HERC HOLDINGS INC (HRI)
Industrials · Equipment Rental · NYSE
A premier North American equipment rental company providing a diverse fleet of industrial and construction machinery for short- and long-term projects.
What HERC HOLDINGS INC does
Herc Holdings Inc. is a leading equipment rental supplier primarily operating in North America. The company provides a broad range of equipment—including earthmoving, material handling, power generation, and aerial equipment—for rent to a diverse customer base spanning construction, industrial, energy, and government sectors.
Themes: construction & infrastructure services, industrial machinery rental, capital intensive services, equipment lifecycle management
Fundamentals
- Price$123.86 as of 2026-10-08 close
- Market cap$4.1B as of 2026-07-24 (share count; price 2026-10-08)
- 1-year return-0.2% 2025-10-08 close $124.17 → 2026-10-08 close $123.86
- P/E84.98 as of 2026-10-08
- Net margin+0.0% FY2025, SEC XBRL
- ROE+0.1% FY2025, SEC XBRL
- Debt / equity4.24 as of 2026-09-03
- Revenue growth (YoY)+28.5% as of 2026-09-03
- Revenue CAGR (3y)+16.9% SEC XBRL
- Beta1.63 as of 2026-09-03
- Last reported earnings2026-07-28 SEC EDGAR Form 8-K (Item 2.02)
Dividend: yield +2.1%; at least 5 years of non-decreasing per-share dividends (SEC XBRL) — we do not hold the year before it, so the real streak may be longer.
How HRI compares in its sector
- price-to-earnings ratiotop 10% 349 covered Industrials peers, as of 2026-10-08
- net profit marginmiddle range 417 covered Industrials peers, as of 2026-09-03
- return on equitybottom 25% 432 covered Industrials peers, as of 2026-09-03
- 3-year revenue CAGRtop 25% 428 covered Industrials peers
- indicated dividend yieldmiddle range 271 covered Industrials peers, as of 2026-09-03
- free cash flow (absolute dollars, latest fiscal year)top 25% 417 covered Industrials peers, as of FY2025
Position among covered Industrials companies that report each metric (minimum 5 peers). A relative position within our covered catalog — not a valuation, quality, or investment judgment. A higher percentile is simply a higher value (for P/E, more expensive on earnings — never "better"). Informational only.
Top 10 scores & list membership
HRI is not currently in any published Top 10 list. Its scores are below.
Top 10 score
42.9 #1083 of 1,379 scored · #185 of 238 in Industrials
Growth 82nd (revenue growth year over year 28.5%, 3-year revenue CAGR 16.9%) and financial health 43rd (free cash flow margin 21.2%, debt to equity 4.2); weakest is profitability (17th, return on equity 0.1%).
Scores as of 8 Oct 2026. Each bar is a percentile: how this company ranked against every company the score ranked, 0–100. A list is a published formula and its output, not a recommendation. Method version 4.
Dividend coverage (FY2025)
Exceeded at least one reported measure. In FY2025, HRI's dividend exceeded at least one reported measure of what it earned or generated (earnings payout 8700%, free-cash-flow payout 9%). A payout above 100% in one year is not necessarily unsustainable, but it is not fully covered by that measure.
- Earnings payout8700% dividends / net income
- Free-cash-flow payout9% dividends / (operating cash flow − capex)
Coverage derived from reported SEC EDGAR XBRL figures for FY2025 (dividends paid vs. net income and free cash flow, same fiscal year). This describes PAST coverage for one fiscal year — it does not predict whether a dividend will be maintained, raised, or cut, and a one-year payout ratio can be distorted by non-recurring items. Informational only — not financial advice.
How HERC HOLDINGS INC looks technically
HERC HOLDINGS INC (HRI) is trading 12.5% below its 200-day average, the long-term trend line — a long-term downtrend. Its 50-day average crossed above its 200-day average about 67 trading days ago — a "golden cross", a bullish long-term signal. There is no clear trend right now — the price is choppy (ADX, a 0–100 trend-strength gauge, is 17, below the 25 that marks a real trend), though sellers have been pushing harder than buyers lately — pressure, not a trend. Momentum is neutral — its 14-day RSI (a 0–100 momentum gauge) is 37, neither overbought (above 70) nor oversold (below 30). MACD, a trend-momentum gauge, turned bearish about 1 trading day ago (its momentum flipped negative). It just made a new 20-day low, its first since 2026-04-24, breaking below its recent trading range. It is 34.2% below its highest point of the past year.
Trend
8
| Distance from the 200-day | it is trading 12.5% below its 200-day average, the long-term trend line — a long-term downtrend | -12.5% |
|---|---|---|
| 50-day moving average | its average price over the last 50 trading days — a short-term trend line — is $148.79 | $148.79 |
| 200-day moving average | its average price over the last 200 trading days — the long-term trend line — is $141.52 | $141.52 |
| Swing structure | each recent peak has been lower than the one before it and each dip deeper — the pattern chart-watchers call a downtrend, which describes where price has already been and not where it goes next | lower highs and lower lows |
| Last swing turn | its last significant turn was a swing low 7 calendar days ago — the swings before that are what the structure reading is measured on | 7 sessions |
| Wave structure | its recent swings can be read as a completed three-part downward correction — a pullback in the A-B-C shape Elliott-wave chartists use; the labelling fails if price closes below 120.39. It is one of several labellings that fit, and it describes the swings already printed, not what comes next. The same swings also read as a five-part sequence in leg 4. | possible three-wave downward correction, complete (one of several readings) |
| Since the 50/200 cross | its 50-day average crossed above its 200-day average about 67 trading days ago — a "golden cross", a bullish long-term signal | 67 sessions |
| Trend strength (14-day ADX) | there is no clear trend right now — the price is choppy (ADX, a 0–100 trend-strength gauge, is 17, below the 25 that marks a real trend), though sellers have been pushing harder than buyers lately — pressure, not a trend | 17.2 |
Momentum
3
| 14-day RSI | momentum is neutral — its 14-day RSI (a 0–100 momentum gauge) is 37, neither overbought (above 70) nor oversold (below 30) | 36.9 |
|---|---|---|
| Position in its 14-day range | it is trading near the bottom of its 14-day range ($120.39 to $146.58) — its "stochastic" reading is 13 out of 100, where 0 would mean closing exactly at the 14-session low and 100 exactly at the high. This measures WHERE the price sits inside its recent range, which is a different question from the RSI beside it: RSI is a momentum gauge, measuring how FAST the price has been moving, so a stock can drift quietly to the bottom of its range with an ordinary RSI, or fall sharply and still sit in the middle. It has been slipping within that range over the last few sessions. | 13.3 |
| Since the MACD crossed zero | MACD, a trend-momentum gauge, turned bearish about 1 trading day ago (its momentum flipped negative) | 1 session |
Range
12
| 52-week high | its highest closing price over the past year (about 252 trading days) was $188.35 | $188.35 |
|---|---|---|
| From the 52-week high | it is 34.2% below its 52-week high (its highest price of the past year) | -34.2% |
| Above the 52-week low | it is 40.0% above its 52-week low (its lowest price of the past year) | +40.0% |
| Below the 52-week high | it is 34.2% below its highest point of the past year | 34.2% |
| Since a 20-day breakout | it just made a new 20-day low, its first since 2026-04-24, breaking below its recent trading range | 1 session |
| Since a 55-day breakout | it just made a new 55-day low, its first since 2026-04-24, breaking below its recent trading range | 1 session |
| All-time high | its highest closing price on record is $246.88 (set on 2024-11-06) | $246.88 |
| Given back of the 52-week move | over the past year its closes ranged ($91.04 to $181.12), and it has recovered roughly a third of its fall from last year’s high — 36% of it. Chart-watchers call 61.8%-65% given back the "golden pocket" — for this company that is $146.71 to $149.59. It is watched widely enough that orders cluster there, which is the honest reason it matters; it is not a forecast. | 36.4% |
| From the all-time high | it is 49.8% below its all-time high | -49.8% |
| Nearest price level | it is sitting right on a resistance level at $124.29 — a price it turned at five times since 2025-05-22, most recently on 2026-06-03. Since 2024-10-08 it has 4 such levels below the current price and 11 above. Levels like these describe where the price has reversed or paused before; they are not a forecast of where it will go. | +0.3% |
| All-time low | its lowest closing price on record is $4.65 (set on 2008-11-21) | $4.65 |
| Above the all-time low | it is 2561.0% above its all-time low | +2,561% |
Volatility
5
| Band width vs its own 6 months | day-to-day price swings are about average versus its own recent 6-month history | 34th percentile |
|---|---|---|
| Typical daily range | in a typical session it travels about $7.76 between its high and its low — about 6.3% of its price. That is its "average true range" over the last 14 sessions, which also counts the distance from the previous close, so a day that opens well away from yesterday counts as the large move it was | $7.76 |
| Bollinger bands (20-day, ±2σ) | most of its recent trading has stayed between about $123.05 and $146.95 — the "Bollinger bands", a range drawn two standard deviations either side of its 20-day average price, which widens when the stock gets more volatile and narrows when it settles | $123.05 – $135.00 – $146.95 |
| Typical daily range (% of price) | its price moves about 6.3% in a typical session — more volatile than most companies we cover. This is the average gap between a session's high and low over the last 14 sessions, counting overnight moves, expressed against the current price so it can be compared with companies trading at any price | 6.3% |
| Stretch from the 200-day average | it is trading 2.3 daily ranges below its 200-day average price (12.5% below it in plain percentage terms) — a way of asking how far it has stretched from its own average in units of how far it normally moves in a day, so a calm company and a jumpy one can be compared on the same scale | 2.3 daily ranges below its 200-day average |
Volume
1
| Volume vs its 30-day average | trading volume is about normal versus its 30-day average | 0.52× |
|---|
Analyst
2
| Change in the average price target | analysts' average price target is unchanged from the prior reading | 0.0% |
|---|---|---|
| Change in the consensus rating | the analyst consensus rating is unchanged since the prior reading | unchanged |
Candlestick patterns
2
| Since a doji | 2 sessions ago it opened and closed at almost the same price after trading through a wider range — a "doji", the classic picture of buyers and sellers finishing the session level | 2 sessions ago |
|---|---|---|
| Since a bullish engulfing | 9 sessions ago it opened below the previous session's close and finished above that session's open — a "bullish engulfing" pair, where one up day more than undid the down day before it | 9 sessions ago |
Price gaps
2
| Gap at the open | it opened on 2026-10-08 1.7% below the previous session's close — an overnight gap, the part of the move that happened while the market was shut, and traded back through that level before the close | -1.7% |
|---|---|---|
| Gap filled | a 2.2% gap up opened on 2026-09-17 has been "filled" 15 sessions ago — price traded back through the level the gap left behind, and it closed again during the very session that opened it | 15 sessions ago |
Price streaks
1
| Closing streak | it has closed lower 4 sessions in a row, a -10.49% move over the run — an unbroken run of down days, which describes what has already happened and says nothing about the next session | 4 sessions down |
|---|
Relative strength
4
| vs market, 1 month | over the past 1 month this stock lagged the market by 16.4 percentage points (the stock lost 15.3% while the market gained 1.0%) | -16.4% |
|---|---|---|
| vs market, 3 months | over the past 3 months this stock lagged the market by 15.4 percentage points (the stock lost 11.6% while the market gained 3.8%) | -15.4% |
| vs market, 6 months | over the past 6 months this stock beat the market by 12.1 percentage points (the stock gained 29.5% while the market gained 17.5%) | +12.1% |
| vs market, 12 months | over the past 12 months this stock lagged the market by 15.2 percentage points (the stock lost 0.2% while the market gained 15.0%) | -15.2% |
Signal agreement
2
| Bullish technical signals | 3 of the 9 technical signals we can compute for it are currently in a bullish state: a "golden cross" — its 50-day average is above its 200-day, outperforming the market over 6 months, near the bottom of its 14-day range (oversold) — these describe past price behaviour, not a forecast | 3 of 9 |
|---|---|---|
| Bearish technical signals | 4 of the 9 technical signals we can compute for it are currently in a bearish state: trading below its 200-day average, a fresh 20-day low, MACD momentum is negative, trading below the Ichimoku cloud — these describe past price behaviour, not a forecast | 4 of 9 |
Trend (Ichimoku cloud)
1
| Vs the Ichimoku cloud | trading 18% below the Ichimoku cloud — a band drawn from where its own highs and lows sat up to 2026-09-01 and projected forward over today's price, the side traders read as an established downtrend, with the band above acting as the level that would have to be cleared. The band itself is moderate, spanning 3.2% of the share price. | -18.3% |
|---|
Volume-weighted price
2
| Vs this year’s average price paid | the price is 11% below the average price paid so far this year, so the typical buyer over that stretch is under water. That average is $139.80 — a volume-weighted average of daily closes over 188 sessions, not a true tick-by-tick VWAP. | -11.4% |
|---|---|---|
| Vs the average paid since it last reported | the price is 14% below the average price paid since it last reported on 2026-07-28 (its 10-Q), so the typical buyer over that stretch is under water. That average is $143.95 — a volume-weighted average of daily closes over 52 sessions, not a true tick-by-tick VWAP. | -13.9% |
Price levels it has turned at before
HRI last closed at $123.86 on 2026-10-08. Since 2024-10-08 it has turned at 4 prices below its last close and 11 above; the 3 nearest below and the 3 nearest above are listed, nearest first.
| Level | Side | Distance | Evidence |
|---|---|---|---|
| $124.29 | Resistance | 0.3% above the last close | turned there five times · 2025-05-22 to 2026-06-03 |
| $127.20 | Resistance | 2.7% above the last close | turned there twice · 2026-05-20 to 2026-07-07 |
| $119.71 | Support | 3.4% below the last close | turned there three times · 2025-03-13 to 2026-10-01 |
| $117.17 | Support | 5.4% below the last close | turned there twice · 2025-08-22 to 2025-10-10 |
| $130.56 | Resistance | 5.4% above the last close | turned there four times · 2025-08-13 to 2025-12-03 |
| $113.23 | Support | 8.6% below the last close | turned there twice · 2025-06-02 to 2025-09-29 |
A level is a price this company reversed or paused at more than once — they describe past behaviour, not a forecast of where the price will go.
Wave structure
Its recent swings can be read as a three-part downward correction — the A-B-C shape chartists use for a pullback — now complete.
This labelling fails — stops being a possible reading at all — if it closes below $120.39.
This is one of several labellings that fit the same swings, so treat it as a reading rather than the reading. It was chosen from 2 labellings that survived the rules, counting shorter readings of the same bars.
Alternate reading: The same swings also read as a five-part sequence in leg 4, which fails on a close above $135.07.
This reading has stood for 17 trading days, since 2026-09-16.
Read from daily closes as of 2026-10-08.
An Elliott-wave count describes the swings already printed and the level that would disprove it. It is not a forecast, a target, or advice.
Screens: Trading below the 200-day moving average · Pulled back from the 12-month high · Broke down to a new 20-day low · MACD just crossed bearish (12/26/9) · trendless / choppy (low ADX) · beating the market | Learn: moving average · golden cross · adx · rsi · macd · breakout · fifty two week high low
Based on daily closing prices as of 2026-10-08. Describes past price behavior only — informational, not financial advice.
Analyst consensus
- Consensus ratingBuy (1.82 mean, 1=Strong Buy…5=Strong Sell) — 12 analysts
- Mean price target$188.25 range $135.00 – $240.00; median $180.00
Analyst estimates, as of 2026-10-09. These are third-party analyst opinions and price targets, aggregated — not a recommendation, prediction, or advice from stocks-llm. Informational only.
Analyst EPS estimate for HRI
- Consensus EPS estimate$2.96 next reporting period, as of 2026-10-09
- Estimate change, 30 days-$0.09481 (-3.1%) from $3.06, on 2026-09-04, 35-day window
- Readings revised upward11% of 9 comparable readings
The consensus estimate for the next reporting period, and how it has moved between readings of that SAME period. A change is measured only between readings estimating one period — when a company reports, the consensus moves to the next quarter and the two numbers are not comparable. Informational only, not a forecast and not advice.
Key risks (from latest filing)
["Highly cyclical industry dependent on capital and maintenance expenditure levels.","Significant indebtedness and interest rate sensitivity.","Residual value risk associated with the disposal of the rental fleet."]
What changed in the latest 10-Q
AI-assisted comparison of HRI's 10-Q filed 2026-04-28 against the prior one filed 2025-10-28.
Management's Discussion & Analysis (MD&A)
- Added:
- Newer filing (2026-04-28) adds detailed section on 'Financing Activities' describing $30 million decrease in financing cash flows, $571 million in borrowings, $637 million in repayments, and debt repurchase policy
- Newer filing (2026-04-28) adds 'Capital Expenditures' section with table showing rental equipment expenditures of $272 million (2026) vs $187 million (2025), disposals, and net expenditure increase of $62 million
- Newer filing (2026-04-28) adds 'Borrowing Capacity and Availability' section explaining Borrowing Base, AR Facility SPE structure, ABL Credit Facility collateral arrangements, and definitions of 'Remaining Capacity' and 'Availability Under Borrowing Base Limitation'
- Removed:
- Older filing (2025-10-28) contains 'Covenants' section discussing covenant restrictions and financial maintenance covenants—not present in newer filing excerpt
- Older filing (2025-10-28) contains 'Dividends' section discussing August 8, 2025 dividend declaration of $0.70 per share—not present in newer filing excerpt
- Older filing (2025-10-28) contains 'OFF-BALANCE SHEET COMMITMENTS AND ARRANGEMENTS' section—not present in newer filing excerpt
- Older filing (2025-10-28) contains 'RECENT ACCOUNTING PRONOUNCEMENTS' section—not present in newer filing excerpt
- Older filing (2025-10-28) contains 'ITEM 3. QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK'—not present in newer filing excerpt
- Older filing (2025-10-28) contains 'ITEM 4. CONTROLS AND PROCEDURES' section with disclosure control evaluations and H&E acquisition integration discussion—not present in newer filing excerpt
- Older filing (2025-10-28) contains 'PART II—OTHER INFORMATION' and 'ITEM 1. LEGAL PROCEEDINGS'—not present in newer filing excerpt
- Notes:
- The two filings cover different reporting periods (March 31, 2026 vs September 30, 2025) and may present different sections of their respective MD&A sections due to different structural organization or timing of disclosures
- The comparison is limited to the provided excerpts and does not cover the full MD&A sections of either filing
AI-assisted comparison of two SEC filing sections. It describes wording and theme changes only, makes no materiality, legal, or investment judgement, and is not financial advice. Informational only — not financial advice.
Insider activity (SEC Form 4)
1 open-market purchase and 0 open-market sales by insiders in the last 90 days, of which we have read Form 4 filings through 2026-10-04. The 5 days since 2026-10-04 have not been checked yet.
- Last 90 days · read to 2026-10-041 buy ($502855) · 0 sells — 1 buying insider
- Last 180 days · read to 2026-10-041 buy ($502855) · 0 sells — 1 buying insider
Activity heuristic: net buying (a transparent product heuristic from the counts above, not a prediction or advice)
Most recent open-market transaction: 2026-08-21. Based on Form 4 filings read through 2026-10-04; anything filed since is not yet included.
View full insider trading history → View SEC Form 3/4/5 filingsAsk about HRI's insider activity →
Only open-market purchases (SEC code P) and sales (code S) are counted here. Option exercises, vesting/awards, gifts, and shares withheld for taxes are excluded — they are compensation or mechanical, not open-market conviction. Sales may be planned and non-discretionary (e.g. a Rule 10b5-1 plan) and are not necessarily bearish; open-market buying is not a recommendation to buy. Informational only — not financial advice.
U.S. House trading disclosures
U.S. House members publicly disclose their own, their spouse's, and dependent children's stock transactions under the STOCK Act. We hold 3 matched disclosures for HRI from U.S. House Clerk Periodic Transaction Report filings.
U.S. House trading disclosures →Institutional ownership (13F)
5 institutional 13F filers reported holding HRI as of 2026-06-30 (quarter-end position, filed within 45 days).
- Distinct 13F filers 5
- Reported shares held 8,917,843
- Reported value $1,278,299,068
reported quarterly holdings change (2026-03-31 → 2026-06-30): 0 new, 3 increased, 2 decreased, 0 exited. Change counts cover only managers that filed 13F reports in BOTH quarters, derived between two quarter-end snapshots — not same-day trades; a single manager is never said to have "bought" or "sold".
Institutional holdings are quarter-end long positions reported on SEC Form 13F-HR, filed up to 45 days after the quarter ends — they are delayed, are not real-time trades, exclude short positions and most non-US securities, and are not investment advice. Any increase/decrease is a reported change between two quarterly snapshots, not a same-day purchase or sale. These are quarter-end snapshots from the 13F filings on SEC EDGAR, filed within 45 days — not real-time, and any change is a difference between two quarterly reports, not a same-day trade. Informational only — not financial advice.
Ask about HRI's institutional holders → See what each manager we track holds →
Short interest (FINRA)
HRI had 2,433,857 shares of reported short interest as of the 2026-09-15 FINRA settlement date (delayed, bi-monthly; not real-time).
HRI had 7.28% of its shares outstanding sold short as of the 2026-09-15 FINRA settlement date (percent of FLOAT would be higher — float is not disclosed in the source). FINRA reported 3.73 days to cover at the same settlement.
- Reported short interest (shares) 2,433,857
- Short interest (% of shares outstanding) 7.28%
- Prior settlement (shares) 2,177,123
- Reported change 11.79%
- Days to cover (reported) 3.73
Reported to FINRA as of the 2026-09-15 settlement date. Short interest is reported to FINRA and published on a delayed, bi-monthly schedule (as of a settlement date, disseminated roughly eight business days later) — it is NOT real-time, does not cover every venue or all US trading, and is not a short-squeeze prediction or investment advice. Days-to-cover is the value FINRA reports; percent of float is not shown because the source file carries no share-count denominator — where a percent appears it is of shares OUTSTANDING, the larger base, and is therefore a floor on percent of float. Informational only — not financial advice.
Competitors & peers
- United Rentals (URI)
- Sunbelt Rentals
- H&E Equipment Services (HEES)
- BlueLine Rental
AI-enriched competitor set. Linked names are companies covered by stocks-llm; other named peers are shown for reference only.
Compare HRI vs…
Frequently asked questions
What does HERC HOLDINGS INC (HRI) do?
Herc Holdings Inc. is a leading equipment rental supplier primarily operating in North America. The company provides a broad range of equipment—including earthmoving, material handling, power generation, and aerial equipment—for rent to a diverse customer base spanning construction, industrial, energy, and government sectors.
What sector is HERC HOLDINGS INC (HRI) in?
HERC HOLDINGS INC (HRI) is classified in the Industrials sector. Its industry is Equipment Rental. It trades on NYSE.
Does HRI pay a dividend?
Yes — HERC HOLDINGS INC (HRI) pays a dividend, with an indicated yield of about 2.07% and at least 5 years of non-decreasing per-share dividends (SEC EDGAR XBRL) — we do not hold the year before it, so the real streak may be longer (market data, as of 2026-09-03). Informational only — not financial advice.
Who are HERC HOLDINGS INC's (HRI) competitors?
Notable peers of HERC HOLDINGS INC (HRI) include United Rentals, Sunbelt Rentals, H&E Equipment Services and BlueLine Rental. This peer set is informational only — not financial advice.
Has there been recent U.S. House stock trading in HRI?
Yes — we hold 3 matched STOCK Act disclosures for HRI from U.S. House Clerk Periodic Transaction Report filings. These are legally-required disclosures (often filed 30–45 days after the trade), may belong to a U.S. House member, their spouse, or a dependent child, and are not an indicator of company performance or investment advice.
Is HERC HOLDINGS INC (HRI) overbought or oversold right now?
HERC HOLDINGS INC (HRI) is currently neither overbought nor oversold — its 14-day RSI (a 0–100 momentum gauge) is 37, in the neutral middle (as of 2026-10-08). RSI describes recent price momentum, not a forecast — informational only, not financial advice.
Where does stocks-llm's data on HRI come from?
Fundamentals come from SEC XBRL company filings for the figures marked with a fiscal year, and market data, as of 2026-09-03 for the rest; prices are market data, as of 2026-09-03; company filings and profile facts come from SEC EDGAR. All figures are delayed daily-close data shown with their as-of date — informational only, not financial advice.
Fundamentals: SEC XBRL company filings for the figures marked with a fiscal year, and market data, as of 2026-09-03 for the rest. Filings: SEC EDGAR. Prices are delayed daily-close data.
Last updated 2026-10-08.
Informational only — NOT financial advice. All figures are delayed daily-close data from SEC EDGAR & market data, shown with their as-of date.