DSP vs TTD
DSP: Viant is a cloud-based demand side platform powered by AI that automates programmatic ad buying and measurement for marketers across connected TV, streaming, and digital channels using privacy-safe identity resolution. TTD: The Trade Desk is a global programmatic advertising platform that empowers advertisers and agencies to create, manage, and optimize digital ad campaigns across all channels using AI-driven decisioning and real-time insights.
Side-by-side fundamentals
| Metric | DSP | TTD | Edge |
|---|---|---|---|
| Price as of 2026-07-22 close | $11.03 | $17.58 | |
| Market cap as of 2026-07-23 | $723M | $8.3B | |
| P/E as of 2026-07-23 | 79.55 | 19.22 | TTD lower |
| PEG as of 2026-07-23 | 0.21 | 1.79 | DSP lower |
| Net margin as of 2026-07-23 | +2.5% | +14.6% | TTD higher |
| Gross margin as of 2026-07-23 | +45.1% | +77.8% | TTD higher |
| Operating margin as of 2026-07-23 | +3.6% | +20.3% | TTD higher |
| ROE as of 2026-07-23 | +16.7% | +16.9% | TTD higher |
| ROA as of 2026-07-23 | +2.1% | +7.3% | TTD higher |
| Debt / equity as of 2026-07-23 | 0.00 | 0.00 | Tie |
| Revenue growth (YoY) as of 2026-07-23 | +18.1% | +15.6% | DSP higher |
| Revenue CAGR (3y) SEC XBRL | +20.4% | +22.4% | TTD higher |
| Beta as of 2026-07-23 | 1.14 | 1.06 | |
| 1-year return as of 2026-07-22 close | -13.1% | -78.5% | DSP higher |
Fundamentals: Finnhub, as of 2026-07-23. Filings: SEC EDGAR. Prices are delayed daily-close data.
Last updated 2026-07-22.
Informational only — NOT financial advice. All figures are delayed daily-close data from SEC EDGAR & Finnhub, shown with their as-of date; "Edge" cells are a pure numeric comparison, not a recommendation.