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HOLLEY INC (HLLY)

Consumer Discretionary · Automotive Aftermarket Parts · NYSE

A leading designer and manufacturer of high-performance automotive aftermarket parts and enthusiast-focused performance solutions.

What HOLLEY INC does

Holley is a designer, manufacturer, and distributor of high-performance automotive aftermarket products for car and truck enthusiasts. The company offers a diversified portfolio of brands that provide components such as fuel injection systems, exhaust headers, ignition systems, superchargers, and safety equipment. Holley serves the performance automotive market through both direct-to-consumer and distribution channels, focusing on four segments: American Performance, Modern Truck & Off-Road, Euro & Import, and Safety & Racing.

Recent developments

In Q2 2026, Holley advanced its portfolio rebalancing initiative by divesting non-core Restoration brands including Scott Drake and Brothers Trucks to focus on high-priority growth opportunities. The company also reported core business net sales growth of 4.9% and continues to focus on leverage reduction, having reduced total debt by $115 million since September 2023.

From HOLLEY INC's filing of 2026-08-05.

Themes: automotive performance, automotive aftermarket, enthusiast consumer market, DTC retail, automotive innovation, portfolio restructuring

Fundamentals

  • Price$2.44 as of 2026-10-08 close
  • Market cap$296M as of 2026-08-03 (share count; price 2026-10-08)
  • 1-year return-20.8% 2025-10-08 close $3.08 → 2026-10-08 close $2.44
  • P/E28.81 as of 2026-10-08
  • Net margin+3.1% FY2025, SEC XBRL
  • Gross margin+43.4% FY2025, SEC XBRL
  • ROE+4.3% FY2025, SEC XBRL
  • Debt / equity1.17 as of 2026-09-03
  • Revenue growth (YoY)+3.3% as of 2026-09-03
  • Revenue CAGR (3y)-3.8% SEC XBRL
  • Beta0.94 as of 2026-09-03
  • Last reported earnings2026-08-05 SEC EDGAR Form 8-K (Item 2.02)

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How HLLY compares in its sector

  • price-to-earnings ratiotop 25% 258 covered Consumer Discretionary peers, as of 2026-10-08
  • net profit marginmiddle range 314 covered Consumer Discretionary peers, as of 2026-09-03
  • operating margintop 25% 281 covered Consumer Discretionary peers, as of 2026-09-03
  • gross marginmiddle range 191 covered Consumer Discretionary peers, as of 2026-09-03
  • return on equitymiddle range 293 covered Consumer Discretionary peers, as of 2026-09-03
  • 3-year revenue CAGRbottom 25% 326 covered Consumer Discretionary peers
  • free cash flow (absolute dollars, latest fiscal year)middle range 311 covered Consumer Discretionary peers, as of FY2025

Position among covered Consumer Discretionary companies that report each metric (minimum 5 peers). A relative position within our covered catalog — not a valuation, quality, or investment judgment. A higher percentile is simply a higher value (for P/E, more expensive on earnings — never "better"). Informational only.

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How HOLLEY INC looks technically

HOLLEY INC (HLLY) is trading 23.0% below its 200-day average, the long-term trend line — a long-term downtrend. Its 50-day average crossed below its 200-day average about 113 trading days ago — a "death cross", a bearish long-term signal. A strong downtrend is in place — ADX, a 0–100 trend-strength gauge, is 33, with sellers in control. Momentum is neutral — its 14-day RSI (a 0–100 momentum gauge) is 44, neither overbought (above 70) nor oversold (below 30). MACD, a trend-momentum gauge, turned bullish about 1 trading day ago (its momentum flipped positive). It made a new 20-day low about 4 trading days ago. It is 45.5% below its highest point of the past year. Trading volume is running unusually high — about 2.9× its 30-day average, a sign of heightened interest.

Trend

8
Distance from the 200-dayit is trading 23.0% below its 200-day average, the long-term trend line — a long-term downtrend-23.0%
50-day moving averageits average price over the last 50 trading days — a short-term trend line — is $2.78$2.78
200-day moving averageits average price over the last 200 trading days — the long-term trend line — is $3.17$3.17
Swing structureeach recent peak has been lower than the one before it and each dip deeper — the pattern chart-watchers call a downtrend, which describes where price has already been and not where it goes nextlower highs and lower lows
Last swing turnits last significant turn was a swing low 28 calendar days ago — the swings before that are what the structure reading is measured on28 sessions
Wave structureits recent swings can be read as a five-part downward sequence — what Elliott-wave chartists call an impulse — now in the fourth leg, a pullback against that downward direction; the labelling fails if price closes above 2.775. It is the only labelling that fits, and it describes the swings already printed, not what comes next.possible downward five-wave sequence, in wave 4
Since the 50/200 crossits 50-day average crossed below its 200-day average about 113 trading days ago — a "death cross", a bearish long-term signal113 sessions
Trend strength (14-day ADX)a strong downtrend is in place — ADX, a 0–100 trend-strength gauge, is 33, with sellers in control33.4

Momentum

3
14-day RSImomentum is neutral — its 14-day RSI (a 0–100 momentum gauge) is 44, neither overbought (above 70) nor oversold (below 30)43.6
Position in its 14-day rangeit is trading in the lower half of its 14-day range ($2.25 to $2.71) — its "stochastic" reading is 41 out of 100, where 0 would mean closing exactly at the 14-session low and 100 exactly at the high. This measures WHERE the price sits inside its recent range, which is a different question from the RSI beside it: RSI is a momentum gauge, measuring how FAST the price has been moving, so a stock can drift quietly to the bottom of its range with an ordinary RSI, or fall sharply and still sit in the middle. It has been climbing within that range over the last few sessions.40.9
Since the MACD crossed zeroMACD, a trend-momentum gauge, turned bullish about 1 trading day ago (its momentum flipped positive)1 session

Range

12
52-week highits highest closing price over the past year (about 252 trading days) was $4.48$4.48
From the 52-week highit is 45.5% below its 52-week high (its highest price of the past year)-45.5%
Above the 52-week lowit is 8.4% above its 52-week low (its lowest price of the past year)+8.4%
Below the 52-week highit is 45.5% below its highest point of the past year45.5%
Since a 20-day breakoutit made a new 20-day low about 4 trading days ago4 sessions
Since a 55-day breakoutit made a new 55-day low about 4 trading days ago4 sessions
All-time highits highest closing price on record is $14.68 (set on 2022-03-17)$14.68
Given back of the 52-week moveover the past year its closes ranged ($2.29 to $4.39), and it has recovered only a small part of its fall from last year’s high — 7% of it. Chart-watchers call 61.8%-65% given back the "golden pocket" — for this company that is $3.59 to $3.65. It is watched widely enough that orders cluster there, which is the honest reason it matters; it is not a forecast.7.1%
From the all-time highit is 83.4% below its all-time high-83.4%
Nearest price levelit is trading 1.8% above a support level at $2.40 — a price it turned at twice since 2026-05-21, most recently on 2026-07-23. Since 2024-10-08 it has 4 such levels below the current price and 9 above. Levels like these describe where the price has reversed or paused before; they are not a forecast of where it will go.-1.8%
All-time lowits lowest closing price on record is $1.60 (set on 2025-05-08)$1.60
Above the all-time lowit is 52.5% above its all-time low+52.5%

Volatility

5
Band width vs its own 6 monthsday-to-day price swings are about average versus its own recent 6-month history55th percentile
Typical daily rangein a typical session it travels about $0.1292 between its high and its low — about 5.3% of its price. That is its "average true range" over the last 14 sessions, which also counts the distance from the previous close, so a day that opens well away from yesterday counts as the large move it was$0.1292
Bollinger bands (20-day, ±2σ)most of its recent trading has stayed between about $2.23 and $2.75 — the "Bollinger bands", a range drawn two standard deviations either side of its 20-day average price, which widens when the stock gets more volatile and narrows when it settles$2.23 – $2.49 – $2.75
Typical daily range (% of price)its price moves about 5.3% in a typical session — about typical for the companies we cover. This is the average gap between a session's high and low over the last 14 sessions, counting overnight moves, expressed against the current price so it can be compared with companies trading at any price5.3%
Stretch from the 200-day averageit is trading 5.6 daily ranges below its 200-day average price (23.0% below it in plain percentage terms) — a way of asking how far it has stretched from its own average in units of how far it normally moves in a day, so a calm company and a jumpy one can be compared on the same scale5.6 daily ranges below its 200-day average

Volume

1
Volume vs its 30-day averagetrading volume is running unusually high — about 2.9× its 30-day average, a sign of heightened interest2.85×

Analyst

2
Change in the average price targetanalysts' average price target is unchanged from the prior reading0.0%
Change in the consensus ratingthe analyst consensus rating is unchanged since the prior readingunchanged

Candlestick patterns

2
Since a hammer5 sessions ago, after a stretch of decline, it sold off hard during the session and then closed back near its high — a "hammer", the long lower wick showing the drop was bought back before the close5 sessions ago
Since a bearish engulfing4 sessions ago it opened above the previous session's close and finished below that session's open — a "bearish engulfing" pair, where one down day more than undid the up day before it4 sessions ago

Price gaps

2
Gap at the openit opened on 2026-10-08 0.9% below the previous session's close — an overnight gap, the part of the move that happened while the market was shut, and traded back through that level before the close-0.8%
Gap filleda 2.3% gap up opened on 2026-09-17 has been "filled" 14 sessions ago — price traded back through the level the gap left behind, and it took 1 session to close14 sessions ago

Price streaks

1
Closing streakit has closed higher 3 sessions in a row, a +6.55% move over the run — an unbroken run of up days, which describes what has already happened and says nothing about the next session3 sessions up

Relative strength

4
vs market, 1 monthover the past 1 month this stock lagged the market by 19.2 percentage points (the stock lost 18.1% while the market gained 1.0%)-19.2%
vs market, 3 monthsover the past 3 months this stock lagged the market by 7.0 percentage points (the stock lost 3.2% while the market gained 3.8%)-7.0%
vs market, 6 monthsover the past 6 months this stock lagged the market by 36.4 percentage points (the stock lost 18.9% while the market gained 17.5%)-36.4%
vs market, 12 monthsover the past 12 months this stock lagged the market by 35.8 percentage points (the stock lost 20.8% while the market gained 15.0%)-35.8%

Signal agreement

2
Bullish technical signals1 of the 9 technical signals we can compute for it is currently in a bullish state: MACD momentum is positive — these describe past price behaviour, not a forecast1 of 9
Bearish technical signals5 of the 9 technical signals we can compute for it are currently in a bearish state: a "death cross" — its 50-day average is below its 200-day, trading below its 200-day average, a strong downtrend, with sellers in control, lagging the market over 6 months, trading below the Ichimoku cloud — these describe past price behaviour, not a forecast5 of 9

Trend (Ichimoku cloud)

1
Vs the Ichimoku cloudtrading 13% below the Ichimoku cloud — a band drawn from where its own highs and lows sat up to 2026-09-01 and projected forward over today's price, the side traders read as an established downtrend, with the band above acting as the level that would have to be cleared. The band itself is moderate, spanning 4.4% of the share price.-13.2%

Volume-weighted price

2
Vs this year’s average price paidthe price is 19% below the average price paid so far this year, so the typical buyer over that stretch is under water. That average is $3.03 — a volume-weighted average of daily closes over 188 sessions, not a true tick-by-tick VWAP.-19.4%
Vs the average paid since it last reportedthe price is 11% below the average price paid since it last reported on 2026-08-05 (its 10-Q), so the typical buyer over that stretch is under water. That average is $2.75 — a volume-weighted average of daily closes over 46 sessions, not a true tick-by-tick VWAP.-11.2%

Rising wedge, bearish — broke down · entry $2.91 · 71 sessions in

Price levels it has turned at before

HLLY last closed at $2.44 on 2026-10-08. Since 2024-10-08 it has turned at 4 prices below its last close and 9 above; the 3 nearest below and the 3 nearest above are listed, nearest first.

LevelSideDistanceEvidence
$2.40Support1.8% below the last closeturned there twice · 2026-05-21 to 2026-07-23
$2.52Resistance3.4% above the last closeturned there twice · 2024-10-31 to 2026-05-07
$2.33Support4.5% below the last closeturned there three times · 2025-05-12 to 2026-06-26
$2.57Resistance5.2% above the last closeturned there three times · 2024-11-20 to 2026-09-10
$2.28Support6.4% below the last closeturned there three times · 2024-11-08 to 2025-05-02
$2.69Resistance10.0% above the last closeturned there six times · 2024-12-05 to 2026-03-20

A level is a price this company reversed or paused at more than once — they describe past behaviour, not a forecast of where the price will go.

Wave structure

Its recent swings can be read as a five-part downward sequence — what Elliott-wave chartists call an impulse — now in leg 4 of five, a pullback against that direction.

This labelling fails — stops being a possible reading at all — if it closes above $2.77.

It is the only labelling that fits these swings, though its proportions are not the textbook ones.

On past moves of this shape the leg has usually ended somewhere between $2.69 and $2.77 — that is where it has tended to end if the count holds, not a forecast of where the price goes.

This reading has stood for 12 trading days, since 2026-09-23.

Read from daily closes as of 2026-10-08.

An Elliott-wave count describes the swings already printed and the level that would disprove it. It is not a forecast, a target, or advice.

Based on daily closing prices as of 2026-10-08. Describes past price behavior only — informational, not financial advice.

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Analyst consensus

  • Consensus ratingBuy (1.78 mean, 1=Strong Buy…5=Strong Sell) — 7 analysts
  • Mean price target$4.58 range $3.50 – $7.00; median $4.25

Analyst estimates, as of 2026-10-09. These are third-party analyst opinions and price targets, aggregated — not a recommendation, prediction, or advice from stocks-llm. Informational only.

Analyst EPS estimate for HLLY

  • Consensus EPS estimate$0.06625 next reporting period, as of 2026-10-09
  • Estimate change, 30 days+$0.00125 from $0.065, on 2026-09-04, 35-day window
  • Readings revised upward13% of 8 comparable readings

The consensus estimate for the next reporting period, and how it has moved between readings of that SAME period. A change is measured only between readings estimating one period — when a company reports, the consensus moves to the next quarter and the two numbers are not comparable. Informational only, not a forecast and not advice.

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Key risks (from latest filing)

["Exposure to fluctuations in global economic conditions, inflationary pressures, and supply chain disruptions.","Dependency on successful design, development, and marketing of new innovative products.","Significant leverage from debt incurred through acquisitions and business combinations."]

See HLLY's biggest risks from its latest 10-Q →

What changed in the latest 10-Q

AI-assisted comparison of HLLY's 10-Q filed 2026-05-06 against the prior one filed 2025-11-07.

Management's Discussion & Analysis (MD&A)

  • Added:
    • Added reference to 'Annual Report on Form 10-K for the year ended December 31, 2025, as filed with the SEC on March 16, 2026' in the Factors Affecting our Performance section (newer filing dated 2026-05-06)
    • Added new subsection on Supreme Court tariff ruling: 'On February 20, 2026, the U.S. Supreme Court issued a ruling striking down certain tariffs previously imposed under the International Emergency Economic Powers Act ("IEEPA")' and related discussion of uncertainty regarding refunds and new tariffs (newer filing dated 2026-05-06)
    • Added discussion of U.S. Administration's announcement to invoke other laws to collect tariffs and new tariffs on imports from all countries following Supreme Court decision (newer filing dated 2026-05-06)
  • Removed:
    • Removed reference to 'Annual Report on Form 10-K for the year ended December 31, 2024, as filed with the SEC on March 14, 2025' (older filing dated 2025-11-07)
    • Removed phrase 'we have thoughtfully expanded our product portfolio over time to adapt to consumer needs' from Overview section (older filing dated 2025-11-07)
    • Removed full paragraph discussing monitoring of tariff developments: 'We continue to monitor international trade developments closely, including potential changes in tariff rates and the possibility of new exemptions or retaliatory actions...' (older filing dated 2025-11-07)
    • Removed phrase 'Nevertheless, we remain committed to optimizing our operations, managing costs and leveraging our diversified supply chain to minimize the impact of tariffs on our results of operations and financial condition' from tariff discussion section (older filing dated 2025-11-07)
  • Reworded:
    • Changed 'We are a leading designer, marketer, and manufacturer' to 'We are a designer, marketer, and manufacturer' in Overview section (newer filing dated 2026-05-06)
    • Changed 'We design, market, manufacture and distribute' to 'Holley designs, markets, manufactures and distributes' in Overview section (newer filing dated 2026-05-06)
    • Restructured Innovation paragraph: changed 'Innovation is at the core' to 'Central to our business and growth strategy is a commitment to innovation' and consolidated description of innovation approach (newer filing dated 2026-05-06)
    • Changed 'In addition, we have historically used strategic acquisitions to (i) expand our brand portfolio...' to narrative format beginning 'These acquisitions have enabled us to expand our brand portfolio...' (newer filing dated 2026-05-06)
    • Changed 'While we believe our business is positioned for continued organic growth' to 'While we anticipate continued organic growth' (newer filing dated 2026-05-06)
    • Changed 'we intend to continue evaluating opportunities for strategic acquisitions that would complement our current business and expand our addressable target market' to 'we intend to continue evaluating opportunities for strategic acquisitions that align with our current business, expanding our reach within the target market' (newer filing dated 2026-05-06)
    • Changed Business Environment opening from 'broad economic conditions, as well as by geopolitical events' to 'broad economic conditions including inflation, labor shortages, disruption of the supply chain, and potential tariffs, as well as by geopolitical events' (newer filing dated 2026-05-06)
    • Changed 'Our business is impacted by various economic factors that affect both consumers and the automotive industry, including by not limited to inflation, fuel costs, wage rates, supply chain disruptions, hiring, and other economic conditions' to 'Our operations have been adversely impacted, and may continue to be adversely impacted, by inflationary pressures primarily related to transportation, labor and component costs' (newer filing dated 2026-05-06)
    • Changed 'In response to inflationary impacts and supply chain disruptions' to 'In response to the global supply chain volatility and inflationary impacts' (newer filing dated 2026-05-06)
    • Changed 'increased attention to maintaining appropriate inventory levels in the distribution channel' to 'by increasing inventory levels of certain products and working closely with our suppliers and customers to minimize disruptions in delivering products to customers' (newer filing dated 2026-05-06)
    • Changed 'Our profitability has been, and may continue to be, adversely affected by constrained consumer demand, a shift in sales to lower-margin products, and demands on our performance that increase our costs' to 'Our profitability has been, and may continue to be, adversely affected by constrained consumer demand, a shift in sales mix to lower-margin products, which is offset by our cost cutting and operating efficiency gains' (newer filing dated 2026-05-06)
    • Changed tariff section opening from 'Since February 2025' to 'In February 2025' (newer filing dated 2026-05-06)
    • Changed 'these developments have introduced' to 'These developments introduced' (newer filing dated 2026-05-06)
    • Replaced final paragraph monitoring discussion with new text about Supreme Court ruling and continued monitoring of tariff uncertainty (newer filing dated 2026-05-06)
  • Notes:
    • The newer filing text appears truncated at the end ('The extent and duration of these tariffs, as w'), so comparison of the complete final paragraph is not possible
    • The older filing text also appears truncated near the end ('Selling, general, and administrati'), limiting full section comparison

AI-assisted comparison of two SEC filing sections. It describes wording and theme changes only, makes no materiality, legal, or investment judgement, and is not financial advice. Informational only — not financial advice.

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Insider activity (SEC Form 4)

No open-market insider purchases or sales are on record for HLLY — recent Form 4 activity was compensation-related (awards, option exercises, or tax withholding), not open-market buying or selling.

View full insider trading history → View SEC Form 3/4/5 filings

Only open-market purchases (SEC code P) and sales (code S) are counted here. Option exercises, vesting/awards, gifts, and shares withheld for taxes are excluded — they are compensation or mechanical, not open-market conviction. Sales may be planned and non-discretionary (e.g. a Rule 10b5-1 plan) and are not necessarily bearish; open-market buying is not a recommendation to buy. Informational only — not financial advice.

Institutional ownership (13F)

5 institutional 13F filers reported holding HLLY as of 2026-06-30 (quarter-end position, filed within 45 days).

  • Distinct 13F filers 5
  • Reported shares held 8,006,775
  • Reported value $20,417,277

reported quarterly holdings change (2026-03-31 → 2026-06-30): 0 new, 3 increased, 2 decreased, 0 exited. Change counts cover only managers that filed 13F reports in BOTH quarters, derived between two quarter-end snapshots — not same-day trades; a single manager is never said to have "bought" or "sold".

Institutional holdings are quarter-end long positions reported on SEC Form 13F-HR, filed up to 45 days after the quarter ends — they are delayed, are not real-time trades, exclude short positions and most non-US securities, and are not investment advice. Any increase/decrease is a reported change between two quarterly snapshots, not a same-day purchase or sale. These are quarter-end snapshots from the 13F filings on SEC EDGAR, filed within 45 days — not real-time, and any change is a difference between two quarterly reports, not a same-day trade. Informational only — not financial advice.

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Short interest (FINRA)

HLLY had 3,280,189 shares of reported short interest as of the 2026-09-15 FINRA settlement date (delayed, bi-monthly; not real-time).

HLLY had 2.71% of its shares outstanding sold short as of the 2026-09-15 FINRA settlement date (percent of FLOAT would be higher — float is not disclosed in the source). FINRA reported 2.52 days to cover at the same settlement.

  • Reported short interest (shares) 3,280,189
  • Short interest (% of shares outstanding) 2.71%
  • Prior settlement (shares) 3,366,831
  • Reported change -2.57%
  • Days to cover (reported) 2.52

Reported to FINRA as of the 2026-09-15 settlement date. Short interest is reported to FINRA and published on a delayed, bi-monthly schedule (as of a settlement date, disseminated roughly eight business days later) — it is NOT real-time, does not cover every venue or all US trading, and is not a short-squeeze prediction or investment advice. Days-to-cover is the value FINRA reports; percent of float is not shown because the source file carries no share-count denominator — where a percent appears it is of shares OUTSTANDING, the larger base, and is therefore a floor on percent of float. Informational only — not financial advice.

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Competitors & peers

  • Edelbrock
  • Flowmaster
  • MagnaFlow
  • Borla Performance Industries
  • Comp Performance Group
  • Summit Racing Equipment
  • JEGS Automotive

AI-enriched competitor set. Linked names are companies covered by stocks-llm; other named peers are shown for reference only.

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HOLLEY INC is found in…

Frequently asked questions

What does HOLLEY INC (HLLY) do?

Holley is a designer, manufacturer, and distributor of high-performance automotive aftermarket products for car and truck enthusiasts. The company offers a diversified portfolio of brands that provide components such as fuel injection systems, exhaust headers, ignition systems, superchargers, and safety equipment.

What sector is HOLLEY INC (HLLY) in?

HOLLEY INC (HLLY) is classified in the Consumer Discretionary sector. Its industry is Automotive Aftermarket Parts. It trades on NYSE.

Who are HOLLEY INC's (HLLY) competitors?

Notable peers of HOLLEY INC (HLLY) include Edelbrock, Flowmaster, MagnaFlow, Borla Performance Industries and Comp Performance Group. This peer set is informational only — not financial advice.

Is HOLLEY INC (HLLY) overbought or oversold right now?

HOLLEY INC (HLLY) is currently neither overbought nor oversold — its 14-day RSI (a 0–100 momentum gauge) is 44, in the neutral middle (as of 2026-10-08). RSI describes recent price momentum, not a forecast — informational only, not financial advice.

Where does stocks-llm's data on HLLY come from?

Fundamentals come from SEC XBRL company filings for the figures marked with a fiscal year, and market data, as of 2026-09-03 for the rest; prices are market data, as of 2026-09-03; company filings and profile facts come from SEC EDGAR. All figures are delayed daily-close data shown with their as-of date — informational only, not financial advice.

Fundamentals: SEC XBRL company filings for the figures marked with a fiscal year, and market data, as of 2026-09-03 for the rest. Filings: SEC EDGAR. Prices are delayed daily-close data.

Last updated 2026-10-08.

Informational only — NOT financial advice. All figures are delayed daily-close data from SEC EDGAR & market data, shown with their as-of date.