Planet Fitness (PLNT)
Consumer Discretionary · Health and Fitness Clubs · NYSE
Planet Fitness is a leading fitness franchisor and operator that democratizes fitness through a high-volume, low-cost membership model.
What Planet Fitness does
Planet Fitness is one of the largest and fastest-growing franchisors and operators of fitness centers in the United States. The company focuses on a high-volume, low-price model, offering accessible fitness environments designed to appeal to a broad population of occasional and first-time gym members.
Themes: fitness and wellness, franchising model, consumer services, health clubs
Fundamentals
- Price$44.03 as of 2026-10-08 close
- Market cap$3.3B as of 2026-07-31 (share count; price 2026-10-08)
- 1-year return-54.1% 2025-10-08 close $95.91 → 2026-10-08 close $44.03
- P/E14.93 as of 2026-10-08
- Net margin+16.5% FY2025, SEC XBRL
- Debt / equity50.76 as of 2026-09-02
- Revenue growth (YoY)+12.7% as of 2026-09-02
- Revenue CAGR (3y)+12.2% SEC XBRL
- Beta0.55 as of 2026-09-02
- Last reported earnings2026-08-06 SEC EDGAR Form 8-K (Item 2.02)
How PLNT compares in its sector
- price-to-earnings ratiomiddle range 258 covered Consumer Discretionary peers, as of 2026-10-08
- net profit margintop 10% 314 covered Consumer Discretionary peers, as of 2026-09-02
- operating margintop 10% 281 covered Consumer Discretionary peers, as of 2026-09-02
- 3-year revenue CAGRtop 25% 326 covered Consumer Discretionary peers
- free cash flow (absolute dollars, latest fiscal year)middle range 311 covered Consumer Discretionary peers, as of FY2025
Position among covered Consumer Discretionary companies that report each metric (minimum 5 peers). A relative position within our covered catalog — not a valuation, quality, or investment judgment. A higher percentile is simply a higher value (for P/E, more expensive on earnings — never "better"). Informational only.
Top 10 scores & list membership
PLNT is not currently in any published Top 10 list. Its scores are below.
Top 10 score
48.5 #820 of 1,379 scored · #75 of 155 in Consumer Discretionary
Profitability 89th (operating margin 29.8%) and growth 66th (3-year revenue CAGR 12.2%, revenue growth year over year 12.7%); weakest is trend (9th, trading below its 200-day average). Scored on 5 of 6 pillars — it pays a dividend, but its filings carry no per-share series to count increases from; no annual share count in its filings.
Scores as of 8 Oct 2026. Each bar is a percentile: how this company ranked against every company the score ranked, 0–100. A list is a published formula and its output, not a recommendation. Method version 4.
Dividend coverage
Not assessed — last reported dividend predates the accounts. The most recent fiscal year in which PLNT reported a dividend payment is FY2016, while its reported financial statements run through FY2025. Coverage is therefore not assessed for the latest year — an FY2016 ratio would not describe PLNT today.
Coverage is derived from reported SEC EDGAR XBRL figures, comparing dividends paid against net income and free cash flow for the SAME fiscal year. It is not shown here because the latest fiscal year with a reported dividend payment (FY2016) is older than the latest year of reported financial statements (FY2025), so any ratio would describe an out-of-date year. Informational only — not financial advice.
How Planet Fitness looks technically
Planet Fitness (PLNT) is trading 34.3% below its 200-day average, the long-term trend line — a long-term downtrend. Its 50-day average crossed below its 200-day average about 165 trading days ago — a "death cross", a bearish long-term signal. A trend is forming but not yet strong — ADX, a 0–100 trend-strength gauge, is 24 (a reading of 25+ marks a strong trend). Momentum is neutral — its 14-day RSI (a 0–100 momentum gauge) is 44, neither overbought (above 70) nor oversold (below 30). MACD, a trend-momentum gauge, turned bullish about 2 trading days ago (its momentum flipped positive). It made a new 20-day low about 9 trading days ago. It is 61.5% below its highest point of the past year.
Trend
8
| Distance from the 200-day | it is trading 34.3% below its 200-day average, the long-term trend line — a long-term downtrend | -34.3% |
|---|---|---|
| 50-day moving average | its average price over the last 50 trading days — a short-term trend line — is $49.15 | $49.15 |
| 200-day moving average | its average price over the last 200 trading days — the long-term trend line — is $67.05 | $67.05 |
| Swing structure | each recent peak has been lower than the one before it and each dip deeper — the pattern chart-watchers call a downtrend, which describes where price has already been and not where it goes next | lower highs and lower lows |
| Last swing turn | its last significant turn was a swing low 14 calendar days ago — the swings before that are what the structure reading is measured on | 14 sessions |
| Wave structure | its recent swings can be read as a five-part downward sequence — what Elliott-wave chartists call an impulse — now in the fourth leg, a pullback against that downward direction; the labelling fails if price closes above 48.55. It is one of several labellings that fit, and it describes the swings already printed, not what comes next. The same swings also read as a completed three-part correction. | possible downward five-wave sequence, in wave 4 (one of several readings) |
| Since the 50/200 cross | its 50-day average crossed below its 200-day average about 165 trading days ago — a "death cross", a bearish long-term signal | 165 sessions |
| Trend strength (14-day ADX) | a trend is forming but not yet strong — ADX, a 0–100 trend-strength gauge, is 24 (a reading of 25+ marks a strong trend) | 24.4 |
Momentum
3
| 14-day RSI | momentum is neutral — its 14-day RSI (a 0–100 momentum gauge) is 44, neither overbought (above 70) nor oversold (below 30) | 44.0 |
|---|---|---|
| Position in its 14-day range | it is trading in the lower half of its 14-day range ($39.90 to $49.54) — its "stochastic" reading is 43 out of 100, where 0 would mean closing exactly at the 14-session low and 100 exactly at the high. This measures WHERE the price sits inside its recent range, which is a different question from the RSI beside it: RSI is a momentum gauge, measuring how FAST the price has been moving, so a stock can drift quietly to the bottom of its range with an ordinary RSI, or fall sharply and still sit in the middle. It has been climbing within that range over the last few sessions. | 42.8 |
| Since the MACD crossed zero | MACD, a trend-momentum gauge, turned bullish about 2 trading days ago (its momentum flipped positive) | 2 sessions |
Range
12
| 52-week high | its highest closing price over the past year (about 252 trading days) was $114.26 | $114.26 |
|---|---|---|
| From the 52-week high | it is 61.5% below its 52-week high (its highest price of the past year) | -61.5% |
| Above the 52-week low | it is 18.9% above its 52-week low (its lowest price of the past year) | +18.9% |
| Below the 52-week high | it is 61.5% below its highest point of the past year | 61.5% |
| Since a 20-day breakout | it made a new 20-day low about 9 trading days ago | 9 sessions |
| Since a 55-day breakout | it made a new 55-day low about 9 trading days ago | 9 sessions |
| All-time high | its highest closing price on record is $114.47 (set on 2025-07-23) | $114.47 |
| Given back of the 52-week move | over the past year its closes ranged ($40.50 to $111.97), and it has recovered only a small part of its fall from last year’s high — 5% of it. Chart-watchers call 61.8%-65% given back the "golden pocket" — for this company that is $84.67 to $86.96. It is watched widely enough that orders cluster there, which is the honest reason it matters; it is not a forecast. | 4.9% |
| From the all-time high | it is 61.5% below its all-time high | -61.5% |
| Nearest price level | it is trading 11.3% below a resistance level at $49.01 — a price it turned at three times since 2026-05-21, most recently on 2026-09-09. Since 2024-10-08 it has 0 such levels below the current price and 14 above. Levels like these describe where the price has reversed or paused before; they are not a forecast of where it will go. | +11.3% |
| All-time low | its lowest closing price on record is $13.23 (set on 2016-02-11) | $13.23 |
| Above the all-time low | it is 232.8% above its all-time low | +232.8% |
Volatility
5
| Band width vs its own 6 months | day-to-day price swings are wider than usual versus its own recent 6-month history (wider than about 79% of it) | 79th percentile |
|---|---|---|
| Typical daily range | in a typical session it travels about $1.82 between its high and its low — about 4.1% of its price. That is its "average true range" over the last 14 sessions, which also counts the distance from the previous close, so a day that opens well away from yesterday counts as the large move it was | $1.82 |
| Bollinger bands (20-day, ±2σ) | most of its recent trading has stayed between about $36.94 and $52.59 — the "Bollinger bands", a range drawn two standard deviations either side of its 20-day average price, which widens when the stock gets more volatile and narrows when it settles | $36.94 – $44.77 – $52.59 |
| Typical daily range (% of price) | its price moves about 4.1% in a typical session — about typical for the companies we cover. This is the average gap between a session's high and low over the last 14 sessions, counting overnight moves, expressed against the current price so it can be compared with companies trading at any price | 4.1% |
| Stretch from the 200-day average | it is trading 12.7 daily ranges below its 200-day average price (34.3% below it in plain percentage terms) — a way of asking how far it has stretched from its own average in units of how far it normally moves in a day, so a calm company and a jumpy one can be compared on the same scale | 12.7 daily ranges below its 200-day average |
Volume
1
| Volume vs its 30-day average | trading volume is about normal versus its 30-day average | 1.04× |
|---|
Analyst
2
| Change in the average price target | analysts have cut their average price target by 2.9% since the prior reading | -2.9% |
|---|---|---|
| Change in the consensus rating | the analyst consensus rating is unchanged since the prior reading | unchanged |
Candlestick patterns
2
| Since a doji | 3 sessions ago it opened and closed at almost the same price after trading through a wider range — a "doji", the classic picture of buyers and sellers finishing the session level | 3 sessions ago |
|---|---|---|
| Since a bullish engulfing | 2 sessions ago it opened below the previous session's close and finished above that session's open — a "bullish engulfing" pair, where one up day more than undid the down day before it | 2 sessions ago |
Price gaps
2
| Gap at the open | it opened on 2026-10-08 0.5% below the previous session's close — an overnight gap, the part of the move that happened while the market was shut, and traded back through that level before the close | -0.5% |
|---|---|---|
| Gap filled | a 3.1% gap up opened on 2026-09-25 has been "filled" 8 sessions ago — price traded back through the level the gap left behind, and it took 1 session to close | 8 sessions ago |
Price streaks
1
| Closing streak | it has closed higher 3 sessions in a row, a +4.66% move over the run — an unbroken run of up days, which describes what has already happened and says nothing about the next session | 3 sessions up |
|---|
Relative strength
4
| vs market, 1 month | over the past 1 month this stock lagged the market by 12.8 percentage points (the stock lost 11.7% while the market gained 1.0%) | -12.8% |
|---|---|---|
| vs market, 3 months | over the past 3 months this stock lagged the market by 18.6 percentage points (the stock lost 14.8% while the market gained 3.8%) | -18.6% |
| vs market, 6 months | over the past 6 months this stock lagged the market by 57.5 percentage points (the stock lost 40.1% while the market gained 17.5%) | -57.5% |
| vs market, 12 months | over the past 12 months this stock lagged the market by 69.1 percentage points (the stock lost 54.1% while the market gained 15.0%) | -69.1% |
Signal agreement
2
| Bullish technical signals | 1 of the 9 technical signals we can compute for it is currently in a bullish state: MACD momentum is positive — these describe past price behaviour, not a forecast | 1 of 9 |
|---|---|---|
| Bearish technical signals | 4 of the 9 technical signals we can compute for it are currently in a bearish state: a "death cross" — its 50-day average is below its 200-day, trading below its 200-day average, lagging the market over 6 months, trading below the Ichimoku cloud — these describe past price behaviour, not a forecast | 4 of 9 |
Trend (Ichimoku cloud)
1
| Vs the Ichimoku cloud | trading 16% below the Ichimoku cloud — a band drawn from where its own highs and lows sat up to 2026-09-01 and projected forward over today's price, the side traders read as an established downtrend, with the band above acting as the level that would have to be cleared. The band itself is thin, spanning 0.1% of the share price, which is taken to mean a barrier that gives way easily. | -16.1% |
|---|
Volume-weighted price
2
| Vs this year’s average price paid | the price is 29% below the average price paid so far this year, so the typical buyer over that stretch is under water. That average is $61.61 — a volume-weighted average of daily closes over 191 sessions, not a true tick-by-tick VWAP. | -28.5% |
|---|---|---|
| Vs the average paid since it last reported | the price is 7% below the average price paid since it last reported on 2026-08-06 (its 10-Q), so the typical buyer over that stretch is under water. That average is $47.27 — a volume-weighted average of daily closes over 45 sessions, not a true tick-by-tick VWAP. | -6.8% |
Price levels it has turned at before
PLNT last closed at $44.03 on 2026-10-08. Since 2024-10-08 it has turned at 0 prices below its last close and 14 above; the 3 nearest above are listed, nearest first.
| Level | Side | Distance | Evidence |
|---|---|---|---|
| $49.01 | Resistance | 11.3% above the last close | turned there three times · 2026-05-21 to 2026-09-09 |
| $54.47 | Resistance | 23.7% above the last close | turned there four times · 2026-05-19 to 2026-07-02 |
| $77.43 | Resistance | 75.9% above the last close | turned there three times · 2024-10-24 to 2026-03-23 |
A level is a price this company reversed or paused at more than once — they describe past behaviour, not a forecast of where the price will go.
Wave structure
Its recent swings can be read as a five-part downward sequence — what Elliott-wave chartists call an impulse — now in leg 4 of five, a pullback against that direction.
This labelling fails — stops being a possible reading at all — if it closes above $48.55.
This is one of several labellings that fit the same swings, so treat it as a reading rather than the reading. It was chosen from 2 labellings that survived the rules, counting shorter readings of the same bars.
On past moves of this shape the leg has usually ended somewhere between $42.80 and $46.05 — that is where it has tended to end if the count holds, not a forecast of where the price goes.
Alternate reading: The same swings also read as a completed three-part correction, which fails on a close below $39.90.
This reading has stood for 6 trading days, since 2026-10-01.
Read from daily closes as of 2026-10-08.
An Elliott-wave count describes the swings already printed and the level that would disprove it. It is not a forecast, a target, or advice.
Screens: Trading below the 200-day moving average · Pulled back from the 12-month high · MACD just crossed bullish (12/26/9) · Analyst price target recently CUT · lagging the market · Stretched far below its 200-day average (6+ daily ranges) | Learn: moving average · golden cross · adx · rsi · macd · breakout · fifty two week high low
Based on daily closing prices as of 2026-10-08. Describes past price behavior only — informational, not financial advice.
Analyst consensus
- Consensus ratingBuy (1.83 mean, 1=Strong Buy…5=Strong Sell) — 17 analysts
- Mean price target$65.60 range $49.20 – $106.00; median $62.00
Analyst estimates, as of 2026-10-04. These are third-party analyst opinions and price targets, aggregated — not a recommendation, prediction, or advice from stocks-llm. Informational only.
Analyst EPS estimate for PLNT
- Consensus EPS estimate$0.8068 next reporting period, as of 2026-10-04
- Estimate change, 30 days+$0.00534 (+0.7%) from $0.8015, on 2026-08-30, 35-day window
- Readings revised upward29% of 7 comparable readings
The consensus estimate for the next reporting period, and how it has moved between readings of that SAME period. A change is measured only between readings estimating one period — when a company reports, the consensus moves to the next quarter and the two numbers are not comparable. Informational only, not a forecast and not advice.
Key risks (from latest filing)
["High level of competition in the health, fitness, and wellness industry.","Reliance on franchisees for growth and potential risks associated with franchisee financial performance and turnover.","Cybersecurity and data privacy risks related to the protection of member financial and personal information."]
What changed in the latest 10-Q
AI-assisted comparison of PLNT's 10-Q filed 2026-05-07 against the prior one filed 2025-11-07.
Management's Discussion & Analysis (MD&A)
- Added:
- Newer filing (2026-05-07) references three months ended March 31, 2026 and annual report Form 10-K filed February 25, 2026
- Newer filing reports 21.5 million members as of March 31, 2026
- Newer filing reports 2,909 total clubs as of March 31, 2026 (2,617 franchised, 292 corporate-owned)
- Newer filing reports contractual commitments to open approximately 750 new clubs
- Newer filing segment data for Q1 2026: Franchise revenue $134.5M, Corporate-owned $140.6M, Equipment $62.1M
- Newer filing segment data for Q1 2026: Franchise EBITDA $94.7M, Corporate-owned $46.5M, Equipment $19.5M
- Newer filing reports 15 new franchisee clubs and 2 debranded/consolidated clubs in Q1 2026
- Newer filing shows no new corporate-owned clubs opened in Q1 2026
- Removed:
- Older filing (2025-11-07) references three and nine months ended September 30, 2025 and annual report Form 10-K filed February 25, 2025
- Older filing reported 20.7 million members as of September 30, 2025
- Older filing reported 2,795 total clubs as of September 30, 2025 (2,514 franchised, 281 corporate-owned)
- Older filing reported contractual commitments to open more than 800 new clubs
- Older filing segment data for Q3 2025: Franchise revenue $113.7M, Corporate-owned $137.8M, Equipment $78.8M
- Older filing segment data for Q3 2025: Franchise EBITDA $82.4M, Corporate-owned $53.7M, Equipment $23.7M
- Older filing segment data for nine months ended September 30, 2025
- Older filing described equipment as 'purple and yellow Planet Fitness-branded'
- Older filing club opening data for Q3 2025: 29 new franchisee clubs, 8 acquired from company, 2 debranded/consolidated
- Older filing club opening data for Q3 2025: 6 new corporate-owned clubs, 8 sold to franchisees
- Reworded:
- Older filing used 'NAFs' with full term in parentheses; newer filing uses 'national advertising funds ("NAFs")' with quotation marks
- Older filing referenced 'Operating Decision Maker ("CODM")'; newer filing uses 'chief operating decision maker ("CODM")'
- Older filing stated 'higher than normal marketing spend'; newer filing states 'higher-than-normal marketing spend' (hyphenation added)
- Older filing's club table included separate line items 'New clubs opened' and 'Stores acquired from the Company' and 'Stores sold to franchisees'; newer filing combines as 'New clubs opened or acquired' with footnote for consolidation categories
- Notes:
- The two filings cover different fiscal periods (Q1 2026 vs Q3 2025), making direct operational comparisons of club counts and segment metrics not directly comparable
- Truncation in older filing's 'Same club sales' section prevents full comparison of that subsection
- Member count and club count differences reflect normal passage of time between filings rather than accounting changes
AI-assisted comparison of two SEC filing sections. It describes wording and theme changes only, makes no materiality, legal, or investment judgement, and is not financial advice. Informational only — not financial advice.
Insider activity (SEC Form 4)
2 open-market purchases and 1 open-market sale by insiders in the last 90 days, of which we have read Form 4 filings through 2026-10-04. The 5 days since 2026-10-04 have not been checked yet.
- Last 30 days · read to 2026-10-041 buy ($119259) · 1 sell ($358540) — 1 buying, 1 selling insiders
- Last 90 days · read to 2026-10-042 buys ($612059) · 1 sell ($358540) — 2 buying, 1 selling insiders
- Last 180 days · read to 2026-10-044 buys ($1M) · 1 sell ($358540) — 4 buying, 1 selling insiders
Activity heuristic: net buying (a transparent product heuristic from the counts above, not a prediction or advice)
Most recent open-market transaction: 2026-09-14. Based on Form 4 filings read through 2026-10-04; anything filed since is not yet included.
View full insider trading history → View SEC Form 3/4/5 filingsAsk about PLNT's insider activity →
Only open-market purchases (SEC code P) and sales (code S) are counted here. Option exercises, vesting/awards, gifts, and shares withheld for taxes are excluded — they are compensation or mechanical, not open-market conviction. Sales may be planned and non-discretionary (e.g. a Rule 10b5-1 plan) and are not necessarily bearish; open-market buying is not a recommendation to buy. Informational only — not financial advice.
Institutional ownership (13F)
5 institutional 13F filers reported holding PLNT as of 2026-06-30 (quarter-end position, filed within 45 days).
- Distinct 13F filers 5
- Reported shares held 15,280,147
- Reported value $797,159,173
reported quarterly holdings change (2026-03-31 → 2026-06-30): 1 new, 2 increased, 2 decreased, 0 exited. Change counts cover only managers that filed 13F reports in BOTH quarters, derived between two quarter-end snapshots — not same-day trades; a single manager is never said to have "bought" or "sold".
Institutional holdings are quarter-end long positions reported on SEC Form 13F-HR, filed up to 45 days after the quarter ends — they are delayed, are not real-time trades, exclude short positions and most non-US securities, and are not investment advice. Any increase/decrease is a reported change between two quarterly snapshots, not a same-day purchase or sale. These are quarter-end snapshots from the 13F filings on SEC EDGAR, filed within 45 days — not real-time, and any change is a difference between two quarterly reports, not a same-day trade. Informational only — not financial advice.
Ask about PLNT's institutional holders → See what each manager we track holds →
Short interest (FINRA)
PLNT had 7,951,092 shares of reported short interest as of the 2026-09-15 FINRA settlement date (delayed, bi-monthly; not real-time).
Short interest as a percent of shares outstanding is not shown for PLNT because we do not hold a verified share count to divide it by. The reported figures above are unaffected.
- Reported short interest (shares) 7,951,092
- Prior settlement (shares) 7,377,163
- Reported change 7.78%
- Days to cover (reported) 5.16
Reported to FINRA as of the 2026-09-15 settlement date. Short interest is reported to FINRA and published on a delayed, bi-monthly schedule (as of a settlement date, disseminated roughly eight business days later) — it is NOT real-time, does not cover every venue or all US trading, and is not a short-squeeze prediction or investment advice. Days-to-cover is the value FINRA reports; percent of float is not shown because the source file carries no share-count denominator — where a percent appears it is of shares OUTSTANDING, the larger base, and is therefore a floor on percent of float. Informational only — not financial advice.
Competitors & peers
- Life Time Group Holdings (LTH)
- Equinox
- Anytime Fitness
- 24 Hour Fitness
- Crunch Fitness
AI-enriched competitor set. Linked names are companies covered by stocks-llm; other named peers are shown for reference only.
Compare PLNT vs…
Frequently asked questions
What does Planet Fitness (PLNT) do?
Planet Fitness is one of the largest and fastest-growing franchisors and operators of fitness centers in the United States. The company focuses on a high-volume, low-price model, offering accessible fitness environments designed to appeal to a broad population of occasional and first-time gym members.
What sector is Planet Fitness (PLNT) in?
Planet Fitness (PLNT) is classified in the Consumer Discretionary sector. Its industry is Health and Fitness Clubs. It trades on NYSE.
Who are Planet Fitness's (PLNT) competitors?
Notable peers of Planet Fitness (PLNT) include Life Time Group Holdings, Equinox, Anytime Fitness, 24 Hour Fitness and Crunch Fitness. This peer set is informational only — not financial advice.
Is Planet Fitness (PLNT) overbought or oversold right now?
Planet Fitness (PLNT) is currently neither overbought nor oversold — its 14-day RSI (a 0–100 momentum gauge) is 44, in the neutral middle (as of 2026-10-08). RSI describes recent price momentum, not a forecast — informational only, not financial advice.
Where does stocks-llm's data on PLNT come from?
Fundamentals come from SEC XBRL company filings for the figures marked with a fiscal year, and market data, as of 2026-09-02 for the rest; prices are market data, as of 2026-09-02; company filings and profile facts come from SEC EDGAR. All figures are delayed daily-close data shown with their as-of date — informational only, not financial advice.
Fundamentals: SEC XBRL company filings for the figures marked with a fiscal year, and market data, as of 2026-09-02 for the rest. Filings: SEC EDGAR. Prices are delayed daily-close data.
Last updated 2026-10-08.
Informational only — NOT financial advice. All figures are delayed daily-close data from SEC EDGAR & market data, shown with their as-of date.