Deckers Brands (DECK)
Consumer Discretionary · Premium footwear and apparel
A diversified global footwear and apparel company balancing premium lifestyle brands (UGG, HOKA, Teva) across wholesale and direct-to-consumer channels with strong margins and growth.
What Deckers Brands does
Deckers Brands designs, markets, and distributes innovative footwear, apparel, and accessories globally under three primary brands: HOKA (premium performance and running footwear), UGG (iconic fashion lifestyle products), and Teva (outdoor footwear). The company operates through an omnichannel model combining wholesale distribution via third-party retailers and e-commerce partners with direct-to-consumer sales through owned e-commerce websites and retail stores. All products are manufactured by independent third-party contractors. The company targets both everyday casual lifestyle consumers and high-performance athletes across fashion, running, outdoor, and hiking markets.
Themes: ["Premium footwear brands","Direct-to-consumer retail","Omnichannel distribution","Performance running footwear","Outdoor lifestyle","Fashion lifestyle apparel","Global wholesale expansion"]
Fundamentals
- Price$104.26 as of 2026-07-09 close
- Market cap$14.3B as of 2026-07-10
- 1-year return-0.6% as of 2026-07-09 close
- P/E13.93 as of 2026-07-10
- Net margin+18.7% as of 2026-07-10
- Gross margin+57.7% as of 2026-07-10
- ROE+40.8% as of 2026-07-10
- Debt / equity0.00 as of 2026-07-10
- Revenue growth (YoY)+9.8% as of 2026-07-10
- Revenue CAGR (3y)+14.7% SEC XBRL
- Beta1.19 as of 2026-07-10
Key risks (from latest filing)
["Geopolitical tensions and tariffs threatening supply chain costs and manufacturing capacity availability, with exposure to US and foreign trade policy changes","Highly competitive footwear and apparel industry with evolving consumer preferences and wholesale partner behavior","Global supply chain disruptions, labor shortages, and reliance on independent third-party manufacturers and overseas production creating operational execution risk"]
Competitors & peers
- Nike (NKE)
- Adidas
- On Holding (ONON)
- Skechers
- New Balance
- Brooks Running
- Salomon
- ASICS
- Specialty retailers and outdoor sporting goods retailers
- Fashion lifestyle retailers and department stores
Fundamentals: Finnhub, as of 2026-07-10. Filings: SEC EDGAR. Prices are delayed daily-close data.
Last updated 2026-07-09.
Informational only — NOT financial advice. All figures are delayed daily-close data from SEC EDGAR & Finnhub, shown with their as-of date.