AMZN vs BKNG
AMZN: A dominant global e-commerce and cloud infrastructure platform driving retail, digital entertainment, and enterprise technology services. BKNG: Booking Holdings is the world's leading provider of online travel and related booking services, connecting millions of travelers with hotels, flights, and experiences globally.
Side-by-side fundamentals
| Metric | AMZN | BKNG | Edge |
|---|---|---|---|
| Price as of 2026-08-21 close | $258.63 | $209.62 | |
| Market cap as of 2026-08-24 | $2.79T | $157.5B | |
| P/E as of 2026-08-24 | 21.14 | 22.12 | AMZN lower |
| PEG as of 2026-08-24 | 1.37 | 1.79 | AMZN lower |
| Net margin as of 2026-08-24 | +17.4% | +25.5% | BKNG higher |
| Gross margin as of 2026-08-24 | +50.8% | +98.1% | BKNG higher |
| Operating margin as of 2026-08-24 | +12.1% | +32.9% | BKNG higher |
| ROE as of 2026-08-24 | +30.5% | +139.6% | BKNG higher |
| ROA as of 2026-08-24 | +15.2% | +25.0% | BKNG higher |
| Debt / equity as of 2026-08-24 | 0.28 | 11.29 | AMZN lower |
| Revenue growth (YoY) as of 2026-08-24 | +15.8% | +12.8% | AMZN higher |
| Revenue CAGR (3y) SEC XBRL | +11.7% | +16.3% | BKNG higher |
| Dividend yield as of 2026-08-24 | n/a | +0.8% | |
| Dividend streak (yrs) SEC XBRL | n/a | 2 | |
| Beta as of 2026-08-24 | 1.47 | 1.12 | |
| 1-year return as of 2026-08-21 close | +16.5% | -8.2% | AMZN higher |
Fundamentals: market data, as of 2026-08-24. Filings: SEC EDGAR. Prices are delayed daily-close data.
Last updated 2026-08-21.
Informational only — NOT financial advice. All figures are delayed daily-close data from SEC EDGAR & market data, shown with their as-of date; "Edge" cells are a pure numeric comparison, not a recommendation.