CRICUT INC CLASS A (CRCT)
Consumer Discretionary · Digital creativity and consumer crafting tools · NASDAQ
A digital-first creativity platform connecting millions of users with intuitive cutting machines, design software, and a vast content library to democratize personalized DIY creation.
What CRICUT INC CLASS A does
Cricut is a direct-to-consumer creativity platform that enables users to design and create DIY projects through connected cutting machines, software, and digital content. The company operates a cloud-based ecosystem centered around Cricut Design Space (a design software) that connects hardware machines with over 1.6 million content assets, attracting approximately 5.9 million active users. Revenue is generated through machine sales, a subscription service (Cricut Access with 3.09 million paid subscribers as of December 2025), accessories, and materials sold directly and through retail partnerships.
Themes: ["DIY crafting and creative tools","Connected devices and smart hardware","Subscription and recurring revenue models","User-generated content and community engagement","E-commerce and direct-to-consumer retail"]
Fundamentals
- Price$4.36 as of 2026-07-09 close
- Market cap$915M as of 2026-07-10
- 1-year return-25.9% as of 2026-07-09 close
- P/E12.52 as of 2026-07-10
- Net margin+10.4% as of 2026-07-10
- Gross margin+54.5% as of 2026-07-10
- ROE+21.4% as of 2026-07-10
- Debt / equity0.00 as of 2026-07-10
- Revenue growth (YoY)-0.3% as of 2026-07-10
- Revenue CAGR (3y)-7.2% SEC XBRL
- Beta0.11 as of 2026-07-10
Dividend: yield +4.7%; pays a dividend.
Key risks (from latest filing)
["Dependence on consumer discretionary spending and macro-economic conditions affecting consumer confidence, including tariff impacts on hardware costs and supply chain","Significant shareholder influence (Petrus) and controlled company status limiting operational independence and governance flexibility","Intense competition in the creative tools and DIY markets; ability to maintain user engagement and expand product portfolio is critical to future growth"]
Competitors & peers
- Silhouette America (SLTQ)
- Brother Industries
- Dremel
Fundamentals: Finnhub, as of 2026-07-10. Filings: SEC EDGAR. Prices are delayed daily-close data.
Last updated 2026-07-09.
Informational only — NOT financial advice. All figures are delayed daily-close data from SEC EDGAR & Finnhub, shown with their as-of date.