PLAYBOY INC (PLBY)
Consumer Discretionary · Media & Entertainment (Brand Licensing & Content) · NASDAQ
A legacy consumer media and lifestyle brand leveraging the Playboy name across print, digital content, and licensed merchandise, struggling with declining revenues and profitability pressures.
What PLAYBOY INC does
Playboy Inc. operates a diversified consumer brand centered on the Playboy name, generating revenue through multiple channels including magazine publishing, digital content, licensing agreements with third-party manufacturers of consumer products, and subscription-based services. The company monetizes its iconic brand through partnerships with retailers and direct-to-consumer distribution, serving a global customer base while managing significant debt obligations.
Themes: ["lifestyle brand and content licensing","digital publishing and subscriptions","adult content distribution","consumer merchandise and retail partnerships"]
Fundamentals
- Price$1.16 as of 2026-07-09 close
- Market cap$136M as of 2026-07-10
- 1-year return-36.7% as of 2026-07-09 close
- Net margin-6.2% as of 2026-07-10
- Gross margin+70.9% as of 2026-07-10
- ROE-53.0% as of 2026-07-10
- Debt / equity4.70 as of 2026-07-10
- Revenue growth (YoY)-18.4% as of 2026-07-10
- Revenue CAGR (3y)-13.3% SEC XBRL
- Beta1.90 as of 2026-07-10
Key risks (from latest filing)
["Significant brand reputation risk due to business involving adult/sexually explicit content, creating exposure to negative publicity, boycotts, lawsuits, and potential payment processor restrictions","High debt burden (long-term debt of $157.5 million as of Q1 2026) relative to market cap of $136 million, with negative operating margins and ongoing losses limiting financial flexibility","Revenue decline of -18.44% YoY with structural headwinds from shifting consumer behavior toward digital alternatives and reduced print magazine demand, while concentrated licensing revenue depends on a limited number of third-party partners"]
Competitors & peers
- Penthouse (private competitor in adult media)
- Hustler (private competitor in adult media)
- Social media platforms (as alternative lifestyle content sources)
Fundamentals: Finnhub, as of 2026-07-10. Filings: SEC EDGAR. Prices are delayed daily-close data.
Last updated 2026-07-09.
Informational only — NOT financial advice. All figures are delayed daily-close data from SEC EDGAR & Finnhub, shown with their as-of date.