DSP vs MGNI
DSP: Viant Technology offers a cloud-based programmatic demand-side platform (DSP) that leverages proprietary AI and identity solutions to help marketers automate and optimize omnichannel advertising campaigns. MGNI: Magnite is a leading independent sell-side advertising platform that empowers digital publishers to maximize their revenue across CTV, video, and display formats through programmatic automation.
Side-by-side fundamentals
| Metric | DSP | MGNI | Edge |
|---|---|---|---|
| Price as of 2026-10-08 close | $13.16 | $25.45 | |
| Market cap | $875M | $3.7B | |
| P/E as of 2026-10-08 | 78.38 | 24.36 | MGNI lower |
| Net margin FY2025, SEC XBRL | +2.4% | +20.3% | MGNI higher |
| Operating margin FY2025, SEC XBRL | +3.5% | +13.7% | MGNI higher |
| ROE FY2025, SEC XBRL | +2.9% | +15.7% | MGNI higher |
| ROA FY2025, SEC XBRL | +1.8% | +4.6% | MGNI higher |
| Debt / equity as of 2026-09-03 | 0.00 | 0.37 | DSP lower |
| Revenue growth (YoY) as of 2026-09-03 | +18.1% | +8.3% | DSP higher |
| Revenue CAGR (3y) SEC XBRL | +20.4% | +7.4% | DSP higher |
| Dividend streak (yrs) SEC XBRL | 0 | 0 | Tie |
| Beta as of 2026-09-03 | 1.42 | 1.63 | |
| 1-year return as of 2026-10-08 close | +49.7% | +33.3% | DSP higher |
Fundamentals: SEC XBRL company filings for the figures marked with a fiscal year, and market data, as of 2026-09-03 for the rest. Filings: SEC EDGAR. Prices are delayed daily-close data.
Last updated 2026-10-08.
Informational only — NOT financial advice. All figures are delayed daily-close data from SEC EDGAR & market data, shown with their as-of date; "Edge" cells are a pure numeric comparison, not a recommendation.