Under Armour (Class C) (UA)
Consumer Discretionary · Apparel, Accessories & Footwear · NYSE
Under Armour is a global provider of performance-engineered athletic apparel, footwear, and accessories designed to help athletes train and compete at all levels.
What Under Armour (Class C) does
Under Armour designs, develops, markets, and distributes branded performance apparel, footwear, and accessories for men, women, and youth. The company sells its products through a combination of wholesale channels, including national and specialty retailers, and direct-to-consumer platforms comprising owned retail stores and e-commerce websites. Its products are engineered with proprietary performance-driven materials intended for athletic, fitness, and active lifestyle use.
Themes: athletic apparel, performance footwear, direct-to-consumer retail, activewear
Fundamentals
- Price$4.74 as of 2026-10-08 close
- Market cap$2.3B date unknown (no dated share count)
- 1-year return-1.5% 2025-10-08 close $4.81 → 2026-10-08 close $4.74
- P/En/a negative earnings
- Net margin-10.0% FY2026, SEC XBRL
- Gross margin+45.5% FY2026, SEC XBRL
- ROE-35.0% FY2026, SEC XBRL
- Debt / equity0.84 as of 2026-09-02
- Revenue growth (YoY)-3.8% as of 2026-09-02
- Revenue CAGR (3y)-5.6% SEC XBRL
- Beta1.19 as of 2026-09-02
- Last reported earnings2026-08-07 SEC EDGAR Form 8-K (Item 2.02)
How UA compares in its sector
- net profit marginbottom 25% 314 covered Consumer Discretionary peers, as of 2026-09-02
- operating marginbottom 25% 281 covered Consumer Discretionary peers, as of 2026-09-02
- gross marginmiddle range 191 covered Consumer Discretionary peers, as of 2026-09-02
- return on equitybottom 10% 293 covered Consumer Discretionary peers, as of 2026-09-02
- 3-year revenue CAGRbottom 25% 326 covered Consumer Discretionary peers
- free cash flow (absolute dollars, latest fiscal year)bottom 10% 311 covered Consumer Discretionary peers, as of FY2026
Position among covered Consumer Discretionary companies that report each metric (minimum 5 peers). A relative position within our covered catalog — not a valuation, quality, or investment judgment. A higher percentile is simply a higher value (for P/E, more expensive on earnings — never "better"). Informational only.
Top 10 scores & list membership
UA is not currently in any published Top 10 list. Its scores are below.
Top 10 score
30.1 #1349 of 1,379 scored · #151 of 155 in Consumer Discretionary
Valuation 77th (price to book 1.8) and capital return 40th (net share count bought back over the year 1.3, consecutive years of dividend increases 0 years); weakest is profitability (8th, return on equity -35%, operating margin -3.3%).
Scores as of 8 Oct 2026. Each bar is a percentile: how this company ranked against every company the score ranked, 0–100. A list is a published formula and its output, not a recommendation. Method version 4.
Dividend coverage
Not assessed — last reported dividend predates the accounts. The most recent fiscal year in which UA reported a dividend payment is FY2016, while its reported financial statements run through FY2026. Coverage is therefore not assessed for the latest year — an FY2016 ratio would not describe UA today.
Coverage is derived from reported SEC EDGAR XBRL figures, comparing dividends paid against net income and free cash flow for the SAME fiscal year. It is not shown here because the latest fiscal year with a reported dividend payment (FY2016) is older than the latest year of reported financial statements (FY2026), so any ratio would describe an out-of-date year. Informational only — not financial advice.
How Under Armour (Class C) looks technically
Under Armour (Class C) (UA) is trading 18.5% below its 200-day average, the long-term trend line — a long-term downtrend. Its 50-day average crossed below its 200-day average about 16 trading days ago — a "death cross", a bearish long-term signal. A strong uptrend is in place — ADX, a 0–100 trend-strength gauge, is 28, with buyers in control. Momentum is neutral — its 14-day RSI (a 0–100 momentum gauge) is 49, neither overbought (above 70) nor oversold (below 30). MACD, a trend-momentum gauge, turned bullish about 6 trading days ago (its momentum flipped positive). It made a new 20-day low about 8 trading days ago. It is 40.1% below its highest point of the past year.
Trend
8
| Distance from the 200-day | it is trading 18.5% below its 200-day average, the long-term trend line — a long-term downtrend | -18.5% |
|---|---|---|
| 50-day moving average | its average price over the last 50 trading days — a short-term trend line — is $5.09 | $5.09 |
| 200-day moving average | its average price over the last 200 trading days — the long-term trend line — is $5.82 | $5.82 |
| Swing structure | each recent peak has been lower than the one before it and each dip deeper — the pattern chart-watchers call a downtrend, which describes where price has already been and not where it goes next | lower highs and lower lows |
| Last swing turn | its last significant turn was a swing low 9 calendar days ago — the swings before that are what the structure reading is measured on | 9 sessions |
| Wave structure | its recent swings can be read as a five-part downward sequence — what Elliott-wave chartists call an impulse — now in the fourth leg, a pullback against that downward direction; the labelling fails if price closes above 4.755. It is one of several labellings that fit, and it describes the swings already printed, not what comes next. The same swings also read as a completed three-part correction. | possible downward five-wave sequence, in wave 4 (one of several readings) |
| Since the 50/200 cross | its 50-day average crossed below its 200-day average about 16 trading days ago — a "death cross", a bearish long-term signal | 16 sessions |
| Trend strength (14-day ADX) | a strong uptrend is in place — ADX, a 0–100 trend-strength gauge, is 28, with buyers in control | 28.4 |
Momentum
3
| 14-day RSI | momentum is neutral — its 14-day RSI (a 0–100 momentum gauge) is 49, neither overbought (above 70) nor oversold (below 30) | 49.5 |
|---|---|---|
| Position in its 14-day range | it is trading near the top of its 14-day range ($4.16 to $4.82) — its "stochastic" reading is 88 out of 100, where 0 would mean closing exactly at the 14-session low and 100 exactly at the high. This measures WHERE the price sits inside its recent range, which is a different question from the RSI beside it: RSI is a momentum gauge, measuring how FAST the price has been moving, so a stock can drift quietly to the bottom of its range with an ordinary RSI, or fall sharply and still sit in the middle. It has been climbing within that range over the last few sessions. | 87.9 |
| Since the MACD crossed zero | MACD, a trend-momentum gauge, turned bullish about 6 trading days ago (its momentum flipped positive) | 6 sessions |
Range
12
| 52-week high | its highest closing price over the past year (about 252 trading days) was $7.91 | $7.91 |
|---|---|---|
| From the 52-week high | it is 40.1% below its 52-week high (its highest price of the past year) | -40.0% |
| Above the 52-week low | it is 20.0% above its 52-week low (its lowest price of the past year) | +20.0% |
| Below the 52-week high | it is 40.1% below its highest point of the past year | 40.0% |
| Since a 20-day breakout | it made a new 20-day low about 8 trading days ago | 8 sessions |
| Since a 55-day breakout | it made a new 55-day low about 8 trading days ago | 8 sessions |
| All-time high | its highest closing price on record is $46.53 (set on 2016-04-21) | $46.53 |
| Given back of the 52-week move | over the past year its closes ranged ($3.96 to $7.88), and it has given back almost all of its rise from last year’s low — 80% of it. Chart-watchers call 61.8%-65% given back the "golden pocket" — for this company that is $5.33 to $5.46. It is watched widely enough that orders cluster there, which is the honest reason it matters; it is not a forecast. | 80.1% |
| From the all-time high | it is 89.8% below its all-time high | -89.8% |
| Nearest price level | it is sitting right on a resistance level at $4.75 — a price it turned at three times since 2025-08-14, most recently on 2026-09-01. Since 2024-10-08 it has 2 such levels below the current price and 11 above. Levels like these describe where the price has reversed or paused before; they are not a forecast of where it will go. | +0.2% |
| All-time low | its lowest closing price on record is $3.95 (set on 2025-11-20) | $3.95 |
| Above the all-time low | it is 20.0% above its all-time low | +20.0% |
Volatility
5
| Band width vs its own 6 months | day-to-day price swings are about average versus its own recent 6-month history | 41st percentile |
|---|---|---|
| Typical daily range | in a typical session it travels about $0.1862 between its high and its low — about 3.9% of its price. That is its "average true range" over the last 14 sessions, which also counts the distance from the previous close, so a day that opens well away from yesterday counts as the large move it was | $0.1862 |
| Bollinger bands (20-day, ±2σ) | most of its recent trading has stayed between about $4.19 and $5.06 — the "Bollinger bands", a range drawn two standard deviations either side of its 20-day average price, which widens when the stock gets more volatile and narrows when it settles | $4.19 – $4.62 – $5.06 |
| Typical daily range (% of price) | its price moves about 3.9% in a typical session — about typical for the companies we cover. This is the average gap between a session's high and low over the last 14 sessions, counting overnight moves, expressed against the current price so it can be compared with companies trading at any price | 3.9% |
| Stretch from the 200-day average | it is trading 5.8 daily ranges below its 200-day average price (18.5% below it in plain percentage terms) — a way of asking how far it has stretched from its own average in units of how far it normally moves in a day, so a calm company and a jumpy one can be compared on the same scale | 5.8 daily ranges below its 200-day average |
Volume
1
| Volume vs its 30-day average | trading volume is about normal versus its 30-day average | 1.01× |
|---|
Candlestick patterns
1
| Since a doji | 3 sessions ago it opened and closed at almost the same price after trading through a wider range — a "doji", the classic picture of buyers and sellers finishing the session level | 3 sessions ago |
|---|
Price gaps
3
| Gap at the open | it opened on 2026-10-08 1.5% below the previous session's close — an overnight gap, the part of the move that happened while the market was shut, and traded back through that level before the close | -1.5% |
|---|---|---|
| Open gap | it gapped 3.0% below the previous close 41 sessions ago and has not traded back through the level it left behind at 5.68 — an "unfilled gap", which describes a price range no trade has since crossed and is not a forecast that it will be crossed | -3.0% |
| Gap filled | a 2.1% gap up opened on 2026-09-22 has been "filled" 12 sessions ago — price traded back through the level the gap left behind, and it closed again during the very session that opened it | 12 sessions ago |
Price streaks
1
| Closing streak | it closed higher in its latest session, after a session that did not close higher — a single up day rather than a run | 1 session up |
|---|
Relative strength
4
| vs market, 1 month | over the past 1 month this stock lagged the market by 5.3 percentage points (the stock lost 4.2% while the market gained 1.0%) | -5.3% |
|---|---|---|
| vs market, 3 months | over the past 3 months this stock lagged the market by 28.8 percentage points (the stock lost 25.0% while the market gained 3.8%) | -28.8% |
| vs market, 6 months | over the past 6 months this stock lagged the market by 35.3 percentage points (the stock lost 17.9% while the market gained 17.5%) | -35.3% |
| vs market, 12 months | over the past 12 months this stock lagged the market by 16.4 percentage points (the stock lost 1.5% while the market gained 15.0%) | -16.4% |
Signal agreement
2
| Bullish technical signals | 2 of the 9 technical signals we can compute for it are currently in a bullish state: MACD momentum is positive, a strong uptrend, with buyers in control — these describe past price behaviour, not a forecast | 2 of 9 |
|---|---|---|
| Bearish technical signals | 5 of the 9 technical signals we can compute for it are currently in a bearish state: a "death cross" — its 50-day average is below its 200-day, trading below its 200-day average, lagging the market over 6 months, near the top of its 14-day range (overbought), trading below the Ichimoku cloud — these describe past price behaviour, not a forecast | 5 of 9 |
Trend (Ichimoku cloud)
1
| Vs the Ichimoku cloud | trading 13% below the Ichimoku cloud — a band drawn from where its own highs and lows sat up to 2026-09-01 and projected forward over today's price, the side traders read as an established downtrend, with the band above acting as the level that would have to be cleared. The band itself is thick, spanning 12.0% of the share price, which is taken to mean a barrier that has held for a while and takes effort to cross. | -13.4% |
|---|
Volume-weighted price
1
| Vs this year’s average price paid | the price is 19% below the average price paid so far this year, so the typical buyer over that stretch is under water. That average is $5.88 — a volume-weighted average of daily closes over 193 sessions, not a true tick-by-tick VWAP. | -19.3% |
|---|
Price levels it has turned at before
UA last closed at $4.74 on 2026-10-08. Since 2024-10-08 it has turned at 2 prices below its last close and 11 above; the 2 nearest below and the 3 nearest above are listed, nearest first.
| Level | Side | Distance | Evidence |
|---|---|---|---|
| $4.75 | Resistance | 0.2% above the last close | turned there three times · 2025-08-14 to 2026-09-01 |
| $4.63 | Support | 2.3% below the last close | turned there six times · 2025-04-04 to 2026-09-10 |
| $4.96 | Resistance | 4.8% above the last close | turned there twice · 2025-10-02 to 2026-08-18 |
| $5.17 | Resistance | 9.0% above the last close | turned there three times · 2025-09-05 to 2026-09-03 |
| $4.17 | Support | 12.1% below the last close | turned there twice · 2025-11-06 to 2026-09-29 |
A level is a price this company reversed or paused at more than once — they describe past behaviour, not a forecast of where the price will go.
Wave structure
Its recent swings can be read as a five-part downward sequence — what Elliott-wave chartists call an impulse — now in leg 4 of five, a pullback against that direction.
This labelling fails — stops being a possible reading at all — if it closes above $4.75.
This is one of several labellings that fit the same swings, so treat it as a reading rather than the reading. It was chosen from 2 labellings that survived the rules, counting shorter readings of the same bars.
On past moves of this shape the leg has usually ended somewhere between $4.40 and $4.68 — that is where it has tended to end if the count holds, not a forecast of where the price goes.
Alternate reading: The same swings also read as a completed three-part correction, which fails on a close below $4.16.
This reading has stood for 13 trading days, since 2026-09-22.
Read from daily closes as of 2026-10-08.
An Elliott-wave count describes the swings already printed and the level that would disprove it. It is not a forecast, a target, or advice.
Screens: Trading below the 200-day moving average · Recent death cross (50-day crossed below 200-day) · Pulled back from the 12-month high · in a strong, established uptrend (ADX) · lagging the market · At the top of its 14-day range (stochastic above 80) | Learn: moving average · golden cross · adx · rsi · macd · breakout · fifty two week high low
Based on daily closing prices as of 2026-10-08. Describes past price behavior only — informational, not financial advice.
Key risks (from latest filing)
["Significant dependence on the North American market","Risks associated with implementing strategic restructuring and operating model simplifications","Intense competition in the global athletic apparel and footwear industry"]
What changed in the latest 10-Q
AI-assisted comparison of UA's 10-Q filed 2026-02-06 against the prior one filed 2025-11-06.
Management's Discussion & Analysis (MD&A)
- Added:
- Newer filing (2026-02-06) updates comparison periods to 'three and nine months ended December 31, 2025 compared to the three and nine months ended December 31, 2024' versus older filing's 'three and six months ended September 30, 2025 compared to the three and six months September 30, 2024'
- Reworded:
- Page numbering changed: newer filing shows page 30-31 for forward-looking statements section; older filing shows page 31-32
- Notes:
- Both texts are truncated at the OVERVIEW section end, limiting full comparison of MD&A content
- The forward-looking statements section content and risk factor listing are substantively identical between both filings; only the reporting period changed
AI-assisted comparison of two SEC filing sections. It describes wording and theme changes only, makes no materiality, legal, or investment judgement, and is not financial advice. Informational only — not financial advice.
Insider activity (SEC Form 4)
1 open-market purchase and 0 open-market sales by insiders in the last 90 days, of which we have read Form 4 filings through 2026-10-04. The 5 days since 2026-10-04 have not been checked yet.
- Last 90 days · read to 2026-10-041 buy ($100181) · 0 sells — 1 buying insider
- Last 180 days · read to 2026-10-044 buys ($6M) · 0 sells — 2 buying insiders
Activity heuristic: net buying (a transparent product heuristic from the counts above, not a prediction or advice)
Most recent open-market transaction: 2026-08-11. Based on Form 4 filings read through 2026-10-04; anything filed since is not yet included.
View full insider trading history → View SEC Form 3/4/5 filingsAsk about UA's insider activity →
Only open-market purchases (SEC code P) and sales (code S) are counted here. Option exercises, vesting/awards, gifts, and shares withheld for taxes are excluded — they are compensation or mechanical, not open-market conviction. Sales may be planned and non-discretionary (e.g. a Rule 10b5-1 plan) and are not necessarily bearish; open-market buying is not a recommendation to buy. Informational only — not financial advice.
U.S. House trading disclosures
U.S. House members publicly disclose their own, their spouse's, and dependent children's stock transactions under the STOCK Act. We hold 2 matched disclosures for UA from U.S. House Clerk Periodic Transaction Report filings.
U.S. House trading disclosures →Institutional ownership (13F)
5 institutional 13F filers reported holding UA as of 2026-06-30 (quarter-end position, filed within 45 days).
- Distinct 13F filers 5
- Reported shares held 28,384,903
- Reported value $176,554,093
reported quarterly holdings change (2026-03-31 → 2026-06-30): 1 new, 2 increased, 2 decreased, 0 exited. Change counts cover only managers that filed 13F reports in BOTH quarters, derived between two quarter-end snapshots — not same-day trades; a single manager is never said to have "bought" or "sold".
Institutional holdings are quarter-end long positions reported on SEC Form 13F-HR, filed up to 45 days after the quarter ends — they are delayed, are not real-time trades, exclude short positions and most non-US securities, and are not investment advice. Any increase/decrease is a reported change between two quarterly snapshots, not a same-day purchase or sale. These are quarter-end snapshots from the 13F filings on SEC EDGAR, filed within 45 days — not real-time, and any change is a difference between two quarterly reports, not a same-day trade. Informational only — not financial advice.
Ask about UA's institutional holders → See what each manager we track holds →
Short interest (FINRA)
UA had 25,520,635 shares of reported short interest as of the 2026-09-15 FINRA settlement date (delayed, bi-monthly; not real-time).
Short interest as a percent of shares outstanding is not shown for UA because we do not hold a verified share count to divide it by. The reported figures above are unaffected.
- Reported short interest (shares) 25,520,635
- Prior settlement (shares) 25,756,930
- Reported change -0.92%
- Days to cover (reported) 11.63
Reported to FINRA as of the 2026-09-15 settlement date. Short interest is reported to FINRA and published on a delayed, bi-monthly schedule (as of a settlement date, disseminated roughly eight business days later) — it is NOT real-time, does not cover every venue or all US trading, and is not a short-squeeze prediction or investment advice. Days-to-cover is the value FINRA reports; percent of float is not shown because the source file carries no share-count denominator — where a percent appears it is of shares OUTSTANDING, the larger base, and is therefore a floor on percent of float. Informational only — not financial advice.
Competitors & peers
- Nike (NKE)
- Adidas (ADDYY)
- Lululemon Athletica (LULU)
- Puma (PUMSY)
- Columbia Sportswear (COLM)
- VF Corporation (VFC)
AI-enriched competitor set. Linked names are companies covered by stocks-llm; other named peers are shown for reference only.
Compare UA vs…
Frequently asked questions
What does Under Armour (Class C) (UA) do?
Under Armour designs, develops, markets, and distributes branded performance apparel, footwear, and accessories for men, women, and youth. The company sells its products through a combination of wholesale channels, including national and specialty retailers, and direct-to-consumer platforms comprising owned retail stores and e-commerce websites. Its products are engineered with proprietary performance-driven materials intended for athletic, fitness, and active lifestyle use.
What sector is Under Armour (Class C) (UA) in?
Under Armour (Class C) (UA) is classified in the Consumer Discretionary sector. Its industry is Apparel, Accessories & Footwear. It trades on NYSE.
Who are Under Armour (Class C)'s (UA) competitors?
Notable peers of Under Armour (Class C) (UA) include Nike, Adidas, Lululemon Athletica, Puma and Columbia Sportswear. This peer set is informational only — not financial advice.
Has there been recent U.S. House stock trading in UA?
Yes — we hold 2 matched STOCK Act disclosures for UA from U.S. House Clerk Periodic Transaction Report filings. These are legally-required disclosures (often filed 30–45 days after the trade), may belong to a U.S. House member, their spouse, or a dependent child, and are not an indicator of company performance or investment advice.
Is Under Armour (Class C) (UA) overbought or oversold right now?
Under Armour (Class C) (UA) is currently neither overbought nor oversold — its 14-day RSI (a 0–100 momentum gauge) is 49, in the neutral middle (as of 2026-10-08). RSI describes recent price momentum, not a forecast — informational only, not financial advice.
Where does stocks-llm's data on UA come from?
Fundamentals come from SEC XBRL company filings for the figures marked with a fiscal year, and market data, as of 2026-09-02 for the rest; prices are market data, as of 2026-09-02; company filings and profile facts come from SEC EDGAR. All figures are delayed daily-close data shown with their as-of date — informational only, not financial advice.
Fundamentals: SEC XBRL company filings for the figures marked with a fiscal year, and market data, as of 2026-09-02 for the rest. Filings: SEC EDGAR. Prices are delayed daily-close data.
Last updated 2026-10-08.
Informational only — NOT financial advice. All figures are delayed daily-close data from SEC EDGAR & market data, shown with their as-of date.