Tractor Supply (TSCO)
Consumer Discretionary · Rural lifestyle retail
The largest U.S. rural lifestyle retailer selling farm, ranch, and pet supplies through 2,600+ stores and digital channels targeting recreational farmers and rural communities.
What Tractor Supply does
Tractor Supply Company is the largest rural lifestyle retailer in the United States, operating 2,602 retail stores across 49 states under the Tractor Supply Company and Petsense by Tractor Supply banners. The company supplies farm, ranch, pet, and lifestyle products to recreational farmers, ranchers, homesteaders, and rural residents, complementing physical stores with omnichannel capabilities including e-commerce platforms, mobile applications, and buy-online-pickup-in-store services. In December 2024, the company acquired Allivet, an online pet pharmacy, to expand its pet-focused offerings.
Themes: ["Rural market penetration","Omnichannel retail","Pet economy / pet retail","Agricultural supplies","E-commerce / digital transformation","Store expansion","Lifestyle retail"]
Fundamentals
- Price$30.12 as of 2026-07-09 close
- Market cap$15.3B as of 2026-07-10
- 1-year return-47.4% as of 2026-07-09 close
- P/E14.16 as of 2026-07-10
- Net margin+6.9% as of 2026-07-10
- Gross margin+36.4% as of 2026-07-10
- ROE+42.6% as of 2026-07-10
- Debt / equity0.86 as of 2026-07-10
- Revenue growth (YoY)+4.6% as of 2026-07-10
- Revenue CAGR (3y)+3.0% SEC XBRL
- Beta0.45 as of 2026-07-10
Dividend: yield +3.2%; 4-year non-decreasing per-share dividend streak (SEC XBRL).
Key risks (from latest filing)
["Significant decline in stock price (down 46.4% over 1 year) despite profitability suggests investor concerns about growth sustainability or competitive pressures in rural retail","Revenue growth of only 4.64% YoY is modest for a retail business, indicating slower expansion and potential market saturation in rural markets","Heavy reliance on physical store footprint (2,602 stores) exposes the company to real estate costs, labor inflation, and operational complexity in managing large store base"]
Competitors & peers
- Tractor Supply's direct competitors in rural retail include farm co-ops and regional agricultural retailers
- Home Depot (HD)
- Lowe's (LOW)
- Walmart (WMT)
- Amazon (AMZN)
- Chewy (CHWY)
- Pet Valu
Fundamentals: Finnhub, as of 2026-07-10. Filings: SEC EDGAR. Prices are delayed daily-close data.
Last updated 2026-07-09.
Informational only — NOT financial advice. All figures are delayed daily-close data from SEC EDGAR & Finnhub, shown with their as-of date.