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Planet Fitness (PLNT)

Consumer Discretionary · Health and Fitness Clubs · NYSE

Planet Fitness is a leading fitness franchisor and operator that democratizes fitness through a high-volume, low-cost membership model.

What Planet Fitness does

Planet Fitness is one of the largest and fastest-growing franchisors and operators of fitness centers in the United States. The company focuses on a high-volume, low-price model, offering accessible fitness environments designed to appeal to a broad population of occasional and first-time gym members.

Themes: fitness and wellness, franchising model, consumer services, health clubs

Fundamentals

  • Price$54.20 as of 2026-08-21 close
  • Market cap$3.7B as of 2026-08-24
  • 1-year return-49.3% 2025-08-21 close $106.95 → 2026-08-21 close $54.20
  • P/E15.39 as of 2026-08-24
  • Net margin+16.9% as of 2026-08-24
  • Gross margin+50.6% as of 2026-08-24
  • ROE+35.8% as of 2026-08-24
  • Debt / equity50.76 as of 2026-08-24
  • Revenue growth (YoY)+12.7% as of 2026-08-24
  • Revenue CAGR (3y)+12.2% SEC XBRL
  • Beta1.03 as of 2026-08-24
  • Last reported earnings2026-08-06 SEC EDGAR Form 8-K (Item 2.02)

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How PLNT compares in its sector

  • price-to-earnings ratiomiddle range 266 covered Consumer Discretionary peers, as of 2026-08-24
  • net profit margintop 10% 334 covered Consumer Discretionary peers, as of 2026-08-24
  • operating margintop 10% 334 covered Consumer Discretionary peers, as of 2026-08-24
  • gross marginmiddle range 331 covered Consumer Discretionary peers, as of 2026-08-24
  • return on equitytop 25% 334 covered Consumer Discretionary peers, as of 2026-08-24
  • 3-year revenue CAGRtop 25% 325 covered Consumer Discretionary peers
  • free cash flow (absolute dollars, latest fiscal year)middle range 311 covered Consumer Discretionary peers, as of FY2025

Position among covered Consumer Discretionary companies that report each metric (minimum 5 peers). A relative position within our covered catalog — not a valuation, quality, or investment judgment. A higher percentile is simply a higher value (for P/E, more expensive on earnings — never "better"). Informational only.

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Top 10 scores & list membership

PLNT is not currently in any published Top 10 list. Its scores are below.

Long-term score

Not scored for the long-term list: no shareholder return data.

Short-term score

40.2 #1398 of 1,704 scored · #143 of 186 in Consumer Discretionary

  • Trend50.3
  • Momentum57.4
  • Setup19.2
  • Volume and participation33.2
  • Catalysts36.5

Momentum 57th: its RSI momentum gauge is in neutral territory; trend 50th: the price is 5% above the average price paid over the period covered, so the typical buyer over that stretch is showing a gain; weakest is setup 19th: no fresh 20-day breakout up or down.

Scores as of 21 Aug 2026. Each bar is a percentile: how this company ranked against every company the score ranked, 0–100. A list is a published formula and its output, not a recommendation. Method version 2.

Dividend coverage

Not assessed — last reported dividend predates the accounts. The most recent fiscal year in which PLNT reported a dividend payment is FY2016, while its reported financial statements run through FY2025. Coverage is therefore not assessed for the latest year — an FY2016 ratio would not describe PLNT today.

Coverage is derived from reported SEC EDGAR XBRL figures, comparing dividends paid against net income and free cash flow for the SAME fiscal year. It is not shown here because the latest fiscal year with a reported dividend payment (FY2016) is older than the latest year of reported financial statements (FY2025), so any ratio would describe an out-of-date year. Informational only — not financial advice.

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How Planet Fitness looks technically

Planet Fitness (PLNT) is trading 29.3% below its 200-day average, the long-term trend line — a long-term downtrend. Its 50-day average crossed below its 200-day average about 132 trading days ago — a "death cross", a bearish long-term signal. There is no clear trend right now — the price is choppy (ADX, a 0–100 trend-strength gauge, is 16, below the 25 that marks a real trend). Momentum is neutral — its 14-day RSI (a 0–100 momentum gauge) is 56, neither overbought (above 70) nor oversold (below 30). MACD, a trend-momentum gauge, turned bullish about 3 trading days ago (its momentum flipped positive). It made a new 20-day low about 9 trading days ago. It is 52.6% below its highest point of the past year.

Trend

7
Distance from the 200-dayit is trading 29.3% below its 200-day average, the long-term trend line — a long-term downtrend-29.3%
50-day moving averageits average price over the last 50 trading days — a short-term trend line — is $52.51$52.51
200-day moving averageits average price over the last 200 trading days — the long-term trend line — is $76.67$76.67
Swing structureits recent peaks and dips disagree — one of them is rising while the other is not, so there is no clean up or down pattern in the swingsmixed — one of the two is not confirming
Last swing turnits last significant turn was a swing low 8 calendar days ago — the swings before that are what the structure reading is measured on8 sessions
Since the 50/200 crossits 50-day average crossed below its 200-day average about 132 trading days ago — a "death cross", a bearish long-term signal132 sessions
Trend strength (14-day ADX)there is no clear trend right now — the price is choppy (ADX, a 0–100 trend-strength gauge, is 16, below the 25 that marks a real trend)16.1

Momentum

3
14-day RSImomentum is neutral — its 14-day RSI (a 0–100 momentum gauge) is 56, neither overbought (above 70) nor oversold (below 30)56.1
Position in its 14-day rangeit is trading in the upper half of its 14-day range ($47.58 to $56.92) — its "stochastic" reading is 71 out of 100, where 0 would mean closing exactly at the 14-session low and 100 exactly at the high. This measures WHERE the price sits inside its recent range, which is a different question from the RSI beside it: RSI is a momentum gauge, measuring how FAST the price has been moving, so a stock can drift quietly to the bottom of its range with an ordinary RSI, or fall sharply and still sit in the middle. It has been climbing within that range over the last few sessions.70.9
Since the MACD crossed zeroMACD, a trend-momentum gauge, turned bullish about 3 trading days ago (its momentum flipped positive)3 sessions

Range

12
52-week highits highest closing price over the past year (about 252 trading days) was $114.26$114.26
From the 52-week highit is 52.6% below its 52-week high (its highest price of the past year)-52.6%
Above the 52-week lowit is 46.4% above its 52-week low (its lowest price of the past year)+46.4%
Below the 52-week highit is 52.6% below its highest point of the past year52.6%
Since a 20-day breakoutit made a new 20-day low about 9 trading days ago9 sessions
Since a 55-day breakoutit made a new 55-day low about 9 trading days ago9 sessions
All-time highits highest closing price on record is $114.47 (set on 2025-07-23)$114.47
Given back of the 52-week moveover the past year its closes ranged ($44.01 to $111.97), and it has recovered only a small part of its fall from last year’s high — 15% of it. Chart-watchers call 61.8%-65% given back the "golden pocket" — for this company that is $86.01 to $88.18. It is watched widely enough that orders cluster there, which is the honest reason it matters; it is not a forecast.15.0%
From the all-time highit is 52.7% below its all-time high-52.6%
Nearest price levelit is trading 0.5% below a resistance level at $54.47 — a price it turned at four times since 2026-05-19, most recently on 2026-07-02. Since 2024-08-21 it has 1 such level below the current price and 14 above. Levels like these describe where the price has reversed or paused before; they are not a forecast of where it will go.+0.5%
All-time lowits lowest closing price on record is $13.23 (set on 2016-02-11)$13.23
Above the all-time lowit is 309.7% above its all-time low+309.7%

Volatility

5
Band width vs its own 6 monthsday-to-day price swings are wider than usual versus its own recent 6-month history (wider than about 73% of it)73rd percentile
Typical daily rangein a typical session it travels about $1.89 between its high and its low — about 3.5% of its price. That is its "average true range" over the last 14 sessions, which also counts the distance from the previous close, so a day that opens well away from yesterday counts as the large move it was$1.89
Bollinger bands (20-day, ±2σ)most of its recent trading has stayed between about $46.96 and $58.85 — the "Bollinger bands", a range drawn two standard deviations either side of its 20-day average price, which widens when the stock gets more volatile and narrows when it settles$46.96 – $52.91 – $58.85
Typical daily range (% of price)its price moves about 3.5% in a typical session — about typical for the companies we cover. This is the average gap between a session's high and low over the last 14 sessions, counting overnight moves, expressed against the current price so it can be compared with companies trading at any price3.5%
Stretch from the 200-day averageit is trading 11.9 daily ranges below its 200-day average price (29.3% below it in plain percentage terms) — a way of asking how far it has stretched from its own average in units of how far it normally moves in a day, so a calm company and a jumpy one can be compared on the same scale11.9 daily ranges below its 200-day average

Volume

1
Volume vs its 30-day averagetrading volume is about normal versus its 30-day average0.86×

Analyst

2
Change in the average price targetanalysts have raised their average price target by 0.3% since the prior reading+0.3%
Change in the consensus ratingthe analyst consensus rating is unchanged since the prior readingunchanged

Candlestick patterns

2
Since a doji4 sessions ago it opened and closed at almost the same price after trading through a wider range — a "doji", the classic picture of buyers and sellers finishing the session level4 sessions ago
Since a bullish engulfing6 sessions ago it opened below the previous session's close and finished above that session's open — a "bullish engulfing" pair, where one up day more than undid the down day before it6 sessions ago

Price gaps

2
Open gapit gapped 2.1% above the previous close 3 sessions ago and has not traded back through the level it left behind at 50.63 — an "unfilled gap", which describes a price range no trade has since crossed and is not a forecast that it will be crossed+2.1%
Gap filleda 3.5% gap down opened on 2026-07-22 has been "filled" 20 sessions ago — price traded back through the level the gap left behind, and it took 2 sessions to close20 sessions ago

Price streaks

1
Closing streakit closed higher in its latest session, after a session that did not close higher — a single up day rather than a run1 session up

Relative strength

4
vs market, 1 monthover the past 1 month this stock lagged the market by 3.9 percentage points (the stock lost 1.6% while the market gained 2.3%)-3.9%
vs market, 3 monthsover the past 3 months this stock beat the market by 4.3 percentage points (the stock gained 7.4% while the market gained 3.1%)+4.3%
vs market, 6 monthsover the past 6 months this stock lagged the market by 51.3 percentage points (the stock lost 40.2% while the market gained 11.1%)-51.3%
vs market, 12 monthsover the past 12 months this stock lagged the market by 69.8 percentage points (the stock lost 49.3% while the market gained 20.5%)-69.8%

Signal agreement

2
Bullish technical signals2 of the 9 technical signals we can compute for it are currently in a bullish state: MACD momentum is positive, trading above the Ichimoku cloud — these describe past price behaviour, not a forecast2 of 9
Bearish technical signals3 of the 9 technical signals we can compute for it are currently in a bearish state: a "death cross" — its 50-day average is below its 200-day, trading below its 200-day average, lagging the market over 6 months — these describe past price behaviour, not a forecast3 of 9

Trend (Ichimoku cloud)

1
Vs the Ichimoku cloudtrading 2.8% above the Ichimoku cloud — a band drawn from where its own highs and lows sat up to 2026-07-16 and projected forward over today's price, the side traders read as an established uptrend, with the band below acting as the level that would have to give way. The band itself is thin, spanning 1.7% of the share price, which is taken to mean a barrier that gives way easily.+2.8%

Volume-weighted price

2
Vs this year’s average price paidthe price is 17% below the average price paid so far this year, so the typical buyer over that stretch is under water. That average is $65.65 — a volume-weighted average of daily closes over 158 sessions, not a true tick-by-tick VWAP.-17.4%
Vs the average paid since it last reportedthe price is 7% above the average price paid since it last reported on 2026-08-06 (its 10-Q), so the typical buyer over that stretch is showing a gain. That average is $50.65 — a volume-weighted average of daily closes over 12 sessions, not a true tick-by-tick VWAP.+7.0%

Price levels it has turned at before

PLNT last closed at $54.20 on 2026-08-21. Since 2024-08-21 it has turned at 1 price below its last close and 14 above; the nearest below and the 3 nearest above are listed, nearest first.

LevelSideDistanceEvidence
$54.47Resistance0.5% above the last closeturned there four times · 2026-05-19 to 2026-07-02
$49.48Support8.7% below the last closeturned there three times · 2026-05-21 to 2026-07-14
$77.67Resistance43.3% above the last closeturned there four times · 2024-09-04 to 2026-03-23
$79.43Resistance46.6% above the last closeturned there twice · 2024-09-30 to 2026-02-24

A level is a price this company reversed or paused at more than once — they describe past behaviour, not a forecast of where the price will go.

Wave structure

No Elliott-wave labelling currently fits its swings: the recent highs and lows do not satisfy the three rules a five-wave count has to obey, so there is no count to show rather than a count we are unsure about.

Read from daily closes as of 2026-08-21.

An Elliott-wave count describes the swings already printed and the level that would disprove it. It is not a forecast, a target, or advice.

Based on daily closing prices as of 2026-08-21. Describes past price behavior only — informational, not financial advice.

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Analyst consensus

  • Consensus ratingBuy (1.83 mean, 1=Strong Buy…5=Strong Sell) — 17 analysts
  • Mean price target$67.48 range $49.20 – $106.00; median $64.00

Analyst estimates, as of 2026-08-23. These are third-party analyst opinions and price targets, aggregated — not a recommendation, prediction, or advice from stocks-llm. Informational only.

Analyst EPS estimate for PLNT

  • Consensus EPS estimate$0.8037 next reporting period, as of 2026-08-23

Change over time is not available yet: it needs two readings of the same reporting period at least 30 days apart, and we have been recording these estimates since 2026-08-04. An estimate for a DIFFERENT quarter is not a revision, so a reading from before the last report is never compared with one after it.

The consensus estimate for the next reporting period, and how it has moved between readings of that SAME period. A change is measured only between readings estimating one period — when a company reports, the consensus moves to the next quarter and the two numbers are not comparable. Informational only, not a forecast and not advice.

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Key risks (from latest filing)

["High level of competition in the health, fitness, and wellness industry.","Reliance on franchisees for growth and potential risks associated with franchisee financial performance and turnover.","Cybersecurity and data privacy risks related to the protection of member financial and personal information."]

See PLNT's biggest risks from its latest 10-Q →

What changed in the latest 10-Q

AI-assisted comparison of PLNT's 10-Q filed 2026-05-07 against the prior one filed 2025-11-07.

Management's Discussion & Analysis (MD&A)

  • Added:
    • Newer filing (2026-05-07) references three months ended March 31, 2026 and annual report Form 10-K filed February 25, 2026
    • Newer filing reports 21.5 million members as of March 31, 2026
    • Newer filing reports 2,909 total clubs as of March 31, 2026 (2,617 franchised, 292 corporate-owned)
    • Newer filing reports contractual commitments to open approximately 750 new clubs
    • Newer filing segment data for Q1 2026: Franchise revenue $134.5M, Corporate-owned $140.6M, Equipment $62.1M
    • Newer filing segment data for Q1 2026: Franchise EBITDA $94.7M, Corporate-owned $46.5M, Equipment $19.5M
    • Newer filing reports 15 new franchisee clubs and 2 debranded/consolidated clubs in Q1 2026
    • Newer filing shows no new corporate-owned clubs opened in Q1 2026
  • Removed:
    • Older filing (2025-11-07) references three and nine months ended September 30, 2025 and annual report Form 10-K filed February 25, 2025
    • Older filing reported 20.7 million members as of September 30, 2025
    • Older filing reported 2,795 total clubs as of September 30, 2025 (2,514 franchised, 281 corporate-owned)
    • Older filing reported contractual commitments to open more than 800 new clubs
    • Older filing segment data for Q3 2025: Franchise revenue $113.7M, Corporate-owned $137.8M, Equipment $78.8M
    • Older filing segment data for Q3 2025: Franchise EBITDA $82.4M, Corporate-owned $53.7M, Equipment $23.7M
    • Older filing segment data for nine months ended September 30, 2025
    • Older filing described equipment as 'purple and yellow Planet Fitness-branded'
    • Older filing club opening data for Q3 2025: 29 new franchisee clubs, 8 acquired from company, 2 debranded/consolidated
    • Older filing club opening data for Q3 2025: 6 new corporate-owned clubs, 8 sold to franchisees
  • Reworded:
    • Older filing used 'NAFs' with full term in parentheses; newer filing uses 'national advertising funds ("NAFs")' with quotation marks
    • Older filing referenced 'Operating Decision Maker ("CODM")'; newer filing uses 'chief operating decision maker ("CODM")'
    • Older filing stated 'higher than normal marketing spend'; newer filing states 'higher-than-normal marketing spend' (hyphenation added)
    • Older filing's club table included separate line items 'New clubs opened' and 'Stores acquired from the Company' and 'Stores sold to franchisees'; newer filing combines as 'New clubs opened or acquired' with footnote for consolidation categories
  • Notes:
    • The two filings cover different fiscal periods (Q1 2026 vs Q3 2025), making direct operational comparisons of club counts and segment metrics not directly comparable
    • Truncation in older filing's 'Same club sales' section prevents full comparison of that subsection
    • Member count and club count differences reflect normal passage of time between filings rather than accounting changes

Risk Factors

  • Added:
    • Added 'and wellness' to the brand risk factor (newer: 'health, fitness and wellness industry' vs older: 'health and fitness industry')
    • Added new risk factor: 'Our adoption or non-adoption of artificial intelligence could result in an adverse impact on our performance or reputation or otherwise result in liability.' (newer filing only)
  • Removed:
    • Removed 'including the use of email marketing, mobile application and social media' from information systems risk factor (older filing had this detail, newer filing does not)
    • Removed 'and damage our reputation or subject us to potential fines or other penalties' from information systems risk factor (older filing included these consequences, newer filing omits them)
    • Removed 'and changes in the industry' from the planned growth risk factor (older: 'Our planned growth and changes in the industry could place strains...' vs newer: 'Our planned growth could place strains...')
    • Removed 'including, among others, those governing indoor tanning, electronic funds transfer, ACH, credit card, debit card, digital payment options, auto-renewal contracts, membership cancellation rights and consumer protection more generally' from laws and regulations risk factor
    • Removed 'failure to adjust to consumer sentiment regarding these matters' from laws and regulations risk factor
    • Removed 'Our failure to address' language in ESG risk factor (older: 'Our failure to address...' vs newer: 'Environmental, social and governance issues may...')
    • Removed 'including rising costs due to inflation, supply chain disruptions and other market conditions' from franchisee construction costs risk factor (older filing had this detail, newer filing has shorter version)
    • Removed 'Planet Fitness' prefix from artificial intelligence risk factor (older filed had 'Planet Fitness' adoption or non-adoption' vs newer has just 'Our adoption or non-adoption')
    • Removed reference to 'annual report on Form 10-K for the fiscal year ended December 31, 2024' and replaced with 'Annual Report on Form 10-K for the fiscal year ended December 31, 2025'
  • Reworded:
    • Changed 'all of which could harm our brand and our business' to 'all of which could subject us to loss and harm our brand and our business' in cyber incidents risk factor (added 'subject us to loss')
    • Changed 'Environmental, social and governance issues may have an adverse effect' to remove 'Our failure to address evolving' phrasing; newer version states ESG issues directly without failure language
    • Changed reference from 'annual report' (lowercase, older) to 'Annual Report' (capitalized, newer) in the final risk factor reference
  • Notes:
    • The newer filing text appears truncated at the end ('Planet Fitness, Inc. a'), so the complete ending of the cautionary note section in the newer filing cannot be fully verified
    • Page number differences between filings (37-39 in newer vs 41-43 in older) reflect document length changes but do not indicate substantive content differences in this section

AI-assisted comparison of two SEC filing sections. It describes wording and theme changes only, makes no materiality, legal, or investment judgement, and is not financial advice. Informational only — not financial advice.

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Insider activity (SEC Form 4)

1 open-market purchase and 0 open-market sales by insiders in the last 90 days.

  • Last 30 days1 buy ($492800) · 0 sells — 1 buying insider
  • Last 90 days1 buy ($492800) · 0 sells — 1 buying insider
  • Last 180 days3 buys ($971550) · 0 sells — 3 buying insiders

Activity heuristic: net buying (a transparent product heuristic from the counts above, not a prediction or advice)

Most recent open-market transaction: 2026-08-10. As of 2026-08-24.

View full insider trading history → View SEC Form 3/4/5 filings

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Only open-market purchases (SEC code P) and sales (code S) are counted here. Option exercises, vesting/awards, gifts, and shares withheld for taxes are excluded — they are compensation or mechanical, not open-market conviction. Sales may be planned and non-discretionary (e.g. a Rule 10b5-1 plan) and are not necessarily bearish; open-market buying is not a recommendation to buy. Informational only — not financial advice.

Institutional ownership (13F)

4 institutional 13F filers reported holding PLNT as of 2026-03-31 (quarter-end position, filed within 45 days).

  • Distinct 13F filers 4
  • Reported shares held 13,462,454
  • Reported value $1,001,337,325

reported quarterly holdings change (2025-12-31 → 2026-03-31): 0 new, 3 increased, 1 decreased, 1 exited. Change counts cover only managers that filed 13F reports in BOTH quarters, derived between two quarter-end snapshots — not same-day trades; a single manager is never said to have "bought" or "sold".

Institutional holdings are quarter-end long positions reported on SEC Form 13F-HR, filed up to 45 days after the quarter ends — they are delayed, are not real-time trades, exclude short positions and most non-US securities, and are not investment advice. Any increase/decrease is a reported change between two quarterly snapshots, not a same-day purchase or sale. These are quarter-end snapshots from the 13F filings on SEC EDGAR, filed within 45 days — not real-time, and any change is a difference between two quarterly reports, not a same-day trade. Informational only — not financial advice.

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Short interest (FINRA)

PLNT had 7,291,394 shares of reported short interest as of the 2026-07-31 FINRA settlement date (delayed, bi-monthly; not real-time).

Short interest as a percent of shares outstanding is not shown for PLNT because we do not hold a verified share count to divide it by. The reported figures above are unaffected.

  • Reported short interest (shares) 7,291,394
  • Prior settlement (shares) 9,280,364
  • Reported change -21.43%
  • Days to cover (reported) 3.82

Reported to FINRA as of the 2026-07-31 settlement date. Short interest is reported to FINRA and published on a delayed, bi-monthly schedule (as of a settlement date, disseminated roughly eight business days later) — it is NOT real-time, does not cover every venue or all US trading, and is not a short-squeeze prediction or investment advice. Days-to-cover is the value FINRA reports; percent of float is not shown because the source file carries no share-count denominator — where a percent appears it is of shares OUTSTANDING, the larger base, and is therefore a floor on percent of float. Informational only — not financial advice.

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Competitors & peers

AI-enriched competitor set. Linked names are companies covered by stocks-llm; other named peers are shown for reference only.

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Frequently asked questions

What does Planet Fitness (PLNT) do?

Planet Fitness is one of the largest and fastest-growing franchisors and operators of fitness centers in the United States. The company focuses on a high-volume, low-price model, offering accessible fitness environments designed to appeal to a broad population of occasional and first-time gym members.

What sector is Planet Fitness (PLNT) in?

Planet Fitness (PLNT) is classified in the Consumer Discretionary sector. Its industry is Health and Fitness Clubs. It trades on NYSE.

Who are Planet Fitness's (PLNT) competitors?

Notable peers of Planet Fitness (PLNT) include Life Time Group Holdings, Equinox, Anytime Fitness, 24 Hour Fitness and Crunch Fitness. This peer set is informational only — not financial advice.

Is Planet Fitness (PLNT) overbought or oversold right now?

Planet Fitness (PLNT) is currently neither overbought nor oversold — its 14-day RSI (a 0–100 momentum gauge) is 56, in the neutral middle (as of 2026-08-21). RSI describes recent price momentum, not a forecast — informational only, not financial advice.

Where does stocks-llm's data on PLNT come from?

Fundamentals and prices come from market data, as of 2026-08-24; company filings and profile facts come from SEC EDGAR. All figures are delayed daily-close data shown with their as-of date — informational only, not financial advice.

Fundamentals: market data, as of 2026-08-24. Filings: SEC EDGAR. Prices are delayed daily-close data.

Last updated 2026-08-21.

Informational only — NOT financial advice. All figures are delayed daily-close data from SEC EDGAR & market data, shown with their as-of date.

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