DIGIMARC (DMRC)
Information Technology · Digital identification and authentication technology · NASDAQ
Digimarc develops digital watermarking and barcode technologies to embed secure, machine-readable identities into physical and digital content.
What DIGIMARC does
Digimarc provides digital identification and authentication solutions using barcode and watermarking technology. The company creates machine-readable identifiers that can be embedded in products, packaging, images, and video to enable brand protection, supply chain tracking, and digital commerce applications. Its technology allows consumers and businesses to access information and verify authenticity through mobile devices and scanning systems.
Themes: ["supply chain tracking and visibility","product authentication","brand protection and anti-counterfeiting","digital identity and verification","e-commerce and product discovery"]
Fundamentals
- Price$6.87 as of 2026-07-09 close
- Market cap$159M as of 2026-07-10
- 1-year return-48.7% as of 2026-07-09 close
- Net margin-85.8% as of 2026-07-10
- Gross margin+60.2% as of 2026-07-10
- ROE-67.9% as of 2026-07-10
- Debt / equity0.00 as of 2026-07-10
- Revenue growth (YoY)-15.1% as of 2026-07-10
- Beta2.33 as of 2026-07-10
Key risks (from latest filing)
["Declining revenue (-15.12% YoY) and deep unprofitability (-85.75% net margin) indicate significant business contraction or market adoption challenges","Severe stock price deterioration (-48.69% return over 1 year) suggests investor loss of confidence in the business model or competitive positioning","Small market capitalization ($158.5M) limits financial flexibility and competitive resources relative to larger technology peers"]
Competitors & peers
- IHS Holding (barcode and identification)
- Zebra Technologies (barcode and supply chain)
- Cognex (machine vision and authentication)
Fundamentals: Finnhub, as of 2026-07-10. Filings: SEC EDGAR. Prices are delayed daily-close data.
Last updated 2026-07-09.
Informational only — NOT financial advice. All figures are delayed daily-close data from SEC EDGAR & Finnhub, shown with their as-of date.