 against the prior one filed 2026-05-06.
Management's Discussion & Analysis (MD&A)
- Added:
- Newer filing (2026-08-06) adds explicit shop count 'as of June 30, 2026' of 1,225 locations in the Overview.
- Newer filing adds six-month KPI data (July-December style columns for six months ended June 30) including shop counts, AUV, same shop sales, systemwide sales, operating weeks, and Dutch Rewards percentages.
- Newer filing adds six-month income statement comparison table with Company-operated shops revenues, gross profit, contribution, SG&A, adjusted SG&A, net income, and adjusted EBITDA.
- Newer filing adds quarterly comparative columns for three months ended June 30, 2026 and 2025 in the KPI and results tables.
- Removed:
- Older filing contains a description of Dutch Bros as 'a high growth operator and franchisor of drive-thru shops that focus on serving high QUALITY, hand-crafted beverages with unparalleled SPEED and superior SERVICE,' including founding details by brothers Dane and Travis Boersma; this wording is not present in the newer filing.
- Older filing contains the phrase 'or have enacted increases that will go into effect 2026' regarding minimum wage increases; this phrase is not present in the newer filing.
- Reworded:
- Newer filing's Overview states 1,225 locations as of June 30, 2026; older filing's Results of Operations states 1,177 systemwide shops as of March 31, 2026.
- Newer filing reports six-month revenue of $1,015.3 million, net income of $75.3 million, and diluted EPS of $0.41; older filing reports three-month revenue of $464.4 million, net income of $23.7 million, and diluted EPS of $0.13.
- Newer filing reports a 17.4% increase in total shops and 31.7% increase in total revenue for the six-month comparison; older filing reports a 16.3% increase in total shops and 30.8% increase in total revenue for the three-month comparison.
- Newer filing introduces 'Dutch Bros Inc. (NYSE: BROS) is a fun-loving, mind-blowing drive-thru specialty beverage leader dedicated to making a massive difference, one cup at a time' and includes product details in Overview; older filing's Overview uses the prior branding description.
- Older filing's KPI table covers three months ended March 31; newer filing's KPI table covers three and six months ended June 30.
- Notes:
- The newer filing excerpt appears truncated at the footnote 2 continuation ('growth and future expansi') and does not show later MD&A sections; comparison is limited to the text provided.
- Non-GAAP measure list in older filing contains 'segment contribution. EBITDA' with a period instead of comma, while newer filing shows 'segment contribution, EBITDA'; this is a punctuation difference where intent is unclear.
Risk Factors
- Added:
- Newer filing (2026-08-06) added an entire risk factor titled 'Legislation and regulations requiring the display and provision of nutritional information...' discussing menu labeling laws, the PPACA, FDA actions on food dyes and GRAS ingredients, Texas Attorney General investigations, allergen risks, and 'secret menu' drinks.
- Newer filing (2026-08-06) added a risk factor titled 'We may engage in merger and acquisition activities or strategic partnerships...' discussing investments, acquisitions, and strategic partnerships including acquisitions of franchise rights, lease rights, real estate, and properties.
- Newer filing (2026-08-06) added references to GLP-1 weight-loss/appetite-suppressing drugs as a factor influencing customer consumption habits.
- Newer filing (2026-08-06) added discussion of the FDA's announcement in May 2026 of a new post-market assessment program for chemicals in the food supply and launch of first reassessments.
- Newer filing (2026-08-06) added discussion of the FDA developing a proposed rule to increase oversight of GRAS food ingredients and GRAS reform legislation in Congress.
- Newer filing (2026-08-06) added discussion of state actions, including the Texas Attorney General's Office 2025 investigations into major food companies regarding artificial dyes.
- Newer filing (2026-08-06) added discussion of allergen identification risks and potential serious allergic reactions.
- Newer filing (2026-08-06) added discussion of social media 'secret menu' style drinks and associated risks.
- Newer filing (2026-08-06) changed the introductory sentence to 'Except for the items noted below, there have been no material changes...' acknowledging the new risk factors, whereas the older filing stated there were no material changes.
- Reworded:
- Newer filing (2026-08-06) modified the intro paragraph wording from 'There have been no material changes in our risk factors from those disclosed in Part I, Item 1A of our 2025 Form 10-K' to 'Except for the items noted below, there have been no material changes in our risk factors from those disclosed in Part I, Item 1A of our 2025 Form 10-K.'
- Newer filing (2026-08-06) added the phrase 'as well as other information set forth in this Quarterly Report on Form 10-Q' to the intro paragraph, which was absent in the older filing.
- Notes:
- The older filing text contains Items 2-6 and signature pages after the Risk Factors section; these were included for context but are not part of the Risk Factors comparison.
- The newer filing risk factor text appears truncated at '...if we fail to successfully integrat' with no complete ending, so the full extent of the M&A risk factor could not be compared.
AI-assisted comparison of two SEC filing sections. It describes wording and theme changes only, makes no materiality, legal, or investment judgement, and is not financial advice. Informational only — not financial advice.
Insider activity (SEC Form 4)
1 open-market purchase and 0 open-market sales by insiders in the last 90 days, of which we have read Form 4 filings through 2026-10-04. The 5 days since 2026-10-04 have not been checked yet.
- Last 90 days · read to 2026-10-041 buy ($103120) · 0 sells — 1 buying insider
- Last 180 days · read to 2026-10-042 buys ($205470) · 37 sells ($359M) — 1 buying, 4 selling insiders
Activity heuristic: net buying (a transparent product heuristic from the counts above, not a prediction or advice)
Most recent open-market transaction: 2026-08-13. Based on Form 4 filings read through 2026-10-04; anything filed since is not yet included.
View full insider trading history → View SEC Form 3/4/5 filingsAsk about BROS's insider activity →
Only open-market purchases (SEC code P) and sales (code S) are counted here. Option exercises, vesting/awards, gifts, and shares withheld for taxes are excluded — they are compensation or mechanical, not open-market conviction. Sales may be planned and non-discretionary (e.g. a Rule 10b5-1 plan) and are not necessarily bearish; open-market buying is not a recommendation to buy. Informational only — not financial advice.
Institutional ownership (13F)
5 institutional 13F filers reported holding BROS as of 2026-06-30 (quarter-end position, filed within 45 days).
- Distinct 13F filers 5
- Reported shares held 41,236,451
- Reported value $2,961,188,610
reported quarterly holdings change (2026-03-31 → 2026-06-30): 0 new, 4 increased, 1 decreased, 0 exited. Change counts cover only managers that filed 13F reports in BOTH quarters, derived between two quarter-end snapshots — not same-day trades; a single manager is never said to have "bought" or "sold".
Institutional holdings are quarter-end long positions reported on SEC Form 13F-HR, filed up to 45 days after the quarter ends — they are delayed, are not real-time trades, exclude short positions and most non-US securities, and are not investment advice. Any increase/decrease is a reported change between two quarterly snapshots, not a same-day purchase or sale. These are quarter-end snapshots from the 13F filings on SEC EDGAR, filed within 45 days — not real-time, and any change is a difference between two quarterly reports, not a same-day trade. Informational only — not financial advice.
Ask about BROS's institutional holders → See what each manager we track holds →
Short interest (FINRA)
BROS had 16,413,424 shares of reported short interest as of the 2026-09-15 FINRA settlement date (delayed, bi-monthly; not real-time).
Short interest as a percent of shares outstanding is not shown for BROS because the newest share count we hold predates that settlement by more than 180 days, and a buyback or issuance in between would move the base. The reported figures above are unaffected.
- Reported short interest (shares) 16,413,424
- Prior settlement (shares) 17,133,875
- Reported change -4.2%
- Days to cover (reported) 3.89
Reported to FINRA as of the 2026-09-15 settlement date. Short interest is reported to FINRA and published on a delayed, bi-monthly schedule (as of a settlement date, disseminated roughly eight business days later) — it is NOT real-time, does not cover every venue or all US trading, and is not a short-squeeze prediction or investment advice. Days-to-cover is the value FINRA reports; percent of float is not shown because the source file carries no share-count denominator — where a percent appears it is of shares OUTSTANDING, the larger base, and is therefore a floor on percent of float. Informational only — not financial advice.
Competitors & peers
- Starbucks (SBUX)
- Dunkin' (DNKN)
- McDonald's (MCD)
- Peet's Coffee
- Tim Hortons
AI-enriched competitor set. Linked names are companies covered by stocks-llm; other named peers are shown for reference only.
Compare BROS vs…
Frequently asked questions
What does Dutch Bros Inc. (BROS) do?
Dutch Bros Inc. is a high-growth operator and franchisor of drive-thru coffee shops. The company specializes in serving custom, handcrafted beverages including espresso-based coffee, Dutch Bros Rebel energy drinks, tea, and other customized drinks.
What sector is Dutch Bros Inc. (BROS) in?
Dutch Bros Inc. (BROS) is classified in the Consumer Discretionary sector. Its industry is Restaurants / Coffee Chains. It trades on NYSE.
Who are Dutch Bros Inc.'s (BROS) competitors?
Notable peers of Dutch Bros Inc. (BROS) include Starbucks, Dunkin', McDonald's, Peet's Coffee and Tim Hortons. This peer set is informational only — not financial advice.
Is Dutch Bros Inc. (BROS) overbought or oversold right now?
Dutch Bros Inc. (BROS) is currently neither overbought nor oversold — its 14-day RSI (a 0–100 momentum gauge) is 40, in the neutral middle (as of 2026-10-08). RSI describes recent price momentum, not a forecast — informational only, not financial advice.
Where does stocks-llm's data on BROS come from?
Fundamentals come from SEC XBRL company filings for the figures marked with a fiscal year, and market data, as of 2026-09-03 for the rest; prices are market data, as of 2026-09-03; company filings and profile facts come from SEC EDGAR. All figures are delayed daily-close data shown with their as-of date — informational only, not financial advice.
Fundamentals: SEC XBRL company filings for the figures marked with a fiscal year, and market data, as of 2026-09-03 for the rest. Filings: SEC EDGAR. Prices are delayed daily-close data.
Last updated 2026-10-08.
Informational only — NOT financial advice. All figures are delayed daily-close data from SEC EDGAR & market data, shown with their as-of date.