CRICUT INC CLASS A (CRCT)
Consumer Discretionary · Digital creativity and consumer crafting tools · NASDAQ
Cricut is a creativity platform and ecosystem that empowers DIY enthusiasts to design and produce custom physical goods through connected hardware, cloud-based design software, and proprietary craft materials.
What CRICUT INC CLASS A does
Cricut is a direct-to-consumer creativity platform that enables users to design and create DIY projects through connected cutting machines, software, and digital content. The company operates a cloud-based ecosystem centered around Cricut Design Space (a design software) that connects hardware machines with over 1.6 million content assets, attracting approximately 5.9 million active users. Revenue is generated through machine sales, a subscription service (Cricut Access with 3.09 million paid subscribers as of December 2025), accessories, and materials sold directly and through retail partnerships.
Themes: DIY crafting and creative tools, Connected devices and smart hardware, Subscription and recurring revenue models, User-generated content and community engagement, E-commerce and direct-to-consumer retail
Fundamentals
- Price$5.59 as of 2026-08-21 close
- Market cap$1.2B as of 2026-08-24
- 1-year return-4.9% 2025-08-21 close $5.88 → 2026-08-21 close $5.59
- P/E14.17 as of 2026-08-24
- Net margin+12.7% as of 2026-08-24
- Gross margin+57.9% as of 2026-08-24
- ROE+24.6% as of 2026-08-24
- Debt / equity0.00 as of 2026-08-24
- Revenue growth (YoY)-3.1% as of 2026-08-24
- Revenue CAGR (3y)-7.2% SEC XBRL
- Beta0.14 as of 2026-08-24
- Last reported earnings2026-08-04 SEC EDGAR Form 8-K (Item 2.02)
Dividend: yield +16.2%; pays a dividend.
How CRCT compares in its sector
- price-to-earnings ratiomiddle range 266 covered Consumer Discretionary peers, as of 2026-08-24
- net profit margintop 25% 334 covered Consumer Discretionary peers, as of 2026-08-24
- operating margintop 25% 334 covered Consumer Discretionary peers, as of 2026-08-24
- gross margintop 25% 331 covered Consumer Discretionary peers, as of 2026-08-24
- return on equitymiddle range 334 covered Consumer Discretionary peers, as of 2026-08-24
- 3-year revenue CAGRbottom 25% 325 covered Consumer Discretionary peers
- indicated dividend yieldtop 10% 162 covered Consumer Discretionary peers, as of 2026-08-24
Position among covered Consumer Discretionary companies that report each metric (minimum 5 peers). A relative position within our covered catalog — not a valuation, quality, or investment judgment. A higher percentile is simply a higher value (for P/E, more expensive on earnings — never "better"). Informational only.
Dividend coverage (FY2025)
Exceeded at least one reported measure. In FY2025, CRCT's dividend exceeded at least one reported measure of what it earned or generated (earnings payout 263%, operating-cash-flow payout 101%). A payout above 100% in one year is not necessarily unsustainable, but it is not fully covered by that measure.
- Earnings payout263% dividends / net income
- Operating-cash-flow payout101% dividends / operating cash flow — capital spending was not reported, so this does not subtract it
Coverage derived from reported SEC EDGAR XBRL figures for FY2025 (dividends paid vs. net income and free cash flow, same fiscal year). This describes PAST coverage for one fiscal year — it does not predict whether a dividend will be maintained, raised, or cut, and a one-year payout ratio can be distorted by non-recurring items. Informational only — not financial advice.
How CRICUT INC CLASS A looks technically
CRICUT INC CLASS A (CRCT) is trading 22.3% above its 200-day average, the long-term trend line — a longer-term uptrend. Its 50-day average crossed above its 200-day average about 10 trading days ago — a "golden cross", a bullish long-term signal. A strong uptrend is in place — ADX, a 0–100 trend-strength gauge, is 38, with buyers in control. Momentum is neutral — its 14-day RSI (a 0–100 momentum gauge) is 59, neither overbought (above 70) nor oversold (below 30). MACD, a trend-momentum gauge, turned bearish about 4 trading days ago (its momentum flipped negative). It made a new 20-day high about 13 trading days ago. It is 19.3% below its highest point of the past year. Trading volume is running unusually high — about 2.3× its 30-day average, a sign of heightened interest.
Trend
9
| Distance from the 200-day | it is trading 22.3% above its 200-day average, the long-term trend line — a longer-term uptrend | +22.3% |
|---|---|---|
| 50-day moving average | its average price over the last 50 trading days — a short-term trend line — is $4.83 | $4.83 |
| 200-day moving average | its average price over the last 200 trading days — the long-term trend line — is $4.57 | $4.57 |
| Swing structure | each recent peak has been higher than the one before it and each dip has been shallower — the pattern chart-watchers call an uptrend, which describes where price has already been and not where it goes next | higher highs and higher lows |
| Last swing turn | its last significant turn was a swing high 16 calendar days ago — the swings before that are what the structure reading is measured on | 16 sessions |
| Wave structure | its recent swings can be read as a five-part upward sequence — what Elliott-wave chartists call an impulse — now in the fourth leg, a pullback against that upward direction; the labelling fails if price closes below 4.77. It is one of several labellings that fit, and it describes the swings already printed, not what comes next. The same swings also read as a completed three-part correction. | possible upward five-wave sequence, in wave 4 (one of several readings) |
| Since the 50/200 cross | its 50-day average crossed above its 200-day average about 10 trading days ago — a "golden cross", a bullish long-term signal | 10 sessions |
| Above the 200-day after a dip | it recently dipped to its 200-day average (the long-term trend line) and has since climbed back above it — now about 22.3% above | +22.3% |
| Trend strength (14-day ADX) | a strong uptrend is in place — ADX, a 0–100 trend-strength gauge, is 38, with buyers in control | 38.4 |
Momentum
3
| 14-day RSI | momentum is neutral — its 14-day RSI (a 0–100 momentum gauge) is 59, neither overbought (above 70) nor oversold (below 30) | 59.4 |
|---|---|---|
| Position in its 14-day range | it is trading in the upper half of its 14-day range ($4.73 to $6.27) — its "stochastic" reading is 56 out of 100, where 0 would mean closing exactly at the 14-session low and 100 exactly at the high. This measures WHERE the price sits inside its recent range, which is a different question from the RSI beside it: RSI is a momentum gauge, measuring how FAST the price has been moving, so a stock can drift quietly to the bottom of its range with an ordinary RSI, or fall sharply and still sit in the middle. It has been climbing within that range over the last few sessions. | 55.8 |
| Since the MACD crossed zero | MACD, a trend-momentum gauge, turned bearish about 4 trading days ago (its momentum flipped negative) | 4 sessions |
Range
12
| 52-week high | its highest closing price over the past year (about 252 trading days) was $6.93 | $6.93 |
|---|---|---|
| From the 52-week high | it is 19.3% below its 52-week high (its highest price of the past year) | -19.3% |
| Above the 52-week low | it is 49.7% above its 52-week low (its lowest price of the past year) | +49.7% |
| Below the 52-week high | it is 19.3% below its highest point of the past year | 19.3% |
| Since a 20-day breakout | it made a new 20-day high about 13 trading days ago | 13 sessions |
| Since a 55-day breakout | it made a new 55-day high about 13 trading days ago | 13 sessions |
| All-time high | its highest closing price on record is $47.36 (set on 2021-06-30) | $47.36 |
| Given back of the 52-week move | over the past year its closes ranged ($3.74 to $6.84), and it has recovered a bit over half of its fall from last year’s high — 60% of it. Chart-watchers call 61.8%-65% given back the "golden pocket" — for this company that is $5.66 to $5.75. It is watched widely enough that orders cluster there, which is the honest reason it matters; it is not a forecast. | 59.7% |
| From the all-time high | it is 88.2% below its all-time high | -88.2% |
| Nearest price level | it is trading 0.7% below a resistance level at $5.63 — a price it turned at twice since 2025-03-20, most recently on 2025-07-23. Since 2024-08-21 it has 8 such levels below the current price and 6 above. Levels like these describe where the price has reversed or paused before; they are not a forecast of where it will go. | +0.7% |
| All-time low | its lowest closing price on record is $3.73 (set on 2026-03-31) | $3.73 |
| Above the all-time low | it is 49.7% above its all-time low | +49.7% |
Volatility
5
| Band width vs its own 6 months | day-to-day price swings are unusually wide versus its own recent history (wider than about 91% of the past ~6 months) | 91st percentile |
|---|---|---|
| Typical daily range | in a typical session it travels about $0.2541 between its high and its low — about 4.6% of its price. That is its "average true range" over the last 14 sessions, which also counts the distance from the previous close, so a day that opens well away from yesterday counts as the large move it was | $0.2541 |
| Bollinger bands (20-day, ±2σ) | most of its recent trading has stayed between about $4.32 and $6.46 — the "Bollinger bands", a range drawn two standard deviations either side of its 20-day average price, which widens when the stock gets more volatile and narrows when it settles | $4.32 – $5.39 – $6.46 |
| Typical daily range (% of price) | its price moves about 4.6% in a typical session — about typical for the companies we cover. This is the average gap between a session's high and low over the last 14 sessions, counting overnight moves, expressed against the current price so it can be compared with companies trading at any price | 4.5% |
| Stretch from the 200-day average | it is trading 4.0 daily ranges above its 200-day average price (22.3% above it in plain percentage terms) — a way of asking how far it has stretched from its own average in units of how far it normally moves in a day, so a calm company and a jumpy one can be compared on the same scale | 4.0 daily ranges above its 200-day average |
Volume
1
| Volume vs its 30-day average | trading volume is running unusually high — about 2.3× its 30-day average, a sign of heightened interest | 2.28× |
|---|
Analyst
2
| Change in the average price target | analysts' average price target is unchanged from the prior reading | 0.0% |
|---|---|---|
| Change in the consensus rating | the analyst consensus rating is unchanged since the prior reading | unchanged |
Candlestick patterns
1
| Since a doji | 7 sessions ago it opened and closed at almost the same price after trading through a wider range — a "doji", the classic picture of buyers and sellers finishing the session level | 7 sessions ago |
|---|
Price gaps
3
| Gap at the open | it opened on 2026-08-21 0.6% above the previous session's close — an overnight gap, the part of the move that happened while the market was shut, and traded back through that level before the close | +0.6% |
|---|---|---|
| Open gap | it gapped 4.9% above the previous close 12 sessions ago and has not traded back through the level it left behind at 4.94 — an "unfilled gap", which describes a price range no trade has since crossed and is not a forecast that it will be crossed | +4.9% |
| Gap filled | a 2.8% gap down opened on 2026-07-16 has been "filled" 25 sessions ago — price traded back through the level the gap left behind, and it closed again during the very session that opened it | 25 sessions ago |
Price streaks
1
| Closing streak | it closed higher in its latest session, after a session that did not close higher — a single up day rather than a run | 1 session up |
|---|
Relative strength
4
| vs market, 1 month | over the past 1 month this stock beat the market by 22.2 percentage points (the stock gained 24.5% while the market gained 2.3%) | +22.2% |
|---|---|---|
| vs market, 3 months | over the past 3 months this stock beat the market by 36.3 percentage points (the stock gained 39.4% while the market gained 3.1%) | +36.3% |
| vs market, 6 months | over the past 6 months this stock beat the market by 9.9 percentage points (the stock gained 21.0% while the market gained 11.1%) | +9.9% |
| vs market, 12 months | over the past 12 months this stock lagged the market by 25.4 percentage points (the stock lost 4.9% while the market gained 20.5%) | -25.4% |
Signal agreement
2
| Bullish technical signals | 5 of the 9 technical signals we can compute for it are currently in a bullish state: a strong uptrend, with buyers in control, a "golden cross" — its 50-day average is above its 200-day, trading above its 200-day average, outperforming the market over 6 months, trading above the Ichimoku cloud — these describe past price behaviour, not a forecast | 5 of 9 |
|---|---|---|
| Bearish technical signals | 1 of the 9 technical signals we can compute for it is currently in a bearish state: MACD momentum is negative — these describe past price behaviour, not a forecast | 1 of 9 |
Trend (Ichimoku cloud)
1
| Vs the Ichimoku cloud | trading 25% above the Ichimoku cloud — a band drawn from where its own highs and lows sat up to 2026-07-15 and projected forward over today's price, the side traders read as an established uptrend, with the band below acting as the level that would have to give way. The band itself is moderate, spanning 3.0% of the share price. | +25.0% |
|---|
Volume-weighted price
2
| Vs this year’s average price paid | the price is 21% above the average price paid so far this year, so the typical buyer over that stretch is showing a gain. That average is $4.61 — a volume-weighted average of daily closes over 159 sessions, not a true tick-by-tick VWAP. | +21.4% |
|---|---|---|
| Vs the average paid since it last reported | the price is 3% below the average price paid since it last reported on 2026-08-04 (its 8-K), so the typical buyer over that stretch is under water. That average is $5.78 — a volume-weighted average of daily closes over 14 sessions, not a true tick-by-tick VWAP. | -3.2% |
Price levels it has turned at before
CRCT last closed at $5.59 on 2026-08-21. Since 2024-08-21 it has turned at 8 prices below its last close and 6 above; the 3 nearest below and the 3 nearest above are listed, nearest first.
| Level | Side | Distance | Evidence |
|---|---|---|---|
| $5.63 | Resistance | 0.7% above the last close | turned there twice · 2025-03-20 to 2025-07-23 |
| $5.79 | Resistance | 3.5% above the last close | turned there three times · 2025-03-05 to 2025-11-05 |
| $5.39 | Support | 3.6% below the last close | turned there five times · 2024-09-10 to 2025-12-18 |
| $5.17 | Support | 7.4% below the last close | turned there twice · 2025-02-03 to 2025-03-04 |
| $6.03 | Resistance | 7.8% above the last close | turned there five times · 2024-09-05 to 2025-08-22 |
| $5.05 | Support | 9.6% below the last close | turned there five times · 2024-11-15 to 2025-10-22 |
A level is a price this company reversed or paused at more than once — they describe past behaviour, not a forecast of where the price will go.
Wave structure
Its recent swings can be read as a five-part upward sequence — what Elliott-wave chartists call an impulse — now in leg 4 of five, a pullback against that direction.
This labelling fails — stops being a possible reading at all — if it closes below $4.77.
This is one of several labellings that fit the same swings, so treat it as a reading rather than the reading. It was chosen from 2 labellings that survived the rules, counting shorter readings of the same bars.
On past moves of this shape the leg has usually ended somewhere between $5.26 and $5.79 — that is where it has tended to end if the count holds, not a forecast of where the price goes.
Alternate reading: The same swings also read as a completed three-part correction, which fails on a close above $6.27.
This labelling was already in place when we began recording count changes on 2026-08-13, so how long it has stood is not something we can say yet.
Read from daily closes as of 2026-08-21.
An Elliott-wave count describes the swings already printed and the level that would disprove it. It is not a forecast, a target, or advice.
Screens: Trading above the 200-day moving average · Recent golden cross (50-day crossed above 200-day) · Tested and reclaimed 200-day support · Unusually heavy trading volume · MACD just crossed bearish (12/26/9) · in a strong, established uptrend (ADX) | Learn: moving average · golden cross · adx · rsi · macd · breakout · fifty two week high low · volume and relative volume
Based on daily closing prices as of 2026-08-21. Describes past price behavior only — informational, not financial advice.
Analyst consensus
- Consensus ratingSell (4.67 mean, 1=Strong Buy…5=Strong Sell) — 3 analysts
- Mean price target$3.82 range $3.70 – $4.00; median $3.75
Analyst estimates, as of 2026-08-19. These are third-party analyst opinions and price targets, aggregated — not a recommendation, prediction, or advice from stocks-llm. Informational only.
Analyst EPS estimate for CRCT
- Consensus EPS estimate$0.043 next reporting period, as of 2026-08-19
Change over time is not available yet: it needs two readings of the same reporting period at least 30 days apart, and we have been recording these estimates since 2026-08-04. An estimate for a DIFFERENT quarter is not a revision, so a reading from before the last report is never compared with one after it.
The consensus estimate for the next reporting period, and how it has moved between readings of that SAME period. A change is measured only between readings estimating one period — when a company reports, the consensus moves to the next quarter and the two numbers are not comparable. Informational only, not a forecast and not advice.
Key risks (from latest filing)
["Dependence on consumer discretionary spending and macro-economic conditions affecting consumer confidence, including tariff impacts on hardware costs and supply chain","Significant shareholder influence (Petrus) and controlled company status limiting operational independence and governance flexibility","Intense competition in the creative tools and DIY markets; ability to maintain user engagement and expand product portfolio is critical to future growth"]
Insider activity (SEC Form 4)
0 open-market purchases and 4 open-market sales by insiders in the last 90 days.
- Last 90 days0 buys · 4 sells ($157363) — 2 selling insiders
- Last 180 days2 buys ($43390) · 7 sells ($870223) — 1 buying, 2 selling insiders
Activity heuristic: net selling (a transparent product heuristic from the counts above, not a prediction or advice)
Most recent open-market transaction: 2026-07-17. As of 2026-08-24.
View full insider trading history → View SEC Form 3/4/5 filingsAsk about CRCT's insider activity →
Only open-market purchases (SEC code P) and sales (code S) are counted here. Option exercises, vesting/awards, gifts, and shares withheld for taxes are excluded — they are compensation or mechanical, not open-market conviction. Sales may be planned and non-discretionary (e.g. a Rule 10b5-1 plan) and are not necessarily bearish; open-market buying is not a recommendation to buy. Informational only — not financial advice.
Institutional ownership (13F)
5 institutional 13F filers reported holding CRCT as of 2026-03-31 (quarter-end position, filed within 45 days).
- Distinct 13F filers 5
- Reported shares held 6,190,885
- Reported value $23,153,910
reported quarterly holdings change (2025-12-31 → 2026-03-31): 0 new, 4 increased, 1 decreased, 0 exited. Change counts cover only managers that filed 13F reports in BOTH quarters, derived between two quarter-end snapshots — not same-day trades; a single manager is never said to have "bought" or "sold".
Institutional holdings are quarter-end long positions reported on SEC Form 13F-HR, filed up to 45 days after the quarter ends — they are delayed, are not real-time trades, exclude short positions and most non-US securities, and are not investment advice. Any increase/decrease is a reported change between two quarterly snapshots, not a same-day purchase or sale. These are quarter-end snapshots from the 13F filings on SEC EDGAR, filed within 45 days — not real-time, and any change is a difference between two quarterly reports, not a same-day trade. Informational only — not financial advice.
Short interest (FINRA)
CRCT had 5,186,580 shares of reported short interest as of the 2026-07-31 FINRA settlement date (delayed, bi-monthly; not real-time).
Short interest as a percent of shares outstanding is not shown for CRCT because we do not hold a verified share count to divide it by. The reported figures above are unaffected.
- Reported short interest (shares) 5,186,580
- Prior settlement (shares) 5,712,516
- Reported change -9.21%
- Days to cover (reported) 11.92
Reported to FINRA as of the 2026-07-31 settlement date. Short interest is reported to FINRA and published on a delayed, bi-monthly schedule (as of a settlement date, disseminated roughly eight business days later) — it is NOT real-time, does not cover every venue or all US trading, and is not a short-squeeze prediction or investment advice. Days-to-cover is the value FINRA reports; percent of float is not shown because the source file carries no share-count denominator — where a percent appears it is of shares OUTSTANDING, the larger base, and is therefore a floor on percent of float. Informational only — not financial advice.
Competitors & peers
- Silhouette America (SLTQ)
- Brother Industries
- Dremel
AI-enriched competitor set. Linked names are companies covered by stocks-llm; other named peers are shown for reference only.
CRCT ranks in…
Frequently asked questions
What does CRICUT INC CLASS A (CRCT) do?
Cricut is a direct-to-consumer creativity platform that enables users to design and create DIY projects through connected cutting machines, software, and digital content. The company operates a cloud-based ecosystem centered around Cricut Design Space (a design software) that connects hardware machines with over 1.6 million content assets, attracting approximately 5.9 million active users.
What sector is CRICUT INC CLASS A (CRCT) in?
CRICUT INC CLASS A (CRCT) is classified in the Consumer Discretionary sector. Its industry is Digital creativity and consumer crafting tools. It trades on NASDAQ.
Does CRCT pay a dividend?
Yes — CRICUT INC CLASS A (CRCT) pays a dividend, with an indicated yield of about 16.25% (market data, as of 2026-08-24). Informational only — not financial advice.
Who are CRICUT INC CLASS A's (CRCT) competitors?
Notable peers of CRICUT INC CLASS A (CRCT) include Silhouette America, Brother Industries and Dremel. This peer set is informational only — not financial advice.
Is CRICUT INC CLASS A (CRCT) overbought or oversold right now?
CRICUT INC CLASS A (CRCT) is currently neither overbought nor oversold — its 14-day RSI (a 0–100 momentum gauge) is 59, in the neutral middle (as of 2026-08-21). RSI describes recent price momentum, not a forecast — informational only, not financial advice.
Where does stocks-llm's data on CRCT come from?
Fundamentals and prices come from market data, as of 2026-08-24; company filings and profile facts come from SEC EDGAR. All figures are delayed daily-close data shown with their as-of date — informational only, not financial advice.
Fundamentals: market data, as of 2026-08-24. Filings: SEC EDGAR. Prices are delayed daily-close data.
Last updated 2026-08-21.
Informational only — NOT financial advice. All figures are delayed daily-close data from SEC EDGAR & market data, shown with their as-of date.