AMZN vs BKNG
AMZN: Global e-commerce and cloud computing giant serving consumers, sellers, and enterprises through AWS, retail operations, advertising, and digital devices. BKNG: Booking Holdings operates five global online travel platforms (Booking.com, Priceline, Agoda, KAYAK, OpenTable) that connect millions of travelers with accommodations, flights, restaurants, and experiences while generating revenue from merchant commissions, payment facilitation, and advertising.
Side-by-side fundamentals
| Metric | AMZN | BKNG | Edge |
|---|---|---|---|
| Price as of 2026-07-09 close | $247.04 | $175.52 | |
| Market cap as of 2026-07-10 | $2.62T | $135.2B | |
| P/E as of 2026-07-10 | 28.86 | 21.96 | BKNG lower |
| PEG as of 2026-07-10 | 1.36 | 1.50 | AMZN lower |
| Net margin as of 2026-07-10 | +12.2% | +22.2% | BKNG higher |
| Gross margin as of 2026-07-10 | +50.6% | +98.1% | BKNG higher |
| Operating margin as of 2026-07-10 | +11.5% | +32.6% | BKNG higher |
| ROE as of 2026-07-10 | +23.3% | +139.6% | BKNG higher |
| ROA as of 2026-07-10 | +11.6% | +21.1% | BKNG higher |
| Debt / equity as of 2026-07-10 | 0.27 | 11.29 | AMZN lower |
| Revenue growth (YoY) as of 2026-07-10 | +14.2% | +14.9% | BKNG higher |
| Revenue CAGR (3y) SEC XBRL | +11.7% | +16.3% | BKNG higher |
| Dividend yield as of 2026-07-10 | n/a | +0.9% | |
| Dividend streak (yrs) SEC XBRL | n/a | 2 | |
| Beta as of 2026-07-10 | 1.48 | 1.08 | |
| 1-year return as of 2026-07-09 close | +11.0% | -22.6% | AMZN higher |
Fundamentals: Finnhub, as of 2026-07-10. Filings: SEC EDGAR. Prices are delayed daily-close data.
Last updated 2026-07-09.
Informational only — NOT financial advice. All figures are delayed daily-close data from SEC EDGAR & Finnhub, shown with their as-of date; "Edge" cells are a pure numeric comparison, not a recommendation.