On Holding AG (ONON)
Consumer Discretionary · Athletic Footwear & Apparel · NYSE
A Swiss sportswear company known for its premium athletic footwear and apparel utilizing proprietary performance technologies.
What On Holding AG does
On Holding AG is a sportswear brand that designs and distributes performance footwear, apparel, and accessories. The company operates through both wholesale channels, partnering with sporting and fashion retailers, and a direct-to-consumer (DTC) model consisting of e-commerce platforms and standalone retail stores.
Themes: athletic footwear, sportswear apparel, direct-to-consumer (DTC) expansion, premium sportswear branding, running performance technology
Fundamentals
- Price$34.04 as of 2026-10-08 close
- Market cap$10.4B date unknown (no dated share count)
- 1-year return-22.0% 2025-10-08 close $43.62 → 2026-10-08 close $34.04
- P/E21.32 as of 2026-09-02
- Gross margin+62.8% FY2025, SEC XBRL
- Debt / equity0.30 as of 2026-09-02
- Revenue growth (YoY)+18.5% as of 2026-09-02
- Revenue CAGR (3y)+35.1% SEC XBRL
- Beta1.34 as of 2026-09-02
- Last reported earningsn/a no confirmed date — as a foreign private issuer it reports on Form 6-K, which carries no earnings item code
How ONON compares in its sector
- price-to-earnings ratiomiddle range 258 covered Consumer Discretionary peers, as of 2026-09-02
- operating margintop 25% 281 covered Consumer Discretionary peers, as of 2026-09-02
- gross margintop 10% 191 covered Consumer Discretionary peers, as of 2026-09-02
- 3-year revenue CAGRtop 10% 326 covered Consumer Discretionary peers
Position among covered Consumer Discretionary companies that report each metric (minimum 5 peers). A relative position within our covered catalog — not a valuation, quality, or investment judgment. A higher percentile is simply a higher value (for P/E, more expensive on earnings — never "better"). Informational only.
Top 10 scores & list membership
ONON is not currently in any published Top 10 list. Its scores are below.
Top 10 score
48.8 #802 of 1,379 scored · #73 of 155 in Consumer Discretionary
Growth 84th (3-year revenue CAGR 35.1%, revenue growth year over year 18.5%) and financial health 58th (debt to equity 0.3, free cash flow margin 9.5%); weakest is capital return (18th, consecutive years of dividend increases 0 years).
Scores as of 8 Oct 2026. Each bar is a percentile: how this company ranked against every company the score ranked, 0–100. A list is a published formula and its output, not a recommendation. Method version 4.
How On Holding AG looks technically
On Holding AG (ONON) is trading 10.1% below its 200-day average, the long-term trend line — a long-term downtrend. Its 50-day average crossed below its 200-day average about 288 trading days ago — a "death cross", a bearish long-term signal. A strong uptrend is in place — ADX, a 0–100 trend-strength gauge, is 30, with buyers in control. Momentum is stretched — its 14-day RSI (a 0–100 momentum gauge) is 74, in overbought territory (above 70). It just made a new 20-day high, its first since 2026-08-10, pushing above its recent trading range. It is 33.4% below its highest point of the past year.
Trend
8
| Distance from the 200-day | it is trading 10.1% below its 200-day average, the long-term trend line — a long-term downtrend | -10.1% |
|---|---|---|
| 50-day moving average | its average price over the last 50 trading days — a short-term trend line — is $30.80 | $30.80 |
| 200-day moving average | its average price over the last 200 trading days — the long-term trend line — is $37.86 | $37.86 |
| Swing structure | its recent peaks and dips disagree — one of them is rising while the other is not, so there is no clean up or down pattern in the swings | mixed — one of the two is not confirming |
| Last swing turn | its last significant turn was a swing low 8 calendar days ago — the swings before that are what the structure reading is measured on | 8 sessions |
| Wave structure | its recent swings can be read as a completed five-part downward sequence — the pattern Elliott-wave chartists call an impulse — which on that reading would now be due a pullback rather than more of the same; the labelling fails if price closes below 29.165. It is the only labelling that fits, though not with textbook proportions, and it describes the swings already printed, not what comes next. | possible five-wave downward sequence, complete (atypical proportions) |
| Since the 50/200 cross | its 50-day average crossed below its 200-day average about 288 trading days ago — a "death cross", a bearish long-term signal | 288 sessions |
| Trend strength (14-day ADX) | a strong uptrend is in place — ADX, a 0–100 trend-strength gauge, is 30, with buyers in control | 29.6 |
Momentum
3
| 14-day RSI | momentum is stretched — its 14-day RSI (a 0–100 momentum gauge) is 74, in overbought territory (above 70) | 73.6 |
|---|---|---|
| Position in its 14-day range | it is trading right at the top of its 14-day range ($26.91 to $34.27) — its "stochastic" reading is 97 out of 100, where 0 would mean closing exactly at the 14-session low and 100 exactly at the high. This measures WHERE the price sits inside its recent range, which is a different question from the RSI beside it: RSI is a momentum gauge, measuring how FAST the price has been moving, so a stock can drift quietly to the bottom of its range with an ordinary RSI, or fall sharply and still sit in the middle. It has been slipping within that range over the last few sessions. | 96.8 |
| Since the MACD crossed zero | MACD, a trend-momentum gauge, is in positive territory (momentum leaning bullish) | 20 sessions |
Range
12
| 52-week high | its highest closing price over the past year (about 252 trading days) was $51.08 | $51.08 |
|---|---|---|
| From the 52-week high | it is 33.4% below its 52-week high (its highest price of the past year) | -33.4% |
| Above the 52-week low | it is 29.1% above its 52-week low (its lowest price of the past year) | +29.1% |
| Below the 52-week high | it is 33.4% below its highest point of the past year | 33.4% |
| Since a 20-day breakout | it just made a new 20-day high, its first since 2026-08-10, pushing above its recent trading range | 1 session |
| Since a 55-day breakout | it made a new 55-day low about 18 trading days ago | 18 sessions |
| All-time high | its highest closing price on record is $64.05 (set on 2025-01-30) | $64.05 |
| Given back of the 52-week move | over the past year its closes ranged ($26.76 to $50.63), and it has recovered roughly a third of its fall from last year’s high — 31% of it. Chart-watchers call 61.8%-65% given back the "golden pocket" — for this company that is $41.51 to $42.28. It is watched widely enough that orders cluster there, which is the honest reason it matters; it is not a forecast. | 30.5% |
| From the all-time high | it is 46.9% below its all-time high | -46.9% |
| Nearest price level | it is trading 1.5% below a resistance level at $34.56 — a price it turned at four times since 2025-04-04, most recently on 2026-07-24. Since 2024-10-08 it has 1 such level below the current price and 12 above. Levels like these describe where the price has reversed or paused before; they are not a forecast of where it will go. | +1.5% |
| All-time low | its lowest closing price on record is $15.44 (set on 2022-10-11) | $15.44 |
| Above the all-time low | it is 120.5% above its all-time low | +120.5% |
Volatility
5
| Band width vs its own 6 months | day-to-day price swings are unusually wide versus its own recent history (wider than about 83% of the past ~6 months) | 83rd percentile |
|---|---|---|
| Typical daily range | in a typical session it travels about $1.16 between its high and its low — about 3.4% of its price. That is its "average true range" over the last 14 sessions, which also counts the distance from the previous close, so a day that opens well away from yesterday counts as the large move it was | $1.16 |
| Bollinger bands (20-day, ±2σ) | most of its recent trading has stayed between about $25.35 and $33.97 — the "Bollinger bands", a range drawn two standard deviations either side of its 20-day average price, which widens when the stock gets more volatile and narrows when it settles | $25.35 – $29.66 – $33.97 |
| Typical daily range (% of price) | its price moves about 3.4% in a typical session — about typical for the companies we cover. This is the average gap between a session's high and low over the last 14 sessions, counting overnight moves, expressed against the current price so it can be compared with companies trading at any price | 3.4% |
| Stretch from the 200-day average | it is trading 3.3 daily ranges below its 200-day average price (10.1% below it in plain percentage terms) — a way of asking how far it has stretched from its own average in units of how far it normally moves in a day, so a calm company and a jumpy one can be compared on the same scale | 3.3 daily ranges below its 200-day average |
Volume
1
| Volume vs its 30-day average | trading volume is about normal versus its 30-day average | 1.28× |
|---|
Analyst
2
| Change in the average price target | analysts have raised their average price target by 0.4% since the prior reading | +0.4% |
|---|---|---|
| Change in the consensus rating | the analyst consensus rating is unchanged since the prior reading | unchanged |
Candlestick patterns
2
| Since a hammer | 6 sessions ago, after a stretch of decline, it sold off hard during the session and then closed back near its high — a "hammer", the long lower wick showing the drop was bought back before the close | 6 sessions ago |
|---|---|---|
| Since a bearish engulfing | 7 sessions ago it opened above the previous session's close and finished below that session's open — a "bearish engulfing" pair, where one down day more than undid the up day before it | 7 sessions ago |
Price gaps
3
| Gap at the open | it opened on 2026-10-08 1.1% below the previous session's close — an overnight gap, the part of the move that happened while the market was shut, and traded back through that level before the close | -1.1% |
|---|---|---|
| Open gap | it gapped 11.3% above the previous close 12 sessions ago and has not traded back through the level it left behind at 27.32 — an "unfilled gap", which describes a price range no trade has since crossed and is not a forecast that it will be crossed | +11.3% |
| Gap filled | a 2.0% gap up opened on 2026-09-23 has been "filled" 8 sessions ago — price traded back through the level the gap left behind, and it took 3 sessions to close | 8 sessions ago |
Price streaks
1
| Closing streak | it has closed higher 7 sessions in a row, a +15.19% move over the run — an unbroken run of up days, which describes what has already happened and says nothing about the next session | 7 sessions up |
|---|
Relative strength
4
| vs market, 1 month | over the past 1 month this stock beat the market by 23.8 percentage points (the stock gained 24.8% while the market gained 1.0%) | +23.8% |
|---|---|---|
| vs market, 3 months | over the past 3 months this stock lagged the market by 10.3 percentage points (the stock lost 6.4% while the market gained 3.8%) | -10.3% |
| vs market, 6 months | over the past 6 months this stock lagged the market by 16.4 percentage points (the stock gained 1.1% while the market gained 17.5%) | -16.4% |
| vs market, 12 months | over the past 12 months this stock lagged the market by 36.9 percentage points (the stock lost 22.0% while the market gained 15.0%) | -36.9% |
Signal agreement
2
| Bullish technical signals | 4 of the 9 technical signals we can compute for it are currently in a bullish state: a fresh 20-day high, MACD momentum is positive, a strong uptrend, with buyers in control, trading above the Ichimoku cloud — these describe past price behaviour, not a forecast | 4 of 9 |
|---|---|---|
| Bearish technical signals | 5 of the 9 technical signals we can compute for it are currently in a bearish state: a "death cross" — its 50-day average is below its 200-day, trading below its 200-day average, its RSI momentum gauge is overbought (a stretched reading), lagging the market over 6 months, near the top of its 14-day range (overbought) — these describe past price behaviour, not a forecast | 5 of 9 |
Trend (Ichimoku cloud)
1
| Vs the Ichimoku cloud | trading 1.7% above the Ichimoku cloud — a band drawn from where its own highs and lows sat up to 2026-09-01 and projected forward over today's price, the side traders read as an established uptrend, with the band below acting as the level that would have to give way. The band itself is moderate, spanning 6.2% of the share price. | +1.7% |
|---|
Volume-weighted price
1
| Vs this year’s average price paid | the price is 5% below the average price paid so far this year, so the typical buyer over that stretch is under water. That average is $35.66 — a volume-weighted average of daily closes over 190 sessions, not a true tick-by-tick VWAP. | -4.5% |
|---|
Price levels it has turned at before
ONON last closed at $34.04 on 2026-10-08. Since 2024-10-08 it has turned at 1 price below its last close and 12 above; the nearest below and the 3 nearest above are listed, nearest first.
| Level | Side | Distance | Evidence |
|---|---|---|---|
| $34.56 | Resistance | 1.5% above the last close | turned there four times · 2025-04-04 to 2026-07-24 |
| $31.40 | Support | 7.8% below the last close | turned there three times · 2026-03-27 to 2026-09-22 |
| $39.02 | Resistance | 14.6% above the last close | turned there three times · 2026-07-13 to 2026-08-10 |
| $40.46 | Resistance | 18.9% above the last close | turned there three times · 2025-04-21 to 2025-11-25 |
A level is a price this company reversed or paused at more than once — they describe past behaviour, not a forecast of where the price will go.
Wave structure
Its recent swings can be read as a five-part downward sequence — what Elliott-wave chartists call an impulse — now complete.
This labelling fails — stops being a possible reading at all — if it closes below $29.16.
It is the only labelling that fits these swings, though its proportions are not the textbook ones. It was chosen from 4 labellings that survived the rules, counting shorter readings of the same bars.
This reading has stood for 2 trading days, since 2026-10-07.
Read from daily closes as of 2026-10-08.
An Elliott-wave count describes the swings already printed and the level that would disprove it. It is not a forecast, a target, or advice.
Screens: Trading below the 200-day moving average · Overbought (14-day RSI above 70) · Pulled back from the 12-month high · Broke out to a new 20-day high · in a strong, established uptrend (ADX) · lagging the market | Learn: moving average · golden cross · adx · rsi · breakout · fifty two week high low
Based on daily closing prices as of 2026-10-08. Describes past price behavior only — informational, not financial advice.
Analyst consensus
- Consensus ratingBuy (1.71 mean, 1=Strong Buy…5=Strong Sell) — 30 analysts
- Mean price target$43.56 range $20.01 – $71.66; median $41.99
Analyst estimates, as of 2026-10-04. These are third-party analyst opinions and price targets, aggregated — not a recommendation, prediction, or advice from stocks-llm. Informational only.
Analyst EPS estimate for ONON
- Consensus EPS estimateCHF 0.3891 next reporting period, as of 2026-10-04
- Estimate change, 30 days+CHF 0.05038 (+14.9%) from CHF 0.3388, on 2026-08-30, 35-day window
- Readings revised upward43% of 7 comparable readings
The consensus estimate for the next reporting period, and how it has moved between readings of that SAME period. A change is measured only between readings estimating one period — when a company reports, the consensus moves to the next quarter and the two numbers are not comparable. Informational only, not a forecast and not advice.
Key risks (from latest filing)
["Dependency on third-party manufacturing partners and global supply chain logistics.","Potential for negative impact on brand reputation and consumer demand.","High levels of competition in the athletic footwear and apparel industry."]
Insider activity (SEC Form 4)
2 open-market purchases and 2 open-market sales by insiders in the last 90 days, of which we have read Form 4 filings through 2026-10-04. The 5 days since 2026-10-04 have not been checked yet.
- Last 90 days · read to 2026-10-042 buys ($4M) · 2 sells ($59978) — 2 buying, 2 selling insiders
- Last 180 days · read to 2026-10-048 buys ($11M) · 5 sells ($415814) — 3 buying, 3 selling insiders
Cluster buying: 3 different insiders reported open-market purchases (SEC code P) of ONON within a 30-day window between 2026-05-14 and 2026-05-14. Disclosed Form 4 activity, not a prediction of performance or a buy signal.
Activity heuristic: mixed (a transparent product heuristic from the counts above, not a prediction or advice)
Most recent open-market transaction: 2026-09-08. Based on Form 4 filings read through 2026-10-04; anything filed since is not yet included.
View full insider trading history → View SEC Form 3/4/5 filingsAsk about ONON's insider activity →
Only open-market purchases (SEC code P) and sales (code S) are counted here. Option exercises, vesting/awards, gifts, and shares withheld for taxes are excluded — they are compensation or mechanical, not open-market conviction. Sales may be planned and non-discretionary (e.g. a Rule 10b5-1 plan) and are not necessarily bearish; open-market buying is not a recommendation to buy. Informational only — not financial advice.
Short interest (FINRA)
ONON had 22,998,830 shares of reported short interest as of the 2026-09-15 FINRA settlement date (delayed, bi-monthly; not real-time).
Short interest as a percent of shares outstanding is not shown for ONON because we do not hold a verified share count to divide it by. The reported figures above are unaffected.
- Reported short interest (shares) 22,998,830
- Prior settlement (shares) 22,945,551
- Reported change 0.23%
- Days to cover (reported) 3.07
Reported to FINRA as of the 2026-09-15 settlement date. Short interest is reported to FINRA and published on a delayed, bi-monthly schedule (as of a settlement date, disseminated roughly eight business days later) — it is NOT real-time, does not cover every venue or all US trading, and is not a short-squeeze prediction or investment advice. Days-to-cover is the value FINRA reports; percent of float is not shown because the source file carries no share-count denominator — where a percent appears it is of shares OUTSTANDING, the larger base, and is therefore a floor on percent of float. Informational only — not financial advice.
Competitors & peers
- Nike (NKE)
- Adidas (ADDYY)
- Deckers Outdoor (DECK)
- Lululemon Athletica (LULU)
- Puma (PUMSY)
- Under Armour (UAA)
AI-enriched competitor set. Linked names are companies covered by stocks-llm; other named peers are shown for reference only.
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Frequently asked questions
What does On Holding AG (ONON) do?
On Holding AG is a sportswear brand that designs and distributes performance footwear, apparel, and accessories. The company operates through both wholesale channels, partnering with sporting and fashion retailers, and a direct-to-consumer (DTC) model consisting of e-commerce platforms and standalone retail stores.
What sector is On Holding AG (ONON) in?
On Holding AG (ONON) is classified in the Consumer Discretionary sector. Its industry is Athletic Footwear & Apparel. It trades on NYSE.
Who are On Holding AG's (ONON) competitors?
Notable peers of On Holding AG (ONON) include Nike, Adidas, Deckers Outdoor, Lululemon Athletica and Puma. This peer set is informational only — not financial advice.
Is On Holding AG (ONON) overbought or oversold right now?
On Holding AG (ONON) is currently in overbought territory (its 14-day RSI is 74, above 70) (as of 2026-10-08). RSI describes recent price momentum, not a forecast — informational only, not financial advice.
Where does stocks-llm's data on ONON come from?
Fundamentals come from SEC XBRL company filings for the figures marked with a fiscal year, and market data, as of 2026-09-02 for the rest; prices are market data, as of 2026-09-02; company filings and profile facts come from SEC EDGAR. All figures are delayed daily-close data shown with their as-of date — informational only, not financial advice.
Fundamentals: SEC XBRL company filings for the figures marked with a fiscal year, and market data, as of 2026-09-02 for the rest. Filings: SEC EDGAR. Prices are delayed daily-close data.
Last updated 2026-10-08.
Informational only — NOT financial advice. All figures are delayed daily-close data from SEC EDGAR & market data, shown with their as-of date.