Planet Fitness (PLNT)
Consumer Discretionary · Fitness center franchising and operations
Planet Fitness is a globally scaled fitness franchisor and operator that democratizes gym access through low-cost memberships and a welcoming, non-intimidating "Judgement Free Zone" community.
What Planet Fitness does
Planet Fitness is one of the world's largest franchisors and operators of fitness centers, with approximately 20.8 million members across 2,896 clubs in nine countries. The company operates a franchise model where it owns 292 corporate clubs and receives royalties from 2,604 franchisee-owned clubs. It offers low-cost fitness memberships starting at $15/month for Classic membership and $24.99/month for Black Card membership in a non-intimidating "Judgement Free Zone" environment focused on welcoming all fitness levels.
Themes: ["Fitness / wellness","Franchise model","Budget fitness","Member community / lifestyle","Judgement Free Zone brand positioning"]
Fundamentals
- Price$51.38 as of 2026-07-09 close
- Market cap$4.1B as of 2026-07-10
- 1-year return-51.3% as of 2026-07-09 close
- P/E17.90 as of 2026-07-10
- Net margin+16.5% as of 2026-07-10
- Gross margin+51.2% as of 2026-07-10
- ROE+35.8% as of 2026-07-10
- Debt / equity50.76 as of 2026-07-10
- Revenue growth (YoY)+14.4% as of 2026-07-10
- Revenue CAGR (3y)+12.2% SEC XBRL
- Beta1.03 as of 2026-07-10
Key risks (from latest filing)
["Brand value is core to competitive advantage and could be materially harmed by high competition and shifting consumer health/fitness preferences","Heavy reliance on franchisees whose financial performance, operational decisions, bankruptcies and turnover directly impact corporate revenues and growth prospects","Cybersecurity and data protection risks; compromise of member credit card, debit card, bank account information and personally identifiable information could severely damage reputation and business"]
Competitors & peers
- Life Time Group Holdings (LTM)
- Equinox Holdings
- Anytime Fitness
- 24 Hour Fitness
- Gold's Gym
- LA Fitness
Fundamentals: Finnhub, as of 2026-07-10. Filings: SEC EDGAR. Prices are delayed daily-close data.
Last updated 2026-07-09.
Informational only — NOT financial advice. All figures are delayed daily-close data from SEC EDGAR & Finnhub, shown with their as-of date.