Clorox (CLX)
Consumer Staples · Consumer staples manufacturing and branded consumer products
A leading multinational manufacturer of trusted consumer and professional brands across cleaning, household, food, and personal care categories, with 80% of sales from No. 1 or No. 2 market-share products.
What Clorox does
Clorox is a multinational manufacturer and marketer of consumer and professional products sold in approximately 100 markets worldwide, with approximately 7,600 employees and operations in about 25 countries. The company operates through four reportable segments: Health and Wellness (cleaning, disinfecting, and professional products), Household (bags, wraps, cat litter, grilling products), Lifestyle (food, water filtration, and natural personal care), and International (products sold outside the United States). Approximately 80% of sales come from brands holding No. 1 or No. 2 market share positions in their categories, distributed through mass retailers, grocery outlets, warehouse clubs, dollar stores, e-commerce, and professional channels.
Themes: ["Household cleaning and disinfection","Cat litter and pet care","Food condiments and seasonings","Water filtration","Natural personal care","Professional cleaning and healthcare disinfection","Tariff and supply chain exposure","Macroeconomic pressure and consumer spending"]
Fundamentals
- Price$93.07 as of 2026-07-09 close
- Market cap$11.2B as of 2026-07-10
- 1-year return-25.4% as of 2026-07-09 close
- P/E14.85 as of 2026-07-10
- Net margin+11.2% as of 2026-07-10
- Gross margin+43.9% as of 2026-07-10
- ROE+453.7% as of 2026-07-10
- Debt / equity7.75 as of 2026-07-10
- Revenue growth (YoY)-3.7% as of 2026-07-10
- Revenue CAGR (3y)+0.0% SEC XBRL
- Beta0.55 as of 2026-07-10
Dividend: yield +5.3%; 4-year non-decreasing per-share dividend streak (SEC XBRL).
Key risks (from latest filing)
["Volatile macroeconomic conditions and elevated consumer price sensitivity impacting spending and volume","Evolving U.S. trade policies and tariffs on product imports, with potential retaliatory measures affecting costs and competitiveness","Geopolitical instability and ongoing military hostilities affecting global operations and supply chains"]
Competitors & peers
- Procter & Gamble (PG)
- Colgate-Palmolive (CL)
- Reckitt Benckiser (RBGLY)
- Church & Dwight (CHD)
- Henkel
- SC Johnson
Fundamentals: Finnhub, as of 2026-07-10. Filings: SEC EDGAR. Prices are delayed daily-close data.
Last updated 2026-07-09.
Informational only — NOT financial advice. All figures are delayed daily-close data from SEC EDGAR & Finnhub, shown with their as-of date.