PLAYBOY INC (PLBY)
Consumer Discretionary · Media & Entertainment (Brand Licensing & Content) · NASDAQ
A legacy consumer media and lifestyle brand leveraging the Playboy name across print, digital content, and licensed merchandise, struggling with declining revenues and profitability pressures.
What PLAYBOY INC does
Playboy Inc. operates a diversified consumer brand centered on the Playboy name, generating revenue through multiple channels including magazine publishing, digital content, licensing agreements with third-party manufacturers of consumer products, and subscription-based services. The company monetizes its iconic brand through partnerships with retailers and direct-to-consumer distribution, serving a global customer base while managing significant debt obligations.
Themes: lifestyle brand and content licensing, digital publishing and subscriptions, adult content distribution, consumer merchandise and retail partnerships
Fundamentals
- Price$1.22 as of 2026-08-21 close
- Market cap$146M as of 2026-08-21
- 1-year return-25.6% 2025-08-21 close $1.64 → 2026-08-21 close $1.22
- P/En/a negative earnings
- Net margin-6.2% as of 2026-08-24
- Gross margin+70.9% as of 2026-08-24
- ROE-53.0% as of 2026-08-24
- Debt / equity4.70 as of 2026-08-24
- Revenue growth (YoY)-18.4% as of 2026-08-24
- Revenue CAGR (3y)-13.3% SEC XBRL
- Beta1.96 as of 2026-08-24
- Last reported earnings2026-08-10 SEC EDGAR Form 8-K (Item 2.02)
How PLBY compares in its sector
- net profit marginbottom 25% 334 covered Consumer Discretionary peers, as of 2026-08-24
- operating marginbottom 25% 334 covered Consumer Discretionary peers, as of 2026-08-24
- gross margintop 10% 331 covered Consumer Discretionary peers, as of 2026-08-24
- return on equitybottom 10% 334 covered Consumer Discretionary peers, as of 2026-08-24
- 3-year revenue CAGRbottom 10% 325 covered Consumer Discretionary peers
- free cash flow (absolute dollars, latest fiscal year)bottom 25% 311 covered Consumer Discretionary peers, as of FY2025
Position among covered Consumer Discretionary companies that report each metric (minimum 5 peers). A relative position within our covered catalog — not a valuation, quality, or investment judgment. A higher percentile is simply a higher value (for P/E, more expensive on earnings — never "better"). Informational only.
How PLAYBOY INC looks technically
PLAYBOY INC (PLBY) is trading 23.9% below its 200-day average, the long-term trend line — a long-term downtrend. Its 50-day average crossed below its 200-day average about 68 trading days ago — a "death cross", a bearish long-term signal. There is no clear trend right now — the price is choppy (ADX, a 0–100 trend-strength gauge, is 17, below the 25 that marks a real trend). Momentum is neutral — its 14-day RSI (a 0–100 momentum gauge) is 50, neither overbought (above 70) nor oversold (below 30). It made a new 20-day high about 9 trading days ago. It is 55.6% below its highest point of the past year.
Trend
8
| Distance from the 200-day | it is trading 23.9% below its 200-day average, the long-term trend line — a long-term downtrend | -23.9% |
|---|---|---|
| 50-day moving average | its average price over the last 50 trading days — a short-term trend line — is $1.26 | $1.26 |
| 200-day moving average | its average price over the last 200 trading days — the long-term trend line — is $1.60 | $1.60 |
| Swing structure | each recent peak has been higher than the one before it and each dip has been shallower — the pattern chart-watchers call an uptrend, which describes where price has already been and not where it goes next | higher highs and higher lows |
| Last swing turn | its last significant turn was a swing high 10 calendar days ago — the swings before that are what the structure reading is measured on | 10 sessions |
| Wave structure | its recent swings can be read as a completed three-part upward correction — a pullback in the A-B-C shape Elliott-wave chartists use; the labelling fails if price closes above 1.6. It is the only labelling that fits, though not with textbook proportions, and it describes the swings already printed, not what comes next. | possible three-wave upward correction, complete (atypical proportions) |
| Since the 50/200 cross | its 50-day average crossed below its 200-day average about 68 trading days ago — a "death cross", a bearish long-term signal | 68 sessions |
| Trend strength (14-day ADX) | there is no clear trend right now — the price is choppy (ADX, a 0–100 trend-strength gauge, is 17, below the 25 that marks a real trend) | 17.3 |
Momentum
3
| 14-day RSI | momentum is neutral — its 14-day RSI (a 0–100 momentum gauge) is 50, neither overbought (above 70) nor oversold (below 30) | 49.6 |
|---|---|---|
| Position in its 14-day range | it is trading near the bottom of its 14-day range ($1.13 to $1.60) — its "stochastic" reading is 19 out of 100, where 0 would mean closing exactly at the 14-session low and 100 exactly at the high. This measures WHERE the price sits inside its recent range, which is a different question from the RSI beside it: RSI is a momentum gauge, measuring how FAST the price has been moving, so a stock can drift quietly to the bottom of its range with an ordinary RSI, or fall sharply and still sit in the middle. It has been slipping within that range over the last few sessions. | 19.2 |
| Since the MACD crossed zero | MACD, a trend-momentum gauge, is in positive territory (momentum leaning bullish) | 25 sessions |
Range
12
| 52-week high | its highest closing price over the past year (about 252 trading days) was $2.75 | $2.75 |
|---|---|---|
| From the 52-week high | it is 55.6% below its 52-week high (its highest price of the past year) | -55.6% |
| Above the 52-week low | it is 12.9% above its 52-week low (its lowest price of the past year) | +12.9% |
| Below the 52-week high | it is 55.6% below its highest point of the past year | 55.6% |
| Since a 20-day breakout | it made a new 20-day high about 9 trading days ago | 9 sessions |
| Since a 55-day breakout | it made a new 55-day low about 28 trading days ago | 28 sessions |
| All-time high | its highest closing price on record is $63.04 (set on 2021-05-05) | $63.04 |
| Given back of the 52-week move | over the past year its closes ranged ($1.11 to $2.71), and it has recovered only a small part of its fall from last year’s high — 7% of it. Chart-watchers call 61.8%-65% given back the "golden pocket" — for this company that is $2.10 to $2.15. It is watched widely enough that orders cluster there, which is the honest reason it matters; it is not a forecast. | 6.9% |
| From the all-time high | it is 98.1% below its all-time high | -98.1% |
| Nearest price level | it is trading 2.9% below a resistance level at $1.25 — a price it turned at twice since 2025-11-07, most recently on 2026-06-05. Since 2024-08-21 it has 1 such level below the current price and 9 above. Levels like these describe where the price has reversed or paused before; they are not a forecast of where it will go. | +2.9% |
| All-time low | its lowest closing price on record is $0.43 (set on 2023-11-14) | $0.43 |
| Above the all-time low | it is 183.7% above its all-time low | +183.7% |
Volatility
5
| Band width vs its own 6 months | day-to-day price swings are narrower than usual versus its own recent 6-month history (tighter than about 90% of it) | 10th percentile |
|---|---|---|
| Typical daily range | in a typical session it travels about $0.0859 between its high and its low — about 7.0% of its price. That is its "average true range" over the last 14 sessions, which also counts the distance from the previous close, so a day that opens well away from yesterday counts as the large move it was | $0.0859 |
| Bollinger bands (20-day, ±2σ) | most of its recent trading has stayed between about $1.11 and $1.31 — the "Bollinger bands", a range drawn two standard deviations either side of its 20-day average price, which widens when the stock gets more volatile and narrows when it settles | $1.11 – $1.21 – $1.31 |
| Typical daily range (% of price) | its price moves about 7.0% in a typical session — more volatile than most companies we cover. This is the average gap between a session's high and low over the last 14 sessions, counting overnight moves, expressed against the current price so it can be compared with companies trading at any price | 7.0% |
| Stretch from the 200-day average | it is trading 4.5 daily ranges below its 200-day average price (23.9% below it in plain percentage terms) — a way of asking how far it has stretched from its own average in units of how far it normally moves in a day, so a calm company and a jumpy one can be compared on the same scale | 4.5 daily ranges below its 200-day average |
Volume
1
| Volume vs its 30-day average | trading volume is about normal versus its 30-day average | 0.64× |
|---|
Analyst
2
| Change in the average price target | analysts' average price target is unchanged from the prior reading | 0.0% |
|---|---|---|
| Change in the consensus rating | not available for this company yet | n/a |
Candlestick patterns
1
| Since a doji | 3 sessions ago it opened and closed at almost the same price after trading through a wider range — a "doji", the classic picture of buyers and sellers finishing the session level | 3 sessions ago |
|---|
Price gaps
2
| Gap at the open | it opened on 2026-08-21 at essentially the same price it closed at the session before — no meaningful overnight gap | 0.0% |
|---|---|---|
| Gap filled | a 2.1% gap up opened on 2026-08-17 has been "filled" 4 sessions ago — price traded back through the level the gap left behind, and it closed again during the very session that opened it | 4 sessions ago |
Price streaks
1
| Closing streak | it closed lower in its latest session, after a session that did not close lower — a single down day rather than a run | 1 session down |
|---|
Relative strength
4
| vs market, 1 month | over the past 1 month this stock lagged the market by 3.1 percentage points (the stock lost 0.8% while the market gained 2.3%) | -3.1% |
|---|---|---|
| vs market, 3 months | over the past 3 months this stock lagged the market by 8.5 percentage points (the stock lost 5.4% while the market gained 3.1%) | -8.5% |
| vs market, 6 months | over the past 6 months this stock lagged the market by 53.2 percentage points (the stock lost 42.2% while the market gained 11.1%) | -53.3% |
| vs market, 12 months | over the past 12 months this stock lagged the market by 46.1 percentage points (the stock lost 25.6% while the market gained 20.5%) | -46.1% |
Signal agreement
2
| Bullish technical signals | 2 of the 9 technical signals we can compute for it are currently in a bullish state: MACD momentum is positive, near the bottom of its 14-day range (oversold) — these describe past price behaviour, not a forecast | 2 of 9 |
|---|---|---|
| Bearish technical signals | 4 of the 9 technical signals we can compute for it are currently in a bearish state: a "death cross" — its 50-day average is below its 200-day, trading below its 200-day average, lagging the market over 6 months, trading below the Ichimoku cloud — these describe past price behaviour, not a forecast | 4 of 9 |
Trend (Ichimoku cloud)
1
| Vs the Ichimoku cloud | trading 3.1% below the Ichimoku cloud — a band drawn from where its own highs and lows sat up to 2026-07-16 and projected forward over today's price, the side traders read as an established downtrend, with the band above acting as the level that would have to be cleared. The band itself is thick, spanning 18.1% of the share price, which is taken to mean a barrier that has held for a while and takes effort to cross. | -3.1% |
|---|
Volume-weighted price
2
| Vs this year’s average price paid | the price is 27% below the average price paid so far this year, so the typical buyer over that stretch is under water. That average is $1.67 — a volume-weighted average of daily closes over 155 sessions, not a true tick-by-tick VWAP. | -26.8% |
|---|---|---|
| Vs the average paid since it last reported | the price is 3% below the average price paid since it last reported on 2026-08-10 (its 10-Q), so the typical buyer over that stretch is under water. That average is $1.26 — a volume-weighted average of daily closes over 10 sessions, not a true tick-by-tick VWAP. | -3.3% |
Price levels it has turned at before
PLBY last closed at $1.22 on 2026-08-21. Since 2024-08-21 it has turned at 1 price below its last close and 9 above; the nearest below and the 3 nearest above are listed, nearest first.
| Level | Side | Distance | Evidence |
|---|---|---|---|
| $1.25 | Resistance | 2.9% above the last close | turned there twice · 2025-11-07 to 2026-06-05 |
| $1.30 | Resistance | 7.0% above the last close | turned there twice · 2025-01-10 to 2026-07-22 |
| $1.39 | Resistance | 13.9% above the last close | turned there twice · 2025-06-13 to 2025-10-08 |
| $0.6957 | Support | 43.0% below the last close | turned there twice · 2024-09-24 to 2024-10-17 |
A level is a price this company reversed or paused at more than once — they describe past behaviour, not a forecast of where the price will go.
Wave structure
Its recent swings can be read as a three-part upward correction — the A-B-C shape chartists use for a pullback — now complete.
This labelling fails — stops being a possible reading at all — if it closes above $1.60.
It is the only labelling that fits these swings, though its proportions are not the textbook ones.
This labelling was already in place when we began recording count changes on 2026-08-12, so how long it has stood is not something we can say yet.
Read from daily closes as of 2026-08-21.
An Elliott-wave count describes the swings already printed and the level that would disprove it. It is not a forecast, a target, or advice.
Screens: Trading below the 200-day moving average · Pulled back from the 12-month high · trendless / choppy (low ADX) · lagging the market · Most volatile (6%+ typical daily range) · At the bottom of its 14-day range (stochastic below 20) | Learn: moving average · golden cross · adx · rsi · breakout · fifty two week high low
Based on daily closing prices as of 2026-08-21. Describes past price behavior only — informational, not financial advice.
Analyst consensus
- Consensus ratingBuy (1.67 mean, 1=Strong Buy…5=Strong Sell) — 3 analysts
- Mean price target$2.83 range $1.50 – $4.00; median $3.00
Analyst estimates, as of 2026-08-23. These are third-party analyst opinions and price targets, aggregated — not a recommendation, prediction, or advice from stocks-llm. Informational only.
Analyst EPS estimate for PLBY
- Consensus EPS estimate$0.00 next reporting period, as of 2026-08-23
Change over time is not available yet: it needs two readings of the same reporting period at least 30 days apart, and we have been recording these estimates since 2026-08-04. An estimate for a DIFFERENT quarter is not a revision, so a reading from before the last report is never compared with one after it.
The consensus estimate for the next reporting period, and how it has moved between readings of that SAME period. A change is measured only between readings estimating one period — when a company reports, the consensus moves to the next quarter and the two numbers are not comparable. Informational only, not a forecast and not advice.
Key risks (from latest filing)
["Significant brand reputation risk due to business involving adult/sexually explicit content, creating exposure to negative publicity, boycotts, lawsuits, and potential payment processor restrictions","High debt burden (long-term debt of $157.5 million as of Q1 2026) relative to market cap of $136 million, with negative operating margins and ongoing losses limiting financial flexibility","Revenue decline of -18.44% YoY with structural headwinds from shifting consumer behavior toward digital alternatives and reduced print magazine demand, while concentrated licensing revenue depends on a limited number of third-party partners"]
What changed in the latest 10-Q
AI-assisted comparison of PLBY's 10-Q filed 2026-05-11 against the prior one filed 2025-11-12.
Management's Discussion & Analysis (MD&A)
- Added:
- Added discussion of Amendment No. 4 (A&R Fourth Amendment) entered into on March 12, 2025, setting total net leverage ratio levels at 9.00:1.00 for Q2 2026, reducing to 7.75:1.00 for Q2 2027 and beyond, with alternative ratios if $15 million prepayment occurs (filed 2026-05-11)
- Added discussion of Amendment No. 5 (A&R Fifth Amendment) entered into on August 11, 2025, revising Consolidated EBITDA definition to allow $2.4 million non-cash rent expense add-back (filed 2026-05-11)
- Added discussion of Amendment No. 6 (A&R Sixth Amendment) entered into on November 10, 2025, extending maturity to May 25, 2028, reducing cash interest rate by 0.15% or 0.50% for certain prepayments, and setting net leverage ratio at 9.00:1.00 stepping down to 7.25:1.00 (filed 2026-05-11)
- Added discussion of Amendment No. 7 (A&R Seventh Amendment) entered into on February 9, 2026, permitting New China JV transactions and contributing intellectual property, with $0.3 million expensed fees and $0.2 million capitalized fees (filed 2026-05-11)
- Added stated interest rates for A&R Term Loans: 10.02% as of March 31, 2026 compared to 10.08% as of December 31, 2025 (filed 2026-05-11)
- Added effective interest rates for Tranche A at 2.93% and Tranche B at 5.74% as of March 31, 2026 (filed 2026-05-11)
- Added statement that Byborg 'prepaid' the minimum guaranteed amount for second half of year 15 of LMA (filed 2026-05-11)
- Added information about sale of art assets continuing through 2026 (filed 2026-05-11)
- Added specific operating loss amount of $1.6 million for three months ended March 31, 2026 (filed 2026-05-11)
- Updated ATM offering details: 1,389,751 shares sold for $2.5 million with $197.2 million remaining capacity as of March 31, 2026 (filed 2026-05-11)
- Updated cash position to $30.2 million as of March 31, 2026 (filed 2026-05-11)
- Removed:
- Removed discussion of Amendment No. 2 (A&R Second Amendment) from March 27, 2024 and its specific provisions regarding Total Net Leverage Ratio covenant suspension and minimum cash balance covenant (filed 2025-11-12)
- Removed detailed discussion of Amendment No. 3 (A&R Third Amendment) from November 11, 2024, including debt reduction from $218.4 million to $153.1 million, interest rate reset to SOFR plus 6.25%, and issuance of Series B Convertible Preferred Stock (filed 2025-11-12)
- Removed reference to private placement of 14,900,000 shares on November 5, 2024 at $1.50 per share for $22.4 million proceeds (filed 2025-11-12)
- Removed Q3 2025 ATM offering details (191,260 shares for $0.3 million with $14.7 million remaining capacity) (filed 2025-11-12)
- Removed specific operating loss amount of $10.8 million for nine months ended September 30, 2025 (filed 2025-11-12)
- Removed reference to 'Excess Royalties' capitalized as 'excess royalties' in LMA discussion (filed 2025-11-12)
- Reworded:
- Operating Income discussion changed from 'decrease in operating loss' with reference to TSA transition expenses to 'change from operating loss to operating income' without TSA reference (filed 2026-05-11 vs 2025-11-12)
- Adjusted Operating Income discussion changed from 'increase in adjusted operating income' to 'decrease in adjusted operating income' with revised explanation referencing deferred revenue from prior to LMA effective date (filed 2026-05-11 vs 2025-11-12)
- Art asset sale discussion expanded from 'continued the sale of our art assets in 2024 and 2025' to 'have continued the sale of our art assets through 2025 and 2026' (filed 2026-05-11 vs 2025-11-12)
- LMA discussion changed 'will prepay' to 'prepaid' regarding minimum guaranteed amount for second half of year 15 (filed 2026-05-11 vs 2025-11-12)
- Capital expenditure expectation changed from '2025 to be largely consistent with 2024' to '2026 to be largely consistent with 2025' (filed 2026-05-11 vs 2025-11-12)
- Notes:
- The newer filing covers Q1 2026 (three months ended March 31, 2026) while the older filing covers nine months ended September 30, 2025, making period comparisons not directly parallel
- The newer filing is substantially longer regarding debt amendments, suggesting the older filing may have been truncated in the source text provided
Risk Factors
The two filings could not be meaningfully compared for this section.
AI-assisted comparison of two SEC filing sections. It describes wording and theme changes only, makes no materiality, legal, or investment judgement, and is not financial advice. Informational only — not financial advice.
Insider activity (SEC Form 4)
0 open-market purchases and 24 open-market sales by insiders in the last 90 days.
- Last 90 days0 buys · 24 sells ($5M) — 5 selling insiders
- Last 180 days0 buys · 41 sells ($6M) — 6 selling insiders
Activity heuristic: net selling (a transparent product heuristic from the counts above, not a prediction or advice)
Most recent open-market transaction: 2026-07-09. As of 2026-08-25.
View full insider trading history → View SEC Form 3/4/5 filingsAsk about PLBY's insider activity →
Only open-market purchases (SEC code P) and sales (code S) are counted here. Option exercises, vesting/awards, gifts, and shares withheld for taxes are excluded — they are compensation or mechanical, not open-market conviction. Sales may be planned and non-discretionary (e.g. a Rule 10b5-1 plan) and are not necessarily bearish; open-market buying is not a recommendation to buy. Informational only — not financial advice.
Institutional ownership (13F)
5 institutional 13F filers reported holding PLBY as of 2026-03-31 (quarter-end position, filed within 45 days).
- Distinct 13F filers 5
- Reported shares held 1,366,040
- Reported value $2,076,382
reported quarterly holdings change (2025-12-31 → 2026-03-31): 1 new, 1 increased, 2 decreased, 0 exited. Change counts cover only managers that filed 13F reports in BOTH quarters, derived between two quarter-end snapshots — not same-day trades; a single manager is never said to have "bought" or "sold".
Institutional holdings are quarter-end long positions reported on SEC Form 13F-HR, filed up to 45 days after the quarter ends — they are delayed, are not real-time trades, exclude short positions and most non-US securities, and are not investment advice. Any increase/decrease is a reported change between two quarterly snapshots, not a same-day purchase or sale. These are quarter-end snapshots from the 13F filings on SEC EDGAR, filed within 45 days — not real-time, and any change is a difference between two quarterly reports, not a same-day trade. Informational only — not financial advice.
Short interest (FINRA)
PLBY had 3,162,926 shares of reported short interest as of the 2026-07-31 FINRA settlement date (delayed, bi-monthly; not real-time).
PLBY had 2.64% of its shares outstanding sold short as of the 2026-07-31 FINRA settlement date (percent of FLOAT would be higher — float is not disclosed in the source). FINRA reported 4.66 days to cover at the same settlement.
- Reported short interest (shares) 3,162,926
- Short interest (% of shares outstanding) 2.64%
- Prior settlement (shares) 3,394,559
- Reported change -6.82%
- Days to cover (reported) 4.66
Reported to FINRA as of the 2026-07-31 settlement date. Short interest is reported to FINRA and published on a delayed, bi-monthly schedule (as of a settlement date, disseminated roughly eight business days later) — it is NOT real-time, does not cover every venue or all US trading, and is not a short-squeeze prediction or investment advice. Days-to-cover is the value FINRA reports; percent of float is not shown because the source file carries no share-count denominator — where a percent appears it is of shares OUTSTANDING, the larger base, and is therefore a floor on percent of float. Informational only — not financial advice.
Competitors & peers
- OnlyFans
- Fanvue
- Authentic Brands Group
- Warner Bros. Discovery (WBD)
- Paramount Global (PARA)
AI-enriched competitor set. Linked names are companies covered by stocks-llm; other named peers are shown for reference only.
Compare PLBY vs…
Frequently asked questions
What does PLAYBOY INC (PLBY) do?
Playboy Inc. operates a diversified consumer brand centered on the Playboy name, generating revenue through multiple channels including magazine publishing, digital content, licensing agreements with third-party manufacturers of consumer products, and subscription-based services. The company monetizes its iconic brand through partnerships with retailers and direct-to-consumer distribution, serving a global customer base while managing significant debt obligations.
What sector is PLAYBOY INC (PLBY) in?
PLAYBOY INC (PLBY) is classified in the Consumer Discretionary sector. Its industry is Media & Entertainment (Brand Licensing & Content). It trades on NASDAQ.
Who are PLAYBOY INC's (PLBY) competitors?
Notable peers of PLAYBOY INC (PLBY) include OnlyFans, Fanvue, Authentic Brands Group, Warner Bros. Discovery and Paramount Global. This peer set is informational only — not financial advice.
Is PLAYBOY INC (PLBY) overbought or oversold right now?
PLAYBOY INC (PLBY) is currently neither overbought nor oversold — its 14-day RSI (a 0–100 momentum gauge) is 50, in the neutral middle (as of 2026-08-21). RSI describes recent price momentum, not a forecast — informational only, not financial advice.
Where does stocks-llm's data on PLBY come from?
Fundamentals and prices come from market data, as of 2026-08-24; company filings and profile facts come from SEC EDGAR. All figures are delayed daily-close data shown with their as-of date — informational only, not financial advice.
Fundamentals: market data, as of 2026-08-24. Filings: SEC EDGAR. Prices are delayed daily-close data.
Last updated 2026-08-21.
Informational only — NOT financial advice. All figures are delayed daily-close data from SEC EDGAR & market data, shown with their as-of date.